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Marina Wardaya
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VCD (Journal of Visual Communication Design)
Published by Universitas Ciputra Surabaya
ISSN : 25485342     EISSN : 25485350     DOI : https://doi.org/10.37715/vcd
Core Subject : Art, Social,
Arts Social Sciences
VCD aims as a forum for academics, educators, and practitioners from around the world to communicate research papers, conceptual papers, and best practices about the dynamics of the creative industry Coverage of VCD includes, but is not limited to issues surrounding: Graphic design Visual Communication Comic and Illustration Advertising Photography Film and Videography Animation Design and Culture Study Game Design
Arjuna Subject : Seni dan Humaniora - Seni dan Humaniora (Lain-Lain)
Articles 5 Documents
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Search results for , issue "Vol. 7 No. 2 (2022): Journal of Visual Communication Design VCD" : 5 Documents clear
Sanders Pierce’s Semiotic Study: Aqua Life Pack 1100 ml Junaidi Wirawan
VCD Vol. 7 No. 2 (2022): Journal of Visual Communication Design VCD
Publisher : Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vcd.v7i2.3418

Abstract

Almost all fast-moving consumer goods (FMCG) use plastic-based packaging because it is easy to shape, can be colored, and raw materials are easy and cheap. Aqua bottle packaging uses PET (Polyethylene Terephthalate) plastic, the problem occurs when the disposable packaging becomes waste, difficult to decompose, complex recycling process resulting in environmental pollution and even become one of the factors of climate crisis. Aqua presents Aqua Life products which are interesting to study semiotically what messages are contained in them. The method used in this research is qualitative, with a netnography approach, the instruments used are visual observations, news articles, and supporting data from various agencies and literature studies which are described and analyzed using Sanders Pierce’s semiotic theory. In this study, it can be concluded that…. the results of this research are expected to add insight in terms of visual design and appreciation of the campaign to recycle plastic waste into new forms of packaging in Indonesia. Keywords: plastic, packaging, recycling
Comparative Study of Jepara Carving Design in the Era of Islamic Kingdom and Colonialism Era Abdulloh Eizzi Irsyada
VCD Vol. 7 No. 2 (2022): Journal of Visual Communication Design VCD
Publisher : Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vcd.v7i2.3419

Abstract

Jepara carving experienced the transition of three major cultures, namely Hindu-Buddhist-Javanese to Islam and Islam to the Dutch colonial period. This research uses case studies in the form of artifacts created in each of these periods. In the Demak Kingdom era, the Bledeg Door carving design was used in the Kalinyamat Kingdom era, the Kalinyamat Mosque wall ornament carving design was used. In the Islamic Mataram Kingdom era, the Gong Senen carving was used, while in the colonial era or Kartini era, the Kartini Jewelry Box carving design was used. This research hopes to provide answers and analye whether during these cultural transitions there were significant changes to Jepara carvings, then whether these 3 major cultures had an influence on changes in Jepara carvings and what factors influenced the changes in Jepara carvings. One of the conclusions of this research is that the artifacts made during the golden age of the Islamic Kingdom of Mataram (Gong Senen) do not reflect Islamic culture at all, but instead the principles of Islamic teachings are present in the overall symbolic value of each motif. Keywords: comparative, design, Jepara carving, Islamic Kingdom, colonial
Visual Rhetoric Analysis of “A Photo of a COVID-19 Victim in Indonesia Trigger Fear and Denial” by Joshua Irwandi Moch. Rizky Satrio Rudhyni
VCD Vol. 7 No. 2 (2022): Journal of Visual Communication Design VCD
Publisher : Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vcd.v7i2.3420

Abstract

Photojournalism by Joshua Irwandi uploaded on social media Instagram caused various responses among netizens. The photo showed the figure of a human body which was the corpse of a person who died from Covid-19 placed on a bed. This figure looked stiff and was wrapped in a shroud with plastic coated all over their body. The purpose of this research is to find out the visual rhetoric and elements of message arrangement in Joshua Irwandi’s photo work. This research uses a qualitative approach with Sonja K. Foss’ visual rhetoric analysis. The results of the analysis show that persuasive visual rhetoric will have an effect on the audience, if the visual symbols presented are familiar and close to the audience and are currently happening. Keywords: Visual rhetoric, photography, Joshua Irwandi, Covid-19
Method of Creating Generation Z’s Preferences in Choosing Streetwear Brands Senon Theodore
VCD Vol. 7 No. 2 (2022): Journal of Visual Communication Design VCD
Publisher : Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vcd.v7i2.3421

Abstract

The main fashion trend, namely streetwear, which is developing in various parts of the world, including Indonesia, is attracting a lot of attention, especially for generation Z. In local streetwear, there are problems found and cited through the Innovation Development Design worksheet (2022), namely: not being a creator so that fake products are mushrooming, interest in young people who buy outdoor streetwear products make the dollar rise, lack of concept development. The solution, through a case study of the preferences of generation Z, can be used as an idea in building the right preferences for targets and developing a Unique Selling Proposition (USP) for streetwear brands in the future. This study is intended to determine the preferences of generation Z to support streetwear brands in the idea development process. To get the maximum study results, in this study a descriptive method with a qualitative and quantitative approach was used. The results of these findings state three preferences from generation Z when choosing streetwear clothing, namely: streetwear clothing preferences based on quality and originality, streetwear clothing preferences based on experience in choosing, and using the latest streetwear clothing preferences on counterfeit products. Through all these preferences, in order to achieve the preferences of generation Z on making new streetwear, it is through design, namely the creation of concepts in designs and messages conveyed because they are teenagers. The output of this journal is expected to be an inspiration for new streetwear brands to create original and growing clothing concept designs. Keywords: Streetwear, Preference, Design, Concept
THE DESIGN OF THE VISUAL ASSET OF JOURNALING BOOK EXPLORE MYSELF FOR MENTAL HEALTH IN GENERATION Z ANGELICA FAYOLA AYU PARAMITA; Paulina Tjandrawibawa
VCD Vol. 7 No. 2 (2022): Journal of Visual Communication Design VCD
Publisher : Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vcd.v7i2.3422

Abstract

This research chose designing the visual asset of Explore Myself journaling book for mental health which aims to invite and help the Z generation to take care and learn about mental health. From this journaling book, they are expected to know themselves and become a safe place to express their feelings. The research methods that are used are primary data through interviews with expert users and extreme users and also surveys with target audience. And secondary data from literature studies from books and journals. The results of the research proved that the visual asset of a journaling book can be designed with a fun and calm design to attract the Z generation and need to do more promotion on social media to build brand awareness. Keywords: Journaling Book, Z Generation, Mental Health, Visual Asset

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