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All Journal Majalah Neraca Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Jurnal Ekonomi Dan Bisnis juremi: jurnal riset ekonomi COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat
M. Shofiyuddin
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Humanities Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

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ANALISIS PENGARUH PERIKLANAN DAN ATRIBUT PRODUK TERHADAP KEPUTUSAN MEMBELI PRODUK SARIMI INSTAN STUDI KASUS DI KOTA PEKALONGAN SE., M.Si, Retnowati; Shofiyuddin, M.
Majalah Neraca Vol 8, No 1 (2012): Majalah Neraca
Publisher : STIE Muhammadiyah Pekalonga

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research entiled “The Influence of Analysis Advertising and Product Attribute toward Purchasing Decisions Sarimi  Instan Product on Pekalongan City. The aim of this research is to know and to analyze the influence of availability advertising and product attribute sarimi instan product toward purchasing decisions either partially and simultanously. The data which be used are the primer (using questionary) and secondary data, based on accindental sampling method and purposive sampling Method.  This research used validity test and reability test, then analyze using multiple regression tehnique to test the hypothesis with F test and t test. The result of the research showed that availability is significant influence variable advertising and product attribute sarimi instan product toward purchasing decisions either partially or simultanously, while the purchasing decisions the product sarimi instan can be explained by variable advertising and product attribute is 99 %.Keyword : advertising, product attribute, purchasing decisions.
ANALISIS PENGARUH LEVERAGE OPERASI, PERTUMBUHAN ASET DAN PROFITABILITAS TERHADAP STRUKTUR MODAL STUDI KASUS PADA PERUSAHAAN FOOD AND BEVERAGES YANG TERDAFTAR DI BEI M. Shofiyuddin
Jurnal Ekonomi Dan Bisnis Vol 16, No 1 (2015): Jurnal Ekonomi dan Bisnis Maret 2015
Publisher : Fakultas Ekonomi Universitas Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1827.175 KB) | DOI: 10.31941/jebi.v16i1.318

Abstract

he purpose of this research is to examine the influence DOL ( Debt of Leverage ), Growth, NPM, DFL,toward DER. The research sample  are 8 Food and Beverages, it was done by using purposive samplingmethod with criteria food and Beverages is always who presenting and submitted annual report. Dataanalysis with multi linear regression and hypothesis test used F- statistic and t-statistic, testdeterminant at level of significance 5%, a classic assumption examination which consist of data,normality  tes, multicolinerity test, heteroskedasticity test and autocorrelation test is also being doneto test the`hypothesis the result of this research showed that F-statistic, independent variable DOL,Growth, NPM, DFL have significance influence on DER, than the  result of this research showed that t-Statistic .independent variable DOL, Growth and DFL have nosignificant influence on DER at level ofsignificant more than 5%, but variable NPM have significant influence on DER at level of significantless than 5%.Prediction capability from these four variable toward DER is 62,5%, where the balanced37,5% is affected to other factor which was not to be entered to research model. Keyword : Growth, NPM, DFL, toward  DER
Analisis Pengaruh Faktor-Faktor Perilaku Konsumen terhadap Keputusan Pembelian Ulang Produk Simpanan Hari Raya Rosa Norita; M. Shofiyuddin
Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Vol 10 No 2 (2025)
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/jms.v10i2.25760

Abstract

This study aims to test and analyze the influence of consumer behavior on the decision to repurchase holiday savings products abbreviated as Sahara. Consumer behavior itself consists of cultural factors, social factors, personal factors and psychological factors. The population in this study is members of KSPPS BMT Bahtera Pekalongan branch, and sampling is done using a simple random sampling technique. A sample of 90 members was obtained. To test the influence of the indepent variable on the dependent variable using multiple linear regression analysis on the SPSS program. The test results found that cultural and social factors had a positive and significant effect on the decision to repurchase Sahara products, personal factors had a negative and insignificant effect, and psychological factors had a positive and insignificant effect on the decision to repurchase Sahara products.
Analisis Pengaruh Faktor-Faktor Perilaku Konsumen terhadap Keputusan Pembelian Ulang Produk Simpanan Hari Raya Rosa Norita; M. Shofiyuddin
Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Vol 10 No 2 (2025)
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/jms.v10i2.25760

Abstract

This study aims to test and analyze the influence of consumer behavior on the decision to repurchase holiday savings products abbreviated as Sahara. Consumer behavior itself consists of cultural factors, social factors, personal factors and psychological factors. The population in this study is members of KSPPS BMT Bahtera Pekalongan branch, and sampling is done using a simple random sampling technique. A sample of 90 members was obtained. To test the influence of the indepent variable on the dependent variable using multiple linear regression analysis on the SPSS program. The test results found that cultural and social factors had a positive and significant effect on the decision to repurchase Sahara products, personal factors had a negative and insignificant effect, and psychological factors had a positive and insignificant effect on the decision to repurchase Sahara products.
Peran Bauran Pemasaran Terhadap Kepercayaan Pasien Untuk Meningkatkan Kunjungan Klinik Dewi Cipta, Parasamya; Satrio, Danang; Shofiyuddin, M.
COMSERVA : Jurnal Penelitian dan Pengabdian Masyarakat Vol. 4 No. 11 (2025): COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/comserva.v4i11.3025

