cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Henny Indarwaty
Contact Email
henykhair@ub.ac.id
Phone
-
Journal Mail Official
alphabet@ub.ac.id
Editorial Address
Faculty of Cultural Studies, Universitas Brawijaya, Jl. Veteran, Kota Malang, 65145
Location
Kota malang,
Jawa timur
INDONESIA
AlphabetAlphabet: A Biannual Academic Journal on Language, Literary, and Cultural Studies
Published by Universitas Brawijaya
ISSN : 2615630X     EISSN : 26156296     DOI : 10.21776/ub.alphabet
Core Subject : Humanities, Education, Art, Social,
Arts Humanities Languange, Linguistic, Communication & Media Social Sciences
Alphabet is an open-access, biannual journal aimed at advancing and disseminating the state-of-the-art knowledge on language, literary and cultural studies. It instills the etymological spirit of the word alphabetos which means learning or lore acquired through reading. Reading, in this context, shall be understood as a process of critically examining or questioning the existing ideas and issues so as to offer alternative answers. In choosing articles for publication, Alphabet prefers manuscripts that present new ideas in the disciplines, originated from empirical, theoretical, and methodological research within both a single discipline and those that sub- or multi-disciplines. It encourages a high standard of scholarship, written in clear and straightforward organization without requiring that authors alter their analytical style and writing voice.
Arjuna Subject : Ilmu Sosial - Kajian Budaya
Articles 6 Documents
 1 
Search results for , issue "Vol 6, No 1 (2023)" : 6 Documents clear
Conceptual Metaphor Analysis on Terrorism in Indonesian Online Mass Media Anandya Asprillia
Alphabet: A Biannual Academic Journal on Language, Literary, and Cultural Studies Vol 6, No 1 (2023)
Publisher : Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Since the existence of the Conceptual Metaphor Theory by Lakoff and Johnson (2003), many research has focused on how the conceptualization of the abstract domain is represented in a concrete domain. This leads to a realization that metaphor is more than just a poetic device, it can show how a community understands an abstract concept using a more concrete one. In this study, conceptual metaphors of terrorism are investigated to find out how the Indonesian mass media represent it in their publication. The results show that most of the metaphors are conceptually related to LIVING ORGANISM while one being specific to Indonesian culture, which is SHADOW PUPPET. In contrast, there are no violent conceptual metaphors found in the Indonesian mass media, such as TERRORISM IS WAR or DISEASE. This can bring different effects on the readers of mass media, such as psychological and social. Also understanding the conceptual metaphors in mass media can help us understanding the framing of terrorism, in this case, in Indonesia.
Insta-Health: The Multimodal-Social Semiotic Analysis of WHO’s COVID-19 Promotion Campaign Posters Ihza Amalia Farahdina; Suhandoko Suhandoko
Alphabet: A Biannual Academic Journal on Language, Literary, and Cultural Studies Vol 6, No 1 (2023)
Publisher : Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The study aimed to provide an in-depth understanding of the messages conveyed by the posters related to COVID-19. Employing descriptive qualitative method, the study analyzed the verbal and visual elements of health promotion posters posted by the World Health Organization’s (WHO) official Instagram, using Halliday’s social semiotic metafunction and Kress and van Leeuwen’s multimodality. The study found that the multimodal posters effectively conveyed messages related to instructions, information, and prohibitions. However, an imbalance in the application of various modes within the posters was identified, posing the potential for misunderstanding and confusion among viewers. Nevertheless, the study offers several suggestions on creating health promotion posters that are both persuasive and informative. The findings contribute to the development of health campaign poster materials that capture attention, convey messages effectively, and align with expectations outlined in health campaign targets, while simultaneously ensuring comprehensive communication. The study provides evaluative results that can inform effective communication strategies for promoting public health during the ongoing COVID-19 pandemic.
Japanese Advertisements with Systemic Functional Linguistics (SFL) and Multimodal analyzed Sri Aju - Indrowaty; Ika Farihah Hentihu
Alphabet: A Biannual Academic Journal on Language, Literary, and Cultural Studies Vol 6, No 1 (2023)
