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Jurnal Ekonomi Dan Bisnis
Published by Universitas Pekalongan
ISSN : 16930908     EISSN : 23016469     DOI : http://dx.doi.org/10.31941
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal ekonomi dan Bisnis adalah jurnal yang mempublikasikan hasil -hasil penelitian dan kajian pustaka dibidang ekonomi manajemen, Akuntansi dan Bisnis. Jurnal Ekonomi dan bisnis Terbit secara berkala dua kali dalam setahun yaitu dibulan Maret dan September.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Akuntansi
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Search results for , issue "Vol. 25 No. 1 (2022): JURNAL EKONOMI DAN BISNIS MARET 2022" : 1 Documents clear
STRATEGI PEMASARAN GUNA MENINGKTKAN DAYA SAING PADA MASA PANDEMI COVID-19 (STUDI KASUS DI TANI JIWO HOSTEL BANJARNEGARA) Wijayanti, Ratna; Wahab, Wahab; Fitriana, Anita; Shofiyuddin, M.
Jurnal Ekonomi dan Bisnis Vol. 25 No. 1 (2022): JURNAL EKONOMI DAN BISNIS MARET 2022
Publisher : Fakultas Ekonomi dan Bisnis Universitas Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31941/jebi.v25i1.1938

Abstract

The purpose of this study is to find out what marketing strategies are best used by Tani Jiwo Hostel during the Covid-19 pandemic. The management who became the sample in this study amounted to 5 people, while the consumers who were the samples in this study were some visitors within 1 month who had visited Tani Jiwo Hostel. This research uses External Internal Matrix (IE), Strength, Weakness, Opportunity and Threat Matrix (SWOT) and Quantitative Strategic Planning Matrix (QSPM). The IE and SWOT matrices are used to plan alternative strategies, while the QSPM matrix is used to determine priority strategies. The results showed that the strategies that could be applied were market penetration strategies, market development strategies, and product/service development strategies

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