cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Christina Sudyasjayanti
Contact Email
christina.sudyasjayanti@ciputra.ac.id
Phone
-
Journal Mail Official
performa@ciputra.ac.id
Editorial Address
CitraLand CBD Boulevard, Made, Kec. Sambikerep, Kota SBY, Jawa Timur 60219
Location
Kota surabaya,
Jawa timur
INDONESIA
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis
Published by Universitas Ciputra Surabaya
ISSN : -     EISSN : 25274635     DOI : https://doi.org/10.37715/jp
Core Subject : Science,
Decision Sciences, Operations Research & Management
Jurnal penelitian dalam kajian ilmu manajemen dan start-up business berbasis pemasaran, keuangan, sumber daya manusia, dan entrepreneurship
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 10 Documents
 1 
Search results for , issue "Vol. 7 No. 3 (2022): Performa" : 10 Documents clear
WORD OF MOUTH: STRATEGI KOMUNIKASI LEGAL MEMPROMOSIKAN RUMAH SAKIT Waluyo Budi Atmoko
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 7 No. 3 (2022): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v7i3.411

Abstract

ABSTRAKStrategi ‘promosi’ rumah sakit yang tidak melanggar etika namun efektif, adalah menggunakan media komunikasi dari mulut ke mulut (word-of-mouth-WOM). WOM positif berhubungan erat dengan citra rumah sakit, kepuasan pasien, dan kepercayaan pasien. Penelitian dilakukan menggunakan desain survey, dengan populasi adalah pasien yang berobat di sebuah rumah sakit swasta. Sampel berukuran 200 responden ditentukan dengan teknik penyampelan purposive. Hipotesis penelitian diuji menggunakan metode Pemodelan persamaan struktural. Hasil penelitian menunjukkan bahwa WOM positif dipengaruhi secara langsung oleh citra rumah sakit dan kepercayaan pasien. Citra rumah sakit disamping berpengaruh langsung juga berpengaruh tidak langsung pada WOM positif melalui mediasi kepercayaan pasien.Kata kunci: WOM positif, kepuasan pasien, kepercayaan pasien, citra rumah sakitABSTRACTHospital ‘promotion’ strategy that did not break over the ethial codes but effective,it is using word of mouth (WOM) communication media. Positive WOM tight correspondence to hospital image, patient satisfaction, and patient trust. Reseach conducted by using survey design with the population were patients of the private hospital. Sample sized were 200 respondents, determined by purposive sampling tecnique.Research hypothesis tested by using Structural equation modelling. The results of the research showing that positive WOM directly influenced by hospital image and patient trust. Hospital image beside it has been influenced diretly topositive WOM, it had indirectly influenced to postive WOM through patient trust mediation.Keywords: positive WOM, patient satisfaction, patient trust, hospital image
KESEDIAAN UNTUK MEMBAYAR PRODUK AKRILIK PADA KONSUMEN LETTERPRESS Ricky Bagus Thrisnady; Christina Christina
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 7 No. 3 (2022): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v7i3.1960

Abstract

For more than 2 years running, Letterpress often gets problem in sale in which often occurs cancel payment on Letterpress consumers. The purpose of this research is to analyse there is or no different willingness to pay Letterpress consumers based on age, gender, education, and income factors. The population of this research is people who had ever contacted Letterpress either have ever bought or have never bought Letterpress product, with the total amount of 65 people. This research uses primary data type such as online survey that is distributed to social media. The researcher will use Likert scale in willingness measurement to pay, and nominal scale in socioeconomic status (SES) measurement that is, age, gender, education and income. Sampling technique that is used is non-probability sampling with saturated sample method. The researcher uses different test to test hypothesis in the research that consists of one way ANOVA and independent sample t-test with the help of IBM SPSS Statistics 26. The result in this research indicats that there is different willingness to pay significantly that occurs on Letterpress consumers based on the age, education, and income. While in gender type of factor, there is no significant difference that occur.
HUBUNGAN EFEKTIVITAS KERJA DAN INDIVIDUAL PERFORMANCE TERHADAP PRODUKTIVITAS KINERJA KARYAWAN DI PERUSAHAAN ASBA MINA Elang Mulya Pratama; Henry Susanto Pranoto
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 7 No. 3 (2022): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v7i3.2043

