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Ekonomi Bisnis
Published by Universitas Gunadarma
ISSN : 0853862X     EISSN : 20898002     DOI : http://dx.doi.org/10.35760/eb
Core Subject : Economy, Science, Social,
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Jurnal Ilmiah Ekonomi Bisnis is a journal through a peer-review process. Jurnal Ilmiah Ekonomi Bisnis is intended for academics and researchers to publish their articles which is an original text that has not been published in another journal. The focus and scope are in the fields of management, economics and accounting.Jurnal Ilmiah Ekonomi Bisnis is a journal through a peer-review process. Jurnal Ilmiah Ekonomi Bisnis is intended for academics and researchers to publish their articles which is an original text that has not been published in another journal. The focus and scope are in the fields of management, economics and accounting.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 7 Documents
 1 
Search results for , issue "Vol 16, No 3 (2011)" : 7 Documents clear
THEORY, REALITY AND PERCEPTION OF CSR: COMPARATIVE STUDY BETWEEN INDIA AND THE SLOVAK REPUBLIC Peter Bielik; Elena Horsk; Andrea Ubreziova
Jurnal Ilmiah Ekonomi Bisnis Vol 16, No 3 (2011)
Publisher : Universitas Gunadarma

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Abstract

During last decades global society has witnessed remarkable growth of global issues, both on social and environmental level, that have resulted in broad changes in the global economy. These aspects have increased the neccesity for more systematic and sustainable approach towards the way business is done on local and global level. Therefore, corporate social responsiblity (CSR) has become an effective tool, many companies have decided to apply within domestic as well as international environment. The main goal of this paper is therefore to describe CSR policy and strategies of McDonald’s – worldwide fast food chain leader. Moreover, we analyze reasons of different perception of McDonald’s CSR strategies between Indian and Slovak consumers. CSR has become an important instrument to develop and implement more responsible business strategies that contributes not only to development of companies’ themselves, but towards development of society and environment as well. Although, we can find difference in approach towards CSR implementation in business strategies and the strenght of their impact on society and environment. Significant role in the strenght and kinds of influence CSR has, plays the context in which companies are motivated to support and develop CSR strategies and the type of innitiative. Various approaches (including motives and innitiatives) can results in different perceptions of company’s CSR strategies and attempts as we will see in presented case comparative study. Key words: consumer, corporate social responsibility (CSR), global environment, local business, perception, sustainable business
CAPITAL MARKET TRADING BEHAVIOUR WITHIN CRISIS PERIOD Bramantyo Djohanputro
Jurnal Ilmiah Ekonomi Bisnis Vol 16, No 3 (2011)
Publisher : Universitas Gunadarma

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Abstract

This paper aims at exploring the investors’ behavior on investment decisions, especially on how they express their daily behavior in considering trading volume, market returns, and market volatility in their trading or investment decisions within the crisis period as the impact of the subprime mortgage crisis in the United States of America. They are expected to employ current and past information contained in trading volume, returns, and volatility, in their decision making under market pressure because of crisis. To explore those relationships, regressions with Autoregressive Conditional Heteroskedasticity, or ARCH, are employed. More specifically, TARCH model is applied to explore the possibility of asymmetric response of negative and positive information. The study reveals that traders are more concerned with volatility than with return within the crisis period. Also, they tend to behave differently to different types of information, i.e. negative and positive information. Keywords: return, volatility, volume, TARCH, asymmetry
TECHNICAL ANALYSIS IN PREDICTING STOCK PRICES MOVEMENT AND TESTING EFICIENT MARKET HYPOTHESIS IN INDONESIAN STOCK EXCHANGE Sri Murtiasih; Ferry Ferdian
Jurnal Ilmiah Ekonomi Bisnis Vol 16, No 3 (2011)
Publisher : Universitas Gunadarma

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Abstract

This study aims to evaluate the use of technical analysis in predicting stock price movements in Indonesia Stock Exchange (ISE). The study also aimed to determine the implications of technical analysis of the efficiency of information on the Stock Exchange. The population in this study are listed companies on the Stock Exchange from 2006-2010. The data used in this study is the stock price data during the obser­vation period with the yield on the shares of profits (losses) of capital. Wilcoxon sign rank test used to differentiate stock returns using technical analysis with a passive in­vestment strategy. The results suggest that technical analysis is useful for predicting stock price movements on the Stock Exchange in the future. Furthermore, this result is an early indication that ISE is not weak form efficient market. In other words ISE is an inefficient market based on information. Key Words: technical analysis, eficient market hypothesis, stock price, Indonesian Stock Exchange.
RESIDENCES SATISFACTION TOWARDS SERVICE QUALITY PROVIDED BY BOGOR LOCAL GOVERNMENT Adi Kuswanto; Teddy Oswari; Budi Setiawan
Jurnal Ilmiah Ekonomi Bisnis Vol 16, No 3 (2011)
Publisher : Universitas Gunadarma

