cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Indah Suryawati
Contact Email
indahsuryawati_2121@yahoo.com
Phone
-
Journal Mail Official
communication@budiluhur.ac.id
Editorial Address
-
Location
Kota adm. jakarta selatan,
Dki jakarta
INDONESIA
Communication
Published by Universitas Budi Luhur Jakarta
ISSN : 20865708     EISSN : 24427535     DOI : -
Core Subject : Social,
Social Sciences
Jurnal Communication published by the Communication Studies Program, Univ. Budi Luhur, twice a year. The publication of this journal is intended as a medium of information exchange, knowledge based on development, and the study of Communication Sciences and its relation to various other scientific disciplines.
Arjuna Subject : -
Articles 7 Documents
 1 
Search results for , issue "Vol 11, No 1 (2020): Communication" : 7 Documents clear
Strategi Pemanfaatan Youtube Dalam Bidang Dakwah Oleh Ulama Aceh Arif Ramdan Sulaeman; Anhar Fazri; Fairus Fairus
Communication Vol 11, No 1 (2020): Communication
Publisher : Fakultas Ilmu Komunikasi - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/comm.v11i1.1009

Abstract

The development of information technology is very influential in the delivery of information to the public, especially social media youtube which is used to convey the message of da'wah. At this time the development of communication technology has many impacts on humans including changes in behavior, ranging from lifestyles, ways of learning, ways of shopping, and also methods in studying also use models that fit the current era. And so also with the way someone found his God, can be found via the sophistication of communication tools like today. The author in this case studies "Youtube" as an object that is now increasingly becoming a creative medium that is used by many people in conveying ideas through creativity. That way, the use of youtube by using the right strategy will provide good information for the community. This study uses descriptive qualitative methods with content analysis techniques (content analysis) using the Harold D. Lasswell approach. In this study using content analysis techniques is in-depth discussion of the contents of information and sampling is done through certain considerations, adjusted to the formulation of the problem and the ability of researchers. In this era where good and bad messages were presented and then virtualized with virtually no filtering done today. Therefore, the role of religion and of course in this case teungku dayah and santri should be able to be filters as well as perpetrators of dakwah content in terms of video message delivery channels, if not then the virtual universe will be dominated by trash content that continues to undermine the faith of the people.
Komunikasi Pemasaran Terpadu Dalam Pengembangan Pariwisata Ende Studi Kasus: Festival Danau Kelimutu Maria Septian Riasanti Mola; Denik Iswardani Witarti
Communication Vol 11, No 1 (2020): Communication
Publisher : Fakultas Ilmu Komunikasi - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/comm.v11i1.1004

Abstract

Festival Danau Kelimutu is held every year by the Ende Regency Tourism Office as one of the annual agendas in the promotion of Ende tourism. But this festival has not been able to attract tourists to visit Ende Regency. This study aims to analyze the Integrated Marketing Communication strategy can be implemented for the development of Ende Regency tourism by utilizing the Festival Danau Kelimutu. This research was conducted in a qualitative descriptive manner using case studies. The theory used is Integrated Marketing Communication Theory from Philip Kotler & Gary Arnstrong. The results showed that several stages in integrated marketing communication had actually been carried out,but were less integrated. The Integrated Marketing Communication of the Festival Danau Kelimutu can be designed by determining the target of foreign tourists. Promotional materials and advertisements are also adjusted for international markets. Government public relations activities in the Ende Regency Tourism Office can establish cooperation with the surrounding district governments so that they are more integrated in developing destinations. The parties involved in personal selling are still lacking, so there is a need to provide guidance to improve product knowledge. Ultimately this will support direct selling. The final conclusion of this study is that the tourism potential in Ende Regency can be developed by optimizing existing Integrated Marketing Communication elements.
Penitipan Handphone Sebagai Komunikasi Non Verbal Santri PPP Walisongo Desa Cukir Jombang Robi’ah Machtumah Malayati; Daniel Susilo
Communication Vol 11, No 1 (2020): Communication
Publisher : Fakultas Ilmu Komunikasi - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/comm.v11i1.1010

