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All Journal Scriptura Jurnal Ilmu Komunikasi The Indonesian Journal of Communication Studies Jurnal The Messenger Komunikasi : Jurnal Komunikasi Jurnal Ekonomi dan Bisnis MetaCommunication; Journal Of Communication Studies Wacana: Jurnal Ilmiah Ilmu Komunikasi International Journal of Social Science and Business Petra International journal of Business Studies (IJBS) Ultimacomm: Jurnal Ilmu Komunikasi CCIT (Creative Communication and Innovative Technology) Journal Prologia Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian Communicare : Journal of Communication Studies JURNAL PUSTAKA KOMUNIKASI Syntax Idea Enrichment : Journal of Management Acta Diurna: Jurnal Ilmu Komunikasi Jurnal PIKMA : Publikasi Ilmu komunikasi Media dan Cinema Journal Media Public Relations Scriptura : Jurnal Ilmiah Jurnal Indonesia Sosial Sains Komunikatif : Jurnal Ilmiah Komunikasi
Lina Sinatra Wijaya
Universitas Kristen Satya Wacana
Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Environmental Science Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Neuroscience Physics Social Sciences Other

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STRATEGI MARKETING PUBLIC RELATIONS DALAM MENINGKATKAN JUMLAH KUNJUNGAN WISATAWAN KEPULAUAN TALAUD-SULAWESI UTARA Tulis, Christian; Wijaya, Lina Sinatra
Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian Vol 5, No 1 (2019): Jurnal Komunikasi Hasil Pemikiran dan Penelitian
Publisher : Universitas Garut

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Abstract

Abstrak Kabupaten Kepulauan Talaud merupakan salah satu Kabupaten perbatasan di Indonesia bagian utara khususnya di Provinsi Sulawesi Utara. Sebagai daerah kepulauan, Talaud memiliki berbagai tujuan wisata yang sangat potensial menjadi leading sector dalam menggerakkan seluruh sektor lainnya dan menjadi daerah tujuan wisata unggulan di Sulawesi Utara bahkan di Indonesia. Tujuan penelitian ini adalah mengetahui strategi marketing Public Relations (MPR) yang dilakukan oleh Dinas Pariwisata dan Kebudayaan Kabupaten Kepulauan Talaud dalam meningkatkan jumlah kunjungan wisatawan tahun 2016/2017. Penelitian ini merupakan penelitian deskriptif kualitatif. Teknik pengumpulan data melalui wawancara, dokumen dan bahan statistik, serta observasi. Narasumber utama adalah Kepala Dinas dan Kepala Bagian Pariwisata dan pemasaran. Hasil penelitian menunjukkan bahwa event merupakan program utama dalam meningkatkan kunjungan wisatawan tahun 2016/2017, kendala utama publication adalah sumber daya manusia dan ketersediaan jaringan internet, sedangkan news, Public Service Activity dan identity media perlu dimaksimalkan melalui perencanaan, pelaksanaan dan evaluasi dalam implementasi strategi MPR sebagai strategi promosi. Kata Kunci: Strategi; Marketing Public Relations; Wisatawan; Talaud Abstract Talaud islands regency is one of the border districts in northern Indonesia, especially in North Sulawesi Province. As an archipelago, Talaud has a variety of potential tourist destinations which can become the leading sector in driving the other sectors which support the turism in North Sulawesi and even in Indonesia. The purpose of the research is to know the marketing public relations (MPR) strategy held by the Tourism and Culture Department of Talaud Islands Regency in increasing the number of tourists in 2016/2017. This is a descriptive qualitative research that uses interview, documents & statistic, and observation for gathering the data. The target of this research is the head of the Tourism and Culture Department of Talaud Islands Regency and the head of the tourism and marketing division. The result of the research shows that holding events is the main program in increasing the tourist in 2016/2017. The obstacles for having publication were lack of human resources and internet connection availability, while news, public service activity and identity media needs to be maximized by planning, implementing and evaluating the implementation of MPR strategy as promotion strategy. Keyword: Strategy; Marketing Public Relations; Traveler; Talaud
PELAKSANAAN PROGRAM INTERNSHIP DALAM UPAYA MENINGKATKAN CITRA LEMBAGA PENDIDIKAN (STUDI KASUS: FAKULTAS TEKNOLOGI INFORMASI – UNIVERSITAS KRISTEN SATYA WACANA) Nugraheni, Dian; Wijaya, Lina Sinatra
Scriptura Vol 7, No 2 (2017): DECEMBER 2017
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (373.51 KB) | DOI: 10.9744/scriptura.7.2.47-56

