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Business Management Journal Program Studi Manajemen
Published by Universitas Bunda Mulia
ISSN : 19070896     EISSN : 25986775     DOI : -
Core Subject : Economy, Humanities, Science, Social, Engineering,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences
Business Management Journal (BMJ) is a scientific journal managed by the Bunda Mulia University Management Study Program. BMJ is published twice a year. BMJ publishes scientific articles resulting from empirical research in the field of management science. BMJ accepts scientific papers written by lecturers, researchers or students in the fields of financial management, marketing management, human resource management and strategic and operational management.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 6 Documents
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Search results for , issue "Vol 13, No 1 (2017): Business Management Journal" : 6 Documents clear
PENGARUH KUALITAS LAYANAN-E, KEPUASAN-E, DAN KEPERCAYAAN-E TERHADAP KESETIAAN-E PADA GOJEK Margaretha Pink Berlianto
Business Management Journal Vol 13, No 1 (2017): Business Management Journal
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (736.484 KB) | DOI: 10.30813/bmj.v13i1.247

Abstract

Daring service provider business is growing rapidly at this time, followed by fierce competition between daring service providers. It is very important for them to survive and win in this business competition. For that, they need to identify their service quality from their site based on customers’ perception, knowing the satisfaction of their customers, how deep the trust of their customers and how extent of their customer loyalty toward the daring service providers. The purpose of this study is to analyze e-service quality, e-satisfaction, e-trust and e-customer loyalty of Gojek. The research was conducted on service users Gojek (Go-ride) by distributing 400 questionnaires in Jakarta and Tangerang area and there were 121 questionnaires that can be used. Each variables was measured with 5 Likert scale. In this study, the validity test was using factor loading value of ≥ 0.6 and the reliability test was using the composite reliability ≥ 0.7 and variance extracted ≥ 0.50. There were fourteen hypotheses was tested in this study. The model fit and hypothesis testing was done by using SEM. The results of this study are Ease of use, E-scape, Responsiveness, Customization and Assurance which are five dimension of e-service quality that used in this study had no positive effect on e-satisfaction, e-satisfaction had an effect on e-trust, e-trust had no effect on behavioral loyalty, affective loyalty, loyalty cognitive and conative loyalty and e-satisfaction had effect on behavioral loyalty, affective loyalty, loyalty cognitive and conative loyalty.Keywords: e-service quality, e-satisfaction, e-trust, e-loyalty, e-commerce.
PERAN KEPUASAN KONSUMEN DALAM MEMEDIASI PENGARUH KUALITAS LAYANAN TERHADAP MINAT BELI KONSUMEN UNTUK MENGGUNAKAN JASA MASKAPAI PENERBANGAN AIR ASIA Yohanes Febrianto; Tumpal J. R. Sitinjak
Business Management Journal Vol 13, No 1 (2017): Business Management Journal
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (229.018 KB) | DOI: 10.30813/bmj.v13i1.252

Abstract

In this fast-paced era, high mobility has become necessity for people. They need a fast, simple and cheap transportation.Low cost airlines be an option for people to support their needs. One of the airlines service provider that have low cost concept is Air Asia.This research aims to study the effect of service quality on Air Asia customer purchase intention mediated by customer satisfaction.This research use non-probability sampling with judgement approachment method to collect the data, that the respondent ever used the Air Asia service provider at least once a time. This research collect the data from 150 respondent. The data is collected by the questionnaire and tested by SEM (structural equation modeling) with Lisrel 8.80. The result of this research is there are significant effect between service loyalty and customer satisfaction on customer purchase intention partially and there is a significant effect between service quality on customer purchase intention mediated by customer satisfaction.Keywords: Service Quality, Customer Satisfaction, Customer Purchase Intention
PEMILIHAN UNIVERSITAS FAVORIT SISWA MADRASAH ALIYAH AL-ISLAMIYAH DI JAKARTA BARAT DENGAN MENGGUNAKAN METODE MARKOV CHAIN Adi Teguh Suprapto; Aris Setiyarini; Haryadi Sarjono
Business Management Journal Vol 13, No 1 (2017): Business Management Journal
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (440.061 KB) | DOI: 10.30813/bmj.v13i1.253

