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INDONESIA
Communication
Published by Universitas Budi Luhur Jakarta
ISSN : 20865708     EISSN : 24427535     DOI : -
Core Subject : Social,
Social Sciences
Jurnal Communication published by the Communication Studies Program, Univ. Budi Luhur, twice a year. The publication of this journal is intended as a medium of information exchange, knowledge based on development, and the study of Communication Sciences and its relation to various other scientific disciplines.
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Articles 6 Documents
 1 
Search results for , issue "Vol 3, No 1 (2012): COMMUNICATION" : 6 Documents clear
IMPLEMENTASI CORPORATE SOCIAL RESPONSIBILITY (CSR) MELALUI PROGRAM PENGEMBANGAN MASYARAKAT (Studi Kasus pada Program CSR PT Unilever Indonesia, Tbk Melalui Program Pengembangan Petani Kedelai Hitam Yogyakarta) Suryani, Ita
Communication Vol 3, No 1 (2012): COMMUNICATION
Publisher : Fakultas Ilmu Komunikasi - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/comm.v3i1.12

Abstract

            The objective is to find out how the activities of Corporate Social Responsibility Program PT Unilever Indonesia Tbk In Black Soybean Farmers Development in Yogyakarta. The method used in this research that the case study method of research method that uses multiple sources of data that can be used to examine, describe and explain comprehensively the various aspects of individuals, groups, a program, organization or events systematically. The data obtained will be analyzed in a qualitative analysis is conducted to understand and assemble the data that has been collected and arranged systematically, and then draw conclusions. Research results show that with the implementation of Corporate Social Responsibility through community development programs, the organization can be viewed from two sides. First as a for-profit agencies, business organizations are viewed as economic institutions. But on the other hand, business organizations are also viewed as a social institution for bearing the burden of responsibility to society. The second role, namely the economic and social responsibilities that generate profits for the company and form a good image of concrete gains for both parties.
PEMAKNAAN RIBA DAN BUNGA BANK BAGI NASABAH BANK KONVENSIONAL DAN BANK SYARIAH Agus Daniar
Communication Vol 3, No 1 (2012): COMMUNICATION
Publisher : Fakultas Ilmu Komunikasi - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/comm.v3i1.13

Abstract

The meaning of Riba for Muslim is very important because ti is forbidden by Islam Religion, however the different interpretation of Riba makes different perception of Bank Interest including among Muslim Scholars.  The purpose of this research is to uncover the meaning of Bank Interest and Riba by Muslim bank customers who are currently customer of Conventional and Sharia (Islamic) Bank The research uses qualitative approach with phenomenology perspective through in-depth interviews. All Informants are Muslim who have or are currently   customers of Conventional and Islamic Bank. Informants were selected by a purposive sampling method, located in Jakarta and Bandung. The results show that the informants interpret Riba negatively. Not all informants agreed that  Bank Interest is similar with  Riba, therefore there are   inconsistent informants who are  in one side, they agree  the Bank Interest is  Riba, but  they remains as  Conventional Bank customers for various reasons.
PEMAKNAAN “TWITTER” PADA PENGGUNANYA BERDASARKAN KONSEP DIRI (Studi Fenomenologi Pengguna “Twitter” di Wilayah Jakarta) Hadiono Afdjani; Rahma Fadjrianti
Communication Vol 3, No 1 (2012): COMMUNICATION
Publisher : Fakultas Ilmu Komunikasi - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/comm.v3i1.14

Abstract

The research objective was to determine the meaning of self-concept of open and closed user "Twitter" in the Jakarta area. This study in constructivist paradigm, with a qualitative approach. Phenomenology is the study methods exist. Data collection with primary and secondary data. Primary data with in-depth interviews and observation, while the secondary data from the literature is to get media, online and so on. The results showed that of the ten informants were interviewed, there are various self-concept varies according to their need to use "Twitter". Of the ten informants, there were four informants who had an open self-concept, self-concept has an the rest are closed. These differences greatly affect the user's "Twitter" in meaning "Twitter".
TATA LETAK DAN KOMUNIKASI RUANG OUTLET VNC, SENAYAN CITY Liza Dwi Ratna Dewi; Hendari Oktaviani
Communication Vol 3, No 1 (2012): COMMUNICATION
Publisher : Fakultas Ilmu Komunikasi - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/comm.v3i1.15

