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PERANCANGAN VISUAL BRANDING PRODUK HOT PANGSIT NYONYOR Ilham Joni Saputra, San Ahdi, M.Sn., M.Ds. Dra. Zubaidah, M.Sn.
DEKAVE : Jurnal Desain Komunikasi Visual Vol 9, No 2 (2019): Seri A
Publisher : DEKAVE : Jurnal Desain Komunikasi Visual

Hot Pangsit also known as spicy snacks that develop in the Kota Jambi, Hot Pangsit Nyonyor is the first hot pangsit found in Padang. The visual identity is not maximal and still has no brand image or distinctive characteristics, so that the target audience of Hot Pangsit Nyonyor does not know the brand of the product. Hot Pangsit Nyonyor needs a visual branding design in order to enhance the brand image of the product, so that in the future it can reach a wider target market. The purpose of the design is to build brand awareness of Hot Pangsit Nyonyor, products which are expected to have a positive image in the minds of consumers. The method used is Design Thingking with 5W + 1H analysis (what, who, where, when, why and how) to solve the problems of product. The design produced the Manual Book design as the main media, and several supporting media, namely: business cards, seals, envelopes, letters, paper bags, aprons, paper wraps, t-shirts, stickers, posters, x-banners, and banners.Key Words : Visual Branding, Hot Pangsit, Brand

REDESAIN PACKAGING BOLU KEMOJO “INSAN SUKSES” MAKANAN KHAS RIAU Hidayat Aydieni pratama, Dra. Jupriani, M.Sn., Eliya Pebriyeni, S.Pd., M.Sn.
DEKAVE : Jurnal Desain Komunikasi Visual Vol 9, No 2 (2019): Seri A
Publisher : DEKAVE : Jurnal Desain Komunikasi Visual

Bolu Kemojo Business "Insan Sukses" is one of the home industries located in JL. PEMUDA Gang. PURWO No.19 TAMPAN PEKANBARU, The problem raised was how I redesigned the packaging by making it better, unique, unique and attractive. Through this package redesign, it can have the application of visual identity that can attract the attention of consumers so as to increase sales turnover.This design uses packaging design theory, media, typographic color and layout. Data collection begins with observation, interviews and documentation. Then the data analysis method used is SWOT (Strength, Weaknes, Opportunity, Treatment).This design produces square box packaging that forms like a packaged cake and rectangular box packaging for small size products. In addition to the main media, it is also complemented by a number of supporting media such as small plates, hats, business cards, stickers, polo shirts, aprons, X-benner, chainflag.Kata Kunci : RedesainPackaging, Promosi, Bolu Kemojo “Insan Sukses”

Peranacangan Film Dokudrama sebagai Promosi Tari Randai Saedar Siti Fariz Firdaus, Dr. Syafwandi, M.Sn.,
DEKAVE : Jurnal Desain Komunikasi Visual Vol 9, No 2 (2019): Seri A
Publisher : DEKAVE : Jurnal Desain Komunikasi Visual

This journal was created to create a medium for promoting the dance of Randai Saedar Siti in the form of dukudrama films which were made as the main media. The design of dokudrama film media as a medium for the promotion of randai dance. Saedar, the Minangkabau cultural tradition. With the delivery of information through the media film dokudrama is expected to be responded well by the public. Through this dokudrama film, it is hoped that it can be made as a document to make education about the Saedar Siti randai dance. The design of the dokudrama film as a promotion of randai saedar siti dance requires providing all matters related to randai Saedar Siti, namely discussing how the Minangkabau traditional cultural values and the noble values contained in the story of randai saedar siti dance. The design of the dokudrama film as a promotion of the SaedarSiti randai dance was carried out using the FOUR D. design method. Also through a research process that involved collecting data by observing, interviewing and studying literature. The data is then used to develop stories and basic concepts of visual communication such as cinematography, picture taking angles, to be applied so that they can be easily accessed by the target audience.Keywords: film, docudrama, promotion, dance and culture.

PERANCANGAN VISUAL BRANDING PRODUK HOT PANGSIT NYONYOR Ilham Joni Saputra, San Ahdi, M.Sn., M.Ds. Dra. Zubaidah, M.Sn.
DEKAVE : Jurnal Desain Komunikasi Visual Vol 9, No 2 (2019): Seri A
Publisher : DEKAVE : Jurnal Desain Komunikasi Visual

