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Fenomena Culture Shock dan Stereotype Dalam Komunikasi Antar Budaya Mahasiswa Indonesia yang Studi Di Amerika Dewi - -
Ultimacomm: Jurnal Ilmu Komunikasi Vol 10 No 2 (2018): UltimaComm
Publisher : Universitas Multimedia Nusantara

Humans need to communicate to each other to survive. One of the functions of communication is to encourage people to interact with people from different cultures. Culture and communication are inseparable. Each culture has a way of communicating differently from each other. Some intercultural communication theories focus on the phenomena of culture shock and stereotype. Graduated from high school, at the age ranging between 17 to 18, many teenagers continue their study abroad. Some to the United States as the second favorite destination for Indonesian students. This study discusses the possibility culture shock and stereotype experienced by Indonesian students who are studying in America. Using qualitative research methods, the results show that each individual had different levels and ways of adaptation in facing the culture shock they experienced. The stereotype experienced by the Indonesian students is not necessarily lead to discriminative. Indonesian students who wish to continue their studies in America are advised to communicate with an open mind, as not everyone can easily blend in to different cultures. Keywords : Indonesian Students, America, culture shock, stereotype, intercultural communication

Aktivitas Public Relations Dalam Upaya Meningkatkan Citra Taman Wisata Candi Borobudur Julita M.A. Raturoma; Lina Sinatra Wijaya
Ultimacomm: Jurnal Ilmu Komunikasi Vol 10 No 2 (2018): UltimaComm
Publisher : Universitas Multimedia Nusantara

Indonesia is one of the world’s tourist destinations. Therefore, Indonesian tourism must be built and developed. Taman Wisata Candi (TWC) Borobudur, as one of the tourist attractions with its beauty and grandeur, becomes the main attraction for all people. The purpose of the research is to find out whether public relations activities conducted by the TWC can increase the image of the temple or not. This is a descriptive qualitative research. The data was gathered through interview and observation. The sources of this research were visitors and public relations officer of TWC. The result of this research shows that the internal activities conducted by public relations officer of Taman Wisata Candi Borubudur such as employee relations, field trip, internal magazine, personal contact and sport, made the employees felt appreciated and cared and this indirectly creates a sense of belonging from the employees towards the institution. The external activities conducted, such as customer relations, community and pers relations, indirectly influenced the visitor perceptions towards the image of TWC Borobudur in terms of service to the community and also improve the relationship with media. It shows that the internal and external activities carried out by the public relations of TWC Borobudur give positive impact and indirectly improve the image of TWC Borobudur among the society. Keyword: public relations activities, image, travelling and Borobudur temple

Etno-Jurnalisme pada Produksi Film Dokumenter Jakarta Unfair Octi Sundari
Ultimacomm: Jurnal Ilmu Komunikasi Vol 10 No 2 (2018): UltimaComm
Publisher : Universitas Multimedia Nusantara

ABSTRACTJournalism works cannot be separated from its inherent values. The values, such as objectivism, speed, and balance, have been the journalist professional norms. However, some journalism values hamper the works and might produce on shallow reporting. In an attempt to address the problem, journalism adopt etnographic approach in social science, or known as ethno-journalism. Ethno-journalism is important in producing holistic and indepth report amid the focus of journalism on speed. This research aims to analyse the practice of ethno-journalism in the production of Jakarta Unfair documentary. This qualitative research uses explanatory analysis from case study model of Robert E. Stake. The result mainly show the incomplete ethno-journalism practice in the production of Jakarta Unfair.Keywords: ethnography, documentary, Jakarta Unfair, Journalism

Penggunaan Media Bentuk Longform Journalism di Visual Interaktif Kompas (VIK) Kezia Mariska
Ultimacomm: Jurnal Ilmu Komunikasi Vol 10 No 2 (2018): UltimaComm
Publisher : Universitas Multimedia Nusantara

