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GENDER TYPING PADA PRODUK TEKNOLOGI DALAM KOMUNITAS ONLINE Kania, Dessy; Faruk, Faruk; Budiawan, Budiawan
Journal Communication Spectrum : Capturing New Perspectives in Communication Vol 7, No 2 (2017): August 2017 - January 2018
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v7i2.1888

Abstract

The growing usage of technological products such as smartphones has an evitable consequence in social practices in terms of smartphone consumptions. These practices are not only related to class construction and social status, but also identity struggles in terms of gender construction particulary in one of the Apple’s largest online communities on Instagram; @idevice.indonesia. Using cultural studies approach, this paper exposes the meanings behind the practice of gender typing towards iPhone products within the @idevice.indonesia community. Gender typing is a process in which a person associates him/herself with a particular gender and then behaves accordingly to the values ​and the attributes adopted with the particular sex that they identify as his/hers. From this analysis an insightful picture was produced regarding the meanings behind the practice of gender typing towards product technology in Indonesia that can provide critical inspiration for consumers as well as contribution for technology producers.
KAJIAN SEMIOTIK TERHADAP SATUAN RUANG PERPUSTAKAAN Purwani Istiana; Faruk H.T.; Sizie Handayani
BIBLIOTIKA : Jurnal Kajian Perpustakaan dan Informasi Vol 2, No 1 (2018)
Publisher : Jurusan Sastra Indonesia, Fakultas Sastra, Universitas Negeri Malang (UM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (180.811 KB) | DOI: 10.17977/um008v2i12018p050

Abstract

Penelitian ini bertujuan mendeskripsikan satuan ruang –satuan ruang yang ada di Perpustakaan Kota Yogyakarta Metode yang digunakan adalah metode semiotika. Hasil penelitian menunjukkan bahwa ada satuan ruang yang tidak sesuai dengan kaidah dan ada satuan ruang baru yang ditampilkan oleh Pengelola.
Nilai-Tanda sebagai Jantung Makna Relasi Konsumen dan Merek Bambang Sukma Wijaya; Faruk Tripoli; Hermin Indah Wahyuni
Jurnal Ilmu Komunikasi Vol 17, No 2 (2019)
Publisher : Univeritas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jik.v17i2.3699

Abstract

Penelitian ini bertujuan untuk membahas konstelasi pembentukan relasi konsumen dan merek dalam dimensi simbolik. Metode yang digunakan adalah reflektivitas dan kajian literatur mendalam untuk mengonstruk teori merek Lury dan nilai-tanda Baudrillard atau konsep berkaitan dengan konteks isu yang dibahas. Hasil penelitian menunjukkan bahwa relasi konsumen dan merek terbentuk melalui proses penandaan (signifikansi). Merek merupakan institusi nilai-tanda yang menstimuli produksi dan konsumsi makna-makna simbolik oleh konsumen yang secara hasrati menciptakan berbagai kesenangan simbolik. Makna merek sering digunakan sebagai simbol gaya hidup tertentu, simbol kesuksesan, simbol kejantanan, simbol kepedulian sosial, simbol kekerenan dalam pergaulan, simbol percaya diri, simbol prestise, dan makna-makna simbolik lain. Merek menjadi obyek kenyamanan dan kesenangan individual yang secara terus-menerus direproduksi oleh konsumen melalui berbagai akrobat makna yang dikonstruknya. Penelitian ini juga menunjukkan relasi konsumen dan merek berkelindan dalam ruang-ruang simbolik perseptual konsumen melalui kekuasaan nilai-tanda yang terartikulasikan dalam berbagai kharisma. Nilai-tanda hadir untuk mengalienasi subyek dari obyek riil dan membiak di tataran pemaknaan konsumen. Kajian ini memberi implikasi bagi pengembangan teori komunikasi merek dari perspektif kajian-kajian budaya.
NASIONALISME PUITIS: NASIONALISME DAN BUDAYA KONSUMEN Faruk F
LITERASI: Indonesian Journal of Humanities Vol 3 No 1 (2013)
Publisher : Faculty of Humanities, Jember University

