Jurnal Samudra Ekonomi dan Bisnis
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Jurnal Samudra Ekonomi dan Bisnis (JSEB) focused on economics, business and management studies and present developments through the publication of research articles, research report, and book reviews. Languages used in this journal are Indonesia and English.
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Jurnal Samudra Ekonomi dan Bisnis (JSEB) specializes on economics, business, and management and is intended to communicate original research and current issues on the subject. This journal warmly welcomes contributions from scholar of related disciplines.
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<![CDATA[Pengaruh Capital Intensity, Karakter Eksekutif, dan Kepemilikan Institusional pada Tax Avoidance ]]>
<![CDATA[Sriartini, Ni Putu Putri]]>;
<![CDATA[Supadmi, Ni Luh]]>
<![CDATA[ Jurnal Samudra Ekonomi dan Bisnis Vol 16 No 2 (2025): JSEB ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Universitas Samudra ]]>
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DOI: 10.33059/jseb.v16i2.10501
<![CDATA[The study aims are to obtain empirical evidences regarding to the effects of capital intensity, executive character, and institutional ownership on tax avoidance at manufacturing companies listed on Indonesia Stock Exchange in 2019-2022. The sample determination used a purposive sampling technique so that a total of 73 companies were obtained with four years of observation or a total of 292 observation data. The data analysis technique using multiple regression test through SPSS software. Based on the result of research, it obtained that capital intensity has negative effects on tax avoidance. This means the higher capital intensity, the lower level of tax avoidance will get, on the other hand executive character and institutional ownership have no effect on tax avoidance.]]>
<![CDATA[Dampak Kualitas Pelayanan dan Harga terhadap Kepuasan Pelanggan pada Toko Bahan Bangunan Wisma Jaya Kediri ]]>
<![CDATA[Ardhana, Ahmad Brian Farisya]]>;
<![CDATA[Saptaria, Lina]]>
<![CDATA[ Jurnal Samudra Ekonomi dan Bisnis Vol 16 No 2 (2025): JSEB ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Universitas Samudra ]]>
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DOI: 10.33059/jseb.v16i2.10644
<![CDATA[The study aims to investigate the effect of service quality and price on customer satisfaction at the Wisma Jaya building materials store in Kunjang District, either partially or simultaneously. This study uses a descriptive quantitative approach. The population is all store customers from 2021-2024. The sampling technique used purposive sampling of 154 customers. A questionnaire was used to collect data, then instrument testing and data analysis were carried out using SPSS software version 26. The results show that service quality and price, both partially and simultaneously, have a positive and significant effect on customer satisfaction. The implications of the results of this study emphasize the importance of store managers to focus on improving service quality and setting competitive product prices as the main strategy in increasing customer satisfaction.]]>
<![CDATA[Selling Orientation – Customer Orientation (S.O.C.O): Hubungan Penerapannya dalam Meningkatkan Kinerja Salesperson di Kota Palu ]]>
<![CDATA[Revan, Revan]]>;
<![CDATA[Ponirin, Ponirin]]>;
<![CDATA[Rombe, Elimawaty]]>;
<![CDATA[Auriza, Mohammad Zeylo]]>
<![CDATA[ Jurnal Samudra Ekonomi dan Bisnis Vol 16 No 2 (2025): JSEB ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Universitas Samudra ]]>
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DOI: 10.33059/jseb.v16i2.10735
<![CDATA[This study aims to analyze the influence of selling orientation and customer orientation in their application to improve salesperson performance in Palu City. The population of this quantitative-associative study is all salespersons in Palu City, with a sample size of 85 respondents selected through purposive sampling techniques. Data collection using a questionnaire instrument in the form of a Google form. The research data analysis method uses Jeffreys's Amazing Statistics Program. The results of this study indicate that selling orientation does not have a significant effect on salesperson performance; on the contrary, customer orientation has been shown to have a significant effect on salesperson performance. Simultaneously, however, there is a significant influence between the application of selling orientation and customer orientation on improving salesperson performance in Palu City compared to the application of each orientation partially.]]>
