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Christina Sudyasjayanti
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INDONESIA
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis
Published by Universitas Ciputra Surabaya
ISSN : -     EISSN : 25274635     DOI : https://doi.org/10.37715/jp
Core Subject : Science,
Decision Sciences, Operations Research & Management
Jurnal penelitian dalam kajian ilmu manajemen dan start-up business berbasis pemasaran, keuangan, sumber daya manusia, dan entrepreneurship
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 15 Documents
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Search results for , issue "Vol. 1 No. 1 (2016)" : 15 Documents clear
DESAIN STRATEGI PEMASARAN ONLINE PADA FULLUS FASHION MELALUI EVALUASI BENCHMARKING Novia Ayu Putri
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 1 No. 1 (2016)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v1i1.105

Abstract

The purpose of this research is to design the marketing strategy for Fullus Fashion based on their online sales through a benchmarking evaluation. This research is a descriptive qualitative research. Interview and documentation are used as data collection methods. The six informants interviewed in this study include the owners of benchmark companies that have been running for at least five years, shareholders of Fullus Fashion, and an expert in online business strategy. Triangulation is used to test the validity and reliability of the research data, while e- Marketing Mix is used as an analysis tool. The analysis is used to compare the marketing strategies of Fullus Fashion and the benchmark companies. The result of this study is a new marketing strategy formula for Fullus Fashion's online sales by means of a benchmark evaluation. In terms of product strategy, the company should add more variants, such as dress, tank top, and crop top. Promotion can be improved by creating a website that will enable the company to send newsletters to consumers containing the latest information and e-coupons. Additionally, online advertising, giveaways, and endorsements can also be implemented to promote the company. In terms of place, the company should try to sell through online marketplaces, such as Zalora or Berrybenka, in order to introduce the brand to the marketplace's traffic.
FAKTOR YANG MENJADI PREFERENSI KONSUMEN DALAM MEMBELI PRODUK FROZEN FOOD Christopher Richie Rahardjo
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 1 No. 1 (2016)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v1i1.106

Abstract

Consumer's preferences towards products will continue to change over time. Therefore, it is important for a company to keep themselves updated with these preferences in order to develop their business. The objectives of this study are to determine: 1) the factors behind consumer's preferences in selecting frozen food products in west Surabaya; 2) the influence of these factors on consumer preferences in selecting frozen food products; and 3) the implementation of consumer preference factor on Indotaste's products. This research is a qualitative research with survey and interview as data collection methods. Surveys are conducted towards 40 consumers of frozen food, while the interviews are performed systematically to four consumers of Fiesta or So Good who have made repeat purchases and two consumers of Indotaste who have made at least three repeat purchases. Research results indicate that the most influential factor in consumer's preferences in choosing a frozen food product is taste, followed by price, packaging, and brand.
HUBUNGAN PERILAKU DAN PERSEPSI MAHASISWA IBM UC TERHADAP MINAT BELI PRODUK SIRSAKOE Idelia Idelia; Cliff Kohardinata
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 1 No. 1 (2016)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v1i1.107

Abstract

The purpose of this research is to investigate the purchase interest of IBM UC's students towards Sirsakoe's tea bags. Proportional Stratified Sampling is used as sampling method to select 94 respondents from a population of 1.297 students. Multiple Linear Regression analysis is used as data analysis tool with the help of SPSS 20.0. Research results indicate that the student's perception and consumer behaviour in IBM UC significantly affect the student's purchase interest in Sirsakoe's products. The coefficient of determination value in this research is 57.1. This means that 57.1% of the purchase intention is affected by consumer behaviour and perception, where as the remaining 42.9% is influenced by other factors not discussed in this study.
STRATEGI PROMOSI DALAM MENINGKATKAN PENJUALAN LUSCIOUS CHOCOLATE POTATO SNACK Marceline Livia Hedynata; Wirawan Endro Dwi Radianto
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 1 No. 1 (2016)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v1i1.108

Abstract

So far, promotion strategies which used by LUSCIOUS Chocolate Potato Snack to promote and sell products was not maximal that caused the company's sales target (sales force) problem that has not been achieved and customer coverage is still narrow. The purpose of this research is to determine the promotional strategies that can increase product sales of LUSCIOUS Chocolate Potato Snack. This type of research is using qualitative with case study method. Data retrieval technique is using purposive sampling method. Data collection techniques using semi-structured interviews by involving 12 informants, consist of 5 consumers, 2 agents personal reseller, 2 owner of the company as an agent of a distributor, and 3 marketing expert. The collection of data is also supported by documentation in the form of photographs with informants and internal data firm. Validity and reliability of this research using triangulation source method. Technical analysis of the data in this research consists of three stages: data reduction, data presentation, and conclusion. The results showed that LUSCIOUS Chocolate Potato Snack need of repair and upgrading basic campaign strategy in 8 models of the promotional mix. There are 5 models of promotional mix was chosen as the focus of LUSCIOUS’ improvement promotional strategies which still in startup business, namely Events and Experiences, Direct Marketing, Sales Promotion, Interactive Online Marketing, and Word of Mouth Marketing. As for the third promotion mix, namely, Personal Selling, Public Relations and Publicity, and Advertising, is not become the focus of LUSCIOUS’ promotional strategies.
STRATEGI BISNIS PENGUSAHA BAKSO DALAM MENGHADAPI KENAIKAN HARGA DAGING SAPI (STUDI KASUS BAKSO PEPO) Monica Marcella
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 1 No. 1 (2016)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v1i1.109

Abstract

The food and beverage industry is an emerging industry in Indonesia. As a processed beef manufacturer, the annual rise in beef price is a problem for Bakso Pepo. As a result, the company needs to devise a strategy to cope with the challenge. The purpose of this study is to determine the business strategies that can be used by meatball sellers to face the increasing beef price. The business strategies examined in this study are limited to product and pricing strategies. The informants of this study consist of three meatball consumers and three benchmark companies which include peddlers, street vendors, and meatball wholesalers. This research is a qualitative research. Semi-structured interview is used to collect research data, while the Miles and Huberman model is used to analyze the data. Research results suggest that the best product strategies for Bakso Pepo are by maintaining the size of the meatball (form), the composition of raw materials (feature), and the product quality (reliability), as well as creating set menu to minimize the perception of high price. In terms of pricing strategy, the company can implement commodity bundling and second-degree price discrimination strategies during the increase in beef price.

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