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INDONESIA
Enrichment : Journal of Management
Published by Institute of Computer Science
ISSN : 20876327     EISSN : 27217787     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
The Enrichment : Journal of Management offers wide ranging and widespread analysis of all surfaces of management and science. Published two times per year, it delivers a emphasis for universal proficiency in the vital methods, techniques and areas of research; presents a opportunity for its readers to share mutual understandings across the full range of businesses and skills in which management and science is used; covers all areas of management science from systems to practical facets; links concept with training by publishing case studies and covering the latest important issues.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 153 Documents
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Search results for , issue "Vol. 12 No. 1 (2021): November: Management Science" : 153 Documents clear
The Effect of Price, Promotion, and Ease of Use Application Online Transportation on the Usage Decision in Surabaya City Fredianaika Istanti; Yuniawati Ekaningrum; Evada El Ummah Khoiro
Enrichment : Journal of Management Vol. 12 No. 1 (2021): November: Management Science
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (800.679 KB) | DOI: 10.35335/enrichment.v12i1.303

Abstract

The study aims to determine the effect of price, promotional appeal and ease of use of applications on the decision of use of online transportation. The type of research used in this study is "Explanatory Research", which is a type of research that aims to find out the small relationship and influence of one variable on other variables, as well as test the proposed hypothesis (accepted or rejected). The population in this study is the overall consumers of online motorcycle-taxi drivers (known as ojek) in Surabaya. The sampling technique used is purposive sampling, the population element is selected on the basis of its availability based on certain criteria. Test results through SPSS indicate that there is a significant positive relationship between price on usage decisions, promotion on usage decisions, and the ease of application on usage decisions. The results showed that of the four variables of price, promotion, ease of application simultaneously affect the decision to use the online transportation.
Analysis of Mudharabah Financing Accounting Treatment at Bank Mandiri Syariah Banda Aceh Branch Fajri Salimi; Agustina Agustina; Iswandi Idris
Enrichment : Journal of Management Vol. 12 No. 1 (2021): November: Management Science
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (868.486 KB)

Abstract

The tasks of Islāmic banks not perceive the idea of premium on cash and don't perceive getting cash, yet what exists is a mudharabah association/coöperation with the rule of benefit sharing, while at the same time acquiring cash is an option exclusively for social purposes with next to no pay. So that in its activity a few Islāmic bank items are known, incorporating items with the mudharabah guideline. The arrangements on mudharabah bookkeeping in the Assertion of Monetary Bookkeeping Norms (PSAK) No. 105. Bank Mandiri Branch Office in Aceh Changed over to Bank Syariah Mandiri, the transformation strategy connect by the Bank Mandiri Gathering to help execution of Qanun No. 11/2018 with regards to Islāmic Monetary Organizations in Aceh Region. The particular motivation behind this review was to dissect the act of Monetary Bookkeeping Guidelines (SAK) number 105 about mudharabah financing in the current financing framework at Bank Mandiri Syariah Banda Aceh Branch. The examination strategy is subjective exploration with graphic information investigation strategies. The guidelines utilized at Bank Mandiri Syariah Banda Aceh (BSM) Branch for the most part use ways that are by and large appropriate to monetary organizations, while PSAK 105. Bank Mandiri Syariah Banda Aceh Branch in leading financing has kept the current guidelines reliably, while the record of mudharabah financing is endorsement PSAK 105 so that in completing its business it is endorsement suggest.
The Role of Remittance in the Development of Migrant Origin Areas in Parigi Moutong Regency, Central Sulawesi Province Syamsuddin HM; KHaeruddin Thaha; Rahmawati Atjo; Laendatu Paembonan
Enrichment : Journal of Management Vol. 12 No. 1 (2021): November: Management Science
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (789.174 KB)

Abstract

This study aims to analyze the effect of remittances on development in the area of ​​origin of migrants, the impact of remittances on the welfare of households of origin, the use of remittances by households of migrant origin and to analyze the difference in remittance values between international migrants and regional migrants. The method of determining the sample using snowball sampling. The analytical method used is cross tabulation and Chi-Square analysis. The results show that remittances of migrant workers contribute to development in the migrant workers' origin areas. Most (57.3%) the proportion of remittances of migrant workers is used to meet daily consumption needs. While the other 47.2 percent is used for investment in education, health, gardens, vehicles and building houses. There is a positive relationship between the amount of remittances sent by migrant workers and the allocation of remittances for productive business activities. There is a very significant difference between the remittances of international migrant workers and the remittances of internal migrant workers.
The Effect of Effectiveness of Digital Campaign Budget, Selection of Digital Campaign Platform, and Increasing Brand Awareness on Purchase Intention of Optik Melawai Products Muhammad Agung Hidayatullah; Lamhot Henry Pasaribu
Enrichment : Journal of Management Vol. 12 No. 1 (2021): November: Management Science
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (950.865 KB)

