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Majalah Ilmiah Bijak
Published by Institut Ilmu Sosial dan Manajemen STIAMI
ISSN : 14110830     EISSN : 2621749X     DOI : -
Core Subject : Economy, Humanities, Social,
Humanities Economics, Econometrics & Finance Social Sciences
The Bijak Journal is a scientific journal of Administrative Science Business, published by the Business Administration Studies Program Faculty of Administrative Sciences Institute of Social and Management Studies STIAMI. The Journal of Business Administration is published 2 (two) times a year, every March and September, which contains the results of the study of Business Administration Studies. This journal aims to disseminate the results of thought and scientific analysis in the field of Business Administration Sciences.
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Articles 15 Documents
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Search results for , issue "Vol 19, No 2: September 2022" : 15 Documents clear
Developing Customer Engagement Through Instagram Social Media on Local Coffee Shop Retno Lies Setyawati; Rina Anindita
Majalah Ilmiah Bijak Vol 19, No 2: September 2022
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/bijak.v19i2.2539

Abstract

Since COVID-19 has been declared as pandemic, many business sectors are affected, including food and beverage sector. As social distancing plays role in the current health protocol to prevent the mutation of Coronavirus, it is highly recommended for customers to buy food or drink in online mode rather than visiting the restaurants or coffee shops. Nevertheless, this online mode buying process would loose the emotional bond between the brand and the customers. Therefore, the marketing strategy through social media is believed as a way to maintain the emotional bond. The purpose of this research is to find out the precise model to increase the Kopi Kekinian’s customers’ participation on Instagram to strengthen the bond. The methods applied in this research is survey by distributing questionnaire for survey and by applying one-shot study data collection. The result was obtained from 155 respondents, during the data collection process from April to June 2021. The method to test the model is by applying Chi Square, ANOVA Test, and Logistic Regression. Moreover, the research result shows that the customer engagement affects the customer participation on local coffee shop brand’s Instagram social media, whereas the posting time, which plays role as the moderation that consists of weekdays and weekend, does not determine the connection between the customer engagement and the customer participation on the local coffee shop brand’s Instagram social media. 
Analysis of Learning and Growth, Business Processes, Costs and Service Innovation on Customer Loyalty with Customer Satisfaction as an Intervening Variable Ronaldo Simanjuntak; Hery Margono
Majalah Ilmiah Bijak Vol 19, No 2: September 2022
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/bijak.v19i2.2424

Abstract

The aims of this study were to 1) analyze the effect of learning & growth, business processes, costs, service innovation on customer satisfaction at RSAB Harapan Kita partially or simultaneously; 2) analyze the effect of customer satisfaction on customer loyalty at RSAB Harapan Kita; and 3) knowing the effect of learning & growth, business processes, costs and service innovation on customer loyalty with customer satisfaction as an intervening variable at RSAB Harapan Kita. This study uses a quantitative approach with multiple linear regression analysis techniques. The population in this study was patients, which included outpatients at RSAB Harapan Kita in 2020. The sampling technique used was a non-probability sampling technique with an accidental sampling approach, so that 97 respondents were obtained. The data collection technique used a closed questionnaire with a measurement scale using a five-point Likert scale. The results of the study can be concluded that overall there is an effect of learning, business processes, costs and innovation (variable X) on loyalty (Y) through customer satisfaction (Z).
The Effect of Suitabillity of Product Description and Service Quality on Purchase Decisions on the Tokopedia Marketplace Fika Narulita; Junaidi Gafar
Majalah Ilmiah Bijak Vol 19, No 2: September 2022
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/bijak.v19i2.2329

Abstract

This study aims to analyze the effect of suitability of product description and service quality on purchasing decisions on the Tokopedia marketplace. The population in this study are buyers who have bought products in the Tokedia marketplace with a minimum purchase of 1 time. Samples were taken from a representative samples (representing) with a total sample of 120. Data collection was done by distributing a list of questions or questionnaires to respondents to buyers who had bought products in the Tokopedia marketplace, about the suitability of product descriptions and service quality to purchasing decisions. This study uses instrument test analysis tools, classic assumption tests, simple linear regression analysis, multiple linear regression analysis and coefficient of determination test. The hypothesis is tested by t test and F test. The test results show tyhat the suitability of the product description partially influences but not significantly to the purchase decision, while the service quality partially has a significant effect on the purchase decision, and the suitability of the product description and service quality simultaneously has a significant effect on the decision purchase. The appropriateness of product description and service quality variables are able to explain the purchase decision variable by 29.4% and the remaining 70.6% is explained by other variables that are not thorough. and the suitability of the product description and service quality simultaneously has a significant effect on the decision purchase. The appropriateness of product description and service quality variables are able to explain the purchase decision variable by 29.4% and the remaining 70.6% is explained by other variables that are not thorough. and the suitability of the product description and service quality simultaneously has a significant effect on the decision purchase. The appropriateness of product description and service quality variables are able to explain the purchase decision variable by 29.4% and the remaining 70.6% is explained by other variables that are not thorough
Analysis Of Internal Factors Affecting the Net Interest Margin of Conventional National Private Banks Cundo Harimurti
Majalah Ilmiah Bijak Vol 19, No 2: September 2022
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/bijak.v19i2.2540

Abstract

This study analyses the influence of size, capital adequacy ratio, Operating Costs and Operating Income, Loan to Deposit Ratio, and Loan to Asset Ratio on the Net Interest Margin of Conventional National Private Banks. The sample in this study is 37 conventional national private banks based on Indonesia Banking Statistics 2021. Data analysis with multiple linear regression analysis with secondary data during 2012-2021. The results of the study found that size has a significant negative effect on Net Interest Margin. The capital adequacy ratio has a significant positive impact on Net Interest Margin. Operating Expenses and Operating Income have an insignificant effect on Net Interest Margin. Loan to Deposit Ratio has a significant positive impact on Net Interest Margin. Loan to Asset Ratio has a significant positive effect on Net Interest Margin.
The Influence Of Competence, Compensation, and Organizational Climate on Employee Performance PT Persada Multi Mandiri Jakarta Eric Hernawan
Majalah Ilmiah Bijak Vol 19, No 2: September 2022
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/bijak.v19i2.2537

Abstract

This study was conducted to determine directly the effect of three independent variables competence, compensation and organizational atmosphere on the performance of employees of PT. Persada Multi Mandiri Jakarta. Determination of employee performance is determined because the development of information technology is very fast causing very big changes in the world of business communication. Therefore, companies engaged in communication must prioritize appropriate human resource activities. On this occasion, three independent variables of competence, compensation and organizational atmosphere are used which have a direct effect either partially or simultaneously on the performance of the employees of Persada Multi Mandiri Jakarta. The method used in this research is a quantitative method with a descriptive research type that describes the phenomenon being studied through a regression equation that is determined after all research data is tested with validity, reliability, normality, multicollinearity and heteroscedasticity tests. The sample in this study was 100 respondents from a population of 132 people with an accuracy of 5%. The simple regression equation is said to be significant and positive if t count >t table . Meanwhile, for multiple regression equations, it will meet the significant and positive criteria if F count > F table . The results of the study found that all effects were positive and significant, because for the partial effect, all t count > t table (3,033; 4,789 and 4,692 > 2,365). Simultaneous effect is also significant and positive because F count >F table (10,182>3.99). The partial effect in percent (%) for compensation, competence, and organizational atmosphere was (8.6%; 19.0% and 18.3%). This effect is true because all F count >F table (9,197; 22,930 and 22,012 > 6.90) While the simultaneous effect in percent is 21.8 %). This effect is true because F count >F table (10,182>3.99).

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