PARIWISATA BUDAYA: JURNAL ILMIAH AGAMA DAN BUDAYA
Tujuan pariwisata agama ini adalah tempat-tempat suci agama, yang terdiri dari situs alam, budaya dan buatan manusia. Karena itu, pengelolaan situs-situs tersebut juga menjadi bahasan-bahasan pada artikel pada jurnal ini. Dengan demikian, jurnal ilmiah ini memuat artikel-artikel yang berhubungan dengan pariwisata agama, pariwisata budaya, dan pengaruh-pengaruh pariwisata terhadap agama dan budaya.
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<![CDATA[Peranan Painting Bali sebagai Cendramata Khas Bali ]]>
<![CDATA[Indra Pranata Darma, I Gusti Ketut]]>
<![CDATA[ PARIWISATA BUDAYA: JURNAL ILMIAH AGAMA DAN BUDAYA Vol 4, No 2 (2019) ]]>
Publisher : <![CDATA[Institut Hindu Dharma Negeri Denpasar ]]>
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DOI: 10.25078/pba.v4i2.1121
<![CDATA[There are a lot of factors that make a product can be categorized as a souvenir typical of a region. Among them is having the distinctiveness of a place or unique, can be carried by hand, relative price, has a value of reminiscence, is able to be awarded and have the memory of events from somewhere. Typical regional products Gianyar one of them is Painting fabrice. This study aims to determine whether painting fabrics fulfills the criteria for a souvenir and development efforts. The study was conducted using qualitative method by conducting depth interviews with informants. Informants are looking for is a trader and craftsmen painting fabric, and buyers who frequently use the product painting fabrics. Based on research data obtained, painting fabrics can be called as souvenirs of the Bali because it has a strong characteristic 5 of the 6 available. For development efforts that have been made for this, among others, by utilizing technology to introduce the product, participated in the exhibition to get a new variation of the motif.Keywords :Souvenirs, painting fabrics, and Performance Criteria]]>
<![CDATA[Faktor Sukses dalam Pengembangan Wisata Pedesaan ]]>
<![CDATA[Wiwin, I Wayan]]>
<![CDATA[ PARIWISATA BUDAYA: JURNAL ILMIAH AGAMA DAN BUDAYA Vol 4, No 2 (2019) ]]>
Publisher : <![CDATA[Institut Hindu Dharma Negeri Denpasar ]]>
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DOI: 10.25078/pba.v4i2.1123
<![CDATA[One of the most popular rural development strategies is tourism with a variety of entrepreneurial opportunities that arise, this can generate foreign exchange and employment as well as the growth of small industries. The purpose of writing this article is to identify the factors that have helped rural communities successfully develop tourism and entrepreneurial opportunities. Some of the results of research conducted in several tourist villages in Bali, such as Penglipuran Village in Bangli, Padangtegal Village in Ubud, Sangeh Village in Badung, and Kukuh Village (Alas Kedaton) in Tabanan, the results clearly show how important community approaches are in developing rural tourism and entrepreneurship, they cannot work without the participation and collaboration of local communities, local governments and tourism businesses, both directly and indirectly involved in tourism. Keywords: tourism development, rural tourism.]]>
<![CDATA[Strategi Pengembangan Rejeng Bali Camp untuk Meningkatkan Kunjungan Wisatawan di Kintamani ]]>
<![CDATA[Lodita, I Gede Angga]]>;
<![CDATA[Sutarya, I Gede]]>;
<![CDATA[Ananda, I Nyoman]]>
<![CDATA[ PARIWISATA BUDAYA: JURNAL ILMIAH AGAMA DAN BUDAYA Vol 4, No 2 (2019) ]]>
Publisher : <![CDATA[Institut Hindu Dharma Negeri Denpasar ]]>
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DOI: 10.25078/pba.v4i2.1125
<![CDATA[Rejeng Bali Camp is a tourist destination in the Batur Tengah village, Kintamani District which has the characteristics of a mountainous area with beautiful natural scenery. This potential should be able to develop rapidly, but in practice it has not yet developed optimally. Therefore, the question discussed in this article is the strategy for developing the Rejeng Bali Camp. This article is qualitatively research, with data collection through observation, in-depth interviews, survays, and literature study. In this study there are several theories used, namely management theory and perception theory. From the results of this study it is known that 1. Rejeng Bali Camp is one of the developing tourist destinations, with a variety of tourism products offered for tourists such as, eating places by the lake, water tourism, and camping. 2. Tourist perceptions about Rejeng Bali Camp show good results, but there are several factors that need to be improved by the manager to maximize the development of Rejeng Bali Camp going forward. 3. With the SWOT analysis it was found that Rejeng Bali Camp will become one of the good and sustainable tourist destinations by taking into account all aspects and systems of development that are correct.Keywords: characteristics, tourism products, tourist perception]]>