Abstract

The existence of cell phones deposit counters nearby to Pondok Pesantren Putri (PPP) Walisongo became a symbol of stealth resistance from the students against the school rule of not allowing any students to bring cell phones into their Islamic boarding school. They secretly brought their cell phones with them although they realized that some members of the board already knew their behavior. Such resistance was due to the disparity between Kyai’s and students’ views in seeing technology of information and telecommunication integrated in cell phones. In Kyai’s view, the existence of internet was likely to bring negative impacts, while students wanted to have access on technology of information and telecommunication. Thus, a problem arose, that how cell phone deposit counters was considered as a symbol of stealth resistance from students in Islamic Boarding School toward the rule of not allowing any students to bring cell phones into PPP Walisongo Cukir Diwek, Jombang.
Upaya Penanganan Krisis Relasi Media DPR dalam Kontroversi UU MD3 Indah Fajar Rosalina
Communication Vol 11, No 1 (2020): Communication
Publisher : Fakultas Ilmu Komunikasi - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/comm.v11i1.1005

Abstract

Law No. 17 of 2014 concerning MD3 (MPR / DPR / DPRD) has been legally promulgated to become Law No. 2 of 2018 in February 2018. The birth of an article in the revision of the MD3 Law reaped this controversy among the public and the media. Many media that consider changes to Article 121 k, Article 245, and Article 73 will strengthen the power of the House of Representatives as an institution that is anti-criticism, cannot be convicted without permission of the MKD (Council Honorary Council), and easily criminal anything that suits your needs. In carrying out its mandate as a people's representative, the House of Representatives approved the media for media coverage. This report increased public opinion about the DPR's performance. For this reason, communication management is needed to build public trust in DPR institutions through media relations. Community trust and dignity, as well as the integrity of the institution and its members are very important, so that security products such as MD3 Law will have strong legitimacy and be accepted by the community. Departing from these problems, this study discusses the workings of the media relations in the House of Representatives in reducing the crisis that hit his institution. This research is a qualitative study using research strategies that discuss evolution with media relations. The research source was obtained from the processing of some related data, and also in-depth interviews of the Chair and Staff of the Indonesian Parliament News Office, and the Chair of the Parliamentary Journalists' Organization. The researcher tries to analyze how to overcome the recovery of the DPR in this issue. Planning, repairs, crises, the DPR is not optimal, because repairs, crises, the creation of a one-door system for distributing information, and the weak trust of the media and the public for the integration of the DPR itself.
Analisis Wacana Kritis Berita Kasus Korupsi Setya Novanto Di Majalah Online Tempo Edisi November 2017 Aminudin, Amin
Communication Vol 11, No 1 (2020): Communication
Publisher : Fakultas Ilmu Komunikasi - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/comm.v11i1.1006

Abstract

2017 is a very busy year of political reporting, especially corruption cases, this time the corruption case setya novanto. This case became a news topic discussed by several mass media, not least the coverage of the TEMPO Online magazine published in the November 2017 issue. The purpose of this study was to determine the critical discourse of Setya Novanto's corruption in TEMPO Online Magazine. The method used in this research is qualitative method. The data collection technique was carried out using the documentation technique using Teun Van Dijk's Critical Discourse Analysis theory. The research data is in the form of TEMPO magazine November 2017 edition. The results of this study are reviewed from the macro structure, superstructure, and micro structure used by TEMPO Online magazine reporters in the Setya Novanto corruption news text with the headline "On Benjol as Big as Bapkao", TEMPO Magazine displays more negative side to Setya Novanto. First, based on the macro structure, this discourse reports on Setya Novanto's actions in politics supported by various subtopics and facts. These subtopics and facts also prove and confirm that Setya Novanto is an accomplished politician who often escapes corruption. The two micro structures displayed in the TEMPO magazine were mostly using active sentences. This shows that the magazine brought up an actor or object. The writing characteristics built by TEMPO Magazine are clear, straightforward, and clear in reporting the Drama Gaduh Setya Novanto. Third, the superstructure, If you see the flow or the superstructure of the news writing that is made is how shrewdness of Setya Novanto in avoiding corruption cases that are ensnaring him.
Pelaksanaan Employer Branding PT. Arya Noble Zahra Alifia; Hanny Hafiar; Anwar Sani
Communication Vol 11, No 1 (2020): Communication
Publisher : Fakultas Ilmu Komunikasi - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/comm.v11i1.1007

