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INDONESIA
Business Management Journal Program Studi Manajemen
Published by Universitas Bunda Mulia
ISSN : 19070896     EISSN : 25986775     DOI : -
Core Subject : Economy, Humanities, Science, Social, Engineering,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences
Business Management Journal (BMJ) is a scientific journal managed by the Bunda Mulia University Management Study Program. BMJ is published twice a year. BMJ publishes scientific articles resulting from empirical research in the field of management science. BMJ accepts scientific papers written by lecturers, researchers or students in the fields of financial management, marketing management, human resource management and strategic and operational management.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 6 Documents
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Search results for , issue "Vol 8, No 2 (2012): Business Management Journal" : 6 Documents clear
ANALISIS HUBUNGAN ANTARA KEPUASAN KERJA DAN MOTIVASI BERPRESTASI TERHADAP KINERJA KARYAWAN SURVEI DI KOPERASI BEN MAKMUR, MUARA TAWAR, BEKASI Haryadi Haryadi
Business Management Journal Vol 8, No 2 (2012): Business Management Journal
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (6985.626 KB) | DOI: 10.30813/bmj.v8i2.701

Abstract

The purpose of this study was to find out whether there is a relationship and how strong the relationship between job satisfaction and achievers motivation. This study uses survey methods, sampling research was carried out by means of a stratified random sampling. From a population of 126 people were chosen as much as 120 people as respondents, in accordance with the Slovin formula; with details of 32 people involved to test the instrument, while the remaining research 88 people as samples in the collection of research data, selected by simple random sampling. Based on the conclusion of the research results can be said that employees performance can be enhanced through efforts to increase job satisfaction and increased achievers motivation. Increased job satisfaction can be done with decent wages policy, any chance of promotion as a fair, equitable and tranparent, congruency between tasks and interests of workers and there are awards to workers who are achievers.Increase the achievers motivation can be done with any hope of a better future, there is justice in the working environment, there is a sense like accept responsibility, there is a sense of love to receive feedback and orientation on the achievement of goals. In this study only examined the limited influence of the job satisfaction and achievers motivation for the employees performance.Key Words- Job satisfaction, achievers motivation and employees performance.
BRAND POSITIONING DAN PERCEPTUAL MAPPING UNIVERSITAS BUNDA MULIA, ATMA JAYA, BINUS, IBII, DAN UNTAR DENGAN METODE DISCRIMINANT ANALYSIS Rudy Santosa Sudirga
Business Management Journal Vol 8, No 2 (2012): Business Management Journal
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (9502.223 KB) | DOI: 10.30813/bmj.v8i2.702

Abstract

Although universities are increasingly competing for accepting huge number of students, little has been written about the influence of cultural values on the brand positioning of university education brands. This study investigates the values of brand positioning for some private university education, and the factors teh students use to gain information about universities. The purpose of this paper is to present a call to action for universities to practice what they preach in developing and communicating differentiated brands. The paper reviews some recent literature on university brand positioning strategy. Universities marketing manager should seek to clearly differentiate their offering from the competition. The large amounts of expenditure on university marketing would be more efficiently used if the principles of brand management taught within them were applied properly. The public perception of a university’s programs is often considered a primay factor in building the brand positioning of the respevtive institution. Maintaining a favorable brand positioning can have a significant impact when recruiting potential students, when soliciting corporate partners, and when facilitating development opportunities with alumni and key stakeholders. This study also aims to discuss how the attributes of university brands influence consumers’ evaluations of brand positioning and the differences and competition among brands. A perceptual map, developed using probabilistic discriminant analysis algorithms, depicts the relative position of each brand and illustrates their attractive properties.This statistical techniques can enhance managers’ ability to identify promising brand positions and enhance the overall brand positioning design process. A brand’s positioning is designed to develop a sustainable competitive advantage on product attribute (s) in the consumer’s mind. Brand positioning has been defined as the act of designing the image of the firm’s offering so that target customers understand and appreciate what the product stands for in relation to its competitors. Each brand within a set of competitive offerings is thought of as occupying a certain position in a customer’s “perceptual space”. Perceptual mapping refers generally to techniques used to represent and evaluate a brand’s positioning.Key Words- Brand Positioning, Perceptual Mapping, Universities
ANALISIS PENILAIAN PENERAPAN MANAJEMEN KOMPENSASI PADA KARYAWAN UNIVERSITAS BUNDA MULIA Maria Caroline Cindy Iskandar
Business Management Journal Vol 8, No 2 (2012): Business Management Journal
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (4409.09 KB) | DOI: 10.30813/bmj.v8i2.698