Abstract

Every company certainly needs employees to work for. Thus, the employees’ performance is an important aspect that help create a successful company. The employees’ performances may include discipline, working adaptation environment ability, and working effectivity. The length of working experiences will also increase working productivity of the employees. Employees’ performance productivity is the key that effects the production of goods and positively influence the effective working activities. The purposes of this research, (1) to find any significant relationship between working effectiveness of the employees and the employees’ performance productivity at AsbaM ina company, based on job satisfaction, the readiness to work, and work motivation. (2) to find any significant relationship between individual performance and working productivity of the employees at Asba Mina company. This research applies quantitative research method with a total number of 25 respondents. The correspondents result is calculated through SPSS analysis tool. All respondents are employees who still actively work at Asba Mina company. The results of this Research are : (1) working effectiveness show a significant affects on employees’ performance productivity, referring to the factors of job satisfaction, work readiness, and motivation, (2) individual performance show a significant affects on employees’ performance productivity, referring to the factor of individual performance, that is, ability, expertise, and attitude.
Pengaruh Prevention, Promotion Focus, dan Online Consumer Reviews Terhadap Purchase Intention Traveloka Dani Junaedi Santoso
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 7 No. 3 (2022): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v7i3.2759

Abstract

Penelitian ini membahas tentang pengaruh psikologi karakteristik manusia terhadap suatu minat pembelian pada jasa agen travel online seperti Traveloka di Surabaya. Dimana dibutuhkan 210 responden yang memiliki karakteristik seperti berumur 17 tahun keatas, memiliki Kartu Tanda Penduduk, dan memakai aplikasi Traveloka. Kuesioner yang telah dapat diolah sebanyak 214 kuesioner. Variabel pada penelitian ini memakai variabel dari regulatory focus theory yaitu, prevention focus dan promotion focus, serta memakai variabel online consumer reviews. Dimana ketiga variabel bebas tersebut akan diuji apakah memiliki hubungan dan pengaruh terhadap purchase intention. Indikator pada variabel prevention focus sebanyak 3 indikator, promotion focus sebanyak 4 indikator, online consumer reviews sebanyak 10 indikator, dan purchase intention memiliki 4 indikator. Pada hubungan prevention focus terhadap purchase intention, dihasilkan bahwa tidak berpengaruh positif dan signifikan (nilai sig=0,051). Berbeda dengan variabel promotion focus yang memiliki pengaruh positif dan signifikan terhadap purchase intention (nilai sig=0,005). Hal ini juga berlaku pada hubungan online consumer reviews terhadap purchase intention, dimana hasil yang didapatkan adalah berpengaruh positif dan signifikan (nilai sig=0,000).
CONSUMER LOYALTY KARUNIA BARU SHIPPING COMPANY: SERVICE QUALITY, PRICE, AND CONSUMER SATISFACTION Gilbert Anthoni Axel
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 7 No. 3 (2022): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v7i3.2868

Abstract

Abstract: This study aims to determine the effect of service quality, and perceived price fairness through consumer satisfaction on consumer loyalty at Karunia Baru Shipping Company. The sample in this study found 57 respondents who were determined by the saturation sampling technique and the data measurment tool used in this study is the Likert scale. The research method used is quantitative with the Partial Least Square-Structured Equation Model (PLS-SEM) technique using SmartPLS 3 software. The results of this study showed that, first, service quality had a significant positive effect on consumer satisfaction. Second, perceived price fairness had a significant positive effect on consumer satisfaction. Third, consumer satisfaction had a significant positive effect on consumer Loyalty. Fourth, service quality had a positive but not significant effect on consumer loyalty through consumer satisfaction. Fifth, perceived price fairness had a significant positive effect on consumer loyalty through consumer satisfaction. Based on these results it can be concluded that if Karunia Baru Shipping Company can provide a quality service and fair prices to their consumer, their consumers will be satisfied to the company. Even though the quality of service can make the consumer feel satisfied, it won't make them loyal. However fair pricesfrom the company will make the consumer feel satisfied and eventually will be loyal to the company.Keywords: service quality, perceived price fairness, consumer satisfaction, consumer loyalty
PENGARUH KUALITAS PRODUK DAN KUALITAS PELAYANAN DND PET TERHADAP KEPUASAN KONSUMEN Edwin Soekotjo
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 7 No. 3 (2022): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v7i3.2897

