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Business Journal : Jurnal Bisnis Dan Sosial
Published by Universitas Telkom
ISSN : 24076392     EISSN : 26203634     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Terbitan berkala ilmiah yang diterbitkan oleh Program Studi Administrasi Bisnis Fakultas Komunikasi dan Bisnis Universitas Telkom merupakan salah satu sarana komunikasi formal untuk menyebarkan pengetahuan dan hasil penelitian yang telah dilakukan oleh peneliti maupun kalangan akademisi lainnya. BUSINESS JOURNAL: Jurnal Bisnis dan Sosial dikelola oleh Fakultas Komunikasi dan Bisnis yang terbit dua kali setahun pada bulan April dan November yang dikelola secara elektronik dan institusional dengan menginduk pada Jurnal Universitas Telkom yang dapat diakses pada laman www.journals.telkomuniversity.ac.id.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis dan Menejemen Intetrnasional
Articles 1 Documents
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Search results for , issue "Vol 11 No 2 (2025): November" : 1 Documents clear
How Coffee Beverage Quality Drives Consumer Satisfaction: A Quantitative Study in Bandung Ismail, Hariadi
Business Journal : Jurnal Bisnis Dan Sosial Vol 11 No 2 (2025): November
Publisher : Business Administration Department, School of Economics and Business, Telkom University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/jbs.v11i2.10750

Abstract

This study examines the influence of coffee beverage product quality on consumer satisfaction at Yellow Truck Coffee Bandung. Using a quantitative approach with multiple regression analysis, the research evaluates four dimensions of product quality. The findings suggest that visual appeal and presentation play a key role in shaping consumer perceptions. Managerially, Yellow Truck Coffee Bandung is advised to expand and refine its coffee menu variants, enhance barista responsiveness and service speed, and implement a guest comment system to better capture customer feedback. Strengthening these areas is expected to improve overall consumer satisfaction and support the coffee shop’s competitive performance.

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