Abstract

This research entitled “The Implementation of Employer Branding by PT. Arya Noble” is a descriptive study with qualitative data that focuses on knowing the employer branding process carried out by PT. Arya Noble in forming the image “to be an excitement place to grow and creating values”. This study aims to discover how is (1) the employer value proposition is developed by PT. Arya Noble, (2) the external marketing stage of the employer brand conducted by PT. Arya Noble, (3) the internal marketing stage of the employer brand conducted by PT. Arya Noble. This research used positivism paradigm with descriptive qialitative methode. Data collection techniques used include moderate participative observation, in-depth interviews, and literature study. The data validity technique uses source triangulation. The results of this research revealed that (1) The EVP by PT. Arya Noble consist company culture “The Now Values” as a basic guideline for employees to behave, the use of Top-Down management style to increase performance, the use of OKRS system in performance appraisal, as well as consumer impression on the Sub-Business Unit, (2) The external marketing stage is carried out by using online and offline tools to form attractions and build awareness to the public, both for those who were looking for a job or not. So they would understand and join the company, (3) The internal marketing stage is carried out through training activities, rewards, and internalisation of “The Now Values” culture to the employees in order to improve the performance as well as employees psychological contract towards the company. The conclusion is company has done all of the employer branding process. However there are shortcomings that need to be overcome on every step like employment image, gamification and career tab on website, advertising campaign, and also the application for company culture.
Personal Branding Politik Thoriqul Haq Melalui Facebook Rurut Wahyu Trisnanto; Tony Sukasah; Yenny Yenny
Communication Vol 11, No 1 (2020): Communication
Publisher : Fakultas Ilmu Komunikasi - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/comm.v11i1.1008

Abstract

The emergence of social media makes many variations in political communication. The rise in the use of Facebook sosial networks among modern society especially among young people makes Facebook as popular sosial network today. Facebook's popularity cannot be separated from its use as a sosial network that uses photos, videos as a communication tool, thus allowing users to create their personal branding to the publik through Facebook social media. Facebook also allows users to do personal branding politics through uploads and platforms that they upload. One of the politicians who use Facebook as a personal branding media is Thoriqul Haq. Through informative and educative and persuasive approaches and methods. To build the expected political image, Thoriqul Haq has delivered repeated messages on social media with an informative and educative, and persuasive approach. Broadly speaking, the political communication strategy carried out is optimal, especially in building political image as a new player in the political arena.

Page 1 of 1 | Total Record : 7

 1 

Filter by Year

2020 2020


Reset
Filter By Issues
All Issue Vol 15, No 2 (2024): Communication Vol 15, No 1 (2024): Communication Vol 14, No 2 (2023): Communication Vol 14, No 1 (2023): Communication Vol 13, No 2 (2022): Communication Vol 13, No 1 (2022): Communication Vol 12, No 2 (2021): COMMUNICATION Vol 12, No 1 (2021): COMMUNICATION Vol 11, No 2 (2020): Communication Vol 11, No 1 (2020): Communication Vol 10, No 2 (2019): Communication Vol 10, No 1 (2019): COMMUNICATION Vol 10, No 1 (2019): COMMUNICATION Vol 9, No 2 (2018): COMMUNICATION Vol 9, No 1 (2018): COMMUNICATION Vol 8, No 2 (2017): COMMUNICATION Vol 8, No 1 (2017): COMMUNICATION Vol 7, No 2 (2016): COMMUNICATION Vol 7, No 1 (2016): COMMUNICATION Vol 6, No 2 (2015): COMMUNICATION Vol 6, No 1 (2015): COMMUNICATION Vol 5, No 2 (2014): COMMUNICATION Vol 4, No 2 (2013): COMMUNICATION Vol 4, No 1 (2013): COMMUNICATION Vol 3, No 1 (2012): COMMUNICATION More Issue