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Al-Kharaj: Journal of Islamic Economic and Business
Published by Institut Agama Islam Negeri Palopo
ISSN : 2686262X     EISSN : 26859300     DOI : 10.24256/kharaj.v4i2
Core Subject : Economy,
Economics, Econometrics & Finance
Al-Kharaj, Journal of Islamic Economic and Business is peer-reviewed journal published by program studi ekonomi syariah , Institut Agama Islam Negeri (IAIN) Palopo. Al-Kharaj focus on the research of Islamic Economic and Business. The aims of this journal is to explore and develop economic related to Islamic and Business. This Journal welcomes contributions from researchers in related diciplines.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 1 Documents
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Search results for , issue "Vol. 4 No. 2 (2022)" : 1 Documents clear
Analisis Strategi Digital Marketing dalam Meningkatkan Penghimpunan Dana ZIS di Lembaga Dompet Al-Qur’an Indonesia Mohammad Chilmi Setia Aji; Ahmad Ajib Ridlwan
Al-Kharaj: Journal of Islamic Economic and Business Vol. 4 No. 2 (2022)
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v4i2.3756

Abstract

Technological developments require people to adapt to digitalization in their life activities. The rapid development of digital technology in Indonesia can be seen from the number of internet users. In early 2022 internet users in Indonesia reached 204.7 million. The increase in internet users in Indonesia every year is inseparable from the large population in Indonesia. Indonesia as one of the largest Muslim countries in the world has the potential for zakat, infaq, and alms which have the opportunity to increase the economic welfare of the people. Based on data from the ministry of home affairs (kemendagri), the Muslim population in Indonesia was 237.53 million as of December 31, 2021. The large Muslim population in Indonesia and the growing development of digital technology are a challenge for amil zakat institutions in providing information regarding the importance of implementing zakat, infaq, and alms. This study aims to determine the strategies and strength possessed by Dompet Al-Qur'an Indonesia institution in implementing digital marketing to increase ZIS fundraising. This study uses a descriptive qualitative method using primary and secondary data. Primary data was obtained through interviews and secondary data obtained through institutional report data. The results of the study show that Dompet Al-Qur'an Indonesia uses two collection methods, namely conventional and digital. The good relations with donors and beneficiaries that are created in each program are one of the advantages that can give a sense of trust to the institution. The use of digital technology supported by the Social Media Optimalization method in implementing digital marketing also shows innovation and creativity in optimizing the use of media and reaching a broad target donor. 

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