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Ahmad H. Sutawijaya
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Universitas Mercu Buana Program Doktor Manajemen, Gedung Internasional dan Program Pascasarjana Lt.2-3., Jl. Meruya Selatan No.1, Kembangan, Jakarta Barat 11650
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INDONESIA
Jurnal Doktor Manajemen (JDM)
Published by Universitas Mercu Buana
ISSN : 26225352     EISSN : 26229285     DOI : http://doi.org/10.22441/jdm
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Jurnal Doktor Manajemen JDM() adalah sebuah jurnal Ilmiah bagi para tenaga kependidikan dosen, professional, mahasiswa, dan mitra bebestari yang ingin menuangkan hasil karya ilmiahnya, berdasarkan penelitian ilmiah, dimana didalamnya mencakup keilmuan bidang Manajemen Sumber Daya Manusia, Pemasaran, dan Keuangan.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 10 Documents
 1 
Search results for , issue "Vol 8, No 1 (2025): APRIL 2025" : 10 Documents clear
Peningkatan Minat Berkunjung Wisatawan Pada Objek Wisata Tangkahan di Kabupaten Langkat Melalui Penggunaan Media Sosial Instagram Ummi, Maulizatul; Widiati, Euis
Jurnal Doktor Manajemen (JDM) Vol 8, No 1 (2025): APRIL 2025
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jdm.v8i1.30921

Abstract

Penelitian ini membahas pemanfaatan media sosial Instagram sebagai sarana promosi objek wisata Tangkahan di Kabupaten Langkat. Tujuan penelitian adalah untuk menganalisis persepsi wisatawan terhadap efektivitas promosi melalui Instagram, menganalisis minat berkunjung wisatawan, serta menganalisis pengaruh media sosial Instagram terhadap minat berkunjung wisatawan. Penelitian ini menggunakan metode kuantitatif dengan pendekatan asosiatif. Sampel penelitian terdiri dari 101 responden yang merupakan pengikut akun Instagram @tangkahan_ dan belum pernah berkunjung ke objek wisata Tangkahan. Pengumpulan data dilakukan melalui kuesioner online. Analisis dilakukan menggunakan uji validitas, reliabilitas, dan regresi linier sederhana. Hasil penelitian menunjukkan bahwa Instagram berpengaruh signifikan terhadap minat berkunjung wisatawan (R = 0,563, sig = 0,000). Koefisien determinasi menunjukkan bahwa media sosial Instagram mempengaruhi minat berkunjung wisatawan sebesar 31,6% dan 68,4% dipengaruhi oleh faktor lain.
Factors Influencing Purchase Intention with Brand Awareness as a Mediator on Fabric Product in Textile Industry Hapsari, Yustisiana Tika; Belgiawan, Prawira Fajarindra
Jurnal Doktor Manajemen (JDM) Vol 8, No 1 (2025): APRIL 2025
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jdm.v8i1.33231

Abstract

The rapid growth of the textile and fashion industry in Indonesia is increasingly driven by digital transformation and changes in consumer behavior. MSTEX, a local textile company established in 2013, is known for its affordable prices and consistent fabric quality. However, the company faces challenges in strengthening brand awareness and attracting new customers in the online B2B market. This study aims to analyze how social media marketing, word-of-mouth, product attributes (price and quality), and brand awareness influence purchase intention. A quantitative method approach is used in this study, while quantitative data are collected through a questionnaire involving 201 active social media users, resellers, and business customers. Data are analyzed using IBM SPSS 23 and SMART PLS (PLS-SEM) to test the hypotheses and examine the structural relationships.The findings show that word-of-mouth significantly influences brand awareness, while social media marketing does not. Product quality and price also influence customer purchase intention. In addition, brand awareness has a strong positive effect on purchase intention. This study contributes theoretically by supporting existing consumer behavior and brand equity models and expands the application of digital marketing constructs in B2B textile settings. From a managerial perspective, the results offer insights into how textile businesses can prioritize marketing strategies that resonate with their target markets and enhance brand visibility in the digital space.
Risk Management Analysis to Minimize the Occurrence of Fraud in ATM Machine Activities (A Study at XY Company in the Jakarta Area) Mahardinata, Panji; Imaroh, Tukhas Shilul
Jurnal Doktor Manajemen (JDM) Vol 8, No 1 (2025): APRIL 2025
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jdm.v8i1.33125

