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Jurnal Manajemen Bisnis

magister-manajemen
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Published by Universitas Pendidikan Nasional

ISSN : 18298486 EISSN : 26859823 DOI : 10.38043

Core Subject : Economy, Science,

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Jurnal Manajemen Bisnis dengan pissn 1829-8486 adalah publikasi ilmiah yang diterbitkan oleh Program Studi Magister Manajemen Pascasarjana Universitas Pendidikan Nasional. Jurnal ini diterbitkan dengan maksud utama mendiseminasi artikel ilmiah baik berupa hasil penelitian maupun telaah literatur (setara dengan hasil penelitian) dibidang manajemen dan bisnis. Jurnal Manajemen dan Bisnis menerima artikel (yang tidak dipublikasikan dalam jurnal lain) di bidang manajemen sumber daya manusia, manajemen pemasaran, manajemen keuangan dan perbankan, manajemen kesehatan dan rumah sakit, manajemen kewirausahaan dan bisnis, manajemen strategi, bisnis digital.

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Articles 10 Documents

Search results for , issue "Vol 16 No 4 (2019)" : 10 Documents clear

Digital Marketing dan Hedonisme Dalam Pengambilan Keputusan Pembelian I Putu Lugra Agusta Pranawa; Agus Putu Abiyasa
Jurnal Manajemen dan Bisnis Vol 16 No 4 (2019)
Publisher : Universitas Pendidikan Nasional

ABSTRACTThis study discusses digital marketing strategies and hedonism on purchasing decisions. The research location was conducted at the Bali Tree House. The sampling technique uses purposive sampling technique, data collection techniques used are: observation, documentation, and interviews, with the validity method of triangulation data. The results found are as follows: Rumah Pohon Bali has used a digital marketing strategy using E-commerce, blogs, and social media for digital marketing optimization. Hedonism combined with digital marketing with visual summaries can increase consumer attractiveness. This digital marketing strategy and hedosme can increase purchasing decisions through policy factors and social factors regarding the part of the reference group that is expected to be a strategy that can provide maximum sales results for Balinese tree houses.

Kepercayaan Lintas Generasi Dalam Penggunaan Social Media dan Electronic Word of Mouth Dewa Ayu Ketut Bintang Arbina Swari; Gede Sri Darma
Jurnal Manajemen dan Bisnis Vol 16 No 4 (2019)
Publisher : Universitas Pendidikan Nasional

ABSTRACTThis study aims to examine how much influence the use of social media, electronic word of mouth and trust as an intermediary variable and about the factors that influence hotel consumer purchasing decisions in the digital era 4.0, where trust is an intermediate variable. The increasing number of competitors raises the enthusiasm of business people to further improve their services. Tourism is one sector that plays an important role in national economic growth. The current conditions faced by companies engaged in lodging service providers are how to change offline marketing strategies leading to online marketing to optimize room occupancy rates. The population used in this study is all Balinese people who are domestic consumers who have stayed at hotels in Bali. Data collection is done using the online questionnaire method through Google Form. The sampling method in this study is convenience sampling, where sampling is based on the availability of elements and the ease of obtaining them. The number of samples used in this study were 100 people. The analysis technique used to analyze the data is SEM (Structural Equation Model). The results of this study indicate, (1) the usage of social media variable to trust is a positive and significant effect that has a standardized estimate (regression weight) of 0.333, (2) the usage of social media variable to purchase decision involvement is a positive and significant effect that has a standardized estimate (regression weight) of 0.089, (3) the electronic word of mouth variable to trust is a positive and significant effect that has a standardized estimate (regression weight) of 0.315, (4) the electronic word of mouth variable to purchase decision involvement is a positive and significant effect which has a standardized estimate (regression weight) of 0.089, (5) the variable Subjective Age for trust is a positive and significant effect which has a standardized estimate (regression weight) of 0.439, (6) the variable Subjective Age to purchase decision involvement is a positive and significant effect that has standardize estimate (regression weight) of 0.319, (7) the variable trust in purchase decision involvement is a positive and significant effect that has a standardized estimate (regression weight) of 0.494.

