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Maya Sandra Rosita Dewi
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Communication Science Departement Faculty of Social Sciences and Humanities UIN Sunan Kalijaga Yogyakarta
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INDONESIA
Jurnal Profetik
Published by Universitas Islam Negeri Sunan Kalijaga Yogyakarta
ISSN : 19792522     EISSN : 25490168     DOI : -
Core Subject : Humanities, Education,
Humanities Languange, Linguistic, Communication & Media
Profetik: Jurnal Komunikasi is a peer-reviewed journal, published biannually by Communication Science Department, State Islamic University (UIN) Sunan Kalijaga Yogyakarta. It is available online as open access sources and printed. The main focus of the journal is researches in communication studies which is integrated with Islamic perspective. PJK focuses on disseminating researches, especially related to issue of strengthening civil society in its various aspects. Besides, PJK also receive an article based on a library research, which aims to develop integrated communication theories, such as a discourse on Social Science, and other perspectives
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 12 Documents
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Search results for , issue "Vol 12, No 1 (2019)" : 12 Documents clear
Jurnalisme Warga: Liyan, Timpang dan Diskriminatif Aryo Subarkah Eddyono; Faruk HT; Budi Irawanto
Profetik: Jurnal Komunikasi Vol 12, No 1 (2019)
Publisher : Universitas Islam Negeri Sunan Kalijaga Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/pjk.v12i1.1498

Abstract

Abstrak. Keterlibatan warga dalam menyampaikan informasi yang luput dilakukan oleh jurnalis profesional  masih bisa kita lihat hingga kini. Terutama pada peristiwa-peristiwa bencana alam seperti gempa dan tsunami yang melanda Palu dan Donggala pada akhir September 2018. Hal ini menunjukkan praktik jurnalisme warga masih mungkin dijalankan. Hanya saja, di ranah akedemis, riset jurnalisme warga di Indonesia tidak terlalu variatif dan terkesan berjalan di tempat, didominasi pembicaraan sejauh mana peran dan efektivitasnya berdasarkan model-model tertentu. Situasi ini sebaiknya diatasi. Salah satunya dengan menghadirkan cara berpikir cultural studies dalam mengkaji isu-isu jurnalisme warga. Cultural studies atau kajian budaya adalah kajian kritis yang mampu membantu periset menyelami beragam hal, yakni representasi, regulasi, identitas, konsumsi, dan produksi di mana masing-masing bisa saling terkait satu sama lain. Masalah lain yang saya temukan adalah pemahaman jurnalisme warga, yang selama ini berkembang  perlu dikritisi karena tidak kontekstual dan cenderung asal klaim. Saya beranggapan jurnalisme warga adalah praktik yang timpang, eksklusif, elitis, dan diskriminatif. Keberadaaannya menjadi liyan bagi jurnalisme dominan. Artikel ini juga merupakan autokritik atas pemahaman saya soal jurnalisme warga dalam riset saya sebelumnya. Kata kunci: Jurnalisme Warga, Kajian Budaya, Keberagaman Informasi, Demokrasi, Distingsi  Abstract. Public participation in sharing information that was missed by professional journalists can still be seen today. Especially in natural disaster events such as the earthquake and tsunami that hit Palu and Donggala at the end of September 2018. This shows that the practice of citizen journalism is still possible. It is just, citizen journalism research in Indonesia is not varied, dominated by research on the extent of its role and whether its management is effective based on certain models. This situation must be changed. Cultural studies can be an alternative way of thinking. Cultural studies are critical studies that can help researchers explore a variety of things, namely representation, regulation, identity, consumption, and production where each can be interrelated. Another problem that I found was the understanding of citizen journalism that had developed so far needs to be criticized because it is not contextual and tends to be inappropriate. I think citizen journalism is an unequal, exclusive, elitist and discriminatory. Its existence becomes liyan for dominant journalism.This article is also an autocritic for the citizen journalism research I did before. Keywords: Citizen Journalism, Cultural Studies, Diversity of Information, Democracy, Distinction  
Pengaruh Iklan Web Series SPace # "Kenapa Belum Nikah?" Terhadap Brand Awareness JD.ID Yaasmiin Larasati Dewi
Profetik: Jurnal Komunikasi Vol 12, No 1 (2019)
Publisher : Universitas Islam Negeri Sunan Kalijaga Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/pjk.v12i1.1556

Abstract

Abstrak. Tujuan dari penelitian ini adalah untuk mengetahui besaran pengaruh iklan web series Space #  “Kenapa Belum Nikah?” terhadap brand awareness JD.ID. Penelitian ini menggunakan variabel independent yaitu iklan web series, dengan dimensi multimedia, pictures, dan content. Dan variabel dependent yaitu brand awareness, dengan beberapa dimensi, yaitu unaware of brand, brand recognition, brand recall, dan top of mind. Penelitian ini menggunakan metode kuantitatif, dengan teknik analisis data deksriptif, uji normalitas, uji regresi linier sederhana, koefisien determinasi, dan uji hipotesis. Teknik sampling yang digunakan dalam penelitian ini adalah Probability Sampling, yaitu Simple Random Sampling, dan menggunakan rumus unknown populations, dengan jumlah 100 responden. Hasil uji hipotesis menunjukan bahwa iklan web series Space # “Kenapa Belum Nikah?” memiliki pengaruh yang positif terhadap brand awareness JD.ID, hal tersebut dibuktikan dengan t hitung (6.168) > t tabel (1.290), dan hasil koefisien determinasi menunjukan bahwa iklan web series Space # “Kenapa Belum Nikah?” memiliki pengaruh sebesar 27.98% terhadap brand awareness JD.ID. Sehingga dapat disimpulkan bahwa iklan web series tidak bisa berdiri sendiri dalam meningkatkan kesadaran terhadap suatu merek, tetapi membutuhkan faktor lainnya, seperti slogan dan jingle sebagai elemen pendukungnya. Kata kunci:   Iklan, web series, brand awareness, unaware of brand, dan top of mind.  Abstract. This research aims to determine the effect of web series advertising Space # “Kenapa Belum Nikah?” on brand awareness of  JD.ID. This research uses indepent variable, which is web series advertising, with several dimensions, and that including multimedia, pictures, and content. For dependent variable, it also contains several dimensions as well, and that including unaware of brand, brand recognition, brand recall, and top of mind. This research uses quantitative methods, with descriptive data analysis techniques, normaly test, simple linear regression test, coefficient of determination, and hypothesis test. The samping technique used in this research is probability sampling, that is simple random sampling, with unknown populations formula to 100 respondents. Hypothesis test result shows that web series advertising of Space # “Kenapa Belum Nikah?” has an influence on brand awareness of JD.ID, this evidenced by t count (6.168) > t table (1.290), and the results of the coefficient of determination shows that web series advertising Space # “Kenapa Belum Nikah?” has 27.98% effect on brand awareness of JD.ID Keywords: advertising, web series, brand awareness, unaware of brand, and top of mind.

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