Abstract

The purpose of this research is to find out the influence of product quality and service quality of Dnd Pet on customer satisfaction. The variables that are done in this research are product quality and service quality variables as independent variables and consumer satisfaction as dependent variable. The method in this research is quantitative data analysis method with SPSS. The sample of this research is consumers who have purchased more than twice at Dnd Pet (Shopee) with the number of 246 people. The method that is used in sampling in this research is probability sampling with data collection using a questionnaire that is distributed using Google Form with Likert Scale. Based on the result of the analysis that has been done, it is known that product quality and service quality variables have significant influence on customer satisfaction. Keywords: product quality, service quality,customer satisfaction
PENGARUH PERCEIVED EASE OF USE, PERCEIVED USEFULNESS, PERCEIVED ENJOYMENT, PERCEIVED RISK, DAN E-WOM TERHADAP PURCHASE INTENTION PADA INSTAGRAM COMMERCE Thereza May; Dewi Mustikasari Immanuel
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 7 No. 3 (2022): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v7i3.2900

Abstract

Abstract: This study aims to know the effect of Perceived Ease of Use, Perceived Usefulness, Perceived Enjoyment, Perceived Risk, dan E-WOM on the Purchase Intention of Instagram Commerce. Multiple Linear Regression analysis of SPSS been used in this study, the population in this study are people who active in social media Instagram. Samples were taken using the purposive sampling method with criteria men and women who are in Indonesia aged 18-34 years old who have intended to buy a product on social media Instagram using Instagram Commerce feature within the last one year with total 385 samples. Data collection in this study was carried out by distributing questionnaires to respondents. The results of this study indicate that Perceived Ease of Use, Perceived Usefulness, Perceived Enjoyment, and E-WOM have a positive and significant effect on purchase intention of Instagram Commerce. Perceived Risk has positive and significant effects on the purchase intention of Instagram Commerce. Keywords: E-WOM, Instagram Commerce, Perceived Ease of Use, Perceived Usefulness, Perceived Enjoyment, Perceived Risk, Purchase Intention.
ANALISA PENGARUH PRODUCT, PRICE, PLACE, DAN PROMOTION TERHADAP KEPUTUSAN PEMBELIAN DI RUMAH MAKAN AYAM GORENG ECHO: The Effect of Product, Price, Place, and Promotion on Purchas Decision at ‘Ayam Goreng’ Echo Restaurant. nadia benita putri
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 7 No. 3 (2022): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v7i3.2914

Abstract

This research is done to find out the effect of product, price, place, and promotionon purchasing decisions at ‘Ayam Goreng’ Echo restaurant. This research is quantitativeresearch. This research sample is taken by using a non-probability sampling technique. Thetype of non-probability sampling that is selected is purposive sampling. Analysis method thatis used is multiple linear regression analysis. Data source in this research is primary data thatis obtained by distributing 140 questionnaires to customers of ‘Ayam Goreng’ Echorestaurant who have done purchase at least once in the last three months. The results of dataanalysis show that product, price, and promotion partially affect significant on purchasedecision at ‘Ayam Goreng’ Echo restaurant, while place does not affect significant. The resultof determination coefficient shows that product, price, place, and promotion can influence85.7% of purchase decision. The result of this research provides practical implication for themanagement of ‘Ayam Goreng’ Echo restaurant regarding the importance of 4P marketingmix so that marketing strategy that is related to product, price, place, and promotion canimprove customer purchase decision.Key words: Product, Price, Place, Promotion, Purchase Decision
PENGARUH PEMASARAN SOSIAL MEDIA TERHADAP KEPUTUSAN PEMBELIAN DOMINIQUE’S DENGAN MINAT BELI SEBAGAI VARIABEL MEDIASI: The Influence of Social Media Marketing on Dominique's Purchase Decision with Buying Interest as Mediation Variable Tio Phillbert
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 7 No. 3 (2022): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v7i3.2920