Abstract

This study aims to analyze and detect the factors influencing fraud occurrences in ATMs at XY Company and evaluate the risk management strategies implemented to minimize such risks. This research employs a qualitative method with a descriptive approach and utilizes purposive sampling in the selection of informants. The study focuses on a state-owned bank, XY Company, located in the Jakarta area. Data was collected through interviews with four informants from XY Company, each with different job backgrounds, as well as through observations and documentation related to fraud cases that occurred between 2021 and 2023, totaling 240 cases. The findings indicate that ATM fraud at XY Company is caused by several factors, including weaknesses in the security system, low customer awareness of fraud modus operandi, and limited supervision of suspicious activities. Common types of fraud include skimming, card trapping, and jackpotting, which are executed through various technological manipulation techniques and social engineering tactics targeting customers. To mitigate fraud, XY Company has implemented various risk management strategies, such as enhancing technology-based supervision through the use of chip cards and real-time transaction monitoring. The conclusion of this study emphasizes that the implementation of stringent security systems, technology-based monitoring, and continuous customer education are key measures in combating ATM fraud. With effective risk management strategies, XY Company can reduce fraud crime rates and enhance customer trust in banking services.
Pengaruh Lingkungan kerja, Kepuasan kerja dan Beban kerja terhadap Kinerja Karyawan (Departemen Sewing PT. TPINC JAKARTA) Khafid, Abdul; Khoirunisa, Nadhia
Jurnal Doktor Manajemen (JDM) Vol 8, No 1 (2025): APRIL 2025
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jdm.v8i1.33175

Abstract

The aim of this research is to  determine the influence of the Work Environment, Job Satisfaction and Workload on Employee Performance. This study uses a quantitative approach with a survey method. Data collection was carried out through a questionnaire. The population in this study was 125 people, namely all employees who work specifically in the Sewing Department, while the sampling method used the Slovin method, with a sample of 95 people. Data analysis used multiple linear regression methods. The results of the analysis showed that partially the variables of Work Environment (significance 004), Job Satisfaction (significance 000) and Workload (significance 001) had a positive and significant effect on Employee Performance. Simultaneously, the three variables had a significant effect with an Fcount value of 17.207> Ftable 2.70 and a significance of 0.000. The coefficient of determination (R2) of 36.2% explains that the influence of the independent variables is quite representative of some variations in employee performance, while the rest is influenced by other variables. The company management is expected to focus on strategies to improve these three aspects in order to increase employee productivity and performance.
Buy or Bye? The Implementation of Augumented Reality to Enhance Consumer Willingness to Buy Cosmetics Furqon, Salsa Angraeni; Alfansi, Lizar
Jurnal Doktor Manajemen (JDM) Vol 8, No 1 (2025): APRIL 2025
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jdm.v8i1.33031

Abstract

This study explores how Augmented Reality (AR) features affect user experience and to what extent they contribute to users' purchase intention for cosmetic products on Shopee. As AR technology becomes increasingly integrated into online retail, key features such as personalization, interactivity, and detailed product information enhance user experience, which may increase consumer willingness to purchase. The aim of this study is to investigate whether using AR on Shopee can positively influence consumers' intention to buy. Employing a quantitative research approach, and the data collection tool use questionnaire by google form. In this study, the sample consist of 205 specifically gen-Z who have interacted with AR features. This study was conducted using SMARTPLS 4.1.0.8 software was used to analyze the data. This study found that the use of AR with information, personalization and interactivity features can improve user experience which explains that the higher the positive experience of AR users, the more it will affect the user's desire to buy cosmetic products.
Implementasi Digital Marketing Dalam Kualitas Produk Dan Daya Saing Terhadap Customer Purchase Order Pada Coffee Shop Kopi Kenangan Hidayah, Nurul; Fauziah, Elyza; Aprilianti, Resti; Ananti, Yani Fuzi; Ramadhita, Nazwa; Setyaningrum, Retno Puwarni
Jurnal Doktor Manajemen (JDM) Vol 8, No 1 (2025): APRIL 2025
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jdm.v8i1.31210

Abstract

Penelitian ini bertujuan untuk menganalisis implementasi digital marketing dalam kualitas produk dan daya saing terhadap customer purchase order pada coffee shop kopi kenangan. Perkembangan teknologi digital telah memberikan dampak signifikan terhadap strategi pemasaran bisnis, termasuk pada sektor kopi yang semakin kompetitif. Dalam konteks ini, digital marketing berperan penting dalam meningkatkan kualitas produk dan daya saing yang pada gilirannya memengaruhi keputudan pembelian pelanggan. Penelitian ini menggunakan kualitatif deskriptif dengan pendekatan studi kasus. untuk merinci dan menyajikan pandangan orang yang diteliti secara rinci dan mendalam. Penelitian ini dilakukan untuk mengeksplorasi bagaimana Kopi Kenangan mengimplementasikan digital marketing dan pengaruhnya terhadap kualitas produk serta daya saing di pasar kopi yang dangat kompetitif. Kemudian, penelitian menggunakan teknik triangulasi sumber data dan Analisis SWOT sebagai alat tambahan untuk mengidentifikasi faktor-faktor yang dapat berpengaruh terhadap objek penelitian. Hasil penelitian diharapkan dapat memberikan wawadan bagi pengelola Kopi Kenangan dalam mengoptimalkan strategi digital marketing untuk meningkatkan kualitas produk, daya saing, dan volume customer purchase order. Selain itu, penelitian ini juga berkontribusi pada pengembangan literatur dalam bidang pemasaran digital, khususnya dalam industri makanan dan minuman.
Pengaruh Kualitas Produk, Kualitas Pelayanan Dan Digital Marketing Terhadap Loyalitas Pelanggan 24ever coffee Rahma, Alma Syifa; Putri, Fuzha Melyani; Khomairo, Ratu Dini; Zulaieka, Almira; Sialagan, Demak
Jurnal Doktor Manajemen (JDM) Vol 8, No 1 (2025): APRIL 2025
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jdm.v8i1.31294