<![CDATA[Penerapan Green Supply Chain Management pada Ummi Home Bakery di Kota Palu ]]>
<![CDATA[Kartika, Kartika]]>;
<![CDATA[Zainuddin, Fatlina]]>;
<![CDATA[Syamsuddin, Syamsuddin]]>;
<![CDATA[Dwiwijaya, Kadek Agus]]>
<![CDATA[ Jurnal Samudra Ekonomi dan Bisnis Vol 16 No 2 (2025): JSEB ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Universitas Samudra ]]>
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DOI: 10.33059/jseb.v16i2.10780
<![CDATA[The study aims to analyze the implementation of green supply chain management (GSCM) at Ummi Home Bakery, Palu City. This study uses a qualitative approach with data collection methods through observation and interviews. The results of the study indicate the initial implementation of GSCM through collaboration with local suppliers, tote bag use initiatives, and plastic reduction. In addition, product design was identified as not optimal for efficiency, and production was still manual or semi-automatic. Post-consumer packaging constraints also hamper product recycling, but hazardous materials are avoided and expired products are withdrawn. Waste is dumped into rivers or given to farmers with distribution problems. Another problem is that the integration of GSCM criteria in purchasing and supplier selection is still limited, as is environmental cooperation with customers. Internal environmental management is also not formally structured.]]>
<![CDATA[Pengaruh E-WOM (Electronic Word of Mouth) di Facebook terhadap Kepuasan Konsumen Dimediasi Keputusan Pembelian pada Markasku ]]>
<![CDATA[Hamza, Moh.]]>;
<![CDATA[Adam, Rosida P.]]>;
<![CDATA[Fadjar, Adfiyani]]>;
<![CDATA[Wirastuti, Wiri]]>
<![CDATA[ Jurnal Samudra Ekonomi dan Bisnis Vol 16 No 2 (2025): JSEB ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Universitas Samudra ]]>
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DOI: 10.33059/jseb.v16i2.10786
<![CDATA[The study aims to analyze the influence of E-WOM (electronic word of mouth) on the facebook social media platform on the level of consumer satisfaction at SMEs Markasku, with purchasing decisions as a mediating variable. Using a quantitative survey approach to 100 active consumers, the data was processed using the structural equation modeling partial least squares (SEM-PLS) method. The results indicate E-WOM significantly and positively influences consumer satisfaction, both directly and through mediation of purchasing decisions. Positive reviews on facebook have been shown to increase consumer trust, influence purchasing decisions, and have an impact on increasing consumer satisfaction. In addition, purchasing decisions strengthen the relationship between E-WOM and consumer satisfaction. This study provides an important contribution to the development of digital marketing literature and offers practical recommendations for SMEs to maximize E-WOM as a strategy to increase consumer satisfaction in the digital era.]]>
<![CDATA[Membangun Loyalitas Merek: Strategi Efektif Produk Low Voltage pada Konsumen B2B ]]>
<![CDATA[Siregar, Bintang Eska Putra]]>;
<![CDATA[Adiwijaya, Karto]]>
<![CDATA[ Jurnal Samudra Ekonomi dan Bisnis Vol 16 No 2 (2025): JSEB ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Universitas Samudra ]]>
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DOI: 10.33059/jseb.v16i2.10901
<![CDATA[This study aims to analyze the strategy used by Schneider's low-voltage brand products for sales to B2B consumers. This study uses an in-depth interview method, which is conducted with sources including Schneider representatives and exclusive distributors and retail distributors. The study protocol as a reference for questions conducted in this interview is based on the strategy factor for building brand loyalty. The results provide insight into how low-voltage products build brand loyalty with distributors so that there is a decision to repeat the purchase of the Schneider brand and work together in the long term. This study contributes as an analysis to Schneider to be able to improve its service to distributors, so that it can maintain good loyalty with distributors. The novelty of this study is the addition of strategy factors that build brand loyalty.]]>
<![CDATA[Analisis Faktor-Faktor yang Mempengaruhi Inflasi di Negara ASEAN ]]>
<![CDATA[Rambe, Nurul Hidayah]]>;
<![CDATA[Pratomo, Wahyu Ario]]>;
<![CDATA[Suhaimi, Syech]]>
<![CDATA[ Jurnal Samudra Ekonomi dan Bisnis Vol 16 No 2 (2025): JSEB ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Universitas Samudra ]]>
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DOI: 10.33059/jseb.v16i2.10913