Hot Pangsit also known as spicy snacks that develop in the Kota Jambi, Hot Pangsit Nyonyor is the first hot pangsit found in Padang. The visual identity is not maximal and still has no brand image or distinctive characteristics, so that the target audience of Hot Pangsit Nyonyor does not know the brand of the product. Hot Pangsit Nyonyor needs a visual branding design in order to enhance the brand image of the product, so that in the future it can reach a wider target market. The purpose of the design is to build brand awareness of Hot Pangsit Nyonyor, products which are expected to have a positive image in the minds of consumers. The method used is Design Thingking with 5W + 1H analysis (what, who, where, when, why and how) to solve the problems of product. The design produced the Manual Book design as the main media, and several supporting media, namely: business cards, seals, envelopes, letters, paper bags, aprons, paper wraps, t-shirts, stickers, posters, x-banners, and banners.Key Words : Visual Branding, Hot Pangsit, Brand

PERANCANGAN POP-UP BOOK ENSIKLOPEDIA HEWAN LAUT LANGKA UNTUK ANAK-ANAK ZAKHIA AMINI Dra. Jupriani, M.Sn.
DEKAVE : Jurnal Desain Komunikasi Visual Vol 9, No 2 (2019): Seri A
Publisher : DEKAVE : Jurnal Desain Komunikasi Visual

The purpose of this design is to introduce rare sea animals to children through the encyclopedia pop-up media for rare marine animals in order to motivate children to read and study sea animals that will be invited to work in a fun and unusable way. The method used in this design is the glass box method. Data analysis methods on the 5W + 1H technique are (what, where, who, why, when and how) to make it easy to find solutions to the problems at hand. This pop-up about endangere marine animals is given the title "Endangered Marine Animal Encyclopedia". This book is designed using visual communication design theory, child psychology, media, books, pop-up books, illustrations, colors, layout, and typography. The design of a rare sea animal encyclopedia pop-up book as the main media and this design has supporting media such as posters, xbanners, stickers, notebooks, tumblers, lunch boxes, and t-shirts.Keywords: Pop-up book, encyclopedia, endangered sea animals

VISUAL BRANDING BROWNIES NONA VITA DI RIMBO BUJANG Iqbal Lupi Maulana, Dra. Jupriani, M.Sn.
DEKAVE : Jurnal Desain Komunikasi Visual Vol 9, No 2 (2019): Seri A
Publisher : DEKAVE : Jurnal Desain Komunikasi Visual

Brownies is one product that is highly developed and favored by all circles. But in Rimbo Bujang, Brownies are still considered expensive food or rich people's food, besides people are very interested in foods that have a modern feel. Brownies can also be used as a home-based business field. Mrs. Vita is a person who saw the opportunity. For this reason, Mrs. Vita enthusiasticed to asked for help from the writer in comparing her products. The main purpose of the brand design is to build, increase or increase brand equity, the main dimensions of which are brand awareness (brand awareness) and brand loyalty by consumers. Stages of design starts from data collection, data analysis and design.The process of collecting data through observation, interviews and documentation, while the process of data analysis using the SWO T method. The design produces a Manual Book design as the main media, and some supporting media, namely:business cards, sales invoices, letterhead, envelopes, stamps, posters, x banners, t-shirts, Apron, Chef hats, napkins, packaging, stickers, and social media pages.Key Words : Visual Branding, Brownies, Rimbo, Brand.

PERANCANGAN BUKU POP-UP MENGENAI SOPAN SANTUN UNTUK ANAK Haura Herlya, Drs. Ariusmedi, M.Sn
DEKAVE : Jurnal Desain Komunikasi Visual Vol 9, No 2 (2019): Seri A
Publisher : DEKAVE : Jurnal Desain Komunikasi Visual

The0purpose0of0this0design is to introduce children to polite comprehension. This comprehension is directly related to attitudes in children's daily lives.0One of the0media that can0help0this comprehension0is the pop-up book. This pop-up book can be an interactive, communicative and effective media in the effort to preserve manners in this globalization era. Users0of this0pop-up book can have a positive effect on children, because this book is designed so that it can attract the attention0of children in comprehension0manners easily. Not0only that the design of this book can help children to learn while playing. The Design Method in this0pop-up book is0Glass0Box0which is a design method related to design.0Data Analysis0Method used in the0design is to use 5W + 1H analysis, What, When, Where, Who, Why,0How to0make it easier to find solutions to problems0encountered. The0design0of this pop-up book is entitled0"Adit and Courtesy of0Politeness". This book is0designed using visual communication design theory, media, illustrations, colors, pop-up books, books, children's psychology, typography and layouts. In0addition to designing pop-up books0as the main media on0manners for children, this0design is supported by other media such as x-banners, posters, string bags, coloring books, tumblers, stickers, make and0match stickers and crayons.Keyword: Media, Pop-Up Book, Polite Manner

