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INDONESIA
Performance
Published by Universitas Jenderal Soedirman
ISSN : -     EISSN : 26158094     DOI : -
Core Subject : Education,
Education
Performance is our bianually peer-reviewed journal, designed to accommodate research articles in the domain of management science. This journal has been published by Faculty of Economics and Business, Universitas Jenderal Soedirman since 2003. We invite articles in all functional area of management, which mainly about (but not limited to) Human Resource, Marketing, Financial, Operational and Strategic Management.
Arjuna Subject : -
Articles 12 Documents
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Search results for , issue "Vol 21 No 1 (2015): Performance" : 12 Documents clear
MAKANAN TRADISIONAL: PERMASALAHAN, PENDAMPINGAN DAN POTENSI MENEMBUS PASAR EKSPOR Daryono Daryono
Performance: Jurnal Personalia, Financial, Operasional, Marketing dan Sistem Informasi Vol 21 No 1 (2015): Performance
Publisher : Faculty of Economics and Business Universitas Jenderal Soedirman

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Abstract

Purwokerto sebagai kota tujuan wisata kuliner memiliki makanan olahan yangkhas, yaitu keripik tempe. Produk olahan keripik tempe ini menjadi produk unggulan,dalam rangka mengembangkan industri keripik tempe di wilayah Purwokerto, JurusanManajemen Fakultas Ekonomi dan Bisnis UNSOED mengadakan kegiatan pengabdiankepada pelaku industri keripik tempe. Kegiatan berupa pendampingan danpenyuluhan. Kegiatan penyuluhan masyarakat yang diusulkan bertujuan untuk: (1)meningkatkan kemampuan wirausaha mitra, (2) meningkatkan kualitas dan pangsapasar produk dan (3) meningkatkan kemampuan manajerial mitra. Tim pengabdiankepada masyarakat akan bekerjasama dengan dua mitra yang termasuk masyarakatproduktif yaitu Toko Tempe Kripik Sawangan No. 1 dan Toko Tempe Kripik Siti. Keduamitra tersebut bergerak di bidang industri makanan yang memproduksi makanantradisional khas Banyumas.Luaran yang ingin dicapai dalam kegiatan pengabdian kepada masyarakat iniadalah: (1) Teknologi tepat guna untuk membuat produk makanan berkualitas eksport,(2) Prototype produk berkualitas eksport, (3) Teknologi tepat guna untuk membuatperencanaan dan analisa bisnis, (4) Metode pemasaran yang tepat dan pola kemitraanuntuk meningkatkan pangsa pasar, (5) Jasa pendampingan administrasi keuangan.Untuk mencapai tujuan dan target luaran yang telah ditetapkan kegiatan pengabdiankepada masyarakat ini akan dilaksanakan dengan menggunakan beberapa metode.Metode yang digunakan meliputi penyuluhan/ sosialisasi, pelatihan, workshop, danpendampingan kepada mitra.
APAKAH IKLAN DALAM BENTUK TV ADVERTISING MASIH CUKUP EFEKTIF UNTUK DIGUNAKAN DI ERA DIGITAL MEDIA? Debora Garcia
Performance: Jurnal Personalia, Financial, Operasional, Marketing dan Sistem Informasi Vol 21 No 1 (2015): Performance
Publisher : Faculty of Economics and Business Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (76.597 KB)

Abstract

Advertisement is a kind of communication between the company and thecustomers. Advertisement isn’t only useful for the company as a promotion media, butalso useful for the customers as an information media about the products. A fewdecades ago, TV is the most favorite media that is used as a promotion media becauseTV is an entertainment and information media that can reach people widely. However,in the emerging digital age at this time, TV is considered to be less effective to be madeas an advertising media because its segments are too wide and then it will affect on theexpensive advertising cost. Nowadays, the companies prefer to turn to the internet tocreate online advertising because of the characteristics of online advertising that areconsidered more effective for advertising such as clearer segmentation, loweradvertising rates, and more interactive.

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