Abstract

Program Internship merupakan kegiatan yang dibuat bagi mahasiswa untuk menerapkan ilmunya serta mendapatkan pengalaman kerja di dunia nyata. Program internship dapat diterapkan untuk meningkatkan citra pada sebuah lembaga pendidikan. Dengan pesatnya persaingan antar lembaga pendidikan, maka setiap lembaga pendidikan berupaya mendapatkan citra positif untuk meningkatkan eksistensi, serta nilai jual kepada masyarakat. Tujuan dari penelitian ini adalah mengetahui seberapa besar pengaruh program internship dalam meningkatkan citra lembaga pendidikan yang bersangkutan, sehingga berdampak pada peningkatan jumlah mahasiswa yang melaksanakan internship di tempat terkait. Objek penelitian ini adalah melihat program internship yang dilakukan oleh Fakultas Teknologi Informasi – Universitas Kristen Satya Wacana Salatiga. Penelitian ini merupakan penelitian deskriptif kualitatif dengan teknik pengambilan data melalui observasi, wawancara mendalam dan wawancara sistematik. Hasil penelitian ini menunjukan program internship dapat meningkatkan citra positif dari lembaga pendidikan. Citra terbentuk dari ketrampilan hard skill dan soft skill yang dimiliki oleh mahasiswa, dan juga dari tanggung jawab, kreatifitas, kerja secara professional, serta sikap inisiatif yang mengarah pada kepuasan kerja dan akan membentuk loyalitas kepada perusahaan. Citra positif pada program internship nantinya akan  berpengaruh pada peningkatan jumlah mahasiswa yang diterima oleh instansi/lembaga untuk melaksanakan internship di tempat terkait. Citra positif juga berpengaruh kepada kepercayaan dari instansi/lembaga untuk melakukan kerja sama dalam program internship dengan lembaga pendidikan tersebut, serta menawarkan pekerjaan terhadap mahasiswa tersebut setelah lulus.
PUBLIC RELATIONS IN PRIVATE UNIVERSITIES IN CENTRAL JAVA: CREATING INNOVATION TO ATTRACT STUDENTS’ INTEREST Wijaya, Lina Sinatra
Scriptura Vol 5, No 2 (2015): DECEMBER 2015
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (269.041 KB) | DOI: 10.9744/scriptura.5.2.46-51

Abstract

Nowadays, The competition among private universities especially in Central Java is getting tougher. Each higher education tries to achieve their goal which is generally to attract students’ interest which will influence the higher student intake in each academic year. This study tried to investigate the creative innovation created by the private university to attract students’ interest which will give influence in students intake. This study employed interview and literature study for data collections. The data were then analyzed qualitatively to answer the posed research questions. This study involved 8 private universities in Central Java. The result of this study showed that the public relations role in private university is as communication technician, expert prescriber, communication facilitator and also as problem solver facilitator. Besides that, the public relations practitioners in private university have tried to create innovation program for attracting students’ interest. This innovation gave positive impact on the intake of the private university at least 5 % - 20%.
KAJIAN PERAN PUBLIC RELATIONS DALAM MENINGKATKAN CITRA PERGURUAN TINGGI SWASTA DI JAWA TENGAH Sinatra, Lina; Darmastuti, Rini
Scriptura Vol 2, No 2 (2008): JULY 2008
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (137.863 KB) | DOI: 10.9744/scriptura.2.2.95-105

Abstract

Nowadays, University as one of the educational institutions is not only paying attention to education but also in getting profit. These are caused by the tight competition among universities. The autonomy system in Government Universities and the establishment of new private universities are the cause of this tight competition. The problem is every private university competes in getting as many students as possible. Individual approach by a professional public relations officer is one of the most effective ways in overcoming this problem. The result of the research shows that not all public relations officers in those private universities, do their role as real public relations officers. They also do not have the same understanding about the role of a public relations officer. The universities which know well about the role of Public Relations, will do their work well and concentrate in building the image for their university. All of these will give influence in the increasing of their student intake but for the ones which do not understand the role of Public Relations will just place Public Relations in the same position as marketing.
STRATEGI IMC DALAM MEMPROMOSIKAN PROGRAM INTERNASIONAL (Studi kasus di Universitas Kristen Satya Wacana – Salatiga) Setiawan, William Christianto; Wijaya, Lina Sinatra
Scriptura Vol 10, No 1 (2020): JULY 2020
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (939.811 KB) | DOI: 10.9744/scriptura.10.1.1-14

