cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
-
Contact Email
-
Phone
-
Journal Mail Official
-
Editorial Address
-
Location
Kab. banyumas,
Jawa tengah
INDONESIA
Performance
Published by Universitas Jenderal Soedirman
ISSN : -     EISSN : 26158094     DOI : -
Core Subject : Education,
Education
Performance is our bianually peer-reviewed journal, designed to accommodate research articles in the domain of management science. This journal has been published by Faculty of Economics and Business, Universitas Jenderal Soedirman since 2003. We invite articles in all functional area of management, which mainly about (but not limited to) Human Resource, Marketing, Financial, Operational and Strategic Management.
Arjuna Subject : -
Articles 2 Documents
 1 
Search results for , issue "Vol 32 No 2 (2024): Performance" : 2 Documents clear
Organizational Efficiency: The Role of Implementation of Total Quality Management, Work Motivation and Employee Performance Yusnita, Nancy
Performance: Jurnal Personalia, Financial, Operasional, Marketing dan Sistem Informasi Vol 32 No 2 (2024): Performance
Publisher : Faculty of Economics and Business Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/1.jp.2024.32.2.12769

Abstract

The purpose of this study is to provide recommendations for companies to improve the performance of their employees by analyzing the relationship between the variables in this study, namely Total Quality Management (TQM), Work Motivation and Employee Performance. This research was conducted at PT. Sarandi Karya Nugraha is a health equipment fabrication company. This research is quantitative research with a survey approach. The number of samples used in the study were 112 people who were permanent employees. The method for processing and analyzing data uses Partial Least Square (PLS). The results of the study show that there is a positive and significant direct effect of the TQM on employee performance. There is a positive and significant direct effect of work motivation on employee performance. There is a positive and significant direct effect of the TQM on work motivation. There is a positive and significant indirect effect of the TQM on employee performance. through work motivation. This study shows the effective role of the intervening variable, it is work motivation.
Membangun Brand Love dan Brand Fidelity Produk Iphone melalui Social Media Marketing Activity, Brand Intimacy, dan Brand Authenticity Prayoga, Chandra Hadi; Novandari, Weni
Performance: Jurnal Personalia, Financial, Operasional, Marketing dan Sistem Informasi Vol 32 No 2 (2024): Performance
Publisher : Faculty of Economics and Business Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Social Media Marketing Activity (SMMA) terhadap Brand Love dan Brand Fidelity dengan Brand Authenticity serta Brand Intimacy sebagai variabel mediasi. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei melalui kuesioner online yang disebarkan kepada pengguna iPhone di Pulau Jawa. Analisis data dilakukan menggunakan Structural Equation Modeling (SEM) berbasis Partial Least Square (PLS). Hasil penelitian menunjukkan bahwa SMMA memiliki pengaruh positif terhadap Brand Love, Brand Authenticity, dan Brand Intimacy. Brand Authenticity dan Brand Intimacy terbukti memediasi hubungan antara SMMA dan Brand Love secara signifikan. Selain itu, Brand Love memiliki dampak positif terhadap Brand Fidelity, menegaskan pentingnya hubungan emosional dalam menciptakan loyalitas konsumen. Penelitian ini memberikan kontribusi teoritis pada pengembangan teori Self-Congruence, dengan menyoroti peran penting Brand Authenticity dan Brand Intimacy dalam membangun Brand Love. Secara praktis, hasil penelitian ini menjadi panduan bagi pemasar dalam mengoptimalkan strategi SMMA untuk meningkatkan keterikatan emosional dan loyalitas konsumen. Keterbatasan penelitian meliputi cakupan geografis yang terbatas pada Pulau Jawa dan penggunaan pendekatan cross-sectional. Untuk penelitian mendatang, disarankan melakukan studi longitudinal serta mengintegrasikan variabel tambahan seperti brand experience atau customer satisfaction untuk memperkaya model.

Page 1 of 1 | Total Record : 2

 1 

Filter by Year

2024 2024


Reset
Filter By Issues
All Issue Vol 33 No 1 (2025): Performance Vol 32 No 2 (2024): Performance Vol 30 No 2 (2023): Performance Vol 30 No 1 (2023): Performance Vol 29 No 01 (2022): Performance Vol 29 No 2 (2022): Performance Vol 29 No 1 (2022): Performance Vol 28 No 2 (2021): Performance Vol 28 No 1 (2021): Performance Vol 27 No 2 (2020): Performance Vol 27 No 1 (2020): Performance Vol 26 No 2 (2019): Performance Vol 26 No 1 (2019): Performance Vol 26 No 1 (2019): Performance Vol 25 No 2 (2018): Performance Vol 25 No 2 (2018): Performance Vol 25 No 1 (2018): Performance Vol 25 No 1 (2018): Performance Vol 24 No 2 (2017): Performance Vol 24 No 2 (2017): Performance Vol 24 No 1 (2017): Performance Vol 24 No 1 (2017): Performance Vol 23 No 2 (2016): Performance Vol 23 No 2 (2016): Performance Vol 23 No 1 (2016): Performance Vol 23 No 1 (2016): Performance Vol 22 No 2 (2015): Performance Vol 22 No 2 (2015): Performance Vol 21 No 1 (2015): Performance Vol 21 No 1 (2015): Performance Vol 20 No 2 (2014): Performance Vol 20 No 2 (2014): Performance Vol 19 No 1 (2014): Performance Vol 19 No 1 (2014): Performance Vol 18 No 2 (2013): Performance Vol 18 No 2 (2013): Performance Vol 17 No 1 (2013): Performance Vol 17 No 1 (2013): Performance Vol 16 No 2 (2012): Performance Vol 16 No 2 (2012): Performance Vol 15 No 1 (2012): Performance Vol 15 No 1 (2012): Performance Vol 14 No 2 (2011): Performance Vol 14 No 2 (2011): Performance Vol 13 No 1 (2011): Performance Vol 13 No 1 (2011): Performance Vol 12 No 1 (2010): Performance Vol 12 No 1 (2010): Performance Vol 11 No 2 (2010): Performance Vol 11 No 2 (2010): Performance Vol 10 No 1 (2009): Performance Vol 10 No 1 (2009): Performance Vol 9 No 2 (2009): Performance Vol 9 No 2 (2009): Performance Vol 8 No 1 (2008): Performance Vol 8 No 1 (2008): Performance Vol 7 No 2 (2008): Performance Vol 7 No 2 (2008): Performance Vol 6 No 1 (2007): Performance Vol 6 No 1 (2007): Performance Vol 5 No 2 (2007): Performance Vol 5 No 2 (2007): Performance Vol 4 No 1 (2006): Performance Vol 4 No 1 (2006): Performance Vol 2 No 1 (2005): Performance More Issue