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Jurnal Ekonomi
Published by STIE Haji Agus Salim Bukittinggi
ISSN : 19786409     EISSN : 26849127     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Ekonomi fokus pada penelitian ekonomi, isu-isu meliputi pengembangan ekonomi dan pengembangan keuangan regional, manajemen dan bisnis, akuntansi, dan pengetahuan ekonomi yang berfokus pada manajemen dan bisnis, pengembangan ekonomi, akuntansi, perusahaan milik negara, Perdagangan Internasional, Keuangan Publik, dan aplikasi ekonomi. Jurnal Ekonomi dapat diakses oleh peneliti akademis dan universitas, lembaga penelitian, pustakawan, mahasiswa pascasarjana dan pascasarjana untuk berbagi hasil penelitian mereka. Jurnal Ekonomi adalah forum bagi akademisi dan praktisi untuk berbagi pengetahuan ilmiah tentang penelitian ekonomi.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 2 Documents
 1 
Search results for , issue "Vol 6, No 2 (2011)" : 2 Documents clear
Pengaruh Stres Kerja Terhadap Kepuasan Kerja karyawan Universitas Andalas Dalam Rangka Menerapkan Pengelolaan Keuangan Badan Layanan Umum (BLU) Siska, Adilla Juita
Jurnal Ekonomi Vol 6, No 2 (2011)
Publisher : Sekolah Tinggi Ilmu Ekonomi H. Agus Salim Bukittinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47896/je.v6i2.347

Abstract

This study aims to obtain empirical evidence of the influence of job satisfaction of employees Andalas University in order to implement the financial management Public Service Board (BLU). To perform the testing stages of data used 284 employees at the Ueversity Andalas Padang. The process of data collection is done by using the observation that involved researchers directly. The research data used are the primary data that sought to spread the research questionnaire to the respondent who has met ihe criteria of sampling. Within this study there are two types ofvariables used, thefirst is a variable that is independent of job stress. Second is the dependent variable isjob satisfaction. The process of hypothesis testing is done by quantitative methods. The model used is linier regression. Based on test results found that job stress had no significant effect on job satisfaction of employees Andalas University in order to implement the financial management of Public Service Board (BLU).
Analisis Persepsi Konsumen Terhadap Produk Main Brand dan Fighting Brand PT. Sosro Miaz, Okki Trinanda
Jurnal Ekonomi Vol 6, No 2 (2011)
Publisher : Sekolah Tinggi Ilmu Ekonomi H. Agus Salim Bukittinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47896/je.v6i2.344

Abstract

Marketing mix is one of many marketing strategies that usually used by companies to combine product price, place and promotion. This strategy is always changing amenable to the competitive condition progress. PT. Sosro is one of many companies thats threatened in this tightened competition. To overcome this obstacle, they decided to launch a product as a fighting brand. The product is later branded Teh Botol FruitTea Sosro that originally used to protect their main product Teh Botol Sosro. One thing interesting about using the strategy with fighting brand is a possibility of predatory, which is the fighting brand that was intent to protect the main brand becomes big and eventually act as a competitor for it's main brand. This condition is made possible by the growth of fighting brand that is so great and replace the main brand perception on consumers mind. The purpose of this research is to determine wether there is predatory risk by fighting brand towards the main brand of PT. Sosro. Furthermore this research wants to know thhe consumer perceptions towards product (one of the marketing mix) fighting and mind brand of PT. Sosro. This research is carried out by distributing questionaires to consumers of both product and tested with T-Test.

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