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Marina Wardaya
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INDONESIA
VCD (Journal of Visual Communication Design)
Published by Universitas Ciputra Surabaya
ISSN : 25485342     EISSN : 25485350     DOI : https://doi.org/10.37715/vcd
Core Subject : Art, Social,
Arts Social Sciences
VCD aims as a forum for academics, educators, and practitioners from around the world to communicate research papers, conceptual papers, and best practices about the dynamics of the creative industry Coverage of VCD includes, but is not limited to issues surrounding: Graphic design Visual Communication Comic and Illustration Advertising Photography Film and Videography Animation Design and Culture Study Game Design
Arjuna Subject : Seni dan Humaniora - Seni dan Humaniora (Lain-Lain)
Articles 5 Documents
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Search results for , issue "Vol. 5 No. 1 (2020): Journal of Visual Communication Design VCD" : 5 Documents clear
INDONESIA’S LOCAL CONTENT REPRESENTATION IN ASIAN GAMES 2018 MASCOT DESIGN Saniscara, Pramesti
VCD (Journal of Visual Communication Design) Vol. 5 No. 1 (2020): Journal of Visual Communication Design VCD
Publisher : Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vcd.v5i1.2681

Abstract

Indonesia’s Local Content Representation in Asian Games’ 2018 Mascot Design. The Asian Games is a grand event in the field of sports which is held every four years and involves hundreds of athletes from all over Asia. Therefore, the Asian Games, in addition to being a sporting competition, are also allowing the host country to show their development and relevance in the international league. The Asian Games event is also a major concern of President Joko Widodo because of its potential to be the place for attracting investors and also promoting Indonesia’s tourism. One main focus towards this event is shown by using a graphic system and branding following design principles and harmonization with Indonesia’s local wisdom. The representation of Indonesian culture and representation of the motto of the 2018 Asian Games "Energy of Asia" must be embodied in the visual design of the 2018 Asian Games, including logo design, graphic systems, and mascot design Keyword: Asian Games 2018, vernacular design, mascot design, local content.
RACISM ISSUES IN NIKE BRAND ADVERTISEMENT Rafi, Muhammad Abyan; Jasjfi, Elda Franzia
VCD (Journal of Visual Communication Design) Vol. 5 No. 1 (2020): Journal of Visual Communication Design VCD
Publisher : Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vcd.v5i1.2682

Abstract

Racialism is a social issue that has become a culture in major countries. Many protest movements against social issues, starting from the community, an organization, to a well-known brand, one of which is Nike. Nike is one of the most well-known and successful sports brands in terms of products and athletes in all sports. This is one of the keys to the success of the Nike brand in awakening the world to the issue of racism, which is widely shown through its visual campaign in the form of an official Nike poster advertisement entitled “Believe in something. Even if it means sacrificing everything "Colin Kaepernick," Speaking up doesn't always make life easier. But easy never changed anything "Raheem Sterling, and George Floyd's official video ad" For once, Don't do it ". The three controversial official Nike advertisements are an interesting topic to discuss in this journal. The method used is a descriptive qualitative method that aims to find out what visual forms the Nike brand is trying to raise in raising the issue of racism by describing the context surrounding the event, describing how the process happened to become an official advertising campaign in the form of a visual object using the technique. semiotics in describing it. The results of this study are to find out how the visual form of Nike's official brand advertisements in conveying the current issue of racism and with a semiotic approach we can find out how Nike is in delivering campaigns about the issue of racism in order to form understanding and sensitivity to the social issues of racism around us. Keywords: racism, advertisement, poster, video, brand, Nike
THE USE OF ADVERTISING AND SOCIAL MEDIA IN TODAY'S TEENAGE LIFESTYLE Pratomo, Evan Raditya
VCD (Journal of Visual Communication Design) Vol. 5 No. 1 (2020): Journal of Visual Communication Design VCD
Publisher : Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vcd.v5i1.2683

Abstract

Success in an advertisement or social media is very dependent on an attractive visual appearance and what you want to convey. Social media is a means for consumers to share text, image, audio, and video information with each other and with companies, and vice versa. Social media allows marketers to establish a public voice and online presence. They can effectively strengthen other communication activities. Due to their day-to-day immediacy, they can also encourage companies to stay innovative and relevant. This study used the descriptive qualitative method. Data were collected using the method of observation, literature study, and documentation. The analytical method used is Design Review with stages: Descriptive, Formal Analysis, Interpretation, and Evaluation. The results of this study can be used in advertising appropriately by considering the target audience and product characteristics so that it is useful for students and practitioners to increase knowledge about advertising and social media, know the process of reviewing advertisements, and become a reference in designing communicative, aesthetic, and interesting Keywords: Advertising, Social Media, Social Media Advertising Strategy
THE ROLE OF DESIGNERS IN THE SOCIAL DESIGN DEVELOPMENT IN INDONESIA Indriati, Lisa
VCD (Journal of Visual Communication Design) Vol. 5 No. 1 (2020): Journal of Visual Communication Design VCD
Publisher : Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vcd.v5i1.2684

Abstract

Designers have been active promoters who campaign for the wellbeing of life through the convenience and practicality created through design (Manzini, 2015). However, it has only recently been realized that the positive intentions discovered to be unsustainable that leads society to become very consumptive, thus causing a negative impact on the social, economic, and environmental problems we face today. Designers who are contributing to this problem need to be part of the solution, therefore it is necessary to develop tools or methodological frameworks to help designers get new ideas, develop solutions and utilize technology to create engaging sustainability initiatives for society. The major problem that society faces today is the lack of sensitivity to sustainable ways of living. Social problems play an important role in initiating the desired change, the power of design as a means to change behaviour into interests among the people, especially interests in the field of sustainable design or what is now commonly referred to as social design. The main purpose of the social design was to initially design products that require the least energy to produce and can be recycled. However, the development of massive industrialization produces a negative impact on the environment and society so that the development of social design shifts focus on things that affect change, the design must be able to change user behaviour. Keyword: social design, social impact, community, responsibility, sustainability.
THE PARADIGM SHIFT OF COMIC AS STORYTELLING MEDIA Sutanto, Shienny Megawati; Wardaya, Marina
VCD (Journal of Visual Communication Design) Vol. 5 No. 1 (2020): Journal of Visual Communication Design VCD
Publisher : Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vcd.v5i1.2685

Abstract

Comics are media stories that are not specific to a particular group of readers. But in reality, comics are often regarded as mere children's reading. This raises a negative paradigm for comics, and comics are considered as reading that degrades children's morale. This article will describe the history, definition, and function of comics as storytelling media, and how the negative paradigm affects the comic industry in Indonesia. As a medium, the comic is a means to convey messages similar to television, radio, newspapers, and magazines. And similar to other media, comics can be used to convey various kinds of information, not merely intended for entertainment only. Various kinds of messages, ranging from advertorials, political propaganda, public services, even education, can all be conveyed using comic media. However, most people still believe the false paradigm that that comic is only for children. This is a misunderstanding and is not true. Since the beginning, the Indonesian comic industry has always tried to grow and counter the negative paradigm. In order to revitalize comics as one Indonesian creative industry subsector, a paradigm shift on how the society values and appreciates comics not just as child reading material needs to happen. Keyword: comic, media, story, paradigm shift, creative industry.

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