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh bauran pemasaran terhadap keputusan kunjungan pasien di Klinik Herbal UPTD BPSJ Kota Pekalongan. Bauran pemasaran yang mencakup elemen produk, harga, lokasi, promosi, orang, proses, dan bukti fisik dievaluasi untuk menentukan pengaruhnya terhadap keputusan pasien. Hasil penelitian menunjukkan bahwa bauran pemasaran tidak memiliki pengaruh langsung yang signifikan terhadap keputusan kunjungan pasien. Meskipun demikian, elemen tertentu dari bauran pemasaran, seperti promosi dan kualitas produk, berkontribusi dalam meningkatkan citra klinik dan potensi kunjungan di masa depan. Penelitian ini menegaskan pentingnya integrasi strategi bauran pemasaran dengan pendekatan yang lebih personal dan berbasis kebutuhan pasien untuk meningkatkan efektivitas kunjungan.
Analisis Pengaruh Literasi Digital, Adaptabilitas, dan Self-Efficacy terhadap Kesiapan Kerja Generasi Z Musafa; M. Shofiyuddin
Jurnal Ekonomi dan Bisnis Vol. 28 No. 2 (2025): JURNAL EKONOMI DAN BISNIS SEPTEMBER 2025
Publisher : Fakultas Ekonomi dan Bisnis Universitas Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31941/jebi.v28i2.6845

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh literasi digital, adaptabilitas, dan self-efficacy terhadap kesiapan kerja Generasi Z, khususnya siswa Sekolah Menengah Kejuruan (SMK) di Kabupaten Pekalongan. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei terhadap 110 responden. Data dikumpulkan melalui kuesioner dan dianalisis menggunakan regresi linear berganda. Hasil penelitian menunjukkan bahwa literasi digital dan adaptabilitas berpengaruh positif dan signifikan terhadap kesiapan kerja, sementara self-efficacy berpengaruh positif namun tidak signifikan. Di antara ketiga variabel tersebut, adaptabilitas memiliki pengaruh paling dominan terhadap kesiapan kerja.
PENGARUH BUDAYA ORGANISASI DAN KOMPETENSI TERHADAP KINERJA KARYAWAN DENGAN KOMITMEN ORGANISASI SEBAGAI MODERASI Dewi Yuniar Magetana; M. Shofiyuddin
Juremi: Jurnal Riset Ekonomi Vol. 5 No. 2: September 2025
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/juremi.v5i2.11377

Abstract

Penelitian ini menganalisis pengaruh budaya organisasi dan kompetensi terhadap kinerja karyawan dengan komitmen organisasi sebagai variabel moderasi. Populasi penelitian terdiri dari 80 karyawan PT. Beverly Internasional, dengan sampel yang diambil menggunakan metode sensus. Data dianalisis menggunakan SPSS. Hasil penelitian menunjukkan bahwa budaya organisasi berpengaruh positif dan signifikan terhadap kinerja karyawan. Kompetensi berpengaruh positif dan signifikan terhadap kinerja karyawan. Uji moderated regression analysis mengungkapkan bahwa komitmen organisasi memperkuat pengaruh budaya organisasi dan kompetensi terhadap kinerja karyawan, sehinggan membuktikan peran moderasi komitmen organisasi dalam hubungan tersebut
Peran Bauran Pemasaran Terhadap Kepercayaan Pasien Untuk Meningkatkan Kunjungan Klinik Dewi Cipta, Parasamya; Satrio, Danang; Shofiyuddin, M.
COMSERVA : Jurnal Penelitian dan Pengabdian Masyarakat Vol. 4 No. 11 (2025): COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/comserva.v4i11.3025

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh bauran pemasaran terhadap keputusan kunjungan pasien di Klinik Herbal UPTD BPSJ Kota Pekalongan. Bauran pemasaran yang mencakup elemen produk, harga, lokasi, promosi, orang, proses, dan bukti fisik dievaluasi untuk menentukan pengaruhnya terhadap keputusan pasien. Hasil penelitian menunjukkan bahwa bauran pemasaran tidak memiliki pengaruh langsung yang signifikan terhadap keputusan kunjungan pasien. Meskipun demikian, elemen tertentu dari bauran pemasaran, seperti promosi dan kualitas produk, berkontribusi dalam meningkatkan citra klinik dan potensi kunjungan di masa depan. Penelitian ini menegaskan pentingnya integrasi strategi bauran pemasaran dengan pendekatan yang lebih personal dan berbasis kebutuhan pasien untuk meningkatkan efektivitas kunjungan.
STRATEGI PEMASARAN GUNA MENINGKTKAN DAYA SAING PADA MASA PANDEMI COVID-19 (STUDI KASUS DI TANI JIWO HOSTEL BANJARNEGARA) Wijayanti, Ratna; Wahab, Wahab; Fitriana, Anita; Shofiyuddin, M.
Jurnal Ekonomi dan Bisnis Vol. 25 No. 1 (2022): JURNAL EKONOMI DAN BISNIS MARET 2022
Publisher : Fakultas Ekonomi dan Bisnis Universitas Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31941/jebi.v25i1.1938

Abstract

The purpose of this study is to find out what marketing strategies are best used by Tani Jiwo Hostel during the Covid-19 pandemic. The management who became the sample in this study amounted to 5 people, while the consumers who were the samples in this study were some visitors within 1 month who had visited Tani Jiwo Hostel. This research uses External Internal Matrix (IE), Strength, Weakness, Opportunity and Threat Matrix (SWOT) and Quantitative Strategic Planning Matrix (QSPM). The IE and SWOT matrices are used to plan alternative strategies, while the QSPM matrix is used to determine priority strategies. The results showed that the strategies that could be applied were market penetration strategies, market development strategies, and product/service development strategies
Co-Authors Anita Fitriana, Anita Danang Satrio Dewi Cipta, Parasamya Dewi Yuniar Magetana Musafa RATNA WIJAYANTI Retnowati M.Si SE. Rosa Norita Wahab Wahab