KAJIAN ARSITEKTUR ISTANO SILINDUANG BULAN DENGAN ISTANO BASA PAGARUYUNG KABUPATEN TANAH DATAR SUMATERA BARAT YORHA ASRIA PUTRI, Drs. Syafwan, M.Si., Ir. Drs. Heldi, M.Si., Ph,.D.
DEKAVE : Jurnal Desain Komunikasi Visual Vol 9, No 2 (2019): Seri A
Publisher : DEKAVE : Jurnal Desain Komunikasi Visual

The0architecture0of0Istano0Silinduang0Bulan0and0Istano0Basa0Pagaruyung0cannot0be0separated0from0the0vernacular0architectural0structure0of0the0gadang0house0or0the traditional0Minangkabau0house. Which0has0different0forms0and0functions, 0but0many of the local and non-local people do not understand even to the wrong perception about the two Istano or the gadang house, many of the people cause differences related to the problem of the form and function of the two Istano for example: in0the0section0basic0framework, main elements, and supporting elements that contain social values of the life of the Minangkabau people. The purpose of the study will explain the differences in the form of architectural structures and the structural functions of the two Istano. This research is located in Nagari Pagaruyung Batusangkar precisely on Jl. Sutan Alam Bagagarsyah, Tanjung Emas, Tanah Datar District, West Sumatra. The research method used is a qualitative research with a descriptive approach, research conducted with observations of spaciousness, interviews, and gathering documentation. Data collection by reducing data, presenting data and describing the findings. The0results0of0the0study0on0Istano0site0structure0and0floor0plan, front and rear view, left and right side view, inside appearance, as well as differences in form and function in the architectural structure of the two Istano.Keywords: Architecture, Form, Function, Istano.

PESAN MORAL PADA FILM ANIMASI NUSSA EPISODE “TIDUR SENDIRI, GAK TAKUT!” Elsa Mutia Sandra, Dr. Syafwandi, M.Sn.,
DEKAVE : Jurnal Desain Komunikasi Visual Vol 9, No 2 (2019): Seri A
Publisher : DEKAVE : Jurnal Desain Komunikasi Visual

This article aims to describe the meaning of the sign contained in the animated film Nussa episode "Sleep Alone, Not Afraid!", which produces a moral message that is useful for the audience. This article is based on research that indirectly produces moral messages conveyed by characters through verbal and visual elements based on the scenes that occur in this episode. The approach uses semiotics theory and color theory. Qualitative research methods with data analysis techniques Miles and Huberman. The researcher describes pieces of the scene to identify signs in the form of verbal symbols (words / sounds) and visual symbols of characters (expressions, gestures, and colors), which the researcher will then analyze by looking at two levels of meaning, denotation and connotation. Nussa animated film episode "Sleep Alone, Not Afraid!" As a whole contains meaning that is presented through verbal and visual symbols. The symbol contained in the episode "Sleep Alone, Not Afraid!" Means the morality of Muslims.Keywords: Animation, Nussa, Moral Messages and Semiotic

PERANCANGAN FILM PENDEK TENTANG HAKIKAT PEREMPUAN MINANGKABAU MELALUI KABA SABAI NAN ALUIH ETIKA FITRIA NINGSIH, Ir. Drs. Heldi, M.Si., Ph,.D.
DEKAVE : Jurnal Desain Komunikasi Visual Vol 9, No 2 (2019): Seri A
Publisher : DEKAVE : Jurnal Desain Komunikasi Visual

The purpose of designing a short film about the nature of Minangkabau women through the Sabai Nan Aluih kaba is to provide effective information, communication about emphasis and application to Minang women in the preservation of Minangkabau cultural and cultural values. However, the issue of issues that have been found to be suboptimal interest in adolescents understanding the Sabai Nan Aluih kaba and the role of the Minangkabau women, besides that there is still not enough media to listen to views such as films in exploring traditional stories. The method used in this design is a combination of the glass box and black box methods. This method cannot be separated because these two methods have their respective portions to form a balanced element in creating a work. The analysis approach uses 5W + 1H. This creative design program goes through several stages, namely Pre-production, production, and post-production. Whereas data collection uses primary data types and secondary data. The results of the design of the main media hearings Sabai Nan Aluih film became an educational media for the community, especially Minang female adolescents, how its nature as a Minangkabau woman, can attract attention to preserve the values of tradition and culture. Besides supporting media, they are posters, flash cards, stickers, key chains, t-shirts, trailers, and Instagram accounts.Keywords: Film, Nature, Women, Minangkabau

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Reviewer

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Location Kota padang, Sumatera barat INDONESIA

Abstract

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Contact Name
-

Contact Email
-

Phone
-

Journal Mail Official
-

Editorial Address
-

Location
Kota padang,

Sumatera barat

INDONESIA