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Bricolage : Jurnal Magister Ilmu Komunikasi
Published by Universitas Bunda Mulia
ISSN : 25020935     EISSN : 26156423     DOI : -
Core Subject : Humanities, Education, Art, Social,
Arts Humanities Languange, Linguistic, Communication & Media Social Sciences
Jurnal Magister Ilmu Komunikasi is an academic journal published twice annually (June-December) by Department of Communication in Master Degree of Universitas Bunda Mulia. This journal publishes original researches in multi concepts, theories, perspectives, paradigms and methodologies on postmodernism in communications studies perspective. Focus of Bricolage : Jurnal Magister Ilmu Komunikasi is posmodernism in communication studies perspective and the scope of journal (but not limited to) are: (1) Corporate Communication; (2) Marketing & Tourism Communication; (3) Media Studies; (4) Cultural Studies; (5) Feminism Studies; and (6) Philosophy of Communication.
Arjuna Subject : -
Articles 6 Documents
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Search results for , issue "Vol 2, No 02 (2016): BRICOLAGE: Jurnal Magister Ilmu Komunikasi" : 6 Documents clear
ESENSI DAN PEMETAAN TEORETISASI MEDIA KOMUNIKASI DALAM PERSPEKTIF KARL MARX Rustono Farady Marta
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 2, No 02 (2016): BRICOLAGE: Jurnal Magister Ilmu Komunikasi
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (380.833 KB) | DOI: 10.30813/bricolage.v2i02.839

Abstract

Perspective of Karl Marx lies in the viewpoint of the "economy", because the essence of the theory and its development include macro and micro scope as patterns of thought in economics. Marx as one of the most influential intellectuals of the time. Marx's theory has a direct impact upon closing of age on March 17, 1883 in London. Marx offers basic prepositions in the process theoryzing as normative ideological implications that has, among others through the social class differences were criticized on the conditions of exploitation of the proletariat by the bourgeoisie with the mental control of production in society and create a false consciousness among the proletariat. Marx believed that the mass media are owned by the public suprastuktur and media communications content is dominated by social class. Keywords: Media Communication Theorizing, Karl Marx Perspective
GOOD GOVERNANCE SEBAGAI MODEL RETORIS Teguh Priyo Sadono
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 2, No 02 (2016): BRICOLAGE: Jurnal Magister Ilmu Komunikasi
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (425.66 KB) | DOI: 10.30813/bricolage.v2i02.838

Abstract

Throughout the history of the state of life, a nation are always colored tidal beliefs of the management of the State. Various approaches are used through policy model be pursued in the conception of the ideal model of building a nation in achieving its goals. Start with the assumption state approach as an effective phrase, shifted to Market and civil society did not obtain a formula that considered the most effective. Then came the views of good governance is regarded as a dynamic view and dialectics approach in the management of government supervision. However, in the implementation of global factors strongly influence national policy models, So Good Governance merely a rhetorical concept that can not be applied in empirical level. Keywords: approaches, state, market, civil society, Governance
KAJIAN ILMU KOMUNIKASI PANDANGAN DAN HARAPAN (studi eksploratif tentang pandangan dan harapan pembelajaran Ilmu Komunikasi pada mahasiswa 5 PTS di DKI Jakarta) Teguh Priyo Sadono; Rina Nur Chasanah
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 2, No 02 (2016): BRICOLAGE: Jurnal Magister Ilmu Komunikasi
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (542.229 KB) | DOI: 10.30813/bricolage.v2i02.837

