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INDONESIA
Jurnal Ilmiah LISKI (Lingkar Studi Komunikasi)
Published by Universitas Telkom
ISSN : 24424005     EISSN : -     DOI : -
Core Subject : Education,
Education
The Journal of Communication Studies Peripheries (LISKI) has a philosophy of advancing communication studies through the dissemination of knowledge transferred by the journal. At the beginning of its formation, LISKI was a discussion-group activity initiated by the lecturers of communication studies of Telkom University. Starting from sharing knowledge among themselves, it expanded into becoming a scientific-media for communication experts throughout Indonesia. LISKI is inviting all researchers and academicians of communication studies in publishing their research either in qualitative, quantitative, or mixed-mode method. All research papers must be correlated to communication studies. LISKI publishes two publications yearly (1 volume, 2 issues) in February and September.
Arjuna Subject : -
Articles 2 Documents
 1 
Search results for , issue "Vol 12 No 1 (2026): FEBRUARI 2026" : 2 Documents clear
Framing Prabowo's 'Gemoy' Campaign: National and International Media Perspectives Esa Rezki Habibillah; Hariyanto, Didik
Lingkar Studi Komunikasi (LISKI) Vol 12 No 1 (2026): FEBRUARI 2026
Publisher : Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/liski.v12i1.9187

Abstract

The “Prabowo Gemoy” campaign has become a prominent political communication innovation in Indonesia, particularly in targeting younger voters through humorous, expressive, and highly visual content. This study analyzes how two media outlets, Kumparan (as national media) and BBC News (as international media), frame the campaign using Robert M. Entman’s framing analysis model. A qualitative media text analysis method was employed to examine four key elements of framing: defining problems, diagnosing causes, making moral judgments, and suggesting remedies. The results indicate that Kumparan frames the campaign as a modern and emotionally resonant strategy to connect with Gen Z and millennial voters, depicting it as a breakthrough in digital political marketing. Conversely, BBC News frames the campaign critically, highlighting the risks of image rebranding and the potential whitewashing of Prabowo's controversial human rights record. These divergent frames reflect the cultural and institutional differences between the media outlets. This study concludes that media not only report political events but actively shape public perception and political discourse through strategic framing, which plays a crucial role in constructing the image of political figures.
The Influence of Fashion Influencer Credibility on Purchase Intention: Examining Trustworthiness, Expertise, and Attractiveness as Credibility Dimensions Razi, Fatullah
Lingkar Studi Komunikasi (LISKI) Vol 12 No 1 (2026): FEBRUARI 2026
Publisher : Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/liski.v12i1.10015

Abstract

This study examines the influence of fashion influencer credibility on purchase intention in Indonesia’s sustainable fashion market. Drawing on Source Credibility Theory, credibility is conceptualized through trustworthiness, expertise, and attractiveness as reflective dimensions of a single construct. Using data from 161 Instagram users and analyzed through PLS-SEM, the findings show that influencer credibility strongly predicts purchase intention (β = 0.766; R² = 0.586), with trustworthiness emerging as the most influential dimension. The study contributes to communication and marketing scholarship by confirming the applicability of credibility-based persuasion in digital sustainability contexts. Practically, the results highlight the importance of collaborating with influencers who demonstrate consistent authenticity, ethical alignment, and domain expertise to strengthen consumer intention toward sustainable fashion. Keywords: SourceCredibility Theory, Influencer Credibility, Purchase Intention, Sustainable Fashion, Digital Communication

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