Abstract

Tujuan penelitian ini yaitu untuk mengetahui strategi Integrated Marketing Communication (IMC) yang digunakan oleh Biro Kerjasama dan Hubungan Internasional (BKHI) Universitas Kristen Satya Wacana (UKSW) dalam menginformasikan sekaligus mempromosikan program internasionalnya kepada mahasiswa UKSW. Penelitian ini berupa penelitian deskriptif kualitatif dengan menggunakan metode studi kasus. Data diperoleh dengan cara melakukan wawancara mendalam, observasi, dan dokumentasi. Hasil penelitian ini menyatakan bahwa segmentasi psikografis dengan melihat motivasi, gaya hidup, dan karakteristik kepribadian terhadap target sasaran dilaksanakan terlebih dahulu sebelum menentukan strategi IMC. Penggunaan kata kata “internasional”, “cultural exchange”, “higher education” dan “beasiswa” digunakan dalam mempromosikan program internasional ini, khususnya dalam pembuatan iklan, sales promotion, humas dan publisitas, personal selling, direct marketing, serta acara dan pengalaman.
The Practice of Marketing Public Relations In Multinational Companies in Indonesia Wijaya, Lina Sinatra
Petra International Journal of Business Studies Vol 2 No 2 (2019): DECEMBER 2019
Publisher : Master of Management Study Program, Faculty of Business and Economics - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/ijbs.2.2.78-86

Abstract

The growth of public relations and its acceptance as a valuable, sometimes essential, marketing practice is practically universal . This study aims to find out the marketing communication models applied in Multinational companies in Indonesia. The study provides an analysis of the role of marketing public relations in Multinational companies and this study also explores the role of marketing public relations in the multinational or global companies in Indonesia, to establish whether it is considered to be an important function for a multinational company. The data was gathered through in-depth interview and telephone interview technique involving six multinational companies in Indonesia. The result of this study shows that Marketing public relations officers in multinational companies in Indonesia do apply a mixed model of communications in their operations. This mixed model is a mixture of the press agentry and a two-way asymmetrical model. These two models seem to be the models which are applied in most multinational companies in Indonesia, even though they still use external agencies (consultancies) for handling certain issues.
Socialization as Integrated Marketing Communication Strategy in Increasing Brand Awareness (Case study "Solo Destination" Application of Solo City Government) Wijaya, Lina Sinatra; Vanel, Zon; Huwae, George Nicholas; Kristanto, Budhi
Petra International Journal of Business Studies Vol 3 No 1 (2020): JUNE 2020
Publisher : Master of Management Study Program, Faculty of Business and Economics - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/ijbs.3.1.54-63

Abstract

The rapid development of technology makes a city government communicate with the community while building or improving its image. This condition provides its advantages for cities that have a good image, such as increasing the investors, revenue in the tourism sector and cities, and also the development of the cities. The purpose of this study is to socialize the Solo Destination Application to increase brand awareness of the society toward this application. This is descriptive qualitative research and the sample of the population is represented by 131 students from one junior high school, one senior high school and also 100 PKK (Family Welfare Organization) members in two sub-districts in Solo city. The result shows that to increase the awareness of the society in using the application, socialization should be done by the Solo city government to disseminate evenly to strategic targets such as to most of the junior/senior high schools, all the sub-districts citizens and also to other government offices in Solo as a whole. Besides, the use of word of mouth campaigns to ensure that the marketing strategy through social media such as Facebook and Instagram should also be put to the highest and best use.
Public Relations and New Media in Employee Relations For Enhancing Employee’s Loyalty During the Pandemic Ervani, Trifosa Joan; Wijaya, Lina Sinatra
International Journal of Social Science and Business Vol 5, No 3 (2021): August
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v5i3.35403