Abstract

The purpose of this study was to determine the amount of transfer of interest at class XII student at Madrasah Aliyah Al-Islamiyah in West Jakarta to five favorite namely UIN, BINUS, UNJ, UI and UMN in the next period and to discover the source of reference selection and assessment of student on the fifth university. Sample consists of 39 class XII student at Madrasah Aliyah Al-Islamiyah in West Jakarta, with the methods and type of survey of survey research is descriptive research. The result is a prediction of the five university in order in the next period of (0.5135, 0.1008, 0.2077, 0.078, 0.1) and the selection of a reference source that is 0.62 of brand image, 0.583 of the promotional events, 0.582 from friends and 0.54 of the university security. Largest market share held by UIN enthusiasts of 51%, while the smallest market share owned by UI enthusiasts is equal to 8%.Keywords: Markov Chain, Favorite, Madrasah Aliyah Al-Islamiyah (MA), West Jakarta, University
PENGARUH KEPERCAYAAN DAN KOMITMEN TERHADAP RANTAI PASOKAN YANG DIMEDIASI OLEH KETERHUBUNGAN PEMASOK PADA PEMILIK TOKO KELONTONG DI DKI JAKARTA Andreas Wijaya
Business Management Journal Vol 13, No 1 (2017): Business Management Journal
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (841.77 KB) | DOI: 10.30813/bmj.v13i1.425

Abstract

This study aims to determine the effect of trust and commitment in the relationship between the suppliers and the owner of a grocery store in Jakarta. The data was collected through questionnaires and processed using IBM AMOS 24The data has been collected through questionnaires and processed using IBM AMOS 24 and it can be concluded that trust has an influence on the commitment and supplier relationship, and supplier relationships have an influence on the supply chain, but commitments have no effect on supplier relationshipsKeywords: Trust, Commitment, Supplier Relationships, Supply Chain
MOTIVASI SEBAGAI PEMEDIASI PENGARUH KOMITMEN DAN LINGKUNGAN KERJA PADA KEPUASAN KERJA Kustiadi Basuki; Maesaroh Maesaroh
Business Management Journal Vol 13, No 1 (2017): Business Management Journal
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (325.565 KB) | DOI: 10.30813/bmj.v13i1.254

Abstract

This study is about "Effects of Commitment and Work Environment on Job Satisfaction With Motivation As an intervening variable in the Hospital Pharmacy Group Partners. Dependent variable in this study is the Job Satisfaction, Intervening variable is the Motivation, And independent variables are Commitment and Work Environment.The number of respondent’s surveyed population in the Hospital Pharmacy Group Partners is 90 employees, but it is taken into the study respondents were 73 employees. The sampling method is a sample random sampling, is sampling technique is done randomly so that each case or element in the population has an equal chance to be selected as the study sample.The study was conducted with several stages. The first stage is to explore the theory of literature or by descriptive statistics and data collection of the researched object. The second stage is to test the feasibility of using the data to test data validity and reliability testing. The third stage is the stage of hypothesis testing using the t test and F test to test the hypothesis either partially or simultaneously. Furthermore, theadjusted coefficient of determination is calculated as well as the formation of the regression equation.The results of this study demonstrate: Commitment is not significant effect on Motivation. Work Environment is significant effect on Motivation. Commitment and Work Environment jointly is significant effect on Motivation. Commitment is not significant effect 2 on Job Satisfaction. Work Environment is significant effect on Job Satisfaction. Motivation is not significantly influence on Job Satisfaction.Commitment, Work Environment and Motivation are significant effect on Job Satisfaction. Intervention Motivation above the influence of Commitment on Job Satisfaction can not add to the strength of the effect of Commitment on Job Satisfaction. Intervention Motivation above the influence of Work Environment on Job Satisfaction can add to the strength of the effect of Work Environment on Job Satisfaction.Keywords: Job Satisfaction, Motivation, Commitment, Work Environment
DAYA TARIK PEMBERI-KERJA MENURUT PERSEPSI GENERASI X DAN Y Tifani Onibala; Tria Rendi Manurun
Business Management Journal Vol 13, No 1 (2017): Business Management Journal
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (562.638 KB) | DOI: 10.30813/bmj.v13i1.426

Abstract

This study attempts to identify the dimensions of employers’ attractivenes, to examine their perceived important levels.In order to respond to these questions, a field study is conducted and data is collected from a purposive of 169 respondents (employed and un-employed college students). Analysis results indicated that there are differences perceptions between X and Y generations. Generation X put higher expectations on the condition of the company, corporate image, training and development, job security, employment conditions, teamcohesion, leadership style, diversity, work schedule autonomy and decision-making autonomy, task variety & significance, flexible working environment. Y generation put higher expectation on the location of work, commitment/atmosphere, CSR, and the work environment.Keywords: employer attractiveness, generation X, generation Y

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