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Paspalum: Jurnal Ilmiah Pertanian
Published by Universitas Winaya Mukti
ISSN : 20885113     EISSN : 25980327     DOI : -
Core Subject : Agriculture,
Agriculture, Biological Sciences & Forestry
Lingkup naskah PASPALUM : Jurnal Ilimiah Pertanian mencakup bidang ilmu pertanian yang meliputi Agroteknologi dan Agibisnis.
Arjuna Subject : -
Articles 12 Documents
 1   2 
Search results for , issue "Vol 9, No 2 (2021)" : 12 Documents clear
Kewirausahaan Kelompok Wanita Tani Sebagai Penggerak Pemberdayaan Masyarakat di Kampung Eduwisata Hanjeli Desa Waluran Mandiri Kecamatan Waluran Kabupaten Sukabumi Ashrul Tsani; Neneng Kartika Rini; Iwan Rizal Setiawan
Paspalum: Jurnal Ilmiah Pertanian Vol 9, No 2 (2021)
Publisher : Lembaga Penelitian dan Pengabdian Universitas Winaya Mukti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35138/paspalum.v9i2.310

Abstract

The decrease of the community’s carrying capacity in Waluran Mandiri Village in the utilization of potential land resources has resulted in the change of abandoned agricultural land into illegal mining. This sad reality is also saddled with the large number of women who become migrant workers abroad. The hanjeli’s cultivation as an effort to empower the community has been initiated with the concept implementation of the Hanjeli Eduwisata Village. The purpose of this study is to describe the process of woman farmer groups’ empowerment in Hanjeli Eduwisata Village, and to analyze the business of hanjeli products carried out through the groups’ entrepreneurial activities. The study used a survey method with purposive sampling of a group of woman farmers. The data were then analyzed using descriptive quantitative method by presenting tabulations and diagrams. The results showed that the community empowerment in Hanjeli Eduwisata Village was pioneered by woman's farmer group named Mekar Mandiri through an entrepreneurial process. namely: establishing business working groups and entrepreneurship training, forming farmer groups, revitalizing abandoned land, and carrying out entrepreneurship training programs regarding cultivation techniques, product processing as well as marketing of Hanjeli products. The average production of Hanjeli was low due to intercropping on an average land area of 0.43 ha, Hanjeli farming still provided benefits to Mekar Mandiri woman farming group in two growing seasons per one year. Likewise, the the business of processed Hanjeli products by KWT Mekar Mandiri showed a positive profit margin.
Positioning Produk Pertanian Organik Neng Elmi Salehah; Amalia Nur Milla; Neneng Kartika Rini
Paspalum: Jurnal Ilmiah Pertanian Vol 9, No 2 (2021)
Publisher : Lembaga Penelitian dan Pengabdian Universitas Winaya Mukti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35138/paspalum.v9i2.297

Abstract

The trend of organic agriculture is currently experiencing an increase, changes in people's lifestyle patterns have made a shift in consumption patterns from non-organic to organic. There is a process of competition in a very tight marketing world where companies or producers must be able to compete in the market, one of which is by implementing a marketing strategy through Positioning. This study aims to determine what are the factors that influence the positioning of organic agricultural products in Kebonpedes Subdistrict, Sukabumi Regency. This research uses descriptive research with explanatory methods and quantitative approaches, while the type of sampling used is snowball sampling. Based on the results and discussion of the analysis carried out in this study partially it was stated that six factors had no significant effect on the positioning of organic products in Kebonpedes District, namely quality, service, price, use, brand, benefits and one significant influence factor, namely competitors, while simultaneously quality, service, price, usage, brand, benefits and competitors have a significant  together.

Page 2 of 2 | Total Record : 12

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