Abstract

This study aims to analyze 1) 1. Does the effectiveness of the budget campaign have a positive and significant impact on Optik Melawai's brand awareness?, 2. Does choosing the right digital campaign platform have a positive and significant impact on Optik Melawai's brand awareness? 3. Does brand awareness have a positive and significant impact on purchasing decisions for Optik Melawai products? In data search, questionnaires are used and distributed to people who are optical users and understand digital campaign budgets, digital campaign platforms, brand awareness and also purchase intention, where respondents are domiciled in Greater Jakarta in particular and several other big cities around the area. The sampling method in this study was purposive sampling, with a total sample of 153 people. In this study, the data analysis method used was PLS-SEM. This study shows that the digital campaign budget and the selection of the right digital campaign platform have a positive and significant effect on the purchase intention of optical customers in Indonesia. The results of this research can be a contribution for the Optik Melawai company to maximize the digital campaign budget and also the selection of the right digital campaign platform, to further increase brand awareness that will direct these customers to buy Optik Melawai products.
THE EFFECT OF APPLICATION OF BLOCKCHAIN TECHNOLOGY ON DIGITAL MARKETING Jeremy Iron Wiratama; Lamhot Henry Pasaribu
Enrichment : Journal of Management Vol. 12 No. 1 (2021): November: Management Science
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1214.463 KB)

Abstract

This study aims to analyze 1) Does blockchain have a positive and significant effect on the use of big data?, 2) Does big data have a positive and significant effect on digital marketing?, 3) Does blockchain have a positive and significant effect on the future of digital marketing? This study uses survey method, and in data collection, online questionnaires were used and distributed to people who understand about the concept of blockchain technology and digital marketing. The sampling method of this research is purposive sampling with the number of samples is 118 people. The approach used is Partial Least Square-Structural Equation Modelling, using the Smart PLS 3.0 Program. The results showed that 1) Blockchain has a positive and significant effect on big data, 2) Big data has a positive and significant effect on digital marketing, 3) Blockhain has a positive and significant effect on digital marketing.
The Influence of Personal Branding in The Establishment of Social Media Influencer Credibility and The Effect on Brand Awareness and Purchase Intention Luwie Kosim; Lamhot Henry Pasaribu
Enrichment : Journal of Management Vol. 12 No. 1 (2021): November: Management Science
Publisher : Institute of Computer Science (IOCS)

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Abstract

The purpose of this study is to analyze the phenomenon of Personal Branding, on the credibility built by social media influencers in the formation of Brand Awareness and Purchase Intention. This study uses a quantitative approach that uses the figure of Kiki Siantar as the research case and the followers of Kiki Siantar as research respondents. The method used in this research is purposive sampling with non-probability sampling and snowball sampling. The results of this study found that there is a positive and significant influence between Personal Branding in the formation of Influencer Credibility. In addition, it was also found that the credibility built by a social media influencer has a positive and significant influence in building Brand Awareness and Purchase Intention on Hellolilo products in the minds of Kiki Siantar's followers. And also found that Brand Awareness has a higher influence on purchasing decisions than Influencer Credibility
THE EFFECT OF PERCEIVED SERVICE QUALITY, WORD OF MOUTH AND PRICE QUALITY ON REPURCHASE INTENTION AND CUSTOMER SATISFACTION ON INSTAGRAMABLE RESTAURANT IN JAKARTA UTARA Tania Tjhin; Fathur Rayhaan; Lamhot Henry Pasaribu
Enrichment : Journal of Management Vol. 12 No. 1 (2021): November: Management Science
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (782.683 KB)

Abstract

The purpose of this study is to analyze whether there is an effect of Perceived Service Quality, Word of Mouth and Price Quality on Repurchase Intention and Customer Satisfaction at Instagramable Restaurants in North Jakarta. The method used for this research is to use a survey method to obtain data through the distribution of questionnaires to people who live in Jakarta. Then, the data that has been collected is analyzed using PLS-SEM assisted by the SmartPls 3.0 program. The number of samples in this study were 100 respondents. The sampling technique of this research is by using convenience sampling. The results showed that Price Quality had a positive effect on Repurchase Intention and Customer Satisfaction. However, from the results of this study, it was found that Perceived Service Quality did not have a positive effect on Repurchase Intention and Customer Satisfaction. The results of this study also show that Word of Mouth has a positive effect on Repurchase Intention, but does not have a positive effect on Customer Satisfaction.
Factors Relating to Work Motivation on Employees at Pasar Rebo Public Health Center, Bogor Regency in 2021 Nur Azis
Enrichment : Journal of Management Vol. 12 No. 1 (2021): November: Management Science
Publisher : Institute of Computer Science (IOCS)