Abstract

The Covid 19 pandemic occurred nowadays has resulted in many employees resigning due to discomfort at work. Therefore, every company needs to carry out an employee relations program to increase employee’s loyalty, especially during this pandemic. The aim of this study is to determine the employee’s loyalty which was formed by the implementation  of the employee relations program carried out by Public Relations using new media during the pandemic. Data collection is done by conducting observations, documentation, and interviews. The results of this study shows that there are five forms of employee relations programs done to increase employee’s loyalty, among others, education and training programs, outstanding work motivation programs, award programs, special event programs, and internal communication media programs. The success of those employee relations program are shown by a decrease in the percentage of employee resignation, from 40% to 20% in one year. Evidence of employee’s loyalty formed by the employee relations program can also be seen from several attitudes and actions of employees that include obedience and compliance, responsibility, willingness to cooperate, sense of belonging, interpersonal relationships, and fondness for work. In addition, personal touch to employees has the greatest impact to increase employee’s loyalty to the Company.
Rancang Bangun Sistem Jejaring Klaster Berbasis Web Menggunakan Metode Model View Controller Suprihadi Suprihadi; Rini Kartika Hudiono; Lina Sinatra Wijaya
CCIT Journal Vol 6 No 3 (2013): CCIT JOURNAL
Publisher : Universitas Raharja

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (683.138 KB) | DOI: 10.33050/ccit.v6i3.359

Abstract

Cluster in Indonesia particularly in the area of Central Java in 2010 totaled 150. Based on the results of the survey in Demak, Wonosobo and Pemalang, most Clusters does not yet have a website as a media product promotion and Cluster communication. Some Cluster already leverages media Blog and facebook but the media still do not meet the expected needs because media Blog and Facebook are not a media for product promotion. This is because the limitations of cost and the scarcity of skilled human resources information technology owned by the Cluster. Therefore, this research was conducted on the design and implementation of a web application that serves as a Networking System Cluster. System development method’s using the Prototype Model. Method of MVC (Model View Controller) is used in the implementation of the system, while technology programming using CodeIgniter Framework. As a result, the system is capable of providing the website for each Cluster are listed, so it can be used as a promotional media, publications and communication between Cluster members.
ANALISIS AISAS MODEL TERHADAP “BTS EFFECT” SEBAGAI BRAND AMBASSADOR DAN INFLUENCER LINA SINATRA WIJAYA; VIRGINIA - -
Jurnal Komunikasi Vol 11, No 2 (2020): September 2020
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jkom.v11i2.7906

Abstract

BTS, is the most famous Korean idol group band boy currently not only in Indonesia but also around the world. It has become the target of many big companies to cooperate with them as the Brand Ambassadors or  Influencers of their company products because of the huge benefits they can receive that eventually lead to the term "Bts Effect" . This study aims to analyze the AISAS model towards the BTS Effects as the brand ambassador/influencer. It is qualitative research which uses structured Questionnaires and observation for gaining the data. The target of this study is 25 informants as BTS lovers who have used BT21 products.  The result of this study showed that in this digital era, AISAS model is more suitable to be implemented in the marketing promotion process. By applying this model, customer motivation will increase, and this will encourage them to buy the product. Besides that, it will also create positive customer behavior towards the products
Co-Authors Alexander Wibisono Hadinata Alice Vitri Yanti Arauna Wangsa Elsha Dara Arthik Davianti Christian Tulis Dewi Sartika Karo-karo Dewi, Gracelia Audriana Dian Nugraheni Dian Nugraheni Elisabeth Agita Sari Emilia Ayu Christianingtias Ervani, Trifosa Joan Evelyn Friscilla Christy Fenetta, Christella Firma Friskila Tati Gabriel Immanuela Felano George Nicholas Huwae Gracelia Audriana Dewi Huwae, George Nicholas Izak Yohan Matriks Lattu Jonathan Octa Feryanda Julita M.A. Raturoma krismiyati krismiyati Kristanto, Budhi Marcellinus Dedo Advent Dewata Marcha, Anandia Regina Nanda Karunia Isa Nathania Dea Angela Pujani, Chenanjah Refa Rahmawati, Fanneza Resva Inggil Kharisma Rini Darmastuti Rini Kartika Hudiono Rorencia, Vanessa Agnes Sabrina Sesa Trifosa SATRIYAS ILYAS Setiawan, William Christianto Stefanie Carolina Wibowo Suprihadi Tabitha Stefani Putri Tarra Nur Azizah Sulistiani Trifosa Joan Ervani Tulis, Christian VIRGINIA - - Wibisono Hadinata, Alexander William Christianto Setiawan Yosua Jefri Apriananta Zon Vanel