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INDONESIA
Jurnal EK dan BI
Published by Politeknik Bisnis Indonesia
ISSN : 26207443     EISSN : 26214695     DOI : 10.37600
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal EK&BI merupakan jurnal yang dimaksudkan sebagai media terbitan kajian ilmiah hasil penelitian, pemikiran dan kajian analisis-kritis mengenai isu Ilmu - ilmu ekonomi dan bisnis dan lain-lain yang terkait. Artikel ilmiah dimaksud berupa kajian teori (theoritical review) dan kajian empiris dari ilmu terkait, yang dapat dipertanggungjawabkan serta disebarluaskan secara nasional maupun internasional.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 63 Documents
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Search results for , issue "Vol 7 No 1 (2024)" : 63 Documents clear
SYSTEMATIC LITERATURE REVIEW PERANAN DIGITAL BAGI USAHA USAHA MIKRO DAN MENENGAH (UMKM) Sari Lubis, Fitri Amelia; Very, Jhon
Jurnal Ekonomi dan Bisnis (EK dan BI) Vol 7 No 1 (2024)
Publisher : Politeknik Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37600/ekbi.v7i1.1446

Abstract

In the current digital era, many people have used digital as a means for business development. Digital is not only a platform for social interaction, but also an important tool for marketing, branding and business development. Many regions have successfully harnessed the power of social media to drive the growth and success of certain businesses. This article aims to provide a systematic literature review regarding the role of digital for micro and medium enterprises (MSMEs). The method used in this research is Systematic Literature Review (SLR). Systematic literature review (SLR) is a secondary study to map, identify, critically evaluate, consolidate, and collect the results of primary studies on a particular research topic. SLR is defined as the process of identifying, appraising, and interpreting all available research evidence with the goal of providing answers to specific research questions. The application of SLR is to identify, evaluate, and interpret all available and relevant literature related to the research question or domain. From 20,000 data, ± 50 journals were obtained which were almost similar to the research theme which would enter the screening stage using inclusion and exclusion criteria to ensure the quality and relevance of the articles to the themes raised. Digital technology helps MSMEs to grow, become more efficient, and remain competitive in an increasingly digital market.
SYSTEMATIK LITERATURE REVIEW PENGEMBANGAN POTENSI BRANDING UMKM MELALUI PROSES DIGITALISASI BISNIS Lubis, Siti Sahara; Veri, Jhon
Jurnal Ekonomi dan Bisnis (EK dan BI) Vol 7 No 1 (2024)
Publisher : Politeknik Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37600/ekbi.v7i1.1447

Abstract

In the current era, micro small and Medium Enterprises must use digital platforms as a marketing strategy for their products so that consumers can become more familiar with the products they produce. Service activities with the theme of Developing micro small and Medium Enterprises Branding Potential through the business digitalization process. A systematic literature review (SLR) is a secondary study to map, identify, critically express, consolidate, and collect the results of primary studies on a particular research topic. From 2,810 data, ± 50 journals were obtained which were almost similar to the research theme which would enter the screening stage using inclusion and exclusion criteria to ensure the quality and relevance of the articles to the themes raised. The results of this Community Service activity suggest that Service Partners continue use of digital marketing strategies and receive regular guidance. This aims to ensure the effectiveness and optimality of this strategy in supporting micro small and Medium Enterprises marketing and increasing the sales turnover of MSME businesses in the future.
SYSTEMATIC LITERATURE REVIEW: SOSIAL MEDIA ORGANIK UNTUK MENDORONG BRAND AWARENESS Agustin, Riris; Veri, Jhon
Jurnal Ekonomi dan Bisnis (EK dan BI) Vol 7 No 1 (2024)
Publisher : Politeknik Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37600/ekbi.v7i1.1451

Abstract

Generic or organic means content that is not paid for by outside parties, is created by the brand, but can increase visibility when consumers share it with others. The aim of this research is first to analyze the potential of organic social media (SMO) to encourage brand awareness so that it can then increase sales through social media platforms. Second, what obstacles occur in organic social media marketing. By conducting a systematic literature review, this article provides aspects of organic marketing to drive consumer awareness of a brand. The method used applies Systematic Literature Review (SLR). Based on a systematic literature review, researchers found 7 final samples from 304 total articles. The findings show that organic (unpaid) social media is able to increase visibility when consumers share with others. Basically, organic social media is prioritized for awareness purposes. Organic social media, if used effectively and implementing the right strategy, can be a powerful tool for brands to expand the reach of organic posts and increase opportunities for engagement with targets.

Page 7 of 7 | Total Record : 63

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