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Donie Kadewandana
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INDONESIA
Coverage: Journal of Strategic Communication
Published by Universitas Pancasila
ISSN : 20873352     EISSN : 26861992     DOI : https://doi.org/10.35814/coverage
Core Subject : Education,
Languange, Linguistic, Communication & Media
The manuscript was written for Coverage: Journal of Strategic Communication (Coverage) should be an original research paper either theoretically or empirically which sufficiently contributes novelty to communication studies. This journal provides immediate open access to its content on the principle that making research freely available to the public supports a greater global exchange of knowledge. Coverage published by Faculty of Communication, Universitas Pancasila.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 6 Documents
 1 
Search results for , issue "Vol 9 No 2 (2019)" : 6 Documents clear
The Influence of Online and Offline Strategic Marketing Communication to Purchase Intention of Singapore Airlines Pratiwi Mulyantina
CoverAge: Journal of Strategic Communication Vol 9 No 2 (2019)
Publisher : Fakultas Ilmu Komunikasi Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (441.975 KB) | DOI: 10.35814/coverage.v9i2.1036

Abstract

The purpose of this thesis is to find out which of Singapore Airline to promote Premium Economy Class, both online and offline marketing communication channels, has greater impact to increase its Product Awareness and come out with Marketing Strategies purchase decision.This study uses quantitative method by finding out the influence of online and offline Strategic Marketing Communication by Singapore Airlines Premium Economy Class in Purchase Intention followed by post-positivist paradigm and mix method. As the result, the researcher uses 100 correspondences who are Indonesian passengers living in Jakarta and usually travel on Singapore Airlines and registered as Singapore Airlines members. The research result shows that (1) Brand Awareness in online marketing strategies has a greater influence on Purchase Intention at 41.2% while Brand Awareness in the offline marketing strategies has an influence of 33%, (2) brand knowledge on online marketing strategies has a greater influence on Purchase Intention at 48.1% while Brand knowledge in offline marketing strategies has an influence of 15.7%, (3) Brand likeness in online marketing strategies has a greater influence on Purchase Intention at 47.3% while Brand likeness in offline marketing strategies has an influence of 20.7%, (4) Brand preference on online marketing strategies has a greater influence on Purchase Intention at 52.1% while Brand preference on offline marketing strategies has an influence of 24.9%, (5) brand conviction on online marketing strategies has a greater influence on Purchase Intention at 54% while brand conviction in offline marketing strategies has an influence of 26.6%
Komik Digital Sebagai Strategi Bisnis Media Online Olahraga: Studi Pada Gorilasport.Com Fandi Akbar Saputra; Suluh Gembyeng Ciptadi
CoverAge: Journal of Strategic Communication Vol 9 No 2 (2019)
Publisher : Fakultas Ilmu Komunikasi Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (392.594 KB) | DOI: 10.35814/coverage.v9i2.1122

Abstract

The online media industry is growing rapidly now. The presence of various types of online media is coloring competition in the media industry. Media business is a gap to find a background that is the principle of a news portal. Gorilasport.com is a news portal that provides information about sports with the main content of digital comics. They use digital comics as the main content in presenting news that can be seen on a news portal. So, this research aims to analyze digital comic in online media business in Indonesia by sports news portal Gorilasport.com. This study uses the post-positivist paradigm with a qualitative approach and the type of research is descriptive. The unit of analysis is Gorilasport.com media organization. The concept used is the strategy of media business, digital comics and online sports media with the help of previous research studies. Data collection techniques were carried out with interviews and documentation. The data analysis technique uses the Miles and Huberman models. To test the validity of the data the researcher used source triangulation. The results show that media businesses using digital comic. The advantage gained is that this business can continue without content presentation, is liked by the public and is not easily boring.
Bukan Hanya Situs Berita: Ikhtisar dan Tren Jurnalisme Online Indonesia Titis Nurwulan Suciati; Ratna Puspita
CoverAge: Journal of Strategic Communication Vol 9 No 2 (2019)
Publisher : Fakultas Ilmu Komunikasi Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (434.294 KB) | DOI: 10.35814/coverage.v9i2.1123