Abstract

Compensation is something that is accepted as a subtitute for employee contributions to their services at the company. If managed properly, the compensation will help the company to achieve and obtain, maintain, and keep your employees well. This paper describes about compensation management is applied at the Universitas Bunda Mulia Jakarta.Key Words: Compensation, employee, Universitas Bunda Mulia
PENGARUH PROFITABILITY RATIO DAN CURRENT RATIO TERHADAP HARGA SAHAM PT INDOFOOD SUKSES MAKMUR, TBK PERIODE 2006 – 2011 Janny Rowena; Hendra Nursalim
Business Management Journal Vol 8, No 2 (2012): Business Management Journal
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (6729.606 KB) | DOI: 10.30813/bmj.v8i2.703

Abstract

This research was conducted to examine the influence of profitability ratio, current ratio, and debt ratio to PT Indofood Sukses Makmur, Tbk stock price for period 2006 – 2011. Profitability ratios used are ROA (Return on Asset) and NPM (Net Profit Margin). There are four variables : stock price as the dependent variable, while the ROA, NPM, and current ratio as the independent variables. The analysis techniques used in this research is multiple linier regression. Based on statistical t test, NPM have significant influenced on stock price because the significant value is more than 0,05. Based on statistical F test indicates that variables ROA, NPM, and current ratio simultantly affect to Indofood Sukses Makmur, Tbk stock price. Results of coefficient determination test showed that ROA, NPM, and current ratio explained PT Indofood Sukses Makmur, Tbk stock price 92,4% and the rest (7,6%) is influenced by other variables outside the model.Key Words: Profitability ratio, Return on Asset (ROA), Net Profit Margin (NPM) 
ANALISIS SEKTOR UNGGULAN KABUPATEN SLEMAN TAHUN 2006 – 2011 Veny Anindya Puspitasari
Business Management Journal Vol 8, No 2 (2012): Business Management Journal
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (5874.166 KB) | DOI: 10.30813/bmj.v8i2.699

Abstract

Sleman Regency is one regency in Province Yogyakarta Special Region that has the potential as a contributor for Yogyakarta Regional Gross Domestic Bruto and Indonesia Gross Domestic Product. This descriptive quantitative paper will discuss about what the base sectors in Sleman Regency so that worthy to be developed. Location quotation (LQ) method was used to calculate and explain the base sectors in Sleman Regency. The resultas obtained that base sectors in Sleman in 2010 and 2011 were processing industry, electricity, gas, and clean water, construction, trade, hotel, and restaurants, and financial sectors was the impact of Merapi eruption last year that causes huge material losses.Key Words- Economy Potential, Base Sector, Location Quotation, Sleman Regency
DAMPAK SOCIAL EXPECTATION AND PRODUCT SENSORIAL EXPERIENCE TERHADAP KEPUTUSAN PEMBELIAN PRIA DALAM PRODUK PERAWATAN WAJAH Leo Alexander Tambunan
Business Management Journal Vol 8, No 2 (2012): Business Management Journal
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (3986.741 KB) | DOI: 10.30813/bmj.v8i2.700

Abstract

Health care for skin is no longer women’s territory anymore. Nowadays, male care products market in the cleaning and skin care segments experiencing tremendous growth. On the basis of these, the authors are interested in studying the impact of male personal care product attributes against a buying decision. This study was conducted in Surabaya, the second biggest cities in Indonesia, where usually men are expected to have a good personal appearance. This research will use social expectation, and product sensorial as a dependent variable to influence the buying decision. From the result it can be conclude that even though the societies have an expectation for the men to perform good personal appearance, but the product sensorial still have dominant factor to influence the buying decision for man personal care products.Key Words- Product sensorial experience, Social expectation, buying decision 

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