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Jurnal Maps (Manajemen Perbankan Syariah)
Published by Sekolah Tinggi Ilmu Perbankan Syariah Al-Ma'soem
ISSN : 25973665     EISSN : 26852837     DOI : https://dx.doi.org/10.32483
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Maps (Manajemen Perbankan Syariah) merupakan jurnal keilmuan yang diterbitkan oleh jurusan perbankan syariah STIBANKS Al Ma'soem Bandung. Jurnal ini merupakan wadah publikasi karya ilmial berupa tulisan akademisi, peneliti dan praktisi tentang penelitian murni dan terapan pada bidang Manajemen, Perbankan Syariah, Akuntansi Syariah dan Ekonomi Syariah. Maps terbit dua kali dalam setahun yakni bulan maret dan september.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 5 Documents
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Search results for , issue "Vol 1, No 1 (2017)" : 5 Documents clear
PENGARUH KUALITAS PELAYANAN DAN PROMOSI TERHADAP KEPUTUSAN NASABAH UNTUK MENJADI DEBITUR PADA BANK SYARIAH MANDIRI KCP ANTAPANI BANDUNG Jamaludin, Jujun
Jurnal Maps (Manajemen Perbankan Syariah) Vol 1, No 1 (2017)
Publisher : STIBANKS Al Ma'soem Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (0.272 KB) | DOI: 10.32483/maps.v1i1.18

Abstract

This research is motivated by the emergency of bank that resulted in competition, Sharia bank must implement a good marketing strategy if it wants to survive and competitive. So that Mandiri Sharia Bank by providing quality service and promotion in inancing product is expected to increase the number of customers thus provide greater profits for the bank. In fect the number of customersfinacing in Mandiri Sharia Bank KCP Antapani Bandung during the last year from 2012 to 2014 amounted to only 111 customer financing. Whereas for 3 years is targeted to reach 360 customers. Thus the fact that only 30.83 % are achieved by Mandiri Sharia Bank KCP Antapani Bandung of the targeted amount.This phenomenon that makes the rationale for this study that assumes there is a correlation between quality of service and promotion to the purchasing dicision. By the research hypothesis quality service (X1) and promotion (X2)) significantly influence the customer’s decision (Y) to be debtors in Mandiri Sharia Bank KCP Antapani Bandung for the targeted amount. The theory used in this study is the marketing management of services quality, promotion and purchasing decision. The purpose of this study was to determine how much influence of quality service (X1) and promotion (X2)) significantly influence the customer’s decision (Y) to be debtors in Mandiri Sharia Bank KCP Antapani Bandung.This research included in explanatory research and included in quantitative research with survey method. The sampling is using random sampling techniques. From 111 customer financing in Mandiri Sharia Bank KCP Antapani Bandung (population) 87 customers have chosen as respondets (sample). Then to know the influence of qua;ity service and promotion to customer’s decision by testing the hypothesis by doing comparison between t table with t count (t and F test). And to determine the effect of each influence X1 and X2)  to Y then performed multiple linear regression analysis calculation using the program tools IBM SPSS 22,0.The conclusions based on research rsults can be known thar service quality has significant influences to the customer’s decision amounted to 45.0% and promotion signifanct influence to the customer’s decision amounted to 17.6%. then simultaneously, the quality of service and promotion has significant influence to the cutomer’s decision amounted to 62.6%. while the remaining 37.4% is influenced by other variables that not examined.
PENGARUH BAURAN PEMASARAN TERHADAP LOYALITAS NASABAH TERHADPA LOYALITAS NABAH PEMBIAYAAN GRIYA BSM DI BANK MANDIRI SYARIAH KCP RANCAEKEK Arifani, Dian; Nuraeni, Nuraeni
Jurnal Maps (Manajemen Perbankan Syariah) Vol 1, No 1 (2017)
Publisher : STIBANKS Al Ma'soem Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (0.272 KB) | DOI: 10.32483/maps.v1i1.27

Abstract

This study aims to analyze the BSM Griya Financing at Bank Syariah Mandiri KCP Rancaekek the influence of Marketing Mix on Customer Loyalty. This research uses quantitative descriptive methods. The research data was obtained from the premiere data by distributing questionnaires to BSM Bank Syariah Mandiri Griya Financing customers Kanca Rancaekek and then processed with SPSS 23.The results showed that there was no significant effect between the Marketing Mix on the Loyalty of BSM Griya Financing Customers in Bank Syariah Mandiri Kanca Rancaekek. This can be seen from the correlation coefficient of 0.212 with a significance of 0.064. Which means that between the variable Marketing Mix to Customer Loyalty is weak and insignificant.While the coefficient of determination of 4.5% means that the marketing mix only contributes a weak influence on the loyalty of BSM Griya financing customers by 4.5% and theremaining 95.5% is influenced by other factors not examined such as service quality.This research reveals that customers expect more attractive promotional activities. Customers also expect increased handling of complaints that arise and of course with appropriate solutions.
PENGARUH SERVICE QUALITY DAN CUSTOMER SATISFACTION TERHADAP WORD OF MOUTH DALAM UPAYA PENINGKATAN JUMLAH MAHASISWA BARU DI AMIK AL MA’SOEM JATINANGOR Rakhman, Faisal
Jurnal Maps (Manajemen Perbankan Syariah) Vol 1, No 1 (2017)
Publisher : STIBANKS Al Ma'soem Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (0.272 KB) | DOI: 10.32483/maps.v1i1.15