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The Indonesian nationalism has emerged through a long process of colonialism opression. In the course of history, it experienced a significant change. The dynasty politics, novel and newspaper, and religion became major sources of the handing down of nationalist values that rooted in the past. They provide inspirations for men of letters, poets, drama and art workers to immortilize various historical events in Indonesia. Recent development demonstrates a phenomenon of the truncated, superficial, and local nationalism. Solidarity for the victims of natural disasters, the oppressed people, football fans club solidarity, and solidarity for Ambalat, Simpadan, Palestine, Afghanistan, have proved the trend. Poetical experiences as an aesthetical appreciation tend to reject repetition. Therefore, the same spirit tends not to be brought to face similar phenomena because of boredom and saturation.Keywords: consumer culture, nationalism, repetition rejection, poetic, superficial
French Literature: From Realism to Magical Realism Ali Shahab; Faruk Faruk; Arif Rokhman
POETIKA Vol 8, No 2 (2020): Issue 2
Publisher : Literary Studies, Faculty of Cultural Sciences, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/poetika.v8i2.58651

Abstract

The purpose of the article is to explore the evolution of French literature between the late 19th century and early 21st century. Although French literature has long been dominated by rationalistic ways of thinking, based on the thoughts of René Descartes and John Locke, authors have used different means to express their perceptions of society. The novel Madame Bovary (1856), including its depiction of conjugal relationships, can be considered to have pioneered realism in French literature. During the Second World War, existentialism and absurdism appeared as new ways of examining not only the relationship among humans, but also between humans and God. In the late 20th century, magical realism emerged as a new literary stream that explicitly recognized the irrationality of human thinking. This article finds that the rationality of realism was necessary for magical realism to be accepted; in this rationality, although works of magical realism were irrational, they had to be recognized as fine examples of French literature that embodied such revolutionary ideas as liberté (liberty), égalité (equality), and fraternité (fraternity). To study this phenomenon, we examine the history of french literature by applying archeological method in order to understand the world views of the authors and how they change over time.
Understanding the Mandatory Language Policy for Immigrants and the Impact on Beur Cinema in France Wulan Tri Astuti; Faruk Faruk; Budi Irawanto
Policy & Governance Review Vol 5 No 3 (2021): September
Publisher : Indonesian Association for Public Administration

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30589/pgr.v5i3.460

Abstract

This article seeks to fill gaps in the literature regarding French cinema's treatment of immigration. Previous investigations of this theme have tended to position immigrants as objects, individuals perceived as creating problems, and as individuals using violence to resolve issues. This article highlighted in French films under a new genre, Beur Cinema, notably in the film Fatima This research discusses French cinema's depiction of immigrants' experiences with cultural negotiation mainly related to the French government's policy of Language Mandatory as one of the requirements for migrants to be granted citizenship. This article will also discuss the portrayal of the French government’s policy toward immigrants and how immigrants cope with the barriers and offer solutions to the problems in Beur cinema. The film Fatima, which was first published in 2015, will be analyzed by its cinematographic signs using the theory of cinematographic semiotics. This study finds that what has been understood as the cause of the lack of integration of immigrants is mainly that the residence permit is not justified. This research finds that the challenges of immigrants are also represented by difficulties in adapting to language skills, daily life routines, raising children, and even communicating with their diaspora community and the local residents.
MAKNA PADA TEKS DESAIN KEMASAN JAMU KHUSUS WANITA Listia Natadjaja; Faruk Tripoli; Bayu Wahyono
Bahasa dan Seni: Jurnal Bahasa, Sastra, Seni, dan Pengajarannya Vol 42, No 1 (2014)
Publisher : Fakultas Sastra Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (10.912 KB)

