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Psikostudia : Jurnal Psikologi
Published by Universitas Mulawarman
ISSN : 23022582     EISSN : 26570963     DOI : -
Core Subject : Humanities, Education, Social,
Humanities Education Social Sciences
PSIKOSTUDIA : JURNAL PSIKOLOGI is a peer-reviewed journal which is published by Universitas Mulawarman, East Kalimantan publishes biannually in June and December. This Journal publishes current original research on psychology sciences using an interdisciplinary perspective, especially within Organitational and Industrial Psychology, Clinical Psychology, Educational Psychology, and Experimental Psychology Studies.
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Search results for , issue "Vol 2, No 1 (2013): Volume 2, Issue 1, June 2013" : 1 Documents clear
Emotional Branding Telepon Seluler Merek Nokia Terhadap Konsumen Netty Dyan Prastika
Psikostudia : Jurnal Psikologi Vol 2, No 1 (2013): Volume 2, Issue 1, June 2013
Publisher : Program Studi Psikologi, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/psikostudia.v2i1.2226

Abstract

Para pengguna telepon seluler Nokia memiliki keterikatan emosional yang akan mencetuskan tindakan untuk memiliki telepon seluler merek Nokia. Penelitian ini berupa penelitian studi kasus terhadap Mahasiswa Magister Profesi Psikologi Univesitas Airlangga Angkatan III, dengan tiga orang subyek penelitian. Teknik pengumpulan data yang digunakan adalah teknik observasi dan wawancara. Hasil yang diperoleh adalah konsumen menyukai produk Nokia karena Nokia mampu memenuhi keinginan-keinginan konsumen terhadap sebuah telepon seluler, dan bagi mereka Nokia memiliki desain yang sesuai dengan karakter mereka.

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