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Dwi Sutadi T
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At-Tauzi: Jurnal Ekonomi Islam
Published by Sekolah Tinggi Ekonomi Islam Hamfara Yogyakarta
ISSN : 20861184     EISSN : 27159043     DOI : 10.37820
Core Subject : Economy,
Economics, Econometrics & Finance
Journal At Tauzi is an academic journal with peer-reviewed process in Islamic Economic disciplines. Scientific and Research Articles dealing with Islamic Management, Islamic Banking, Islamic Finance, Islamic Business, Islamic Accounting, and related topics with Islamic economic are welcome.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 3 Documents
 1 
Search results for , issue "Vol 24 No 1 (2024): Vol 24 No 1 / Juni 2024" : 3 Documents clear
Optimalisasi Pemasaran Strategik Melalui Employee Benefit Program :Studi Kasus Bank Muamalat Kcp Batu Di Pesantren Masalingi, Abdurrahman; