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Christina Sudyasjayanti
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INDONESIA
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis
Published by Universitas Ciputra Surabaya
ISSN : -     EISSN : 25274635     DOI : https://doi.org/10.37715/jp
Core Subject : Science,
Decision Sciences, Operations Research & Management
Jurnal penelitian dalam kajian ilmu manajemen dan start-up business berbasis pemasaran, keuangan, sumber daya manusia, dan entrepreneurship
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 15 Documents
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Search results for , issue "Vol. 2 No. 1 (2017)" : 15 Documents clear
EVALUASI STRATEGI PERIKLANAN DAN PEMASARAN INTERAKTIF PADA FORWARD EVENT CREATOR Andy Gondowijoyo
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 2 No. 1 (2017)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v2i1.442

Abstract

Along with the development of creative industries in 2015-2016, especially in the field of bazaar, causing higher competition in Surabaya. Pop-up Market or commonly called “Bazaar” is one of the creative industries in Surabaya growing in 2015 - 2016. With the advent of Pop-up Market sizeable and successful as Basha Market On Market Go !, WTF Market, Kepo Market, Conquro Market, Hype Market, HIVE Market, Market of the day, Rascal Market and many bazaar in Surabaya, make many agencies to take business opportunities by creating a new bazaar. This requires creative industries to choose and implement advertising strategies and proper marketing, interactive marketing in particular, given the development of the virtual world in order to increase sales and visitors in an event. The purpose of this study was to obtain the results of the evaluation of interactive marketing and advertisings strategies of the company Forward Event Creator. This study is a qualitative research with an informant as much as 8 people consisting of 3 participants in the event, one person owner of the company, two employees of the company, a interactive marketing expert and an advertising expert through interviews with eight informants. The results in this study indicate that the need to choose the advertising medium by considering several aspects and increase online advertising media. Interactive marketing media should also be added, not only to use Instagram only.
PERUMUSAN STRATEGI PEMASARAN MENGGUNAKAN METODE QSPM PADA BISNIS SAMBAL NOESANTARA Clara Amelinda Sugianto; Charly Hongdiyanto
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 2 No. 1 (2017)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v2i1.443

Abstract

The company used to employ strategies to increase the sales of Sambal Noesantara; however, they failed to achieve such an objective. This study aims to determine the results of Maju Jaya Abadi company's strategy formulation using QSPM. This research used a descriptive qualitative method. For Business Development Strategy analysis, this study used EFE and IFE matrix, IE matrix, SWOT matrix and QSPM. The study found that Sambal Noesantara was in a strong position in making use of the power possessed and able to overcome the existing weaknesses the total IFE was 3.1459 whose value was classified as exploiting the existing opportunity level. Meabwgile, the value of EFE coping the threat was 2.7571. IE matrix showed that Sambal Noesantara has used growth and build strategies whose twelve alternative strategies can be used to develop its business
PENGARUH PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PRODUK LANTAI KAYU DAN PINTU PT.PIJI DI JAWA TIMUR Dony Indra Permana
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 2 No. 1 (2017)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v2i1.444

Abstract

The purpose of this research is to find out whether the promotion product purchase decisions affect the wood floors and doors, PT. PIJI in East Java. The population in this research is the consumer PT. PIJI who purchase and use products wood floor or door in East Java. Determination of a sample using simple random sampling where to be sampled in this study must meet several conditions set by the researchers. The samples on this research totalled 50 respondents by using numerical formulas. Data collection is carried out using a questionnaire that has been determined by the researchers. The variables contained in the research is composed of free variables: age, occupation, and earnings while the variable is bound in this research is the purchasing decision. Analysis tools used are doing test t, then the determination of the coefficient of regression analysis simple and ends with a classic assumption test. The research results prove that there is a presence of the influence the promotion product purchase decisions against the wooden floor and doors PT. PIJI in East Java where the variable promotion effect of dominant 5, 88 and based on the results of a simple linear regression analysis showed that the promotion of a positive impact towards the enhancement of the purchasing decision. Views of the significance of the value of the variable t in the promotion test of 6, 636, therefore it can be concluded that the variable promotion has significant influence consumer buying decision variables against PT. PIJI.
FAKTOR-FAKTOR PENYEBAB KEGAGALAN BISNIS PADA PERUSAHAAN MITRA JAYA ABADI Muhammad Yusri Ali; David Sukardi Kodrat
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 2 No. 1 (2017)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v2i1.445

Abstract

Mitra Jaya Abadi is a food manufacturing company that produces healthy cookies made from oatmeal, the product named Bite And Bites. Bite and Bites sold in online and offline. The journey ofMitra Jaya Abadi initially went smoothly, but the longer it goes, the more decrease the business turnover is. As a result, the company can not achieve the set targets and has declared a failure. The purpose of this study was to determine what factors are causing failure of his company,Mitra Jaya Abadi. The sources of data are determined by certain considerations, and the respondents are the owner of the company, and mentors who have guided the company a minimum of two semesters. The method used is descriptive qualitative method with semi-structured using interviews and documentation. Then the data are tested using the test validity and reliability. The results show that the factors that cause business failures in the company Mitra Jaya Abadiare factor of strategy and factor of communication within the company.
PERTIMBANGAN KEPUTUSAN PROFESIONALISASI DALAM PERUSAHAAN KELUARGA DI KOMUNITAS FAMILY BUSINESS UNIVERSITAS CIPUTRA Kenny Chandra
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 2 No. 1 (2017)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v2i1.712

Abstract

Perusahaan keluarga menghadapi tantangan kurangnya perencanaaan kerangka kerja konseptual untuk masa depan perusahaan. Perencanaan konseptual melalui profesionalisasi bermanfaat bagi perusahaan keluarga namun seringkali ditolak, karena karakteristik perusahaan keluarga yang tidak selalu mementingkan keperluan bisnis. Meski demikian, sejumlah kecil perusahaan keluarga mulai menyadari pentingnya profesionalisasi dan mulai menerapkannya. Mengetahui pertimbangan keputusan profesionalisasi dari pemimpin perusahaan keluarga yang telah menerapkannya diharapkan dapat menginspirasi dan memberi tambahan wawasan terkait profesionalisasi bagi praktisi perusahaan keluarga lain yang belum melakukan profesionalisasi. Penelitian ini menggunakan pendekatan kualitatif eksploratori dengan pengumpulan data dilakukan melalui wawancara semi terstruktur dengan pemimpin-pemimpin perusahaan keluarga yang telah menerapkan profesionalisasi dan seorang pakar perusahaan keluarga, dengan subjek-subjek tersebut ditentukan melalui metode purposive sampling. Penelitian ini mendapat temuan 7 pertimbangan terkait keputusan profesionalisasi dalam perusahaan keluarga, dimana 3 diantaranya merupakan pertimbangan yang krusial dan disebut oleh setiap narasumber. Pertimbangan-pertimbangan tersebut memiliki aspek-aspek penting terkait manfaat profesionalisasi yang diharapkan dapat diperoleh, profesionalisasi sebagai solusi penyelesaian masalah, dan profesionalisasi sebagai bagian strategi perusahaan. Temuan lain dari penelitian ini adalah pengaruh interaksi lingkungan dan pentingnya karakter pemimpin terhadap pertimbangan dan keputusan profesionalisasi dalam perusahaan keluarga

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