Abstract

Online journalism has evolved since nearly the last two decades to produce a variety of journalistic products that combine the culture of print journalism and new media technology. This research investigates the evolutionary trends in searching and presenting online news in Indonesia by considering the dynamics of convergence caused by the presence of the internet. Online journalism in Indonesia presents various models of presenting news by utilizing the web or website or pages and social media. The development of online journalism in Indonesia is not only demonstrated through the presence of news sites, but also the existence of feed reader pages or news aggregators. This change in online journalism practices in Indonesia poses challenges for lecturers who teach journalism specifically and communication science in general. This study aims to explain the concept of online journalism that applies in Indonesia. In this study, researchers will gather previous studies on online journalism in Indonesia to then describe the problems that arise in online journalism in Indonesia, the methods used to examine them, and data collection techniques. Researchers hope this research will be the initial stage of research on online journalism in Indonesia so that later there will be teaching modules for students of communication science in general and journalism in particular.
Strategi Sosialisasi Kebijakan Penderekan oleh Suku Dinas Perhubungan Jakarta Barat Vania Utamie Subiakto
CoverAge: Journal of Strategic Communication Vol 9 No 2 (2019)
Publisher : Fakultas Ilmu Komunikasi Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (757.803 KB) | DOI: 10.35814/coverage.v9i2.1125

Abstract

This research was conducted as a way to uncover the socialization strategy of towing policies through social media by the West Jakarta Transportation Department, through a case study perspective. This is a way to socialize DKI Jakarta Regional Government Regulation No. 5 of 2014. This study uses a qualitative research method with a case study approach and a contrutivism paradigm. The theories used are Communication Management, Planning, and SWOT Analysis. The results that are known from this study are about four things as follows: 1). Planning for the socialization of the towing policy strategy by the West Jakarta Transportation Agency. 2). The source of the socialization strategy for towing policies by the West Jakarta Transportation Agency. 3). Obstacles to the socialization of the towing policy strategy by the West Jakarta Transportation Agency .; and 4) The description of the audience of the socialization of the towing policy by the West Jakarta Transportation Department.
Strategi Surat Kabar Radar Depok Dalam Mengantisipasi Media Online Sitiana Nurhasanah; Jufri Alkatiri
CoverAge: Journal of Strategic Communication Vol 9 No 2 (2019)
Publisher : Fakultas Ilmu Komunikasi Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (393.55 KB) | DOI: 10.35814/coverage.v9i2.1126

Abstract

The purpose of this study is to determine the efforts of the Depok Radar newspaper that can maintain its existence and anticipate competition in the media industry, especially in the current online media era. The concept studies used are mass media strategies and mass media (newspapers, online media). The research paradigm is post-positivist, the research approach is qualitative. The unit of analysis is individuals namely managing editor Radar Depok, and senior journalists. Data collection techniques using in-depth interviews, non-participant observation and documentation, as well as the validity of the data using source triangulation techniques. The results of this study indicate that for Radar Depok online media is not a big threat because according to him Radar Depok already has its own market. The strategy at Radar Depok is to do visual innovation, load the latest rubrics with specific moments, and have online media. For Radar Depok, the strategy efforts undertaken are aimed at maintaining its customers so as not to decrease, and the strategies that have been carried out are all expected to attract the attention of new readers of the Radar Depok newspaper.
Analisis Video Musik Virtual Akun Komunitas @Indomusikgram di Media Sosial Instagram Qilan Umara Ridwan
CoverAge: Journal of Strategic Communication Vol 9 No 2 (2019)
Publisher : Fakultas Ilmu Komunikasi Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (370.072 KB) | DOI: 10.35814/coverage.v9i2.1127

Abstract

This study aims to see how @indomusikgram uses Instagram for its music community that is analyzed by cyber community theory, using qualitative methods observed through document studies. The results showed that the community communicated as a forum for followers with a geographical, musical and Indonesian approach as a symbol of the presence of norms that tightened the community into an ally.

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