Abstract

Communication Studies in university is a very high study of public interest to learn it, so almost all the universities have faculty and Communication studies program. However, the study of Communication Science is relatively linear and the development of science through verification to test the theory. This fact makes the field of study is not applicable and trapped in the development of knowledge. To avoid the occurrence of cases in the science of Agriculture and Science Administration, which in leave the community then this research is done. This study aims to understand the views and expectations of students semester 7 and above about the study of Communication Science. By using survey method conducted exploration of the object. This research to researched at 320 respondents from 5 PTS in Kopertis III. The results showed that their views on teaching materials Communication Science clearly focused on the development of science. They felt they did not get what they expected with a lecture in Communication Science. Because of that also to equip themselves in the world of work, most want a further study in S2. In conclusion, Communication Science Program is now more to the development of science, less provide applicable provision of communication to students. Keywords: linear, views and expectations
KONSEP TRANSMEDIA STORYTELLING PADA IKLAN CETAK MOBIL VOLKSWAGEN DENGAN MEDIA AUGMENTED REALITY Ardhariksa Zukhruf Kurniullah
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 2, No 02 (2016): BRICOLAGE: Jurnal Magister Ilmu Komunikasi
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (507.006 KB) | DOI: 10.30813/bricolage.v2i02.836

Abstract

New media or convergence, in a few years we often hear, especially the convergence of media that are often associated with new media that is now developing, particularly media-related technology development. The rapidly of media convergence growthto advances in technology these days, especially when the advent of the Internet and the digitization of information. This media convergence brings together the name "three-C" (computing, communication, and content). Once of product a media convergence is transmediaa, in the paradigm of Transmedia, no longer known specific profession. Eg profession as creators of the film, director, screenwriter, animator, producer of the TV program, game creators, content developers, comic artist, broadcaster, author, novelist even journalists. Everything sublimate into a new capacity, the Story Teller. Selection of the research issue at Volkswagon simulation of interactive digital advertising is a new study in the field of advertising in Indonesia, especially on the concept of transmedia storytelling approach to advertising and media convergence. This study use qualitative research approach. While research method used in this research is the method of observation with descriptive type. Data collection techniques in this study using advertising document observation that in this case the advertisement print of Volkswagen Augmented Reality and literature studies / literature. From the results of research conducted can be obtained conclusion that the power of Transmedia Storytelling on this Volkwagon print reinforces a story. The impact is that consumers will be more emotionally attached to the main products and variants and derivatives. The concept of transmedia storytelling advertising can be effective in the process of imaging and delivery of advertising messages, so that the audience can engage fully in augmented reality.. Keywords: convergence, transmedia,storytelling, digital, augmented reality
PENGGUNAAN INTERNET TERHADAP PENINGKATAN PARTISIPASI POLITIK DAN KEHIDUPAN DEMOKRASI Reny Yuliati
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 2, No 02 (2016): BRICOLAGE: Jurnal Magister Ilmu Komunikasi
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (378.725 KB) | DOI: 10.30813/bricolage.v2i02.840

Abstract

Internet is a medium that become increasingly in demand by society from different circle. With the Internet as new media brings some changes on how people can voice their aspirations. The purpose of this article is to look at the advantages of new media in enhancing political participation and democracy compared with traditional media. With the new media, we have a great hope in democracy in Indonesia as long as government and citizens use it wisely. Keywords: new media, democracy, political participation
IMPLEMENTASI KOMUNIKASI PEMASARAN TERPADU PADA YAYASAN NURUL IBAD JAKARTA TIMUR Ruzqiyah Ulfa; Rustono Farady Marta
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 2, No 02 (2016): BRICOLAGE: Jurnal Magister Ilmu Komunikasi
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (536.213 KB) | DOI: 10.30813/bricolage.v2i02.835

Abstract

Study about Integrated Marketing Communication or IMC has become a common issues. Not just profit-oriented institutions, non-profit institutions also need to know the communication strategy of the "new generation". The strategy in this integrated marketing communications that drive every aspect of the communication process to reach customers or the public with a message of unity in offering a benefit and ideas. Certainly not an easy thing when having a lot of media, ideas, activities and plans, but should have one "message" only. The integration process of marketing communication activities summarized simply by Chriss Fill (1995) through the integration of process models and marketing communication activities Hermawan Kertajaya in "3i Marketing Triangle" and "3² Values-Based Matrix". The Practice of marketing and social marketing products by Andreason, the emphasis is on the wider community that directly affect to the behavior and the needs or interests of the target as a basis. Yayasan Nurul Ibad as a non profit organization builds its brand image through their service by using marketing communication mix that consists of eight major communication model proposed by Philiph Kotler.Keywords: Integrated Marketing Communication, Message, Nurul Ibad

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