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Suci Shinta Lestari
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INDONESIA
Communiverse
Published by Universitas Abdurrab
ISSN : 24778591     EISSN : 26144956     DOI : -
Core Subject : Education,
Languange, Linguistic, Communication & Media
Jurnal Communiverse adalah jurnal berkala ilmiah yang diterbitkan dua kali setahun (Juni-Desember) yang mempublikasikan pemikiran dan hasil penelitian orisinil bidang ilmu komunikasi. Jurnal ini bertujuan untuk mengembangkan konsep, teori, perspektif, paradigma, dan metodologi dalam ruang lingkup Ilmu komunikasi, diterbitkan oleh Prodi Ilmu Komunikasi - FISIPOL - Universitas Abdurrab Pekanbaru.
Arjuna Subject : -
Articles 6 Documents
 1 
Search results for , issue "Vol 3 No 1 (2017): Desember" : 6 Documents clear
Strategi Departemen PGPA dalam Upaya Penyelesaian Persoalan antara PT. Chevron Pasific Indonesia dan Masyarakat di Zona Merah Gussman, Suzy Yolanda
Communiverse : Jurnal Ilmu Komunikasi Vol 3 No 1 (2017): Desember
Publisher : LPPM Abdurrab Pekanbaru

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Abstract

Today, trends issues faced by public relations are increasingly complex and diverse. It is inevitable that the public relations business grow in an environment and always experiencing the change. The problem faced by the PGPA Department with people in the red zone is one of the many issues that must be faced by the public relations company working on oil and gas. Those engaged in this industry have a role to support the company's objectives in maintaining the continuity of natural resource exploration. That is why the task of public relations in oil and gas company should focus on maintaining stability. The problems in the red zone is not only seen as a security problem on the site area that has authorized the state to the company. However, there is another issue that becomes a chore for the PGPA Department to address these issues proactively before the existence of the company is rated as a "threat" to any community.
AKTIVITASMARKETING PUBLIC RELATIONS(MPR) DALAM MENINGKATKAN PELANGGAN Sulastri, Fitri; Saleh, Gunawan
Communiverse : Jurnal Ilmu Komunikasi Vol 3 No 1 (2017): Desember
Publisher : LPPM Abdurrab Pekanbaru

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Abstract

Business competition in the field of hospitality services, especially in Pekanbaru increasingly tight and real for all business. With a touch of Marketing Public Relations (MPR), it is expected to be able to establish various activities to increase the hotel occupancy rate and also increase hotel revenues. The thoughts of the Marketing Public Relations (MPR) also seek to build a mutually beneficial relationship between the hotel and its customers. So that can be achieved destination of hotel that is get high visitor number. The role of Marketing Public Relations (MPR) is felt in the hotel management, because the hotel hopes to further improve the orientation in the realization of image development from the hotel. In an effort to win the competition, the hotel conducts internal communications made by itself such as audio journals, video journals, corporate videos and electronic newspapers for information dissemination. The hotel also conducts external communications involving outsiders such as guests, and media such as journalists. Publication is one of the chosen ways to reach external parties. Publication is defined as a medium that supports Marketing activities to disseminate information to the public. Preaching through media publications is generally done by holding press releases or newscasts and interviews. This study aims to find out the Activity Marketing Public Relations (MPR) in increasing the number of customers on The Baliview Luxury Villas Pekanbaru. Informants in this study is the Marketing Public Relations (MPR) which amounted to 4 Persons. The technique used to determine the informants in this study is purposive sampling, which usually prefers data depth rather than for generalizable representative purposes. The data analysis technique used in this research is qualitative data that can be in the form of words, sentences or narrations, whether obtained from the interview, observation and documentation. Based on the results of research in the field, there are 7 Activities used Marketing Public Relations (MPR) The Baliview Luxury Villas in increasing the number of customers by doing publicity activities, media identity, events, speeches, news, social activities and sponsorship.
STRATEGI POLITICAL MARKETING KANDIDAT DALAM PILKADES Arif, Muhammad
Communiverse : Jurnal Ilmu Komunikasi Vol 3 No 1 (2017): Desember
Publisher : LPPM Abdurrab Pekanbaru

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Abstract

This study aims to determine the political strategy of marketing is done by M. Fauzi in winning the Village Head Election (Pilkades) Sungai Ara District of Indragiri HilirKempas 2015. This research is a descriptive study using a qualitative approach. The data used are primary data and secondary data. The primary data of the research results informant interviews and observations conducted by researchers. While secondary data in the form of reports and official documents. The results show that the candidate can apply political marketing strategy well. political marketing by M. Fauzi more progressive compared to other candidates. M. Fauzi use of political marketing approach Oriented Party Products (POP). Focuses its products such as past records, a character or personality that is either done in the past long before Pilkades held. Such products are promoted through marketing strategies pass and push political marketing Pass political marketing is done by means of direct visits to people's homes and participate in associations or informal organizations. While the political Push marketing is done through community leaders, community leaders and associations taklim assemblies that became a campaign team.
Program Penyediaan Air Minum Dan Sanitasi Berbasis Masyarakat Ditinjau Dari Komunikasi Pembangunan Riva’i, Andi Kardian
Communiverse : Jurnal Ilmu Komunikasi Vol 3 No 1 (2017): Desember
Publisher : LPPM Abdurrab Pekanbaru