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Abstract

The lowest local government as a frontline government has some crucial duties in­cludes residences administration, village development, residences identity, land ad­ministration, and other duties. Up to present, the performance of the lowest local government is measured based on the regulation, but has never been measured based on the perception of its residences that have had service directly. The objective of the study are(1) to explore whether there is a differences between the perception and the expectation of the residences towards the service quality provided by the lowest local government; (2) to analyze the effect of service quality of the lowest local govern­ment on the satisfaction of the residences. The sampling method used in the research is stratified random sampling and collect 681 residences that have ever dealt with the lowest local government. The service quality was measured by comparing expecta­tion and perception in which using six dimensions namely tangiable variable, reli­ability, responsiveness, assurance, empathy, and competence. The result of the study shows that the perception of residences on service quality is lower than their expecta­tion. The service quality that affects on the residences satisfaction is tangiable, reli­ability, responsiveness, and competence variables. Assurance and empathy variables did not affect residences satisfaction. Keyword: Service, quality, government, satisfaction, residences
ETHICS AS A FOUNDATION OF MANAGEMENT – A VALUABLE RESOURCE OR A RELIC IN THE TIMES OF CRISIS? Joanna Hernik; Marcin Gębarowski
Jurnal Ilmiah Ekonomi Bisnis Vol 16, No 3 (2011)
Publisher : Universitas Gunadarma

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Abstract

Following rules of activity, resulting from ethical norms accepted in given society, may be one of sources of a competitive advantage. Though, it can be presumed that not everybody is aware of the necessity as well as of advantages connected with activity running this way. In this aspect, the aim of the article to show Polish businessmen attitude towards challenges flowing from handling business in accord with ethics. All theoretical issues discussed herein pertain to the topic of business ethics. Empirical data presented in this paper were gathered by the authors during 410 interviews about ethics that were conducted with businessmen running small and middle firms. The main intention was to determine if obeying ethic rules is a real value for entrepreneurs. From obtained results the conclusion, that Polish businessmen declare the importance of ethics in their activity, but in practice the bulk of them does not remember any rules and does not recognize ethics as a footing of business, can be draw out.
WEBBASED CSR COMMUNICATION REQUIREMENT FOR MANAGEMENT BASED ON MEDIA RICHNESS THEORY Ati Harmoni
Jurnal Ilmiah Ekonomi Bisnis Vol 16, No 3 (2011)
Publisher : Universitas Gunadarma

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Abstract

The purpose of this study was to identify the CSR communication requirement by the management through the framework of Media Richness. The study was conducted by doing case studies on three mining companies operating in Indonesia. CSR communication requirement by management in terms of timeliness, presentation and organization, accessibility, and interaction, while the feature of the websites that is capable to facilitate the needs of management for CSR communication were immediacy, multiple cues, language variety, multiple addressability, personal sources, computer processable memory, externally recordable, and concurrency. The study showed that the communication requirements of management that are considered critical resulting in the use of the web features moderate to high, while the communication requirements that are considered non-critical by management resulting in low to moderate usage of web features. CSR communication need that was considered critical by all three companies was accessibility. This resulted in the high use of multiple addressability feature on the web.   Key words: CSR communication, website, stakeholders, media richness framework
CONSUMER TRUST AND COUNTRY OF ORIGIN (Chinese Product Case on Indonesian Market) Hotniar Siringoringo; Margianti E.S.; Anacostia Kowanda; Trini Saptariani
Jurnal Ilmiah Ekonomi Bisnis Vol 16, No 3 (2011)
Publisher : Universitas Gunadarma

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Abstract

Study on Indonesian consumer trust towards Chinese products is rarely found. Low trust towards Chinese as producer as well as towards Chinese products perhaps is admitted by almost all consumers. However up to this time period this hasn’t become researcher’s interest. The objective of the study is thus to identify consumer trust towards Chinese products. Electronics product particularly was chosen as research object based on its penetration on Indonesian markets. For this purpose question­naire was used as research instrument. It was distributed to more than 300 respon­dents. Results show that consumer trust towards Chinese products is measured using four indicators, such as faith and believe in Chinese products, Chinese high tech­nology and long lasting live. Country of origin has five valid indicators which are Chinese innovativeness on electronics products, Chinese high technology, Chi­nese creativity in design, good quality in manufacture, and China as prestigious country. The highest contributor in building country of origin is its high tech­nology. On trust factor, the highest contributor is customer believe in Chinese electronics products. It also shows that country of origin influence customer trust significantly. Key Words : consumer trust, country of origin, Chinese products, Indonesian mar- ket.

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