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Avant Garde
Published by Universitas Budi Luhur Jakarta
ISSN : 2338431X     EISSN : 2657151X     DOI : -
Core Subject : Social,
Social Sciences
Avant Garde : Jurnal Ilmu Komunikasi is scientific journal published by the Communication Studies Program, Univ. Budi Luhur, twice a year on Juni & December. The publication of this journal is intended as a medium of information exchange, knowledge based on development, and the study of Communication Sciences and its relation to various other scientific disciplines.
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Articles 7 Documents
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Search results for , issue "Vol 8, No 2 (2020): Avant Garde" : 7 Documents clear
Media Sosial dan Tantangan Masa Depan Generasi Milenial Amar Ahmad; Nurhidaya Nurhidaya
Avant Garde Vol 8, No 2 (2020): Avant Garde
Publisher : Fakultas Komunikasi & Desain Kreatif - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/ag.v8i2.1158

Abstract

Millennial generation is a generation born between the 1980s and the present. This generation is very familiar with the world of digital -based technology . The use of gadgets is part of their lifestyle. Instant technology users have facilitated the various activities of this millennial generation. The use of media , especially social media among the millennial generation, is often the attention and spotlight of various groups ranging from the executive, legislative, judiciary, as well as a number of elements of society such as teachers, lecturers, education observers and of course parents do not miss. The number of social media users among the millennials is big enough namely 93%, therefore it is necessary to look at how to use it so that it can lead to a more positive direction, including optimizing the resources of the millennial generation in an effort to improved the nation’s economy by optimizing various online-based creative industries . This paper was conducted using a Library Research approach using Henry Jenkins' social media theory, namely the Participatory Media Culture theory. In his theory, Jenkins describes a number of approaches and mechanisms by individuals or certain audiences which collectively take on the role of media consumers as well as act as producers of certain information from the existing media. This study is expected to contribute to all existing stakeholders.
Motif Penggunaan Fitur Stories Highlight Instagram sebagai Memori Media bagi Generasi Milenial Nabila Putri Aldira
Avant Garde Vol 8, No 2 (2020): Avant Garde
Publisher : Fakultas Komunikasi & Desain Kreatif - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/ag.v8i2.1180

Abstract

The evolution of information and communication technology has brought changes to the way people perceive things. The presence of new media (digital) has eroded analog media. Modern society has switched to practical and dynamic digital use. The form of communication and memory storage or past memories also changes to become digitalized. This study aims to know and explore about motives for using Instagram stories highlight feature as a form of media memory for the millennial generation. This study uses the phenomenological theory of Alfred Schütz, the concept of new media, Instagram and the concept of media memory. By using the interpretive paradigm, qualitative approach, phenomenological research methods and descriptive research design, this study found that there are because-motives and in-order-to motives. The result of because motives (because-motives) in using Instagram highlight stories for millennial generation, are caused by following friends and trends, because it takes advantage of new media technology, and because Instagram highlight stories feature has more interesting options to convey messages and save memories than other features. There are also results about in-order-to motives in using Instagram highlight stories for millennial generation, to form a conceptual and structured digital album, in order to show off to others, and to be grateful for experiences that have happened in the future. And there are also found a result about the meaning of using Instagram stories highlight feature for millennial generation, as a digital album to store memories that have happened in the past. The conclusion is, Instagram highlight stories for millennial generation is a way of communicating through digital albums as an introduction to messages to other people in the modern era.
Strategi Komunikasi Dosen Dan Mahasiswa Dalam Meningkatkan Kualitas Pembelajaran Daring Selama Pandemik Covid-19 Nawiroh Vera
Avant Garde Vol 8, No 2 (2020): Avant Garde
Publisher : Fakultas Komunikasi & Desain Kreatif - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/ag.v8i2.1134

Abstract

The purpose of this study was to analyze the communication strategies of lecturers and students in overcoming obstacles and boredom in online learning in the Communication Theory course. The research approach is qualitative with the case study method, the informant is a lecturer and 45 students. The results showed that during online lectures students tended to feel bored and get a culture shock in the learning process. To overcome this, the lecturer implements two-way communication, giving students the opportunity to respond either in the form of questions, discussions, and comments on what is conveyed by the lecturer. Lecturers position themselves as motivators by promoting polite communication, being able to be good listeners, and being the first to take the initiative, so that students dare to express opinions actively. it also needs to be the attention of lecturers and students to be active, creative and innovative. The right communication strategy is proven to be able to eliminate boredom in online lectures which in turn can improve the quality of learning.
Efektifitas Penggunaan Fitur Instagram Dalam Meningkatkan Pertemanan Remaja SMA Negeri 1 Maros Di Era Digital Muhammad Iqbal Sultan
Avant Garde Vol 8, No 2 (2020): Avant Garde
Publisher : Fakultas Komunikasi & Desain Kreatif - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/ag.v8i2.1135

