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JURNAL WIDYA GANESWARA
Published by Universitas Tunas Pembangunan
ISSN : 08530521     EISSN : -     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Diterbitkan oleh fakultas ekonomi dan bisnis Universitas Tunas Pembangunan Surakarta.
Arjuna Subject : -
Articles 7 Documents
 1 
Search results for , issue "Vol. 24 No. 1 (2014): JURNAL WIDYA GANESWARA" : 7 Documents clear
PENGARUH FAKTOR ORGANISASIONAL PADA STRES KERJA PEGAWAI DENGAN GENDER SEBAGAI VARIABEL PEMODERASI (Studi pada Tenaga Kependidikan Universitas Tunas Pembangunan) MRIHRAHAYU RUMANINGSIH
JURNAL WIDYA GANECWARA Vol. 24 No. 1 (2014): JURNAL WIDYA GANESWARA
Publisher : Fakultas Ekonomi dan Bisnis UTP Surakarta

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Abstract

The purpose of this study are  1) Testing the influence of organizational variables (conflict, career barriers, excess workload, work environment unpleasant and alienation) on job stress. 2) Testing the influence of gender as a variable moderating variables on work stress. Research conducted at the University of Tunas Pebangunan Surakarta. The population in this study is the entire educational staff is available at the University of Tunas Pembangunan Surakarta by 70 people. The samples taken were 70 academic staff as respondents. Sampling technique using saturated sampling that all members of the population sampled. Methods of data collection using questionnaires with data analysis using hierarchical regression analysis, t test, and F test. The results of the hierarchical regression analysis found that the main effect of the stress of work contained in the University of Tunas Pebangunan Surakarta is the role of conflict, alienation, workload, work environment and career obstacles. Stress employees work at the University of Tunas Pebangunan Surakarta can be explained by organizational factors which consist of role conflict, alienation, workload, work environment and career barriers and gender by 98 % , while the remaining 12 % is explained by other factors beyond our model this. The interaction of role conflict and career barriers in the presence of gender as a variable moderating effect of work stress weakens. It is evident from the variable role conflict and career barriers significantly positively while the other variables are not significant, so the variable factors of organizational interaction with gender shows that the smaller the effect of the stress of work. From these results it can be stated that the gender of job stress can weaken the employees at the University of Tunas Pebangunan Surakarta.
PENGARUH KOMUNIKASI, KOMITMEN, KEPERCAYAAN DAN KERJASAMA TERHADAP HUBUNGAN PEMASARAN PADA RETAILER PT INDOFARMA GLOBAL MEDIKA TBK WILAYAH JAWA TENGAH NURHADI SULISTYONO
JURNAL WIDYA GANECWARA Vol. 24 No. 1 (2014): JURNAL WIDYA GANESWARA
Publisher : Fakultas Ekonomi dan Bisnis UTP Surakarta

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Abstract

To respond  increasing complexity and dynamism of the needs of consumers,  the company formed an alliance organization of sales with other sales organizations, it aim to building a more cooperative marketing system and maintain an ongoing relationship with consumers. The purpose of this study were (1) To find empirical evidence of the influence of intensity to the level of trust and communication with the cooperation that exists. (2) to find empirical evidence of the influence of commitment to cooperation that exists. (3) to find empirical evidence of the influence of trust with the cooperation and effectiveness of relationship marketing (3) to find empirical evidence of the influence of co-operation with the effectiveness of relationship marketing. The types of data used in this study is the primary data drawn from retailers Tbk PT Indofarma Global Medika in Central Java. Sample as many as 100 persons determined by the method of random sampling. The results of analysis using Structural Equation Modelling(SEM) technique has been found that there was a positive influence on the intensity of communication with the level of trust and cooperation,   significant effect between the commitment to cooperation that exists; there is a reciprocal relationship between trust in co-operation;   influence on the effectiveness of the relationship of trust variables marketing, and there was a positive influence between the variables of cooperation with the effectiveness of relationship marketing. .Given the factors that influence relationship marketing such as communication, commitment, trust and cooperation have significant impact both directly and indirectly towards relationship marketing, therefore, should the management of PT Indofarma Global Medika Tbk. maximize the influence of these factors. Some ways that may be made by the management; companies need to do better interactions with retailers, enhance intimacy and learn the appropriate service expectations of retailers, giving attention to the ongoing transaction, and give attention to the relationship that the transaction in the future.
ENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN DAN PERILAKU WORD OF MOUTH MAHASISWA PENDIDIKAN OLAH RAGA DAN KESEHATAN DI UNIVERSITAS TUNAS PEMBANGUNAN SURAKARTA LAKSONO SUMARTO
JURNAL WIDYA GANECWARA Vol. 24 No. 1 (2014): JURNAL WIDYA GANESWARA
Publisher : Fakultas Ekonomi dan Bisnis UTP Surakarta