Penerapan Kompetensi Spencer Pada Aparatur Sipil Negara Anak Agung Made Diah Wijayanthi
Jurnal Manajemen dan Bisnis Vol 16 No 4 (2019)
Publisher : Universitas Pendidikan Nasional

ABSTRACTThe purpose of this study was to find out how the method of developing human resource competencies with the Spencer theory approach for employees and to find out how the application of Spencer's theory in evaluating the competencies of employees. This study uses a qualitative approach with descriptive analysis method. Data collection techniques used are observation, interviews with informants and documentation. The selection of informants is done by purposive sampling method. The results of the study show the model of human resource competency development with the Spencer theory approach for contract employees at the City Youth and Sports Education Office in Denpasar through training and training to contract employees in performing assigned tasks to improve their competency. The application of Spencer's theory in competency evaluation of contract employees at the Department of Youth and Sports Education in Denpasar City is good because contract employees can complete their responsibilities on time. Competency development Achievement orientation cannot be done maximally because there are complaints from contract employees regarding compensation in the form of wages. The wage already has standards regulated by the local government as well as laws that cannot be easily changed. Future research is expected to be able to use more competency indicators in terms of evaluating employee performance by adding other theories and adding other factors of competence that can be used in evaluating an employee's performance.

Pengaruh Ukuran Perusahaan dan Profitabilitas Terhadap Struktur Modal Pada Perusahaan Makanan dan Minuman di Indonesia Dyan Nur Aulia
Jurnal Manajemen dan Bisnis Vol 16 No 4 (2019)
Publisher : Universitas Pendidikan Nasional

ABSTRACTThe research method used in this study is a quantitative method, the independent variables used in this study consist of company size, and profitability while the dependent variable is the capital structure. The population in this study are food and beverage sector manufacturing companies listed on the Indonesia Stock Exchange (IDX) listed on the Indonesia Stock Exchange 2013-2017 period. Sample selection through purposive sampling method. There are 9 (nine) companies that have criteria as research samples, so that the research data totaled 45 data. Data collection techniques used are document review, the data analyzed are annual financial reports (annual report), previous research journals and other literature relating to research problems. Data processing and analysis techniques include financial management analysis, multiple linear regression analysis, classic assumption test, hypothesis test, coefficient of determination test and coefficient of determination test. The results showed that the company size partially had no effect and no significant effect on capital structure, and profitability was partially positive and significant effect on capital structure. While simultaneously the size of the company, and profitability affect the capital structure.

Faktor Penentu Kesuksesan Web-Based Appointment System di Rumah Sakit Taufan Halim; Gede Sri Darma
Jurnal Manajemen dan Bisnis Vol 16 No 4 (2019)
Publisher : Universitas Pendidikan Nasional

ABSTRACTWeb-based appointment system (WAS) is one of digital strategy in hospital industry. It promising benefits in reducing waiting time, reducing no show rate and increasing patient’s satisfaction. This competitive advantage not fully obtained because this method not fully accepted in patient’s side. The aim of this study is exploring the factor that affecting patient’s acceptance on WAS in hospital. This study uses a qualitative method that explores the acceptance of patient on WAS by using technology acceptance model approach. Siloam Hospital Bali was selected as the place of study since this hospital is the only hospital in Bali that use WAS and linked directly to their hospital information system. Six informants were selected using purposive, accidental and saturation sampling, divided into 3 informants who were using WAS and 3 informants who were not. Observation and in-depth interview were conducted during this study. Data is then analyzed qualitatively by data reduction, display and conclusion drawing. Data verification was performed by triangulation technic. The study shows perceived usefulness (PU) and ease of use (PEU) is the main factor that determining patient’s acceptance on WAS. Three factors are identified affecting the PU and PEU. This factor are user experience, web/application and hospital responsiveness. The study shows lack of information of WAS existence is the main reason for not using it. We recommend special concern to this factor before implementing WAS. By identifying and concerning to this factor, implementation of this system will bring competitive advantage to the hospital.