<![CDATA[The research uses a quantitative approach with the Vector Error Correction Model as a data analysis method. The short-term and long-term results of this study show that changes in the exchange rate throughout the previous period have a positive but insignificant effect on inflation. Inflation is significantly affected by changes in the unemployment rate from the previous period, which has a positive short-term effect. However, the long-term estimation results show that adjustments to the unemployment rate from the previous era have a negative but insignificant effect on inflation. In the previous era, changes in the money supply level have no effect on inflation but have a negative short-term effect. Changes in oil subsidies during the previous era have a negative short-term effect and significantly affect inflation.]]>
<![CDATA[Memahami Minat Beli Perawatan Kecantikan melalui Konten Visual Media Sosial: Sebuah Kajian Strategi Pemasaran dan Perilaku Konsumen ]]>
<![CDATA[Prasetio, Fiona]]>;
<![CDATA[Teofilus, Teofilus]]>;
<![CDATA[Tambunan, Damelina Basauli]]>
<![CDATA[ Jurnal Samudra Ekonomi dan Bisnis Vol 16 No 2 (2025): JSEB ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Universitas Samudra ]]>
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DOI: 10.33059/jseb.v16i2.10918
<![CDATA[A person's interest in purchasing beauty treatments is influenced by different backgrounds, such as economic status and the type of marketing content on social media, each of which can influence perceptions and levels of purchasing interest differently. This study aims to examine the differences in consumer purchasing interest perceptions based on economic status and the type of marketing content on social media. This quantitative study collected data by distributing questionnaires to consumers of a beauty clinic in Surabaya. Data were analyzed using a difference test and Anova two-ways interaction test, using the JASP measuring tool. This study found that purchasing interest in beauty treatments was influenced by the type of marketing content, while the consumer's economic status did not have a significant influence on generating purchasing interest in beauty treatments.]]>
<![CDATA[Analysis of the Effect of Efficiency on Bankruptcy at the Rural Bank in Surabaya ]]>
<![CDATA[Kristiyanto, Sony]]>;
<![CDATA[Haryanto, Tri]]>;
<![CDATA[Kusumawardani, Deni]]>
<![CDATA[ Jurnal Samudra Ekonomi dan Bisnis Vol 16 No 2 (2025): JSEB ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Universitas Samudra ]]>
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DOI: 10.33059/jseb.v16i2.10920
<![CDATA[Unlike commercial banks, rural banks have their own uniqueness that they only provide basic banking services. It is important because, they serve more people with low financial literacy. This condition requires rural banks in a healthy condition to be able to serve the financial transaction needs of the community. This research attempts to see how efficiency relates to the potential for bankruptcy in rural banks. By using the Springate score to see the potential for bankruptcy and the DEA to calculate efficiency, this research concludes that the level of efficiency has no effect on the potential for bankruptcy in rural banks. While other variables in this research, namely total liabilities, total assets, operating costs and operating income have a significant effect on the potential for bankruptcy in rural banks.]]>
<![CDATA[Analisis Pengelolaan Sistem Inventori Bahan Baku pada Pabrik Krupuk Raya I dengan Menerapkan Metode Economic Order Quantity (EOQ) ]]>
<![CDATA[Achtaar, Muhammad Zakki Al]]>;
<![CDATA[Hidayati, Nur]]>;
<![CDATA[Arida, Ririn Wahyu]]>
<![CDATA[ Jurnal Samudra Ekonomi dan Bisnis Vol 16 No 2 (2025): JSEB ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Universitas Samudra ]]>
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DOI: 10.33059/jseb.v16i2.10921
<![CDATA[One of the main raw materials in the production of uyel crackers at Raya I Factory is tapioca flour. Based on most previous studies, the EOQ method has a function to analyze the inventory of raw materials in the warehouse, including for determining the economic order quantity and also optimizing costs. July to September 2024 is the time for conducting research at Raya I Cracker Factory located in Manisrenggo District, Kediri City. This study analyzed three variables, namely the need for the quantity of tapioca flour raw materials, ordering costs and storage costs. The results of the EOQ method-based study obtained that this business should determine the most economical single order quantity at a volume of 46,188 kg for inventory management in the period October 2023 to September 2024. During this period, Raya I Cracker Factory experienced a decrease in inventory management costs of Rp. 46,212,246.]]>