Publisher : Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Advertising is an endless source of research. The language used in advertising is a language that is easy to understand and persuasive. This paper discusses the Japanese language of Japan’s advertisements taken from printed and online magazines. This research was analyzed with Systemic  Functional Linguistics (SFL) by Halliday and Hasan (1985: 64 ) and Multimodal by Kress & van Leeuwen (1996, 2006). This research is qualitative and descriptive and analyzed as grammar of Japanese advertisements. The objects of the advertisement were obtained in three stages of advertising - pioneering, competitive, and retentive stages. This type of pioneering advertising is used in the introductory stages of the life cycle of a product. Competition is useful when the product has reached the market-growth and especially the market-maturity stage. The Retentive advertisement is when the product has achieved a favorable status in the market, maturity, or declining stage. The results showed that many Japanese advertisements in pioneering and competitive steps can be analyzed with SFL and used material process. In the Retentive step, many ads are in ellipsis words so only analyzed with Multimodal. All the advertisements used the grammar of material and relational processes.  This paper is useful not only for the linguistic world, especially Japanese linguistics but also for the actors or advertisers so that consumers are more interested in using their products
Qasidah and Dangdut as Means for Political Contest in Romansha's Kelir Slindet and Telembuk: Dangdut dan Kisah Cinta yang Keparat Rae Shella Tivani Mareta
Alphabet: A Biannual Academic Journal on Language, Literary, and Cultural Studies Vol 6, No 1 (2023)
Publisher : Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Qasidah and Dangdut Pantura are cultural products in the form of opposite musical arts; a paradox. Both genres are very popular in Indramayu. This paradox is narrated in the novel series entitled Kelir Slindet and Telembuk: Dangdut dan Kisah Cinta yang Keparat by Kedung Darma Romansa. Two characters (Pak Darmawan and Kaji Nasir) used Qasidah and Dangdut as political tools. This research aims to find out the factors that influence differences in public perceptions of qasidah and dangdut and how the strategies of the two characters dominate the arena. This was a qualitative descriptive study. It used the theory of Pierre Bourdieu's Habitus and Arena. The results showed that the different perspectives and choices of people in the two novels were influenced by social piety, prestige, experience, and taste. In conclusion, Pak Darmawan with his strategy using Dangdut won the village head election because Dangdut was not only considered entertainment but it depicted the culture of Indonesia.
Gender – Based Violence in Chao Te-Yin’s Nina Wu (灼人秘密 ) Movie I G A Putri Natalie Udayana; Ressi Maulidina Delijar
Alphabet: A Biannual Academic Journal on Language, Literary, and Cultural Studies Vol 6, No 1 (2023)
Publisher : Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Literature work is one of many creative mediums for an author in expressing their imagination. The imagination set forth in a literary work is closely related to the author's environment and social phenomena, together with the intrinsic and extrinsic elements of a literary work, these messages are made livelier so that they are more accepted by their respective audience. The social reflection raised in a literary work is often in the form of criticism of the author regarding an issue, using literary work to convey criticism regarding a social issue isn’t something unheard of, there are plenty of authors that did exactly that, and Chao Te - yin is no exception. Chao Te-Yin 《趙德胤》 or better known as Midi Z raises the issue of gender-based violence in the film industry through his movie titled Nina Wu《灼人秘密》. Using the mimetic approach paired with the descriptive qualitative method, the author conducts in-depth observations to collect data obtained through dialogue, and symbols presented in the movie.  By doing so, the author found that there are various forms of abuse or misconduct in the film industry namely psychological, emotional, physical, and sexual that severely impacted the victim’s mental well-being.
Toxic Parenting in “My Papa’s Waltz” By Theodore Roethke Andini Dwi Wardani
Alphabet: A Biannual Academic Journal on Language, Literary, and Cultural Studies Vol 6, No 1 (2023)
Publisher : Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study investigates toxic parenting portrayed in Theodore Roethke’s poem, “My Papa’s Waltz”, by applying the Reader-response theory. This poem is chosen due to its lines that portray toxic parenting. This study is descriptive qualitative research, so this study focuses on words rather than numbers. The data source is Theodore Roethke’s poem, “My Papa’s Waltz”. The result shows that there is evidence of toxic parenting in “My Papa’s Waltz” such as the father having more power in the family than the mother, the father feeling frustrated and easily emotional, and the son does not have the power to stand out for his rights. The researchers also find the reason why his parents become toxic. Then the researchers apply reader-response theory to analyze in deep regarding the findings. This study concludes that toxic parenting has influenced children’s psychology. It is due to that parents play an important role in encouraging children's early learning

Page 1 of 1 | Total Record : 6

 1 

Filter by Year

2023 2023


Reset
Filter By Issues
All Issue Vol. 8 No. 1 (2025) Vol. 7 No. 2 (2024) Vol. 7 No. 1 (2024) Vol. 6 No. 2 (2023) Vol 6, No 1 (2023) Vol 5, No 2 (2022) Vol 5, No 1 (2022) Vol 4, No 2 (2021) Vol 4, No 1 (2021) Vol 3, No 2 (2020) Vol 3, No 1 (2020) Vol 2, No 2 (2019) Vol 2, No 1 (2019) Vol 1, No 2 (2018) Vol 1, No 1 (2018) More Issue