Abstract

This research aims to find out how the layout and space communications providing in VNC outlet  Senayan City, And what message is being delivered to customers via VNC layout and space communications in the customer service outlets providing VNC, Senayan City.Theories used in research is the theory of Edward Hall, about the existence of intimate, personal, social distance is the distance, the distance of the public. According to Astrid Kusumowidagdo in his book the design of Retail (57: 2011) on the layout, i.e. Selling Space Space, Personnel, Merchandising Space, Customer Space. Because according to Shannon and Weaver (1949) that the communication is a form of interaction that interplay with each other, deliberate or accidental. Not tebatas in the form of communication using verbal language, but also in terms of expression, painting, art, and technology (nonverbal).The method  of research is case studies with one case and multi unit of analysis. The collection of data obtained by the author with conducting research through participant observation in the natural situation of the research object of VNC, Senayan City outlets. Analysis of case studies on non-verbal communication when it is associated with this research is to describe How the layout and Space Communications Officer in the customer service Outlets Providing VNC, Senayan CityThe results showed a space communications outlets used VNC, Senayan City in providing services at the customer's personal distance communication, social distance, the distance of the public. With the consumer is not a mutual tangent with the officer and fellow visitors when dealing in the Outlet. The layout and space communication in the service of customers to note. The layout of individual items and accessories of other supporters have long distance interaction, where the customer can turned his attention to the products and services by making your employees satisfaction through comfort level optimal space. Harmony in structuring the space created when there is balance and alignment of the materials described above. The room must always provide a safe, healthy and peaceful, memorable.A summary of the results of this research is a communications space are good or comfortable reflected from the good and the room comfortable. Theoretical advice on non-verbal communication through layout and communications space spatial expressed very ease understanding of Edward Hall's condition through the distance and cue-cue. Practical advice so that the public understand the layout and space in daily communication in interacting with behaves the opposite communication. The layout of individual items and accessories of other supporters have long distance interaction, where the customer can turned his attention to the products and service by the employee so as to make optimal satisfaction through comfort level that was formed through the layout and communications space.
FUNGSI PUBLIC RELATION PT PLAZA INDONESIA REALTY, TBK DALAM MEMPERTAHANKAN POSITIONING PLAZA INDONESIA MELALUI KEGIATAN MEDIA RELATIONS Selvya Hutabarat
Communication Vol 3, No 1 (2012): COMMUNICATION
Publisher : Fakultas Ilmu Komunikasi - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/comm.v3i1.17

Abstract

The purpose of this study was to determine the function of Public Relations in PT Plaza Indonesia Realty Tbk. This study in constructivist paradigm, with a qualitative approach. Data collection with primary and secondary data. Primary Data with in-depth interviews and observation, while the secondary of data from the literature is to get media, online and so on. His study is PT Plaza Indonesia Realty Tbk. has succeeded in establishing the Public Relations functions to achieve the objectives in order to maintain the positioning Plaza Indonesia. Meanwhile, Public Relations, which is seconded by one person Public Relations Assistant can also be said to have been successful in implementing the specified function of the company through one of the ways that media relations activities, which the Public Relations, Supervisor has been working with the smart in taking the strategic benefits of such activities as efforts to confront and overcome the dynamism in the business competition.
MUATAN SIMBOL VERBAL TIGA BUDAYA INDONESIA DALAM TAYANGAN ’’LAKI-LAKI LASUT’’ DI TRANS TV (PERIODE SEPTEMBER 2011) Indah Suryawati
Communication Vol 3, No 1 (2012): COMMUNICATION
Publisher : Fakultas Ilmu Komunikasi - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/comm.v3i1.11

Abstract

The purpose of this study to know the content of verbal symbols of three cultures on impression the ‘’Laki-laki Lasut’’  in Trans TV. The theory used was content analysis. This research method is a method of content analysis with quantitative approach. Research object is the ‘’Laki-laki Lasut’’  in Trans TV, September 2011 period. Sampling technique is random and selected 10 impressions. This type of verbal symbols of culture on impression ‘’Laki-laki Lasut’’, September 2011 period is divided into three categorization, namely the use of language, accent and intonation. The results show that most Balinese culture dominates the ‘’Laki-laki Lasut’’ in Trans TV that is 44.4%. Where the accent is 19%, using the language pronunciation is 14.3% and intonation is 9.7%.

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