Abstract

This research aimed to analyze the influence of service quality and customer satisfaction on the word of mouth communication in an effort to increase the number of new students in AMIK Al Ma'soem Jatinangor using a model SerQual consisting of five dimensions. This research uses descriptive quantitative method. The research data was obtained from primary data by distributing questionnaires to students in AMIK Al Ma'soem and then processed with SPSS.The results showed that correlation is weak and there are not significant quality of service and customer satisfaction on the word of mouth communication in an effort to increase the number of new students in AMIK Al Ma'soem Jatinangor. F test results showed that the factors of service quality and customer satisfaction does not significant affect the word of mouth communication student AMIK Al Ma'soem Jatinangor to other people / prospective students.The R-square value obtained amounted to 0.102, or 10.2%, that meaning simultaneous service quality and customer satisfaction just contributes 10.2% to the effect on the word of mouth communication in AMIK Al Ma'soem Jatinangor students, while the rest (1-R²) of 89.8% is the amount of contributions made by other factors not examined.The study reveals that students expect comfortable classrooms, in other words clean, airy, and neatly arranged. Students also expect an increase in speed over the handling of complaints that arise and of course accompanied by appropriate solutions. And the management of AMIK Al Ma'soem Jatinangor must be improve and focus on other factors that allegedly could affect the number of new students who enroll, such as brand image, price and promotion.
PENGARUH RELIGIUSITAS DAN PROFIT MARGIN TERHADAP TINGKAT PERKEMBANGAN JUMLAH NASABAH DI BANK SYARIAH MANDIRI GARUT Fauzi, Yasir Muharram
Jurnal Maps (Manajemen Perbankan Syariah) Vol 1, No 1 (2017)
Publisher : STIBANKS Al Ma'soem Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (0.272 KB) | DOI: 10.32483/maps.v1i1.16

Abstract

Various previous studies show different results. Religiosity/emotional variables, for example, turn out to be the main factor of public preference for choosing Islamic banks for the people of Central Java. While for the people of West Java and East Java was religiosity / religiosity does not become the main factor of choice and preference for the utilization of sharia banks. On the other hand shows that the growth of DPK in 2004 of sharia banks in Central Java reached 247.81% exceeds the national level of only 106.55%. On average, the growth of Islamic banking DPK in Central Java between 2004 and 2009 was 74.87%. While the national level between 2004 to 2009 only ranged 45.14%. Consumer preferences according to the concept of sharia are not based on the spirit of the value of rationalism and utilitarianism, but based on the value of "falah" Chapra, (2001) which in Weber's theory (1969) is called the value of religious absolutism. Utilitarianism refers only to satisfaction based on rationality of benefit (F) calculation of economical, while falah refers to the consideration of the benefit (M). The above conditions will affect the behavior of one's economic choices against conventional banking savings products that only contain elements of F, or Islamic banking that contains elements of M. This research uses a survey method used for explanatory research method that is explanatory research Causal relationships between variables through hypothesis testing. The results showed that the variable religiosity and profit margin variables showed a significant effect on the level of development of the number of customers. The prediction ability of the two variables to the level of the development of the number of customers in this study amounted to 19.3%, while the rest influenced other factors not included in the study.
PENGARUH BRAND IMAGE DAN PERCEIVED QUALITY TERHADAP NIAT MENDAFTAR ULANG (REPURCHASE INTENTION) SISWA SMA AL MA’SOEM KE AMIK AL MA’SOEM Mu’minin, Ayi Mi’razul
Jurnal Maps (Manajemen Perbankan Syariah) Vol 1, No 1 (2017)
Publisher : STIBANKS Al Ma'soem Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (0.272 KB) | DOI: 10.32483/maps.v1i1.17

Abstract

This study meant to analyze the influence of brand image and perceived quality on repurchase intention of senior high school students at Al Ma’soem Jatinangor to AMIK Al Ma'soem Jatinangor. The results of this study indicate; the brand image has a significant influence on the repurchase intention of SMA Al Ma’soem students to AMIK Al Ma'soem Jatinangor. While for the perception of quality there are some influences but rather weak and not significant enough to further influence the repurchase intention SMA Al Ma’soem students to AMIK Al Ma'soem Jatinangor. The F test results explained that the brand image and the perceived quality simultaneously affect the repurchase intention of Al Ma’soem senior high school student. The obtained R-square value amounted to 0.271 or 27.1%, it means that the simultaneous brand image and perceived quality contribute to the repurchase intention of Al Ma’soem  senior high school students to AMIK Al Ma'soem Jatinangor which amounted of 27.1%.

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