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INDONESIA
Jurnal Komunikasi Profesional
Published by Universitas Dr. Soetomo Surabaya
ISSN : -     EISSN : 25799371     DOI : -
Core Subject : Humanities, Science, Education, Art, Social,
Arts Humanities Languange, Linguistic, Communication & Media Library & Information Science Social Sciences
Jurnal Komunikasi Profesional adalah Jurnal Daring (Online) yang mengeksplorasi pertanyaan kritis dan pertanyaan yang konstruktif dalam berbagai bidang studi Ilmu Komunikasi. Secara khusus pada bidang Kajian Profesional dalam Ilmu Komunikasi. Kajian - kajian Komunikasi Profesional dapat dikaji secara luas namun tidak terbatas pada bidang - bidang Komunikasi Negosiasi, Budaya Korporat, Public Relations, Marketing Communications, Branding, Periklanan, Pengembangan Kepribadian, dan Komunikasi Antar Personal. Jurnal ini juga memiliki Rubrikasi publikasi Pengabdian Masyarakat yang berkaitan dengan Ilmu Komunikasi, Sosio-Humaniora, dan Pengembangan Masyarakat
Arjuna Subject : -
Articles 14 Documents
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Search results for , issue "Vol. 5 No. 4 (2021)" : 14 Documents clear
Menggelorakan makna energik sebagai brandscape erigo melalui iklan fireflies Febryan Kurniawan; Muhammad Isnaini; Rustono Farady Marta
Jurnal Komunikasi Profesional Vol. 5 No. 4 (2021)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (939.861 KB) | DOI: 10.25139/jkp.v5i4.3889

Abstract

Local brands in Indonesia today are growing and competitive and in this competition, various appropriate marketing communication strategies are needed, where this is needed to build attention from potential consumers. One of the local brands from Indonesia is Erigo, a company that has recently been discussed by internet users because one of its marketing strategies is to place advertisements in Time Square, New York. Advertising is one of the digital marketing strategies that serves to attract the attention of potential consumers through information on products and services offered to stick in the minds of consumers. Through a qualitative approach with an interpretive paradigm using Laura R. Oswald's marketing semiotics method, it was found that through the short advertisement "Fireflies", Erigo wanted to show the target audience and their target market, young people or millennials, to have enthusiasm, motivation and belief. high self-esteem in exploring their curiosity, one of which can be done by real action from their energetic nature. This energetic nature becomes an ideology (cultural categories) that Erigo wants to convey to its target market, which are young people who aim to convey an invitation to dare to explore new things to find hope and identity related to exploratory (cultural tensions). Exploratory is meant here is a sense of freedom (emotional territories) where this is necessary for them to inflame the energetic they have.
Strategi pemilihan media sebagai sarana komunikasi pemasaran pada wisata kota surabaya Yustinus Budi Hermanto; Citra Anggraini Tresyanto
Jurnal Komunikasi Profesional Vol. 5 No. 4 (2021)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (262.457 KB) | DOI: 10.25139/jkp.v5i4.3893

Abstract

Abstract The diversity of tourism objects owned by the city of Surabaya makes the city of Surabaya as one of the cities in Indonesia that is worthy to be visited with tourist destinations of various ages ranging from children to adult visitors. The diversity of tourism objects owned include Nature Tourism, Educational Tourism, Religious Tourism, and City Tourism. The existence of tourist attractions in the city of Surabaya must be published to the public with the main goal of attracting visitors to come for tours. To be able to publish it, media facilities are needed to support the marketing communication process. This study focuses on the strategy of selecting media as a marketing communication to introduce Surabaya City tourism objects. This research is qualitative with descriptive design. This study aims that the selection of communication media is carried out in appropriate stages so that the aim is to introduce the tourism object of Suarabaya City to the whole community and be able to attract visitors to travel.
Mendengarkan dan berbicara untuk berkomunikasi: apa yang guru lakukan dan siswa pelajari dari penilaian kelas Agus Syahrani; Dedi Ari Asfar; Indra Perdana; Petrus Jacob Pattiasana; Bernadetha Nadeak
Jurnal Komunikasi Profesional Vol. 5 No. 4 (2021)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (253.992 KB) | DOI: 10.25139/jkp.v5i4.3908

Abstract

Choosing the right learning media during the Covid-19 pandemic is very important. Students are helped in understanding the learning material delivered with learning media, even though they are studying at home. The purpose of this study is to find out how Edmodo as a medium is used in teaching and learning activities. This research is a research that uses a qualitative approach and uses a phenomenological method to students and teachers. The conclusion obtained in this study is that the communication that occurs between teachers and students in Edmodo takes place effectively through the delivery of material that is easily understood by students.
Information and promotion genre regarding korean content in netflix press release Novi Nursyahbani
Jurnal Komunikasi Profesional Vol. 5 No. 4 (2021)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (4979.739 KB) | DOI: 10.25139/jkp.v5i4.3996

Abstract

This research at the beginning discusses the development of press releases that have been developed into various aspects, ranging from the media used, the themes presented, to the genres classified in a study. Departing from the research of Catenaccio (2008), this study wants to examine the structure created from that research, whether it is still relevant today and can show informative and promotional genres in a press release. Thanks to its freedom to be applied in various types of press releases, this research will choose a company based from a data that mentioned company that gained many profit during the Covid-19 pandemic and had many products released, which is Netflix. Data collection and analysis methods used in this study were convenience sampling and structural analysis from Catenaccio. Through convenience sampling, there are three articles selected up to June 15, those published on May 27, June 06 and June 10, 2021. The result of the analysis is that the structure of Catenaccio which contains the format of writing press releases, does not match the format of writing press releases in Netflix, but main points such as leads, justifying the product, detailing the product and explicit promotional components still applicable and determine the genre in press releases. The genres of Netflix press releases are hybrid because they contain an informative and promotional genre. A new structure that has been modified in this study is also offered for further research, with a wider selection of press release articles and other data collection techniques.

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