<![CDATA[Strategi Pemasaran Produk Café Batu Jimbar Sanur dalam Meningkatkan Kunjungan Wisatawan ]]>
<![CDATA[Dwi Kristina Aryani, Ni Kadek]]>;
<![CDATA[Sutarya, I Gede]]>;
<![CDATA[Laksana, Putu Kussa]]>
<![CDATA[ PARIWISATA BUDAYA: JURNAL ILMIAH AGAMA DAN BUDAYA Vol 4, No 2 (2019) ]]>
Publisher : <![CDATA[Institut Hindu Dharma Negeri Denpasar ]]>
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DOI: 10.25078/pba.v4i2.1115
<![CDATA[Based on this research, Café Batu Jimbar has a pretty good potential but tourists visiting the Café Batu Jimbar are still not optimal because of the intense competition in the culinary field, so that Café Batu Jimbar should be able to face competition by making superior product marketing strategies. So, this research aims to determine the marketing strategy of Café Batu Jimbar Sanur product in increasing tourist visits. The method used in this research is descriptive qualitative and quantitative descriptive methods using descriptive analysis or descriptive statistics. Data collected through observation, interviews, questionnaires, literature study, and documentation. Then the data were analyzed using IFAS and EFAS matrix analysis and SWOT analysis. The results of this study indicate that the products offered at the Café Batu Jimbar are quite diverse, the product marketing strategy used by the Café Batu Jimbar has disadvantages such as the products offered more to foreign tourists, besides that the strengths of Café Batu Jimbar have cooperation with the travel agent so that it helps in increasing tourist visits, as well as unfavorable tourist perceptions of the relatively expensive prices of food and beverage products. Therefore, the marketing strategy of Café Batu Jimbar Sanur products in increasing tourist visits is recommended using alternative strategies that have been formulated in this research.Keywords: Product Café, Marketing Strategy, Tourist Perception ]]>
<![CDATA[Strategi Pemasaran Agrowisata Royal Cocoa sebagai Wisata Edukasi di Banjar Wongaya Beten Mengesta Kecamatan Penebel Kabupaten Tabanan ]]>
<![CDATA[Hita Rihati, Ni Luh Gde]]>;
<![CDATA[Tary Puspa, Ida Ayu]]>;
<![CDATA[Wardana Yasa, I Ketut]]>
<![CDATA[ PARIWISATA BUDAYA: JURNAL ILMIAH AGAMA DAN BUDAYA Vol 4, No 2 (2019) ]]>
Publisher : <![CDATA[Institut Hindu Dharma Negeri Denpasar ]]>
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DOI: 10.25078/pba.v4i2.1119
<![CDATA[Based on this research, Royal Cocoa Agrotourism as Educational Tourism has good tourism potential to be marketed. But, this tourism has not maximized its marketing in market expansion and technology. So, This research is aimed to recognize the marketing strategy of Royal Cocoa Agrotourism located in Banjar Wongaya Betan. The method used in the research is qualitative and quantitative research (mixed methods) using marketing theory and consumer theory. Data collected through observation, interviews, questionnaires, documentation and literature study. Then the data is analyzed using discussing Internal External, SWOT Analysis, and satisfaction analysis. The results of this research indicate that the analysis of the internal-external matrix (IE) the position of Royal Cocoa Agro Tourism is in cell IV where it grows and builds. While based on the SWOT analysis, the strategies that can be formulated are as follows: Promotion of Technology-Based Media, Improving road access, Increasing the Government's role, and Increasing cooperation with other parties. While the data analysis of tourist satisfaction towards tourists is less satisfied with the marketing of The Royal Cocoa Tourism Agro. Therefore, the marketing strategy in Royal Cocoa to increasing the level of visits in meeting tourist satisfaction is recommended using grand strategy and alternative strategies that have been formulated in this research.Keywords: Marketing Strategy, Agro Tourism, Educational Tourism]]>