Abstract

The study examined the meanings of the texts on the packaging of jamu for women and revealed its proposed ideology. As a health product, information on the design of the packaging of jamu is not only as a means to inform consumers of the product, but also as a "tool" for manufacturers to construct meaning and convey their message and ideology. By using Roland Barthes' semiotic analysis, the researchers analyzed the texts and uncovered the denotative and connotative meanings.   The findings showed that the texts on the packaging of jamu for women implies ambivalent meanings between ‘jamu’ and ‘medicine’, ‘traditional’ and ‘modern’, ‘local’ and ‘global’,   ‘empirical’   and   ‘science’,   ‘natural’   and   ‘cultural’,   ‘feminine’   and ‘masculine’. The existence of an ideology of femininity and the frequent use of medical discourses that influences the construction of the texts were evident.
Jurnalisme Warga: Liyan, Timpang dan Diskriminatif Aryo Subarkah Eddyono; Faruk HT; Budi Irawanto
Profetik: Jurnal Komunikasi Vol 12, No 1 (2019)
Publisher : Universitas Islam Negeri Sunan Kalijaga Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/pjk.v12i1.1498

Abstract

Abstrak. Keterlibatan warga dalam menyampaikan informasi yang luput dilakukan oleh jurnalis profesional  masih bisa kita lihat hingga kini. Terutama pada peristiwa-peristiwa bencana alam seperti gempa dan tsunami yang melanda Palu dan Donggala pada akhir September 2018. Hal ini menunjukkan praktik jurnalisme warga masih mungkin dijalankan. Hanya saja, di ranah akedemis, riset jurnalisme warga di Indonesia tidak terlalu variatif dan terkesan berjalan di tempat, didominasi pembicaraan sejauh mana peran dan efektivitasnya berdasarkan model-model tertentu. Situasi ini sebaiknya diatasi. Salah satunya dengan menghadirkan cara berpikir cultural studies dalam mengkaji isu-isu jurnalisme warga. Cultural studies atau kajian budaya adalah kajian kritis yang mampu membantu periset menyelami beragam hal, yakni representasi, regulasi, identitas, konsumsi, dan produksi di mana masing-masing bisa saling terkait satu sama lain. Masalah lain yang saya temukan adalah pemahaman jurnalisme warga, yang selama ini berkembang  perlu dikritisi karena tidak kontekstual dan cenderung asal klaim. Saya beranggapan jurnalisme warga adalah praktik yang timpang, eksklusif, elitis, dan diskriminatif. Keberadaaannya menjadi liyan bagi jurnalisme dominan. Artikel ini juga merupakan autokritik atas pemahaman saya soal jurnalisme warga dalam riset saya sebelumnya. Kata kunci: Jurnalisme Warga, Kajian Budaya, Keberagaman Informasi, Demokrasi, Distingsi  Abstract. Public participation in sharing information that was missed by professional journalists can still be seen today. Especially in natural disaster events such as the earthquake and tsunami that hit Palu and Donggala at the end of September 2018. This shows that the practice of citizen journalism is still possible. It is just, citizen journalism research in Indonesia is not varied, dominated by research on the extent of its role and whether its management is effective based on certain models. This situation must be changed. Cultural studies can be an alternative way of thinking. Cultural studies are critical studies that can help researchers explore a variety of things, namely representation, regulation, identity, consumption, and production where each can be interrelated. Another problem that I found was the understanding of citizen journalism that had developed so far needs to be criticized because it is not contextual and tends to be inappropriate. I think citizen journalism is an unequal, exclusive, elitist and discriminatory. Its existence becomes liyan for dominant journalism.This article is also an autocritic for the citizen journalism research I did before. Keywords: Citizen Journalism, Cultural Studies, Diversity of Information, Democracy, Distinction  
Rute Kultural Musik Populer Di Madura Ardhie Raditya; Faruk H.T; Wisma Nugraha Christianto
JURNAL SOSIAL Jurnal Penelitian Ilmu-Ilmu Sosial Vol. 20 No. 2 (2019): JURNAL SOSIAL
Publisher : Universitas Merdeka Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33319/sos.v20i2.44

