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Ekonomi Bisnis
Published by Universitas Gunadarma
ISSN : 0853862X     EISSN : 20898002     DOI : http://dx.doi.org/10.35760/eb
Core Subject : Economy, Science, Social,
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Jurnal Ilmiah Ekonomi Bisnis is a journal through a peer-review process. Jurnal Ilmiah Ekonomi Bisnis is intended for academics and researchers to publish their articles which is an original text that has not been published in another journal. The focus and scope are in the fields of management, economics and accounting.Jurnal Ilmiah Ekonomi Bisnis is a journal through a peer-review process. Jurnal Ilmiah Ekonomi Bisnis is intended for academics and researchers to publish their articles which is an original text that has not been published in another journal. The focus and scope are in the fields of management, economics and accounting.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 3 Documents
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Search results for , issue "Vol. 31 No. 1 (2026)" : 3 Documents clear
ATTITUDE TOWARD KOREAN CELEBRITIES VS INDONESIA CELEBRITIES: WHICH ONE HAS A STRONGER EFFECT ON PURCHASE INTENTION? Keni Keni; Nicholas Wilson
Jurnal Ilmiah Ekonomi Bisnis Vol. 31 No. 1 (2026)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35760/eb.2026.v31i1.126

Abstract

This study aimed to assess the impact of attitudes toward Korean and Indonesian celebrities, perceived behavioral control, and subjective norms on consumers’ purchase intentions. This research employs a closed-ended online questionnaire to investigate the factors influencing purchase intentions for products endorsed by both Korean and Indonesian celebrities. A total of 323 respondents who had purchased products endorsed by both Korean and Indonesian celebrities within the last three months filled in the questionnaire. To ensure data relevance, a purposive sampling technique was employed, enabling authors to select participants with relevant experiences who could provide meaningful insights into the research objectives. After a thorough review, 46 responses were excluded because they did not meet the established eligibility criteria, resulting in 287 valid responses for further analysis. These data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4.1 software. Findings obtained in this study confirmed that all variables significantly and positively affect purchase intentions, with attitudes toward Korean celebrities exhibiting a more substantial influence than those toward Indonesian counterparts, thereby underscoring the decisive role of Korean celebrity endorsements in shaping consumer behavior.
MAPPING GREEN PERFORMANCE INDICATORS IN SMALL AND MEDIUM ENTERPRISES (SMES): A LITERATURE-BASED EXPLORATION OF GREEN SUPPLY CHAIN PRACTICES Gusti Ayu Made Hanny Dian Savitri; Diyah Ratna Fauziana; Erni Ernawati
Jurnal Ilmiah Ekonomi Bisnis Vol. 31 No. 1 (2026)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35760/eb.2026.v31i1.98

Abstract

This study aims to systematically examine the practices of Green Supply Chain Management (GSCM) within the context of small and medium enterprises (SMEs), with a focus on green performance indicators used across various academic studies. The review employs a qualitative approach through a literature review of articles indexed in Scopus. A total of 131 articles were retrieved and through a step-by-step screening process based on relevance to the research questions, 24 articles were selected for in-depth analysis. The findings reveal that the most commonly used green performance indicators include Green HRM, Green Innovation, Environment Performance, Government Intervention Policy, Operational Efficiency, dan Technological Adoptions. However, most studies have not employed standardized measurement frameworks, particularly in the context of SMEs in developing countries. This review identifies a gap in the literature regarding green performance measurement, which can serve as a foundation for developing more contextual and applicable evaluation models for the SME sector. The findings are expected to contribute to the development of more effective and sustainable GSCM implementation strategies and policies.
DO RELIGIOSITY AND ANIMOSITY MATTER? THE ROLE OF BRAND LOYALTY IN SHAPING REPURCHASE INTENTION DURING F&B BOYCOTTS Alva Putri Yevitayani; Nanda Alifia Putri
Jurnal Ilmiah Ekonomi Bisnis Vol. 31 No. 1 (2026)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35760/eb.2026.v31i1.103

Abstract

This study develops and tests a repurchase intention model under boycott conditions for multinational Food and Beverage (F&B) franchise brands in Indonesia by examining the differential roles of religiosity and consumer animosity, with brand loyalty as a mediating mechanism. Addressing boycott literature that mainly emphasizes boycott or protest intention, this study shifts attention to repurchase behaviour under boycott pressure and empirically distinguishes value-based religiosity from politically driven animosity within a Theory of Planned Behavior framework. Data were collected through a cross-sectional online survey of 425 Indonesian consumers who had previously purchased boycotted F&B brands and were analysed using PLS-SEM. The results show that brand loyalty strongly predicts repurchase intention while consumer animosity negatively affects brand loyalty and repurchase intention, with a significant indirect effect through brand loyalty, indicating partial mediation. In contrast, religiosity has no significant effect on either brand loyalty or repurchase intention. The model explains substantial variance in repurchase intention but limited variance in brand loyalty. Managerially, multinational F&B brands should reinforce loyalty through transparent communication, localized engagement, and targeted relationship programs while actively managing animosity triggering narratives during boycott episodes in the Indonesian market.

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