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Abstract

The purpose of this study was (1) to analyze the impact of service quality to the satisfaction of students on Sport and Health Education Department at Tunas Pembangunan University (2) to analyze the impact of service quality to the Behaviour Word of Mouth students on Sports and Health Education Department at Tunas Pembangunan University. (3) to measure satisfaction in mediating the impact of service quality to Word of Mouth Behaviour students of Education Department on Sports and Health Education at Tunas Pembangunan University. (4) to determine the most dominant factors of service quality to Word of Mouth Behaviour students of Education Department on Sports and Health Education at Tunas Pembangunan University. Research conducted at Tunas Pembangunan University Surakarta. The population of this research are the students of education Department Sport and Health Tunas Pembangunan University of fourth semester (2nd year) they are 400 Students. From them we took 80 students to be respondents by proportional random sampling. Methods of data collection uses questionnaires and data analysis techniques uses regression analysis path , t Test , and F test. Regression analysis found that there are significant service quality on satisfaction and Word of Mouth Behaviour Student of Education Department on Sport and Health at Tunas Pembangunan University. Satisfaction mediates the effect of service quality Department on Sport and Health Tunas Pembangunan University. Responsiveness factor is the most dominant influence on Student Word of Mouth. Student satisfaction variables mediate the impact of service quality on WOM behaviour of a student with a coefficient mediation of 0.0312. This means that if the respondent's perception of service quality is enhanced through student satisfaction will increase WOM perilau students, while the influence of the quality of student services to students directly WOM behaviour of 0,702. Assuming other factors constant. It can be concluded that the students' satisfaction positively mediates the effect of service quality on WOM behaviour of students.
PENGARUH BAURAN PEMASARAN NON KONVENSIONAL TERHADAP KEPUASAN PELANGGAN DENGAN PENDAPATAN KONSUMEN SEBAGAI VARIABEL PEMODERASI ( Studi Kasus Pada Hotel Kusuma Sahid di Surakarta) SRIWIJIASTUTI SRIWIJIASTUTI
JURNAL WIDYA GANECWARA Vol. 24 No. 1 (2014): JURNAL WIDYA GANESWARA
Publisher : Fakultas Ekonomi dan Bisnis UTP Surakarta

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Abstract

Good quality services will influence consumers to make, a strong relationship with the company. Furthermore, this allows the company to a better understanding carefully the desires and needs of consumers, so that can meet the wants and needs of consumers. The purpose of this study are (1) Knowing the implementation of non conventional marketing mix of Sahid Kusuma Hotel services consisting of service personnel, physical infrastructure, the service process. (2) Analyze the influence of non-conventional marketing mix of Sahid Kusuma Hotel service consisting of service personnel, physical infrastructure, and service process, to customer satisfaction. (3) Knowing the influence the consumer's income as a moderating variable to customer satisfaction. The types of data used in this study are drawn from primary data customers of Sahid Kusuma Hotel. The samples taken are 100 from populations. The results of analysis using hierarchical regression analysis techniques found that the care workers have a significant positive impact on customer satisfaction; physical infrastructure has a significant positive impact on customer satisfaction; service process has a significant positive impact on customer satisfaction; interaction service representatives and service processes with a variable income as moderating effect of consumers not influential to customer satisfaction, and the consumer's income as a moderating effect strengthens the influence of physical infrastructure on the level of customer satisfaction of Sahid Kusuma Hotel. Given service personnel, physical infrastructure and service process has a significant influence on customer satisfaction, then the hotel management should improve these factors. Some ways that can improve the hotel management, are; Improving personnel selection and job placement, skills of staff in services, infrastructure improvement in customer service.
PERSEPSI RESPONDEN TERHADAP CITRA PERUSAHAAN YANG DIBANGUN MELALUI KEGIATAN CORPORATE SOCIAL RESPONSIBILITY PADA BANK JATENG CABANG SURAKARTA SUGIJADI SUGIJADI
JURNAL WIDYA GANECWARA Vol. 24 No. 1 (2014): JURNAL WIDYA GANESWARA
Publisher : Fakultas Ekonomi dan Bisnis UTP Surakarta

