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INDONESIA
Enrichment : Journal of Management
Published by Institute of Computer Science
ISSN : 20876327     EISSN : 27217787     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
The Enrichment : Journal of Management offers wide ranging and widespread analysis of all surfaces of management and science. Published two times per year, it delivers a emphasis for universal proficiency in the vital methods, techniques and areas of research; presents a opportunity for its readers to share mutual understandings across the full range of businesses and skills in which management and science is used; covers all areas of management science from systems to practical facets; links concept with training by publishing case studies and covering the latest important issues.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 83 Documents
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Search results for , issue "Vol. 12 No. 6 (2023): February: Management Science And Field" : 83 Documents clear
Advertising and celebrity endorser on purchase intention k-poppers at tokopedia online shopping Firda Luthfiya Hamida; Ayuningtyas Y Hapsari
Enrichment : Journal of Management Vol. 12 No. 6 (2023): February: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v12i6.998

Abstract

The development of the current era of globalization has changed the pattern of life and human behavior to tend to shop online through various existing platforms, including e-commerce. Many things are done by e-commerce to attract consumers' attention, one of which is through the Brand Ambassador idol from South Korea. Tokopedia is one of the e-commerce companies that invited BTS and Blackpink to become Celebrity Endorses in 2021. Based on this, this study aims to see the influence of advertising and celebrity endorsers on buying interest of K-Poppers in online shopping at Tokopedia. This study used an associative quantitative approach with a total sample of 115 Tokopedia users using the Google form. The data analysis technique uses multiple linear regression analysis accompanied by partial tests (t-test) and simultaneous tests (F-test). Based on the results of the t-test, which are presented in the table above, the following information is obtained: The Advertising variable has a significance value of 0.000, less than 0.05. Meanwhile, the t count obtained a value of 4.884 > t table (1.9813). The Celebrity Endorser variable has a significance value of 0.000, less than 0.05. Meanwhile, the t count obtained a value of 5.435 > t table (1.9813). Thus, advertising and celebrity endorsers positively and significantly affect interest in buying online shopping at Tokopedia.
The effect of non-performance loan (npl) mediation and interest rate moderation on the effect of capital adequacy ratio (car) and bopo on return on assets (roa) in consumer finance companies listed on the idx for 2019-2021 Murtini; Eka Desy Purnama; Rudolf Lumbantobing
Enrichment : Journal of Management Vol. 12 No. 6 (2023): February: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v12i6.1174

Abstract

This study aims to analyze the effect of the interaction between CAR and BOPO on financial performance (ROA) which is influenced by NPL as a mediating variable and interest rates as a moderating variable. The data in this study uses quantitative data obtained from financial reports, IDX and BPS. Data analysis used multiple linear regression which was applied with SPSS 25 software. The population taken was 7 finance companies, especially in the consumer finance sector which were listed on the IDX for the 2019-2021 period. The test results from this study concluded that CAR, BOPO, and NPL had a negative and significant effect on ROA. CAR has no significant effect on NPL. Meanwhile BOPO has a positive significant influence on NPL. Furthermore, NPL is not significantly positive mediating the effect of CAR on ROA. Whereas in the effect of BOPO on ROA, NPL can mediate negatively and significantly. Then, for the interest rate as a moderating variable, it can significantly moderate the effect of CAR on ROA positively and the effect of NPL on ROA negatively. But on the effect of BOPO on ROA, interest rates moderate positively.
Work system and work program evaluation on the performance of Lohjinawi Pringsewu Tile industry employees in 2022 Wagiyo; Dewi Mariyam Widiniarsih; Nasyi'atun Inayati Utami; Purwanto
Enrichment : Journal of Management Vol. 12 No. 6 (2023): February: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v12i6.1183

Abstract

Performance is the result of work in quality and quantity achieved by an employee in carrying out their duties in accordance with the responsibilities given to the person concerned, is there any influence of the work system and evaluation of work programs jointly on the performance of employees of the Lohjinawi Pringsewu Tile Industry employees in 2022. This research uses quantitative methods. Data collection uses observation, questionnaires, and documentation, with a total of 20 employees, all of whom are sampled. Data analysis used multiple linear regression with hypothesis testing using the t-test and f-test. The conclusion in this study is that there is an effect of the Work System and Evaluation of work programs jointly on employee performance in the Lohjinawi Pringsewu tile industry, as evidenced by the value of Fcount 17,405 > Ftable 3.55.

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