Abstract

The purpose of this study is to examine the impact of social media marketing on consumer purchasing decisions as mediated by Dominique's consumer purchasing interest. Respondents are Dominique's customers who have purchased products and visited 52 people who were chosen using a non-probability with purposive sampling technique. The data for this study were gathered by distributing questionnaires via Google forms and analyzed with PLS-SEM. The findings of this study demonstrate that marketing media have a significant influence on buying interest and consumer purchasing decisions. Furthermore, through purchase intention, social media marketing indirectly influences purchasing decisions
SINISME MEMPENGARUHI KINERJA SEBUAH ORGANISASI DENGAN MODERASI EMPOWERING LEADERSHIP: Cynicism Affects the Performance of an Organization with Empowering Leadership Moderation James Bryan; Dr. Teofiuls S.M., M.M
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 7 No. 3 (2022): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v7i3.3001

Abstract

The purpose of this research is to find out the effect of cynicism on the performance of an organization by empowering leadership moderation. The population in this research is the employees who work in food and beverage field in West Surabaya. This research technique is random sampling technique with the total sample of 212 respondents. Data that is obtained in this research is primary data by distributing questionnaires through google forms. This research is quantitative research. Based on the result of the research, the cynicism factor in this research does not affect organizational performance of employees who work in the food and beverage field. Secondly, the empowering leadership factor does not moderate the relation between cynicism and the organizational performance of employees who work in the food and beverage field. The cynicism variable in companies is very difficult to be analyzed in Indonesia, because Indonesian culture has reluctant attitude. This reluctant attitude causes the cynicism variable in this research does not give any effect on organizational performance. This statement supports the result of the research from empowering leadership variable does not moderate the relation of cynicism on organizational performance. This research finds out new hypotheses in which empowering leadership affects directly on organizational performance.

Page 1 of 1 | Total Record : 10

 1 

Filter by Year

2022 2022


Reset
Filter By Issues
All Issue Vol. 10 No. 1 (2025): Jurnal Performa: Jurnal Manajemen dan Start Up Bisnis Vol. 9 No. 3 (2024): Performa Vol. 9 No. 2 (2024): Performa Vol. 9 No. 1 (2024): Performa Vol. 8 No. 6 (2023): Performa Vol. 8 No. 5 (2023): Performa Vol. 8 No. 4 (2023): Performa Vol. 8 No. 3 (2023): Performa Vol. 8 No. 2 (2023): Performa Vol. 8 No. 1 (2023): Performa Vol. 7 No. 6 (2022): Performa Vol. 7 No. 5 (2022): Performa Vol. 7 No. 4 (2022): Performa Vol. 7 No. 3 (2022): Performa Vol. 7 No. 2 (2022): Performa Vol. 7 No. 1 (2022): Performa Vol. 6 No. 6 (2021): Performa Vol. 6 No. 5 (2021): Performa Vol. 6 No. 4 (2021): performa Vol. 6 No. 3 (2021): Performa Vol. 6 No. 2 (2021): Performa Vol. 6 No. 1 (2021): Performa Vol. 5 No. 6 (2020): Performa Vol. 5 No. 5 (2020): Performa Vol. 5 No. 4 (2020): Performa Vol. 5 No. 3 (2020): Performa Vol. 5 No. 2 (2020): Performa Vol. 5 No. 1 (2020): Performa Vol. 4 No. 6 (2019) Vol. 4 No. 5 (2019) Vol. 4 No. 4 (2019) Vol. 4 No. 3 (2019) Vol. 4 No. 2 (2019) Vol. 4 No. 1 (2019) Vol. 3 No. 6 (2018) Vol. 3 No. 5 (2018) Vol. 3 No. 4 (2018) Vol. 3 No. 3 (2018) Vol. 3 No. 2 (2018) Vol. 3 No. 1 (2018) Vol. 2 No. 6 (2017) Vol. 2 No. 5 (2017) Vol. 2 No. 4 (2017) Vol. 2 No. 3 (2017) Vol. 2 No. 2 (2017) Vol. 2 No. 1 (2017) Vol. 1 No. 6 (2016) Vol. 1 No. 5 (2016) Vol. 1 No. 4 (2016) Vol. 1 No. 3 (2016) Vol. 1 No. 2 (2016) Vol. 1 No. 1 (2016) More Issue