Mobile Advertising, Product Social Value dan Purchase Intention pada Instagram Ni Wayan Sinta Wahyuni; Gede Sri Darma
Jurnal Manajemen dan Bisnis Vol 16 No 4 (2019)
Publisher : Universitas Pendidikan Nasional

ABSTRACTThe purpose of this study is to find out and analyze the influence of attitude towards mobile advertising and moral value on purchase intention, and to find out the mediating role of attitudes towards mobile advertising to the effect of social value on the purchase intention of instagram application users. The population used in this study were all residents of the Bali island, at least have graduated from high school, and become active users of Instagram social media and are aware of the sponsored ads feature on Instagram, whose numbers cannot be calculated definitively (infinite). Data collection was done by using the questionnaire method. The analysis technique used was partial least square (PLS). The results showed that social value has a positive and significant effect on attitudes towards mobile advertising, social value and attitude towards mobile advertising has a positive and significant effect on purchase intention, and attitude towards mobile advertising can mediate the influence of social value on purchase intention. This research is expected to be a reference and consideration for company management to be able to increase the purchase intention of the consumers by utilizing mobile advertising through social media applications, by paying attention to consumer attitudes and the influence of social values on these mobile advertisements.

Perilaku Konsumen Pengguna Instagram di Era Marketing 4.0 Luh Putu Indah Kencana Putri
Jurnal Manajemen dan Bisnis Vol 16 No 4 (2019)
Publisher : Universitas Pendidikan Nasional

ABSTRACTThe study used a qualitative approach with a method of collecting data through in-depth interviews with 10 informants who were followers of the @tubbeautystore Instagram account. The purpose of this study is to explore the five stages of consumer behavior in the Marketing 4.0 era or what is called new customer path 5A. The results of this study indicate that informants obtained information through endorsers and also the activities of colleagues on Instagram until the informants were in the aware stage. All informants follow the @tubbeautystore Instagram account as an act of appeal. The informant wants to get information as soon as possible when there is information about the product needed (ask). Although currently digital development is very easy for activities, informants are still very comfortable to shop offline (act). Satisfied informants then recommend the TUB Beauty Store to other colleagues (advocate). Some informants do not go through all stages in customer path 5A. The conclusion of this study is that Instagram can help in the stage of awareness when companies use endorsers and hashtag services. When someone is interested they will take action following the account. After they are interested they tend to want to get information quickly. But even though the digital world allows all activities to be faster and easier, some are still convenient for shopping offline. And when satisfied, will undoubtedly recommend to others. The unique pattern of 5A consumer behavior is not always in the form of a serial.

Sertifikasi Tenaga Kerja Konstruksi: Mengikuti Regulasi Pemerintah Ataukah Meningkatkan Kompetensi Bisnis Kadek Nita Puri Rahayu
Jurnal Manajemen dan Bisnis Vol 16 No 4 (2019)
Publisher : Universitas Pendidikan Nasional

ABSTRACTThis study aims to determine whether certification can build business competency or just a mere formality / tick the box. The sampling technique that is done is by conducting interviews with informants and documentation. The informants in the study were determined by purposive sampling method. The informant referred to by the researcher is the first informant or the most suitable key informant is the Project Management Expert who has followed the certification of expertise then the Project Management Expert directs the next informant to the K3 Construction Expert, the K3 Expert Construction then directs the next informant who oversees the course of the project and the Overseer direct the next informant is the Builder who is considered capable of providing information in this study. The results of the study indicate that certification is not a check box / limited to mere formality, but is able to improve the business competencies of the workforce. This can be said by the author because certification is a very important factor to improve the competence and quality of their work, because the skills knowledge gained in the certification program can be applied directly in the field to the maximum, so that the completion of the project is completed on time. The results of the study indicate that certification is not a check box / limited to mere formality, but is able to improve the business competencies of the workforce. This can be said by the author because certification is a very important factor to improve the competence and quality of their work. From the results of interviews conducted by the authors that the implementation of certification has been effective but around 50% of the workforce has not yet received certification. Therefore, the next researcher is expected to be able to explore more specific information about what factors have caused the workforce to not have been certified.

