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Journal of Economicate Studies
Published by Islamicate Institute
ISSN : -     EISSN : 25984799     DOI : -
Core Subject : Economy, Education,
Economics, Econometrics & Finance Education Other
Journal of Economicate Studies (JoES) is a publication dedicated to and focused on the scholarly study of all aspects of Economicate studies. This journal receives articles from lecturers and researchers who have the new and progressive issues on scholarly study of all aspects of Economicate related, but not limited to, microeconomics, macroeconomics, managerial economics, monetary economics, fiscal policy, public sector economics, development economics, economics of education, economics of health, labor economics, economics of philanthropy, and religion based economics, as well as ethical questions related to the economics available in the societies all around the world.
Arjuna Subject : -
Articles 6 Documents
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Search results for , issue "Vol. 4 No. 1 (2020): Journal of Economicate Studies" : 6 Documents clear
The Effect of Co-Branding on Purchasing Decisions in the Indonesia Ice Cream Industry Wildan Army Abdillah; Dzarin Gifarian Khaulani
Journal of Economicate Studies Vol. 4 No. 1 (2020): Journal of Economicate Studies
Publisher : Islamicate Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32506/joes.v4i1.648

Abstract

This study aims to determine the effect of Co-Branding on purchasing decisions in Walls Ice cream products. The total sample in this study was 57 people. This research was conducted in less than one year, therefore the research method used was a cross-sectional study. Based on the variables studied, the type of research used is descriptive and verification research. The research method used is the explanatory survey method. This research is sourced from primary data obtained using several question items using google form. This article found that Co-Branding has a positive and significant influence on purchasing decisions. This shows that Co-Branding can influence purchasing decisions and will improve sales performance.
Influencer Marketing as a Marketing Strategy Ponirah, Ade
Journal of Economicate Studies Vol. 4 No. 1 (2020): Journal of Economicate Studies
Publisher : Islamicate Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32506/joes.v4i1.649

Abstract

This article discusses influencer marketing as a marketing strategy. The method used in this study is a method of literature sourced from books, research reports, journals, and websites. The findings of this article found that: (1) The rise of social media users became an opportunity for online marketing; (2) Influencer marketing is one of the most effective strategies used by companies to increase sales; (3) Influencers selected who already have personal branding and followers quite a lot; (4) Using this strategy will interest consumers and influence purchasing decisions.
Effect of Credit Risk, Liquidity Risk, and Interest Rate Risk on Return on Assets (ROA) Miranda, Mira
Journal of Economicate Studies Vol. 4 No. 1 (2020): Journal of Economicate Studies
Publisher : Islamicate Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32506/joes.v4i1.655

Abstract

This article discusses the effects of credit risk, liquidity risk and interest rate risk on bank profitability. The dependent variable in this study is Return On Asset (ROA). Meanwhile, the independent variables in this study are Non Performing Loans (NPL), Loan to Deposit Ratio (LDR), and Net Interest Margin (NIM).The sampling technique was done by using purposive sampling method. The total sample in this study amounted to 10 years of financial reports at PT. Bank Rakyat Indonesia (Persero) Tbk for the period 2007-2016. Data processing was performed using multiple linear regression analysis with classical assumption testing first.This article finds that partially Non Performing Loans (NPL) have a negative and significant effect on Return On Assets (ROA), Loan to Deposit Ratio (LDR) has a negative but insignificant effect on Return On Assets (ROA) and Net Interest Margin. (NIM) has a positive but not significant effect on Return on Assets (ROA), while the results of the research simultaneously state that Non-Performing Loans (NPL), Loan to Deposit Ratio (LDR), and Net Interest Margin (NIM) have an effect. simultaneously to Return On Asset (ROA).
The Role of E-Commerce in the Business World Tiara Purnama Sari , Yesa
Journal of Economicate Studies Vol. 4 No. 1 (2020): Journal of Economicate Studies
Publisher : Islamicate Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32506/joes.v4i1.656

Abstract

This article discusses the role of e-commerce in the business world. The methods used in this study are literature methods sourced from books, reports, journals and websites. The findings of this article find: (1) The development of internet technology facilitates the way of doing business; (2) e-commerce is a place to buy and sell using social media; (3) this flatform has become a trend today that can facilitate buying and selling; (4) doing business using e-commerce is not hindered by distance and time; (5) e-commerce has a significant effect on the development of a business.
Marketing Mix in E-Commerce Purchasing Decisions Shoimah, Lathifah Nur
Journal of Economicate Studies Vol. 4 No. 1 (2020): Journal of Economicate Studies
Publisher : Islamicate Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32506/joes.v4i1.657

Abstract

This article discusses the marketing mix of e-commerce purchasing decisions. The methods used in this study are literature methods sourced on books, research reports, journals and websites. This article found that: (1) The development of information and communication technology led to significant social, economic, and cultural changes; (2) The emergence of Marketplace as an e-commerce makes it easier for consumers to shop online; (3) Marketing Mix consisting of products, prices, places and promotions affects online purchasing decisions.
A Brand Image of E-Commerce's Buying Interest Amelia, Windi Amanda
Journal of Economicate Studies Vol. 4 No. 1 (2020): Journal of Economicate Studies
Publisher : Islamicate Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32506/joes.v4i1.658

Abstract

This article discusses the brand image of ecommerce buying interest. The methods used in this study are the literary methods that are sourced in books, research reports, journals and websites. This article finds that brand imagery serves as a strategy to safeguard and increase consumer interest, a positive brand image can make it easier for consumers to realize their interest in e-commerce.

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