Perkembangkan teknologi informasi dan komunikasi tidak hanya menciptakan bentuk-bentuk komunikasi baru, seperti halnya longform journalism yang dikembangkan lewat media online, tetapi juga menciptakan khalayak baru. Penggunaan dan kepuasan khalayak terhadap media bersifat dinamis karena dipengaruhi oleh media mana yang digunakan. Penelitian ini bertujuan untuk mengetahui penggunaan media pada khalayak di Visual Interaktif Kompas (VIK) sebagai salah satu media yang memproduksi longform journalism di media online. Penggunaan media online bentuk longform pada khalayak dianalisis dengan model MAIN yang mengidentifikasi empat kemampuan yang dimiliki media digital. Model MAIN merupakan pengembangan dari teori uses and gratifications yang didesain khusus untuk meneliti media baru. Penelitian ini adalah penelitian kualitatif yang bersifat deskriptif dengan metode studi kasus Robert K. Yin. Pengumpulan data dalam penelitian ini dilakukan dengan interview dan observasi. Berdasarkan hasil penelitian, VIK memenuhi klasifikasi Modality, Agency, Interactivity, dan Navigability yang memungkinkan partisipan sebagai pembaca melakukan berbagai aktivitas seperti mendapatkan informasi yang riil, mengakses informasi dengan tampilan yang menarik, mengakses informasi yang dilengkapi dengan unsur multimedia, memilih sendiri konten yang ingin dibaca, berinteraksi dengan sistem, melakukan sejumlah aktivitas dalam satu waktu, dan lain-lain. Namun, dalam klasifikasi Agency, VIK belum memenuhi tiga dari lima unsur di dalamnya, yaitu Agency Enhancement, Community Building, dan Bandwagon karena VIK tidak menyediakan kolom komentar, forum, atau sejenisnya. Keywords: Long form Journalism, MAIN Model, Audience

Analisis Perencanaan Kampanye Pemasaran Sosial "Kobarkan Kebaikan" Pertamina Asep Sutresna
Ultimacomm: Jurnal Ilmu Komunikasi Vol 10 No 2 (2018): UltimaComm
Publisher : Universitas Multimedia Nusantara

Penelitian ini bertujuan untuk menganalisis bagaimana strategi perencanaan yang dilakukan Pertamina dalam mengelola kampanye pemasaran sosial “Kobarkan Kebaikan”. Kampanye ini didasarkan pada situasi masyarakat yang terbelah akibat gejolak social sebagai dampak kampanye Pilkada DKI Jakarta pada tahun 2017 dan kampanye Pemilu Presiden dan Legislatif 2019 yang telah dimulai pada tahun 2018. Kampanye “Kobarkan Kebaikan” melalui televisi dan Youtube melahirkan materi-materi kampanye yang dibuat sendiri oleh masyarakat dan kemudian diunggah di Youtube. Berdasarkan teori ekologi media (MET), media secara langsung membentuk dan membangun budaya. Demikian juga dengan pemilihan media yang digunakan pada kampanye “Kobarkan Kebaikan”. Dengan menggunakan metode kualitatif, dan menggunakan model perencanaan Social Marketing Planning Primer (SMPP) dari Kotler dan Lee (2016), temuan penelitian ini memperlihatkan bahwa kampanye “Kobar Kebaikan” mempunyai dampak positif dengan adanya engagement dan efek amplifikasi pesan yang disampaikan. Dari aspek perencanaan, kampanye ini belum dapat dikatakan berhasil karena belum memenuhi semua yang disyaratkan oleh model SMPP. Kata kunci: Pertamina, #Kobarkan Kebaikan, Pemasaran Sosial, kampanye sosial

Fenomena Culture Shock dan Stereotype Dalam Komunikasi Antar Budaya Mahasiswa Indonesia yang Studi Di Amerika Dewi - -
ULTIMA Comm Vol 10 No 2 (2018): UltimaComm
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ultimacomm.v10i1.892

Humans need to communicate to each other to survive. One of the functions of communication is to encourage people to interact with people from different cultures. Culture and communication are inseparable. Each culture has a way of communicating differently from each other. Some intercultural communication theories focus on the phenomena of culture shock and stereotype. Graduated from high school, at the age ranging between 17 to 18, many teenagers continue their study abroad. Some to the United States as the second favorite destination for Indonesian students. This study discusses the possibility culture shock and stereotype experienced by Indonesian students who are studying in America. Using qualitative research methods, the results show that each individual had different levels and ways of adaptation in facing the culture shock they experienced. The stereotype experienced by the Indonesian students is not necessarily lead to discriminative. Indonesian students who wish to continue their studies in America are advised to communicate with an open mind, as not everyone can easily blend in to different cultures. Keywords : Indonesian Students, America, culture shock, stereotype, intercultural communication

Aktivitas Public Relations Dalam Upaya Meningkatkan Citra Taman Wisata Candi Borobudur Julita M.A. Raturoma; Lina Sinatra Wijaya
ULTIMA Comm Vol 10 No 2 (2018): UltimaComm
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ultimacomm.v10i2.916