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Abstract

The purpose of this study was to obtain an overview of the relationship between individual characteristics, satisfier factors and dissatisfier factors on the work motivation of Pasar Rebo Public Health Center employees, Bogor Regency in 2021. The study was conducted with a cross sectional approach, the number of samples was 50 people. The data obtained in this study were primary data from questionnaires distributed to nurses. The results of this study indicate that as many as 2% of employees have very good work motivation, 78% of employees have good work motivation and 20% of nurses have poor work motivation. From the bivariate analysis between variables, it was found that those that had a significant relationship with the work motivation of Puskesmas employees were the work itself, responsibilities, salary received and individual potential development.
Effect of Work Stress, Environment, and Leadership Style on the Performance of Retail Store Employees in Tangerang District (Case Study of Retail Stores in Tangerang Regency) Bobby Reza; Anis Cahyati
Enrichment : Journal of Management Vol. 12 No. 1 (2021): November: Management Science
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (608.448 KB)

Abstract

This type of research is quantitative research. The number of population in this study is unknown, so the researcher uses the Saturated Sample formula to determine the sample using the Saturated Sample Technique, ie all members of the population are sampled. The technique used for the sample size in this study is the saturated sample formula with a sample of 100 respondents. Data analysis using descriptive analysis test, validity test, reliability test, classical assumption test, normality test, homogeneity test, multiple linear regression analysis test, hypothesis test, t test, f test, and coefficient of determination test. The results of the work stress research obtained a correlation coefficient of 0.281, meaning that the work stress variable has a relationship level. Hypothesis test t-count > t-table or equal to (2.101 > 1.984), this is also strengthened by the value < sig 0.05 or (0.000 < 0.05). Thus, work stress has a significant effect partially on employee performance. The results of the research work environment obtained a correlation coefficient value of 0.465, meaning that the work environment variable has a relationship level. Hypothesis test t-count > t-table or (3.640 > 1.984), this is also strengthened by the value of p Value < sig (0.000 < 0.05). Thus the work environment has a significant partial effect on employee performance. The results of the leadership style research obtained a correlation value of 0.257, meaning that the leadership style variable has a relationship level. Hypothesis test t-count > t-table or (2.025 > 1.984), this is also strengthened by the p value < sig (0.000 < 0.05). Thus, leadership style has a significant partial effect on employee performance. Work stress, work environment, and leadership style have an f-count > f-table (6.728 > 2.70) with a significance value of p value < sig (0.000 < 0.05) so for the variables of work stress, work environment, and style leadership has a simultaneous influence on employee performance. the results of multiple linear regression calculations (r-square) of 0.837 so it can be concluded that the performance of employees at retail store employees in kab. Tangerang can be explained by 83.7% by the variables of work stress, work environment, and leadership style on employee performance (strong category) while the rest (16.3%) is influenced by other factors.
Factors Affecting Consumer Interest in Choosing a Coffee Store in Tangerang District Bobby Reza; Muhamad Rian Arliony
Enrichment : Journal of Management Vol. 12 No. 1 (2021): November: Management Science
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (719.122 KB) | DOI: 10.35335/enrichment.v12i1.312

Abstract

This study aims to determine the effect of Convenience of Place (X1), Service (X2), Location (X3), Final Quality of Coffee (X4), Taste (X5), Price (X6), Product Diversity (X7) on Consumer Interest (Y ) in Choosing a Coffee Shop in Tangerang Regency. The research method used is a questionnaire distributed via Google Form in several coffee shops in Tangerang Regency. By using quantitative research. The data analysis method used is multiple linear regression analysis by testing the hypothesis, namely the t test and F test with the help of the SPSS 26 for windows program. The sample in this study was 133 respondents who were selected using the Slovin formula. The variables used in this study are Convenience of Place (X1), Service (X2), Location (X3), Final Quality of Coffee (X4), Taste (X5), Price (X6), Product Diversity (X7) as independent variables and Consumer Interest (Y) as the dependent variable. The results of this study indicate that the convenience of place, location and product diversity have a significant effect on consumer interest, but service, final coffee quality, taste and price have no significant effect on consumer interest. Then Convenience of Place, Service, Location, Final Quality of Coffee, Taste, Price and Product Diversity simultaneously have a significant effect on Consumer Interest in Choosing Coffee Shops in Tangerang Regency. And the value of the coefficient of determination (R2) is 0.765 which means that 76.5% of consumer interest is influenced by the convenience of the place, service, location, final quality of coffee, taste, price and product diversity and the remaining 23.5% is explained by other variables outside this research.

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