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Abstract

The aim of this study were: (1) To identify the categories of CSR Central Java Bank in Surakarta. (2) To analyze the factors that affect the imaging Central Java Bank in Surakarta through CSR activities. (3) To know the most important factor in imaging Central Java Bank in Surakarta CSR activities This research takes an object on Central Java Bank in Surakarta, with research subjects CSR program participants in the Central Java Bank Surakarta, the number of samples taken were 96 respondents. The sampling technique using random sampling method. The data collection method using a questionnaire, questionnaires, and observations with data analysis techniques using indices and chi-square analysis. The results of the analysis it was found that there is a positive relationship between corporate identity, reputation, service oferring, physical environtment, and personal contact with the company's image on Central Java Bank in Surakarta. The results of calculation of the index of consumer attitudes are at a good reception area. Based on the results of factor analysis service offering the ultimate in imaging Central Java Bank in Surakarta through CSR activities. This can be seen from the value of X2 is equal to 1.042541, followed by personal contact, corporate identity, physical environtment and reputation.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PENGAMBILAN KEPUTUSAN KONSUMEN DALAM PEMEMBELIAN PERUMAHAN DI SURAKARTA TUTI EDIATI
JURNAL WIDYA GANECWARA Vol. 24 No. 1 (2014): JURNAL WIDYA GANESWARA
Publisher : Fakultas Ekonomi dan Bisnis UTP Surakarta

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Abstract

The purpose of this research  is: (1) To measure the extent to which consumer attitudes toward product attributes housing type 45/90 in the city of Surakarta which include price, location, quality of construction, and the environment. (2) To test and measure the partial effect between price, location, quality of construction, and the environment of the home purchase decision type 45/90 in the city of Surakarta. (3) To test and measure the simultaneous effect between price, location, quality of construction, and the environment of the home purchase decision type 45/90 in the city of Surakarta. The research  was conducted in a residential-type 45/90 housing Surakarta city built by the developers. The population in this research is the number of consumers who have bought a house type 45/90 in the city of Surakarta. Samples were taken of 100 respondents with a cluster sampling technique. The analysis technique used is using index analysis, multiple linear regression, t test, the F test and coefficient of determination. The results of the research found that found that positive consumer attitudes toward product attributes housing type 45/90 in the city of Surakarta. This means that the people in Surakarta accept both the existence of housing type 45/90. Partially and simultaneously there is influence between price, location, building and the environment against the decision of consumers in the purchase of housing types 45/90 in Surakarta city. Decisions of consumers in the purchase of housing types 45/90 in the city of Surakarta influenced by factors of price, location, building and the environment by 91.70% and the remaining 8.30% is influenced by other variables that are not observed in this research.  
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI STRUKTUR MODAL PADA PERUSAHAAN MANUFAKTUR YANG TERDAFTAR DI BURSA EFEK INDONESIA TH. 2009 – 2010 DARSONO DARSONO
JURNAL WIDYA GANECWARA Vol. 24 No. 1 (2014): JURNAL WIDYA GANESWARA
Publisher : Fakultas Ekonomi dan Bisnis UTP Surakarta

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Abstract

This research has the aim to (1) examine the effect of profitability on capital structure (2) examine the effect of asset structure of moal structure (3) test the effect of sales growth of capital structure (4) examined the effect of firm size on capital structure. The research was conducted at a manufacturing company listed on the Indonesia Stock Exchange the period 2009 to 2010 period. Sampling technique with the purposive sampling method. In selecting the sample is fully based on the researcher's own judgment regarding the completeness, clarity of data, and the availability of data. To analyze the data used regression analysis, t test, and F test. The results of regression analysis found that of the studied variables known emapat ROA negative influence on capital structure. While the variable structure of assets, sales and company size pertubuhan positive effect on capital structure in the Indonesia Stock Exchange. Based on the coefficient of determination (R2) which has a positive value of 0.361 which indicates that the manufacturing capital structure listed on the Stock Exchange can be explained by factors ROA, asset structure, firm size and sales growth of 31.60% and the balance of 68.40% described the existence of free variation (independent variables) that are not observed in this study (external factors).  

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