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Jurnal of Applied Multimedia and Networking
Published by Politeknik Negeri Batam
ISSN : -     EISSN : 25486853     DOI : -
Core Subject : Science, Education, Art,
Arts Decision Sciences, Operations Research & Management Education Other
Journal of Applied Multimedia and Networking (JAMN) is a journal published by Study Program of Multimedia and Networking, Politeknik Negeri Batam. The JAMN is issued 2 times a year in electronic form. The electronic pdf version is accessible on the internet free of charge. We encourage all interested contributors to submit their work for consideration. e-ISSN: 2548-6853
Arjuna Subject : Ilmu Komputer (semua kategori) - Ilmu Komputer (Lain-Lain)
Articles 12 Documents
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Search results for , issue "Vol 8 No 1 (2024): Journal of Applied Multimedia and Networking" : 12 Documents clear
Analisis Video Reels Terhadap Pemasaran Digital Untuk Meningkatkan Engagement Media Sosial Instagram @ruasjaricoffee Muhamad Iqbal; Evaliata Br Sembiring
JOURNAL OF APPLIED MULTIMEDIA AND NETWORKING Vol 8 No 1 (2024): Journal of Applied Multimedia and Networking
Publisher : Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/jamn.v8i1.8163

Abstract

Cafe Ruas Jari has recently experienced a decline in visitors, so the management needs innovative promotional media. Adapting to current trend developments, the management of Cafe Ruas Jari highlights promotional activities through social media. This is because social media has the opportunity to increase the number of visitors who come to Cafe Ruas Jari. This research focuses on creating promotional content in the form of videos that will be distributed via social media, then analyzing the increase in visitors through Instagram engagement. The research method used is Research and Development, namely creating promotional content in the form of video reels, which is then analyzed in order to determine the development of video promotional content based on the AIDA approach model. This analysis is carried out by measuring aspects of the development of engagement and insight contained in promotional video content that has been published on Instagram. The research results show that promotional content that has interaction and is produced using the AIDA model has quite a significant difference in user reach when compared to previous videos. There has been an increase in engagement on the Finger Segment Instagram to increase visitors and through respondents' assessment that the video meets the criteria for use as promotional media and can attract the attention of the audience.
Virtual Try-On Batik Berbasis Augmented Intelligence: Tantangan dan Peluang Implementasi dalam Pemasaran Digital Ardiman Firmanda; Chairoel Adam; Yusuf Risky Nur Cahyono
JOURNAL OF APPLIED MULTIMEDIA AND NETWORKING Vol 8 No 1 (2024): Journal of Applied Multimedia and Networking
Publisher : Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/jamn.v8i1.8193

Abstract

Penelitian ini mengkaji tantangan dan peluang implementasi teknologi Virtual Try-On (VTO) dalam industri batik Indonesia di era digital. Melalui analisis literatur komprehensif, penelitian ini mengidentifikasi tantangan teknis utama seperti keterbatasan perangkat, akurasi penangkapan gerakan, dan ketersediaan data batik digital. Tantangan non-teknis meliputi perlindungan hak kekayaan intelektual, penerimaan pengguna, dan keamanan data. Meskipun demikian, VTO batik menawarkan peluang signifikan untuk meningkatkan penjualan, personalisasi pengalaman berbelanja, efisiensi operasional, dan pelestarian budaya. Penelitian ini menyimpulkan bahwa melalui kolaborasi antara pengembang teknologi, pelaku industri batik, dan pemangku kepentingan terkait, VTO batik dapat menjadi katalis penting dalam transformasi digital industri batik Indonesia, memadukan tradisi dengan inovasi untuk menciptakan nilai baru bagi konsumen dan produsen batik secara global

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