Abstract

The development of new media technology presents social media, especially Instagram, to share information and fulfill the needs of friendship among millennial teenagers. The trend of Instagram increased after Facebook was chosen by millennial teenagers to increase friendships in cyberspace, through photo uploads, Story Archives, Live Videos, Explore, and Highlights. This study analyzes the effectiveness of Instagram's features in increasing teenage friendship in the digital era. The research method used quantitative descriptive through a survey category among millennial adolescents. The technique of withdrawing informants using non-probability sampling uses proportional sampling. Determination of the sample using Isaac and Michael, the error rate of 5% was chosen by 67 respondents. Data collection techniques through questionnaires and literature study that are relevant to the research. The results showed that the effectiveness of Instagram's features in increasing teenage friendship in the digital era was dominant in the Close Friends feature as much as 61.2%. The comparison with other Instagram features, such as Story Archive, Explore, Live Video, and Highlights is minimal, increasing the effectiveness of friendships among teenagers. The Close Friends feature was chosen for reasons of self-disclosure and the convenience of uploading Instagram Stories. The level of openness in the category is high because of the proximity factor to choose and share uploads on this feature. The Close Friends feature is more privacy for Instagram users because of the freedom to choose friends and upload uploads based on their wishes.
Fleksibilitas Interpretatif Pengguna sebagai Kelompok Sosial Relevan Situs Tanya Jawab “Quora” I Gusti Lanang Agung Kharisma Wibhisono; Irwansyah Irwansyah
Avant Garde Vol 8, No 2 (2020): Avant Garde
Publisher : Fakultas Komunikasi & Desain Kreatif - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/ag.v8i2.1060

Abstract

The development of internet brings out the ability of users to create and share their own contents. This phenomenon is commonly referred as user-generated content. The presence of new technology provides an opportunity for users to do various activities online such as creating blogs, networking through SNS, participating in virtual games, as well as gathering information from the internet. One form of information gathering activities is the usage of question and answer platform. In the perspective of Social Construction of Technology Theory, technological artifact development is constructed by relevant social groups. This research aims to know the interpretative flexibility of Q&A platform users as relevant social group, and the process of information construction in the platform. Through qualitative approach, this research describes the interpretative flexibility of Q&A platform users’. Informants were chosen purposively. This research suggests that users as a relevant social group demonstrates interpretative flexibility to describe Q&A platform as an artifact. Information construction happens within the Q&A practice and reflects the characteristic of user-generated content in Web 2.0.
Representasi Patriotisme Pada Film Soegija (Analisis Semiotika John Fiske) Nexen Alexandre Pinontoan
Avant Garde Vol 8, No 2 (2020): Avant Garde
Publisher : Fakultas Komunikasi & Desain Kreatif - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/ag.v8i2.1226

Abstract

This study aims to determine the representation of patriotism in the film Soegija. The research question posed is how the representation of patrotism in the film of Soegija. The method of this research is qualitative with John Fiske semiotics analysis. His research subject is Soegija film. Data collection was obtained through observation, using primary and secondary data collection techniques. The data obtained directly from the research object is the film Soegija. The results showed that the representation of Patriotism from the film Soegija by using the code reality, representation and ideology, through the scene of conversation, technical drawing and location of the filing. The film reveals that the characteristic of patriotism places the unity of the nation and the state above personal and group interests, namely Soegija who seeks ways to restore conditions to good condition, by carrying out orders to each region to form regional leaders to overcome the chaos that occurs. Soegija really has a religious code as the leader of the Catholic community, strong in defending the church where sanctified by the Catholic community. Soegija considers the people who suffer more and need food more than the leader. If the people are full let the last leaders feel full. And let it be if the people are hungry, the first leader feels hungry. Soegija felt as a good Catholic, should also be a good patriot and love each other. Soegija attaches importance to the common interests, especially the interests of the people, so that they can live better. The conclusion of the research is The Films "Soegija" contains Soegija, who fought for Indonesia's independence by prioritizing the interests of the majority, recalled that he was a Catholic religious leader who was a minority in Indonesia. Soegija showed himself as the leader of the nation, not the leader of Catholicism.
Awakening Revealed through Rose's Visual Analysis on #LangkahHijau Commercial Ads Andreas Lumampauw; Rini Lestari; Rustono Farady Marta; Joshua Fernando
Avant Garde Vol 8, No 2 (2020): Avant Garde
Publisher : Fakultas Komunikasi & Desain Kreatif - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/ag.v8i2.1231

Abstract

Fundraising through digital technology, also known as crowdfunding is an easier, faster and more accurate alternative to donating for modern society. People who use mobile technology are able to always be connected to the internet to carry out various online activities from anywhere, including for fundraising activities. Apart from helping fellow human beings, donating activities can also be carried out as a form of program or activity to care for the environment and to improve the quality of air, land and water. One of them is a crowdfunding activity which is a form of concern from Grab Indonesia to improve air quality by inviting the public and users of Grab services to reduce their carbon footprint through the Carbon Offsetting campaign facilitated by WRI Indonesia and BenihBaik.com. One of the communication media used is the video advertisement “Kurangi Jejak Karbon #LangkahHijau Dengan Menanam Pohon - BenihBaik.com x Grab Indonesia x WRI” on YouTube social media. This article is compiled with a constructivist paradigm with the aim of carrying out a systematic analysis of the meaning contained in video advertisements through the Visual Analysis method by Gillian Rose supported by ten advertising analysis instruments and is based on Erwin Panofsky's Iconography theory. The results of this study indicate that there is a sense of awakening that people's daily lives have the power to destroy the Earth and the environment, but at the same time there are efforts to heal the Earth back into beauty. Key words: awakening, carbon footprint, crowdfunding, hashtag langkah hijau, visual analysis

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