Abstract

Kemunculan musik populer di Madura yang mengalami perkembangan hingga sekarang tidak bisa lepas dari adanya pembukaan rute kultural. Rute kultural musik populer di Madura dimulai dari tengah pulaunya, kota Pamekasan, yang secara historis menjadi ibu kota pemerintahan Madura. Pada mulanya, kehadiran pusat hiburan seperti gedung bioskop telah melapangkan jalan bagi munculnya musik populer di Madura. Melalui bakat dan minat anak-anak muda setempat, musik populer tersebut lantas ditransfigurasikan ke dalam bentuk formasi band sebagaimana imajinasi musik populer yang mereka tonton di pusat hiburan. Rute ini perlahan menciptakan rute pendidikan musikal yang dilakukan secara otodidak atau di luar institusi sekolah musik formal melalui jalinan persahabatan lintas daerah. Hal ini dilakukan karena memainkan musik populer perlu dukungan perangkat teknologi musikal berskala dunia supaya tercipta ekologi musikal dan bebunyian yang mantap untuk dinikmati, baik musisi dan pendengarnya. Kapasitas memainkan dan menguasai perangkat teknologi musikal ini memberi kontribusi bagi jalan ketersohoran dan penyetaraan dunia musik populer anak muda Madura dan dunia musik serupa di tingkat lokal, translokal, bahkan, mungkin transnasional. Tetapi, rute kultural musik populer di Madura sulit memasuki rute bebas hambatan karena pelapisan orang Madura yang cenderung memberikan porsi besar bagi generasi tuanya sebagai penentu masa depan anak mudanya, termasuk, musik populernya.
Realisme Magis di Pesantren Darussalam Ciamis Faruk Faruk; Cahyaningrum Dewojati; Fadil Munawwar Manshur; Asef Saeful Anwar
Bakti Budaya: Jurnal Pengabdian kepada Masyarakat Vol 3, No 1 (2020)
Publisher : Faculty of Cultural Sciences

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (498.566 KB) | DOI: 10.22146/bb.55497

Abstract

AbstractNowadays magical Realism is the most popular literary genre in the world. This genre has strong influences in literature as well as fine art and film. It is for this reason that people competence in working with this genre is very important for developing Indonesian creative industry. Therefore, Magister Program for Literary Studies Faculty of Cultural Sciences Gadjah Mada University necessities to have a workshop program for investing people writing capability in this kind of genre. Target subject for the program is Darussalam Literary Community whose activities located in Islamic Boarding House (Pesantren) Darussalam, Ciamis, West Java. By using theory of Magical Realism and participatory method in three days intensive course the program found that the member of community involved in the course had strong potential capacity in literary writing. Although the first step of the program focused in training for writing in realistic literary work, there was a surprising phenomenon indicated the participant capability in writing magical realist work as well. -----------AbstrakRealisme magis merupakan genre sastra yang saat ini paling populer di dunia. Paham ini tidak hanya berpengaruh di bidang seni sastra, tetapi juga seni rupa, film, dan sebagainya. Oleh karena itu, kemampuan untuk menulis karya sastra dengan genre ini sangat penting bagi industri kreatif. Dengan alasan inilah, Program Magister Ilmu Sastra, Fakultas Ilmu Budaya UGM menganggap perlu untuk mengadakan pelatihan penulisan sastra realisme magis ini bagi masyarakat. Yang dipilih sebagai kelompok sosial sasaran adalah Komunitas Sastra Darussalam yang berlokasi di Pesantren Darussalam Ciamis. Tahap pertama program ini adalah pelatihan dasar penulisan sastra dengan genre realisme yang juga menjadi dasar dari realisme magis. Program itu dilaksanakan secara intensif selama tiga hari dengan menggunakan teori realisme magis sebagai kerangka konseptualnya dan gabungan antara ceramah, diskusi, latihan, dan partisipasi sebagai metodenya. Hasil kegiatan tersebut membuktikan bahwa peserta pelatihan yang berjumlah 15 orang mempunyai kepekaan terhadap persoalan-persoalan empiris yang ada di lingkungan pesantren dan mempunyai kemampuan dalam penulisan latar, tokoh, serta alur cerita. Meskipun program pada tahap ini difokuskan pada penulisan karya sastra yang realistis, peserta sudah memperlihatkan potensi dalam penulisan realisme magis.