Garuda - Garba Rujukan Digital

Article Per Year (5 Year)

All

Journal of Business and Applied Management

business-applied-management
Website

Published by Universitas Bunda Mulia

ISSN : 19799543 EISSN : 26212752 DOI : -

Core Subject : Economy,

Economics, Econometrics & Finance

Journal of Business and Applied Management is an academic journal published twice annually (March-September) by Department of Management in Master Degree of Universitas Bunda Mulia.

Arjuna Subject : -

Articles 6 Documents

Search results for , issue "Vol 10, No 1 (2017)" : 6 Documents clear

NIAT BERWIRAUSAHA MAHASISWA DAN KETERHUBUNGANNYA DENGAN KECERDASAN-HADAPI-RINTANGAN Metta Padmalia
Journal of Business & Applied Management Vol 10, No 1 (2017)
Publisher : Universitas Bunda Mulia

Entrepreneurial Intention can be influenced by demographic factors (gender, age, work experience) and external factors, such as family background. One characteristic of an entrepreneur looked when he faces obstacles in managing the business, he is likely to survive and find a way out and not stop halfway. Individual ability to transform obstacles into opportunities is known as the Adversity Quotient (AQ/ adversity intelligence). Connectedness between adversity intelligence with the intention of entrepreneurship, as well as differences in the intentions of entrepreneurship by differences in gender, work experience and family background (family business and non-family business) are described in this study. Sampling technique used is purposive sampling of 126 students of the Ciputra University. Results showed the Sig. coefficient of Spearman’s rank correlationis 0.000 and the correlation coefficient is0.502; which means that there are significant linkages between adversity intelligence with the entrepreneurial intention. Independent sample test results show that the intention of entrepreneurship do not differ between male student with the girls. However, the intention of entrepreneurship students who have not experienced lower job than work experience. In addition, students who have a background in family business have higher entrepreneurial intention than students of non-family business.Keywords: entrepreneurial intention, adversity intelligence, family business

SIMULASI WAKTU TUNGGU MAHASISWA DAN DOSEN DI LAYANAN AKADEMIK UNIVERSITAS BUNDA MULIA Rudy Santosa Sudirga
Journal of Business & Applied Management Vol 10, No 1 (2017)
Publisher : Universitas Bunda Mulia

The Management of Academic Service continues to be a major challenge for many college, high school and college organizations in providing better services with fewer resources. The allocation of service staffs and response-time in service involve many challenging issues, because the mean and variance of the response-time in service can be increased dramatically with the intensity of heavy traffic. This study discusses how to use simulation models to improve response time in service operation. Performance at the Academic Service as a whole can be considered very good and is still idle due to utilization of Academic Service, which is still equal to an average of 17%, or it can be said that the workload is not too excessive and deemed to be able to serve the students and lecturers. The performance of Academic Sevice University Bunda Mulia can be considered excellent in terms of operations management, as indicated by the average waiting time, which is very short at only 9.10 seconds.Keywords: Queueing System, Waiting Time, and Simulation

PENGARUH PERSEPSI HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN YANG DIMEDIASI KEPUASAN KONSUMEN Ratlan Pardede; Tarcicius Yudi Haryadi
Journal of Business & Applied Management Vol 10, No 1 (2017)
Publisher : Universitas Bunda Mulia

This study aims to determine the influence of the perception of price and product quality on consumer purchasing decisions which is mediated by satisfaction on Indomaret mini market Rorotan North Jakarta. Indomaret mini market is engaged in the retail sale of goods which needs to pay attention to the behavior of consumers to make decisions.This research is a quantitative survey approach that seeks to know how the influence of the perception of price and product quality on consumer purchasing decisions with customer satisfaction as an intervening variable. Data collection techniques are by using questionaire. The test instrument is used for testing the validity and reliability. As for the technique of data analysis, SEM is used. The study concludes : 1) price perception has a positive and significant effect on customer satisfaction, 2)price perception has not positive and significant effect on consumer purchasing decisions, 3) product quality has a positive and significant effect on customer satisfaction, 4) product quality has not positive and significant effect on consumer purchasing decisions, 5). consumer satisfaction has a positive and significant effect on consumer purchasing decisions, 6). Consumer satisfaction has effect on consumer purchasing decision to mediate price perception and product quality.Keywords: price, product, consumer satisfaction, consumer purchasing

PENGHINDARAN RISIKO, DIVERSIFIKASI PENDAPATAN DAN EFISIENSI INTERMEDIASI BANK DI INDONESIA Bang Jessica Santiyano; Kim Sung Suk
Journal of Business & Applied Management Vol 10, No 1 (2017)
Publisher : Universitas Bunda Mulia

