cover
Contact Name
Farisatma
Contact Email
farisatma891@gmail.com
Phone
+6285215124044
Journal Mail Official
farisatma891@gmail.com
Editorial Address
Jl. Betoambari No.36, Lanto, Kota Bau-Bau, Sulawesi Tenggara 93724
Location
Kota bau bau,
Sulawesi tenggara
INDONESIA
International Journal of Management Progress
ISSN : 26866323     EISSN : 2686634X     DOI : https://doi.org/10.35326/ijmp.v5i2
International Journal of Management Progress is a peer-reviewed journal that publishes original theoretical and applied papers covering all fields of management including, but not limited to: business ethics, business strategy, entrepreneurship and innovation, marketing, human resource management, organization studies and general management, organizational planning and behavior; applied operations management, applied knowledge management, strategic management, services management, health service management, education management, financial management, policy making and decision making, globalization and management, industrial relations, flexibility, production and management, logistics and supply chain management, public sector management, management engineering, risk management. The journal provides an international forum for academics and professionals, for senior managers in business and industry, managers and administrators in government and public service agencies, public administration and related fields, systems analysts and researchers to share the latest developments and advances in knowledge and practice in all fields of management. This journal is published twice a year in August and February.
Articles 2 Documents
Search results for , issue "Vol. 2 No. 2 (2021): International Journal of Management Progress" : 2 Documents clear
The Effect of Promotion Mix on Consumer Loyalty at PT. Hadji Kalla Sidrap Branch Ulyana Muslimin; Mulyana Machmud; Hasanuddin Hasanuddin
International Journal of Management Progress Vol. 2 No. 2 (2021): International Journal of Management Progress
Publisher : Institute for Research and Community Service

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35326/ijmp.v2i2.1026

Abstract

This study selects the products marketed by PT. Hadji Kalla Sidrap Branch, because it uses a promotional mix which includes advertising, sales promotion, personal selling, and publicity. The purpose of this study was to determine the effect of the promotion mix on consumer loyalty at PT. Hadji Kalla Sidrap Branch. The population in this study are customers who purchase Yamaha cars at PT. Hadji Kalla, Sidrap branch. The number of samples taken in this study were 30 respondents. The results of this study indicate that from the results of the regression analysis on testing simultaneously (Test F), it turns out that the research results prove that together the promotion mix variable has a significant effect on the purchasing decision variable. This can be proven from the Fcount value of 2.883 with a significance value (sig) of 0.035 which is smaller than the significance value (sig) of 0.05.
The Influence of Culture and Lifestyle on Purchasing Decisions of Women's Clothing at Matahari Department Store, Palopo City Rudianto Rudianto
International Journal of Management Progress Vol. 2 No. 2 (2021): International Journal of Management Progress
Publisher : Institute for Research and Community Service

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35326/ijmp.v2i2.1027

Abstract

This study aims to determine, the influence of culture and lifestyle on purchasing decisions for women's clothing at Matahari Department Store Palopo City, cultural influences on purchasing decisions for women's clothing at Matahari Department Store Palopo City, and the influence of lifestyle on purchasing decisions for women's clothing at Matahari Department Store. Palopo City. The method used is multiple regression analysis method with a sample size of 30 respondents. The focus of the research determined by the researcher was only on women's clothing products, so the researcher only chose female respondents. The characteristics of the respondents analyzed in this study were based on age and occupation. The research data was obtained by distributing questionnaires to respondents. The results showed that the t value of cultural variables was 3.446 with a significant level of 0.002. Because 3.446 > 2.051 and 0.002 < 0.05, the hypothesis is accepted. This shows that the cultural variable (X1) has a positive and significant effect on purchasing decisions. While the t value of the lifestyle variable (X2) is 2.537 with a significant level of 0.017. Because 2.537 > 2.051 and 0.017 < 0.05, the hypothesis is accepted. This shows that lifestyle variables have a positive and significant effect on purchasing decisions. The simultaneous test results show that the cultural variables (X1) and lifestyle (X2) together have a positive effect on purchasing decisions (Y) as evidenced by the calculated F value of 17.055 with a significant level of 0.000, where F count > F table (17.055 > 3.35) with a significance level less than 0.05 (0.000 < 0.05).

Page 1 of 1 | Total Record : 2