<![CDATA[Peranan Painting Bali sebagai Cendramata Khas Bali ]]>
<![CDATA[Indra Pranata Darma, I Gusti Ketut]]>
<![CDATA[ PARIWISATA BUDAYA: JURNAL ILMIAH AGAMA DAN BUDAYA Vol 4, No 2 (2019) ]]>
Publisher : <![CDATA[Universitas Hindu Negeri I Gusti Bagus Sugriwa Denpasar ]]>
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DOI: 10.25078/pba.v4i2.1121
<![CDATA[There are a lot of factors that make a product can be categorized as a souvenir typical of a region. Among them is having the distinctiveness of a place or unique, can be carried by hand, relative price, has a value of reminiscence, is able to be awarded and have the memory of events from somewhere. Typical regional products Gianyar one of them is Painting fabrice. This study aims to determine whether painting fabrics fulfills the criteria for a souvenir and development efforts. The study was conducted using qualitative method by conducting depth interviews with informants. Informants are looking for is a trader and craftsmen painting fabric, and buyers who frequently use the product painting fabrics. Based on research data obtained, painting fabrics can be called as souvenirs of the Bali because it has a strong characteristic 5 of the 6 available. For development efforts that have been made for this, among others, by utilizing technology to introduce the product, participated in the exhibition to get a new variation of the motif.Keywords :Souvenirs, painting fabrics, and Performance Criteria]]>
<![CDATA[Faktor Sukses dalam Pengembangan Wisata Pedesaan ]]>
<![CDATA[Wiwin, I Wayan]]>
<![CDATA[ PARIWISATA BUDAYA: JURNAL ILMIAH AGAMA DAN BUDAYA Vol 4, No 2 (2019) ]]>
Publisher : <![CDATA[Universitas Hindu Negeri I Gusti Bagus Sugriwa Denpasar ]]>
Show Abstract
|
Download Original
|
Original Source
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Check in Google Scholar
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DOI: 10.25078/pba.v4i2.1123
<![CDATA[One of the most popular rural development strategies is tourism with a variety of entrepreneurial opportunities that arise, this can generate foreign exchange and employment as well as the growth of small industries. The purpose of writing this article is to identify the factors that have helped rural communities successfully develop tourism and entrepreneurial opportunities. Some of the results of research conducted in several tourist villages in Bali, such as Penglipuran Village in Bangli, Padangtegal Village in Ubud, Sangeh Village in Badung, and Kukuh Village (Alas Kedaton) in Tabanan, the results clearly show how important community approaches are in developing rural tourism and entrepreneurship, they cannot work without the participation and collaboration of local communities, local governments and tourism businesses, both directly and indirectly involved in tourism. Keywords: tourism development, rural tourism.]]>
<![CDATA[Strategi Pengembangan Rejeng Bali Camp untuk Meningkatkan Kunjungan Wisatawan di Kintamani ]]>
<![CDATA[Lodita, I Gede Angga]]>;
<![CDATA[Sutarya, I Gede]]>;
<![CDATA[Ananda, I Nyoman]]>
<![CDATA[ PARIWISATA BUDAYA: JURNAL ILMIAH AGAMA DAN BUDAYA Vol 4, No 2 (2019) ]]>
Publisher : <![CDATA[Universitas Hindu Negeri I Gusti Bagus Sugriwa Denpasar ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.25078/pba.v4i2.1125
<![CDATA[Rejeng Bali Camp is a tourist destination in the Batur Tengah village, Kintamani District which has the characteristics of a mountainous area with beautiful natural scenery. This potential should be able to develop rapidly, but in practice it has not yet developed optimally. Therefore, the question discussed in this article is the strategy for developing the Rejeng Bali Camp. This article is qualitatively research, with data collection through observation, in-depth interviews, survays, and literature study. In this study there are several theories used, namely management theory and perception theory. From the results of this study it is known that 1. Rejeng Bali Camp is one of the developing tourist destinations, with a variety of tourism products offered for tourists such as, eating places by the lake, water tourism, and camping. 2. Tourist perceptions about Rejeng Bali Camp show good results, but there are several factors that need to be improved by the manager to maximize the development of Rejeng Bali Camp going forward. 3. With the SWOT analysis it was found that Rejeng Bali Camp will become one of the good and sustainable tourist destinations by taking into account all aspects and systems of development that are correct.Keywords: characteristics, tourism products, tourist perception]]>