This study aims to examine the effect of bank-specific factors, market structure and macroeconomic to intermediation efficiency of bank as measured by the spread. The data used as many as 99 conventional commercial banks in Indonesia from 2004 to 2013. Panel data estimation method uses the fixed effect model. Results showed that risk averse has positive effects on spread. Income diversification has negative effect on the spread. Other results show that bad loans and liquidity have negative effect on spread. While the operating costs, the market concentration, economic growth, and inflation has negativve effect on spread.Keywords: bank efficiency, risk averse, income diversification

KETERLIBATAN JARINGAN SOSIAL DALAM PROSES PENEMUAN BISNIS Krismi Budi Sienatra
Journal of Business & Applied Management Vol 10, No 1 (2017)
Publisher : Universitas Bunda Mulia

The research analyzes the involvement of social network, that is family, friends, and experts formed by entrepreneur for the success of the entrepreneurship process at business discovery phase. Ciputra University students are the population for the study. Sixty students at the second semester are used as the sample. At this semester students are taught to find business idea and to pioneer its establishment. This research uses regression logistics to predict the success of business discovery phase. The results show family members, college friends, friends in group and other friends, and skill encourage success at the discovery and emergence of business phase. Experts do not have impact at the discovery phase and the establishment of a new business.Keywords: social network, entrepeneurship, business discovery

ORIENTASI PEMBELIAN DALAM KONGRUENSI-TERPERSEPSI PADA RITEL MULTI KANAL Michael Christian
Journal of Business & Applied Management Vol 10, No 1 (2017)
Publisher : Universitas Bunda Mulia

Consumers often compare the place where they buy product based on experience. Several factors become their main consideration, such as service quality, product, and promotion offered. Perceived congruence related to the same aspects of the visit/buying experiences, is compared to more than one channels of a retailer in selling its products. Unfortunately, there are gaps in consumer’s experiences which challenge retailers to establish strategy in gaining and maintaining consumers. This research aims to investigate the impact of store and website image to perceived congruence based on the buying orientation. The Structural Equation Modellng (SEM) is implemented to analyze data collected from 140 respondents having the experience in visiting Matahari store department and Mataharimall.com on the last six months. The result shows that perceived congruence is influenced by store image and website image. Further, consumer’s buying orientation impacts both of the channels. Researchers are suggested to investigate the retail image to explain the impact of perceived congruence.Keywords: outlet image, website image, perceived congruence

Page 1 of 1 | Total Record : 6

Filter by Year

2017 2017

Filter By Issues

All Issue Vol 18, No 2 (2025): Journal of Business & Applied Management Vol 18, No 1 (2025): Journal of Business & Applied Management Vol 17, No 2 (2024): Journal of Business & Applied Management Vol 17, No 1 (2024): Journal of Business & Applied Management Vol 16, No 2 (2023): Journal of Business and Applied Management Vol 16, No 1 (2023): Journal of Business & Applied Management Vol 15, No 2 (2022): Journal of Business & Applied Management Vol 15, No 1 (2022): Journal of Business & Applied Management Vol 14, No 2 (2021): Accredited by Ministry of Research, Technology and Higher Education of the Repu Vol 14, No 1 (2021): Accredited by Ministry of Research, Technology and Higher Education of the Repu Vol 13, No 2 (2020): Accredited by Ministry of Research, Technology and Higher Education of the Repu Vol 13, No 1 (2020): Accredited by Ministry of Research, Technology and Higher Education of the Repu Vol 12, No 2 (2019): Accredited by Ministry of Research, Technology and Higher Education of the Repu Vol 12, No 1 (2019): Accredited by Ministry of Research, Technology and Higher Education of the Repu Vol 11, No 2 (2018): Accredited by Ministry of Research, Technology and Higher Education of the Repu Vol 11, No 1 (2018): Accredited by Ministry of Research, Technology and Higher Education of the Repu Vol 10, No 2 (2017) Vol 10, No 1 (2017) Vol 9, No 2 (2016) Vol 9, No 1 (2016) Vol 8, No 2 (2015) More Issue

Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name
Sela Marsela Gusman

Contact Email
sgusman@bundamulia.ac.id

Phone
-

Journal Mail Official
aheryjanto@bundamulia.ac.id

Editorial Address
-

Location
Kota tangerang,

Banten

INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Sela Marsela Gusman

Contact Email sgusman@bundamulia.ac.id

Phone -

Journal Mail Official aheryjanto@bundamulia.ac.id

Editorial Address -

Location Kota tangerang, Banten INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Sela Marsela Gusman

Contact Email
sgusman@bundamulia.ac.id

Phone
-

Journal Mail Official
aheryjanto@bundamulia.ac.id

Editorial Address
-

Location
Kota tangerang,

Banten

INDONESIA