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Gatot Kusjono
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JURNAL ILMIAH FEASIBLE (JIF)
Published by Universitas Pamulang
ISSN : 26559811     EISSN : 26561964     DOI : -
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
JIF menerima artikel yang akan direview oleh editor internal atau eksternal. Selanjutnya, artikel akan ditinjau oleh reviewer kami dengan keahlian di bidang Bisnis, Kewirausahaan dan Koperasi.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 5 Documents
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Search results for , issue "Vol 6 No 1 (2024): JURNAL ILMIAH FEASIBLE (JIF): Bisnis, Kewirausahaan dan Koperasi" : 5 Documents clear
Pengaruh Return On Assets dan Debt To Equity Ratio terhadap Return Saham PT Mayora Indah Tbk Periode 2012-2022 Utomo, Budi; Hendra, Dede
JURNAL ILMIAH FEASIBLE: Bisnis, Kewirausahaan dan Koperasi Vol 6 No 1 (2024): JURNAL ILMIAH FEASIBLE (JIF): Bisnis, Kewirausahaan dan Koperasi
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/fb.v6i1.2024.28-36.32567

Abstract

The purpose of this study is to determine the effect of Return On Assets and Debt to Equity Ratio on Stock Return at PT Mayora Indah Tbk for the 2012-2022 period both partially and simultaneously. This type of research is associative research to determine the relationship between two or more variables. The methods used are quantitative methods by conducting descriptive statistical testing, classical assumption tests, multiple linear regression tests, correlation coefficient tests, hypothesis tests and determination coefficient tests. The results of the t test (Partial) show that Return On Assets has an insignificant effect on stock returns with a significance of 0.051 > 0.05 and a calculated t value of 2.289 < t table 2.306. The results of the partial t debt to equity ratio test have a significant effect on Stock Return with a significant value of 0.021 < 0.05 and t count 2.866 > t table 2.306. The results of Test F simultaneously return on assets and debt to equity ratio to stock return with a significant value of 0.034 < 0.05 and F value calculated 5.339 > F table 4.26. The results of the determination test showed that the variable return on assets and debt to equity ratio affected the variable stock return by 46.2%.
Pengaruh Kepercayaan, Promosi Dan Kemudahan Penggunaan Terhadap Keputusan Pembelian Pada Grabfood Di Kota Batam Sembiring, Stevanus; ., Suhardi
JURNAL ILMIAH FEASIBLE: Bisnis, Kewirausahaan dan Koperasi Vol 6 No 1 (2024): JURNAL ILMIAH FEASIBLE (JIF): Bisnis, Kewirausahaan dan Koperasi
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/fb.v6i1.2024.37-50.35265

Abstract

This research aims to investigate the influence of trust, promotion and ease of use on purchasing decisions at GrabFood in Batam City. This research involves consumers or GrabFood users in 2023 as a population. In this research, 100 respondents were selected as samples using the Lameshow formula method with withdrawal based on purposive sampling. Data analysis was carried out using multiple linear regression, with data quality testing, classical assumption testing, influence testing, and hypothesis testing. Findings in multiple linear regression analysis show that trust has an influence of 33.2% on purchasing decisions. Promotions have an influence of 29.2% on purchasing decisions. Ease of use has an influence of 23.1% on purchasing decisions. The findings were measured using coefficient of determination analysis (R2), which showed that trust, promotion and ease of use together explained 65.4% of the variation in purchasing decisions. Furthermore, the results of the t test and F test show that trust, promotion and ease of use have a positive and significant effect on purchasing decisions at GrabFood in Batam City.
Pengaruh Media Sosial, Brand Image Dan Promosi Terhadap Penjualan Distro Pelangi Batu Aji Kota Batam Sembiring, Nico Demus; ., Suhardi
JURNAL ILMIAH FEASIBLE: Bisnis, Kewirausahaan dan Koperasi Vol 6 No 1 (2024): JURNAL ILMIAH FEASIBLE (JIF): Bisnis, Kewirausahaan dan Koperasi
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/fb.v6i1.2024.14-27.35285

Abstract

This research aims to investigate how social media, brand image and promotions influence sales of the Pelangi Batu Aji distro, Batam City. This population is taken based on the number of product sales in July 2023 which reached 186 consumers. In order to determine the sample, 127 respondents were selected using the Slovin formula method and sampling was carried out using simple random sampling. Data analysis in this research involves multiple linear regression, which includes data quality testing, classical assumption testing, influence testing, and hypothesis testing. The results of multiple linear regression analysis show that social media factors have an influence of 20.4% on sales. Brand image has an influence of 32.5% on sales. Promotions have an influence of 11.5% on sales. In order to explain the extent to which these factors influence sales, coefficient of determination (R2) analysis is used. The results show that social media, brand image and promotion factors together explain 68.8% of the variation in sales of the Pelangi Batu Aji distro, Batam City. Furthermore, the results of the t test and F test confirm that social media, brand image and promotion have a positive and significant influence on sales of the Pelangi Batu Aji distro, Batam City.
Literature Review: Efektivitas Electronic Word of Mouth (e-Wom) dalam Mempengaruhi Minat Beli Produk Citra Wijaya, Katterina Pangestu; Aulia, Virda; Haq, Sofia; Fahira, Faisyah; Kusanadi, Syalsya Frida
JURNAL ILMIAH FEASIBLE: Bisnis, Kewirausahaan dan Koperasi Vol 6 No 1 (2024): JURNAL ILMIAH FEASIBLE (JIF): Bisnis, Kewirausahaan dan Koperasi
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/fb.v6i1.2024.1-6.35428

Abstract

Marketing research increasingly emphasizes the role of e-WOM in influencing consumer interest to buy products. Factors such as source credibility, number of reviews, platform type, and review content have been discussed in previous research on what influences e-WOM. This research is a descriptive qualitative research that uses literature studies as an approach. The results outline research from five journals that discuss e-WOM and how it affects consumer buying interest. These findings include the effect of the quality, quantity, and credibility of e-WOM on consumer buying interest. In the discussion, it was emphasized that consumer buying interest involves psychological, social, economic, and emotional components. E-WOM is also considered more trusting than official advertising because it utilizes aspects of identity and emotion, The result is that, by influencing the process of research, consideration, and consumer decisions, e-WOM has a positive impact on product buying interest by developing useful strategies to utilize it to achieve their business goals in the digital era.
Kepercayaan, Komitmen, Kedekatan Pelanggan dan Loyalitas Pelanggan dalam Hubungan Perbankan Syariah: Studi Kasus Bank Syariah Indonesia (BSI) Yusuf, Abdurrahman Maulana; Wahyuningsih, Adityas
JURNAL ILMIAH FEASIBLE: Bisnis, Kewirausahaan dan Koperasi Vol 6 No 1 (2024): JURNAL ILMIAH FEASIBLE (JIF): Bisnis, Kewirausahaan dan Koperasi
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/fb.v6i1.2024.7-13.36293

Abstract

This study aims to examine the relationship between trust, commitment, customer intimacy, and customer loyalty in the context of Islamic banking. This case study is focused on Bank Syariah Indonesia (BSI). The research method used was a survey through questionnaires distributed to 100 customers of Bank Syariah Indonesia. The data obtained were then analyzed using PLS (Partial Least Square) analysis to examine the relationship between trust, commitment, customer intimacy, and customer loyalty. The results of the study show that trust, commitment, and customer intimacy have a significant relationship with customer loyalty. The results of this study can be used as a guide for Bank Syariah Indonesia in developing strategies to maintain and increase customer loyalty.

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