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Abstract

It takes a driving force capable of mobilizing and directing the community's ability to realize the ideals of development, in this case the government as a communicator or source policy. The government intended in this research is the Riau Province Water Supply System Development Work Unit, Directorate General of Human Settlements, Ministry of Public Works and People's Housing as the party responsible for the implementation of Community-Based Drinking Water and Sanitation Program (Pamsimas). The flow of this research starts from the universal elements of communication ie S (Source), M (Messages), C (Channel), R (Receiver), E (Effect) which involves communication planning and organizational communication in addressing development issues. This research uses descriptive qualitative method with purposive sampling technique. Informant research as many as 5 people consisting of 1 person Head of Unit Development of Water Supply System, 1 staff chairman and 3 members of Pamsimas management. The results of this study indicate the improvement of communication quality characterized by information, motivation and education activities for the implementation of Pamsimas program which each stage experienced improvement and growth of the number of participants, mainly addressed to the villagers or poor with the provision of water and sanitation at low cost.
CAMPUR KODE PENYIAR RADIO (STUDI PADA PROGRAM LIVE INTERAKTIF RADIO ELJOHN 102,6 FM) Lestari, Suci Shinta
Communiverse : Jurnal Ilmu Komunikasi Vol 3 No 1 (2017): Desember
Publisher : LPPM Abdurrab Pekanbaru

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Abstract

Penyiar Radio bisa berbicara dalam berbagai bahasa. Karena itu, kita sering mendengar ucapan mereka terselip salah satu unsur bahasa lain (Campur Kode). Permasalahan yang perlu dikaji dalam penelitian ini adalah (1) Apa jenis Campur Kode penyiar Radio El-john Pekanbaru? (2) Apa yang menyebabkan penyiar Radio El-john Pekanbaru melakukan campur kode saat membawakan program interaktif?. Penelitian ini menggunakan metode kualitatif dengan analisis deskriptif. Data dikumpulkan dengan melakukan koding pada ucapan ke empat penyiar Radio El-John Pekanbaru yang menjadi subjek penelitian saat mereka membawakan program interaktif yang berisi unsur campur kode. Data dikumpulkan melalui perangkat media komputer dan wawancara. Berdasarkan analisis data, diketahui bahwa (1) Jenis campur kode yang muncul dalam tuturan penyiar Radio El-john Pekanbaru pada saat membawakan program interaktif adalah campur kode kedalam dan keluar (2) Hal yang menyebabkan penyiar Radio El-John Pekanbaru melakukan campur kode adalah untuk alasan akademis, demi prestise, lebih komunikatif, karena tidak menemukan kesamaan atau makna yang pasti dengan unsur-unsur dalam bahasa Indonesia, karena bahasa asing lebih artistik dan karena ingin menjelaskan atau menafsirkan sesuatu.
Corporate Social Responsibility PT Newmont Nusa Tenggara Dalam Mengakomodasi Kepentingan Pemerintah dan Masyarakat Sugiantoro, Hari Akbar
Communiverse : Jurnal Ilmu Komunikasi Vol 3 No 1 (2017): Desember
Publisher : LPPM Abdurrab Pekanbaru

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Abstract

Tren perusahaan saat ini tidak hanya mempelajari manajemen krisis serta strategi tanggung jawab sosial perusahaan, tetapi lebih makro, yaitu menjaga integritas antara business, government, and society. Konsep Business, Government, and Society menyatakan bahwa antara pelaku bisnis (perusahaan), pemerintah, dan masyarakat harus ada hubungan yang baik. Salah satu sarana yang dapat dimanfaatkan untuk mencapai hubungan baik antara ketiga elemen tersebut adalah pelaksanaan program Corporate Social Responsibility (CSR).Dalam konsep Business, Government, and Society (BGS), idealnya CSR mampu mewakili konsep BGS dalam mengintegrasikan unsur bisnis, pemerintah, dan masyarakat. Dalam pelaksanaannya di lapangan, diasumsikan bahwa suatu perusahaan menyelenggarakan CSR dengan mempertimbangkan kepentingan bisnis atau kepentingan perusahaan itu sendiri, kepentingan pemerintah terutama pemerintah daerah dimana perusahaan beroperasi, dan kepentingan masyarakat di sekitar lingkungan operasional perusahaan. Dalam penelitian ini, CSR PT Newmont Nusa Tenggara menjadi inti dari objek penelitian, penelitian akan menitik beratkan terkait akomodasi kepentingan antara business yang di wakili oleh PT NNT, government yang di wakili pemerintah daerah Sumbawa barat, serta society yang di wakili oleh masyarakat lingkar tambang. Penelitian ini menggambarkan apakah dan bagaimana kepentingan-kepentingan dari setiap unsur terpenuhi di dalam program CSR.

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