<![CDATA[Strategi Pemasaran Produk Café Batu Jimbar Sanur dalam Meningkatkan Kunjungan Wisatawan ]]>
<![CDATA[Dwi Kristina Aryani, Ni Kadek]]>;
<![CDATA[Sutarya, I Gede]]>;
<![CDATA[Laksana, Putu Kussa]]>
<![CDATA[ PARIWISATA BUDAYA: JURNAL ILMIAH AGAMA DAN BUDAYA Vol 4, No 2 (2019) ]]>
Publisher : <![CDATA[Universitas Hindu Negeri I Gusti Bagus Sugriwa Denpasar ]]>
Show Abstract
|
Download Original
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Original Source
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Check in Google Scholar
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DOI: 10.25078/pba.v4i2.1115
<![CDATA[Based on this research, Café Batu Jimbar has a pretty good potential but tourists visiting the Café Batu Jimbar are still not optimal because of the intense competition in the culinary field, so that Café Batu Jimbar should be able to face competition by making superior product marketing strategies. So, this research aims to determine the marketing strategy of Café Batu Jimbar Sanur product in increasing tourist visits. The method used in this research is descriptive qualitative and quantitative descriptive methods using descriptive analysis or descriptive statistics. Data collected through observation, interviews, questionnaires, literature study, and documentation. Then the data were analyzed using IFAS and EFAS matrix analysis and SWOT analysis. The results of this study indicate that the products offered at the Café Batu Jimbar are quite diverse, the product marketing strategy used by the Café Batu Jimbar has disadvantages such as the products offered more to foreign tourists, besides that the strengths of Café Batu Jimbar have cooperation with the travel agent so that it helps in increasing tourist visits, as well as unfavorable tourist perceptions of the relatively expensive prices of food and beverage products. Therefore, the marketing strategy of Café Batu Jimbar Sanur products in increasing tourist visits is recommended using alternative strategies that have been formulated in this research.Keywords: Product Café, Marketing Strategy, Tourist Perception ]]>
<![CDATA[Strategi Pemasaran Agrowisata Royal Cocoa sebagai Wisata Edukasi di Banjar Wongaya Beten Mengesta Kecamatan Penebel Kabupaten Tabanan ]]>
<![CDATA[Hita Rihati, Ni Luh Gde]]>;
<![CDATA[Tary Puspa, Ida Ayu]]>;
<![CDATA[Wardana Yasa, I Ketut]]>
<![CDATA[ PARIWISATA BUDAYA: JURNAL ILMIAH AGAMA DAN BUDAYA Vol 4, No 2 (2019) ]]>
Publisher : <![CDATA[Universitas Hindu Negeri I Gusti Bagus Sugriwa Denpasar ]]>
Show Abstract
|
Download Original
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Original Source
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Check in Google Scholar
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DOI: 10.25078/pba.v4i2.1119
<![CDATA[Based on this research, Royal Cocoa Agrotourism as Educational Tourism has good tourism potential to be marketed. But, this tourism has not maximized its marketing in market expansion and technology. So, This research is aimed to recognize the marketing strategy of Royal Cocoa Agrotourism located in Banjar Wongaya Betan. The method used in the research is qualitative and quantitative research (mixed methods) using marketing theory and consumer theory. Data collected through observation, interviews, questionnaires, documentation and literature study. Then the data is analyzed using discussing Internal External, SWOT Analysis, and satisfaction analysis. The results of this research indicate that the analysis of the internal-external matrix (IE) the position of Royal Cocoa Agro Tourism is in cell IV where it grows and builds. While based on the SWOT analysis, the strategies that can be formulated are as follows: Promotion of Technology-Based Media, Improving road access, Increasing the Government's role, and Increasing cooperation with other parties. While the data analysis of tourist satisfaction towards tourists is less satisfied with the marketing of The Royal Cocoa Tourism Agro. Therefore, the marketing strategy in Royal Cocoa to increasing the level of visits in meeting tourist satisfaction is recommended using grand strategy and alternative strategies that have been formulated in this research.Keywords: Marketing Strategy, Agro Tourism, Educational Tourism]]>
