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INDONESIA
Humaniora
Published by Universitas Bina Nusantara
ISSN : 20871236     EISSN : 24769061     DOI : -
Core Subject : Humanities,
Humanities
The journal invites professionals in the world of education, research, and entrepreneurship to participate in disseminating ideas, concepts, new theories, or science development in the field of Language, Culture, Visual Communication Design, Interior and Furniture Design, Character Building, Law, International Relations, Psychology, and Communications through this scientific journal.
Arjuna Subject : -
Articles 62 Documents
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Search results for , issue "Vol. 1 No. 2 (2010): Humaniora" : 62 Documents clear
Stres Kerja Karyawan Dian Anggraini Kusumajati
Humaniora Vol. 1 No. 2 (2010): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v1i2.2920

Abstract

Stress is unavoidable part of an employee in one organization. There are reasons why employees having stress at work. Stress is a contraction when somebody feels one problem has threatened himself. There are kinds of stress kind, like hypo-stress, eu-stress, hyper-stress, and distress. Stress sources in working environment are environment factors, organizational stressor, group stressor, and individual stressor. Besides, there are also factors caused working stresses like biologic, social/cultural, psychodynamic, rational, experiential, and spiritual. After defining sources and factors from working stress, there are ways to overcome them which the organization should do to help the employees; like peer counseling or peer support group, in-house support, employee assistance program, and mediation facility; which will reduce employees’ stressful at work. 
Cara Desain Kemasan Produk Mempengaruhi Respons Kognitif dan Perilaku Konsumen Mia Angeline
Humaniora Vol. 1 No. 2 (2010): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v1i2.2921

Abstract

For manufacturers, product packaging designs play an important role in influencing sales and function as a means of communicating the product or corporate image to its consumer. Article examined the influence of packaging design on consumers’ cognitive response and their behavioral responses. Cognitive response of a packaging design was assessed through five brand personality factors from selected products, while consumers’ behavioral response was assessed through a range of approach – avoidance behavior. Data were collected by survey questionnaires to Bina Nusantara college students who have recognized or  tried the selected products before. The conclusion of this study is the more positive product packaging design influence, the greater the tendency of consumers to show approach behavior, and vice versa. 

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