Abstract

This study aims to determine the effect of product quality, service quality, and digital marketing on customer loyalty at 24ever Coffee. The research used a quantitative approach with a case study design. Data were collected using a questionnaire distributed to 60 respondents through social media, using a Likert scale. The study employed multiple linear regression analysis with SPSS and included classical assumption tests such as normality, multicollinearity, and heteroscedasticity. The results of the study show that product quality and digital marketing have a significant positive effect on customer loyalty, while service quality does not show a significant effect. The findings suggest that to improve customer loyalty, 24ever Coffee should prioritize enhancing product quality and utilizing digital marketing strategies effectively. Although service quality did not significantly influence loyalty in this study, it still remains important to support overall customer satisfaction. These insights are expected to guide strategic decisions for businesses in maintaining competitiveness and sustaining customer relationships.
Examining the Role of Value Innovation on Competitive Advantage with Corporate Sustainability as Moderating Variable (Triple Bottom Approach) Syafarudin, Afriapollo; Sihite, Mombang; Arrahman, Tharriq
Jurnal Doktor Manajemen (JDM) Vol 8, No 1 (2025): APRIL 2025
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jdm.v8i1.32983

Abstract

This research aims to find the influence of value innovation on competitive advantage and its strengthened impact on corporate sustainability. The population in this study is building management manager who worked at office buildings in Jakarta. Research samples are based on purposive sampling method with a total of 500 data. Logistics regression analysis with MRA test with the strengthening corporate sustainability. The result showed that value innovation significantly affected competitive advantage. In addition, the results of this study also show that corporate sustainability strengthens competitive advantage.
Pengaruh Lingkungan Kerja, Leader Member Exchange dan Budaya Kaizen Terhadap Kinerja Karyawan PT Yamaha Music Manufacturing Asia Section Mechanical Part Grup Painting Printing Rahayu, Martiana Putri; Hanafia, Fifi
Jurnal Doktor Manajemen (JDM) Vol 8, No 1 (2025): APRIL 2025
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jdm.v8i1.33286

Abstract

Employee performance is essential to supportithe successiof the organization amidst the iincreasingly tight icompetition in musical instrument production andi the iemergence of imany new  competitors. The era of globalization brings various challenges and opportunities, which affect the way employees work and contribute to the company. Thisistudy aimsi to determinei how muchiinfluence the iWork Environment, Leader Member Exchange and Kaizen Culture have on Employee Performance in the Mechanical Part Section of the PaintingiPrinting Group of iPT Yamaha iMusic iManufacturing Asia. Thei population iof this istudy wasiall employees iof the mechanical part section of the paintingiprinting group production totaling 65ipeople. The samplingitechnique used was nonprobability sampling iused in ithis study iwas fed up. This study used a quantitative method through a survey using a questionnaire for theiresearch instrumentiusing a Likert scale. Theidata analysis methodiused was validity testing, reliability testing, classicali assumption testing, imultiple linearianalysis and hypothesisitesting. Testing was carriediout using IBMiSPSS StatisticsiVersion 26i (SPSS 26). The results of the study showed that the Work Environment, Leader Member Exchange and Kaizen Culture had a partial effect.
Pengaruh Organizational Culture Dan Reward Terhadap Employee Loyalty Pada My Kopi O! Bekasi Dimediasi Employee Engagement Damayanti, Arfia Putri; Fitriyanti, Evi; Rachma, Vita Aulia; Setyaningrum, Retno Purwani
Jurnal Doktor Manajemen (JDM) Vol 8, No 1 (2025): APRIL 2025
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jdm.v8i1.31268

Abstract

Penelitian ini bertujuan untuk mengevaluasi pengaruh budaya organisasi dan penghargaan terhadap loyalitas karyawan, dengan keterlibatan karyawan sebagai variabel perantara pada My Kopi O! Bekasi. Data yang digunakan dalam penelitian ini mencakup data primer yang diperoleh melalui kuesioner dari 50 responden, serta data sekunder dari sumber tepercaya. Pendekatan penelitian ini bersifat kuantitatif dengan menggunakan metode analisis Partial Least Squares (PLS) atau SmartPLS 3.0 untuk mengidentifikasi hubungan antar variabel. Hasil penelitian menunjukkan bahwa budaya organisasi tidak memiliki pengaruh signifikan baik terhadap loyalitas maupun keterlibatan karyawan. Sebaliknya, penghargaan memiliki pengaruh signifikan terhadap keterlibatan karyawan, namun tidak langsung terhadap loyalitas karyawan. Selanjutnya, keterlibatan karyawan terbukti memiliki pengaruh signifikan terhadap loyalitas, yang menunjukkan bahwa employee engagement merupakan faktor penting dalam membangun loyalitas karyawan. Temuan utama dari penelitian ini menawarkan saran strategis bagi perusahaan untuk meningkatkan loyalitas karyawan melalui penguatan budaya organisasi, penghargaan yang efektif, serta peningkatan keterlibatan karyawan.

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