Racikan Strategi Pemberian Kredit di Bank Perkreditan Rakyat Anak Agung Gede Agung Adnya Prasta; Luh Putu Mahyuni
Jurnal Manajemen dan Bisnis Vol 16 No 4 (2019)
Publisher : Universitas Pendidikan Nasional

ABSTRACTAlong with the decline in interest rates given while the interest rates of third party funds did not experience a decline from the previous year. This indicates that there is an inverse comparison between the savings interest rate and the loan interest rate, where the comparison should be directly proportional to the interest rate of the savings and the interest rate on the loan. This research was conducted at PT. BPR. Balaguna Perasta, whose address is batutabih no. 99x Klungkung District, Klungkung Regency, Bali Province. The reason for conducting research is because of the level of competition in tight lending rates in line with the reduction in LPS (Deposit Insurance Corporation) interest rates, besides that this research was conducted because of the loan interest rates given by PT. BPR Balaguna Perasta is smaller than the average market interest rate. Data type consists of quantitative data and qualitative data collected from primary and secondary data, through data collection techniques, documentation and interview studies to 3 informants, and data validity testing techniques using triangulation with sources and using quantitative and qualitative analysis techniques. With the calculation of the average interest rate on BPR loans in Klungkung Regency at 21.6% pa, the channeling of loans provides an average loan interest rate of 19.1% pa (according to the 2018 financial report), and based on the calculation of the base landing rate above is obtained at 20.77%, so the interest rate determination made by the Rural Credit Bank (BPR) Balaguna Perasta in Klungkung Regency is not yet ideal. In giving and lending to banks, it is always based on the rules / procedures for granting credit by applying the precautionary principle. Especially, it has applied the 5'C principle which includes analysis of character, capacity, capital, collateral, condition of economic in addition to the procedure of lending in accordance with Bank Indonesia regulations, namely credit application requirements, credit granting limits, loan interest rates, and all sanctions in accordance with regulations specified. So that the Interest Rate Determination Strategy for increasing credit sales in the Balaguna Perasta Rural Credit Bank (BPR) in Klungkung Regency does not affect much in the provision of security/ineffectiveness.

Lifestyle Marketing, Brand Personality, Brand Image, Customer Satisfaction, Customer Loyalty dan Impulse Buying Kadek Adi Surya Pranantha; Nyoman Sri Subawa
Jurnal Manajemen dan Bisnis Vol 16 No 4 (2019)
Publisher : Universitas Pendidikan Nasional

ABSTRACTLifestyle is a person's lifestyle in the world expressed in his activities, interests, and opinions Widjaja (2009). Lifestyle describes a whole person in interacting in their environment. Lifestyle or lifestyle of humans today grow in tandem with the history of economic globalization and the transformation of consumption capitalism which is characterized by the mushrooming of shopping centers. Through many media that exploit the luxurious lifestyle around the development of food, fashion, and fun, humans indirectly need to adjust to these developments. Along with the lifestyle changes that are fixated on food, fashion, and fun, the learning centers began in Bali, especially in Badung Regency in recent years. The data analysis used in this study is CB-SEM (Covariance Based-Structural Equation Modeling) with the AMOS (Analysis of Moment Structure) program. The data used in this study are primary data obtained directly from the source where in this study the primary data that will be used is obtained from the questionnaire. The results of the study show that lifestyle marketing, brand personality, brand image, and customer satisfaction have a positive and significant influence on customer loyalty and impluse buying at Starbuck in Badung Regency.

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Contact Name
I Made Wira Dharma

Contact Email
wiradharma@undiknas.ac.id

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Journal Mail Official
wiradharma@undiknas.ac.id

Editorial Address
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Location
Kota denpasar,

Bali

INDONESIA