Indonesia is one of the world's tourist destinations. Therefore, Indonesian tourism must be built and developed. Taman Wisata Candi (TWC) Borobudur, as one of the tourist attractions with its beauty and grandeur, becomes the main attraction for all people. The purpose of the research is to find out whether public relations activities conducted by the TWC can increase the image of the temple or not. This is a descriptive qualitative research. The data was gathered through interview and observation. The sources of this research were visitors and public relations officer of TWC. The result of this research shows that the internal activities conducted by public relations officer of Taman Wisata Candi Borubudur such as employee relations, field trip, internal magazine, personal contact and sport, made the employees felt appreciated and cared and this indirectly creates a sense of belonging from the employees towards the institution. The external activities conducted, such as customer relations, community and pers relations, indirectly influenced the visitor perceptions towards the image of TWC Borobudur in terms of service to the community and also improve the relationship with media. It shows that the internal and external activities carried out by the public relations of TWC Borobudur give positive impact and indirectly improve the image of TWC Borobudur among the society. Keyword: public relations activities, image, travelling and Borobudur temple

Etno-Jurnalisme pada Produksi Film Dokumenter Jakarta Unfair Octi Sundari
ULTIMA Comm Vol 10 No 2 (2018): UltimaComm
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ultimacomm.v10i2.969

ABSTRACTJournalism works cannot be separated from its inherent values. The values, such as objectivism, speed, and balance, have been the journalist professional norms. However, some journalism values hamper the works and might produce on shallow reporting. In an attempt to address the problem, journalism adopt etnographic approach in social science, or known as ethno-journalism. Ethno-journalism is important in producing holistic and indepth report amid the focus of journalism on speed. This research aims to analyse the practice of ethno-journalism in the production of Jakarta Unfair documentary. This qualitative research uses explanatory analysis from case study model of Robert E. Stake. The result mainly show the incomplete ethno-journalism practice in the production of Jakarta Unfair.Keywords: ethnography, documentary, Jakarta Unfair, Journalism

Penggunaan Media Bentuk Longform Journalism di Visual Interaktif Kompas (VIK) Kezia Mariska
ULTIMA Comm Vol 10 No 2 (2018): UltimaComm
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ultimacomm.v10i2.1025

The development of information and communication technology not only creates new forms of communication, such as longform journalism on online media, but also creates new audience. Audiences' media usage and gratifications are always changing in terms of which media they are using. The purpose of this study is to find out the use of Visual Interaktif Kompas (VIK) as one of the media that produces longform journalism on online media by the audience. Data of this research was analyzed using the MAIN model that identifies four capabilities owned by digital media, i.e. Modality, Agency, Interactivity, and Navigability. The MAIN model is a development of use and gratifications theory designed specifically for researching new media. This is a descriptive qualitative research with Robert K. Yin's case study method. The data collection in this research was completed by interviews and observation. Based on the results, VIK complies the classification of Modality, Agency, Interactivity, and Navigability that allow participants as readers to perform various activities such as obtaining real information, accessing information with an attractive look, accessing information equipped with multimedia elements, selecting contents that they want to read, interacting with the system, performing numbers of activities at a time, and others. However, in the Agency classification, VIK has not complied three out of five elements in it, i.e. Agency Enhancement, Community Building, and Bandwagon because VIK does not provide comment columns, forums, or something similar. Keywords: Long form Journalism, MAIN Model, Audience

Analisis Perencanaan Kampanye Pemasaran Sosial "Kobarkan Kebaikan" Pertamina Asep Sutresna
ULTIMA Comm Vol 10 No 2 (2018): UltimaComm
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ultimacomm.v10i2.1081

ABSTRACTThis research aims to analyze the planning strategy of Pertamina in managing social marketing campaign "Kobarkan Kebaikan” (Flame the Goodness). This campaign was initiated based on an assessment of the society which was disintegrated by the Jakarta gubernatorial election in 2017 and the presidential and legislative campaign in 2019 started in 2018. The campaign materials were made by the society and broadcasted through the television and youtube. Based on media ecology theory, media directly form and develop culture, which is also the case with the media selection in the "Kobarkan Kebaikan” campaign. This research gathers qualitative data based on the planning model of Social Marketing Planning Primer (SMPP) by Kotler and Lee (2016). This research shows this campaign has a positive impact on the engagement and results in message amplification. From the perspective of planning, this research fell short of the criteria required by the SMPP model Keywords: Pertamina, Kobarkan Kebaikan, Social Marketing, social campaign

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Bima Agus Setyawan

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Journal Mail Official
ultimacomm@umn.ac.id

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Location
Kota tangerang,

Banten

INDONESIA

Abstract

Abstract

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Abstract

Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Bima Agus Setyawan

Contact Email lppm@umn.ac.id

Phone -

Journal Mail Official ultimacomm@umn.ac.id

Editorial Address -

Location Kota tangerang, Banten INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Bima Agus Setyawan

Contact Email
lppm@umn.ac.id

Phone
-

Journal Mail Official
ultimacomm@umn.ac.id

Editorial Address
-

Location
Kota tangerang,

Banten

INDONESIA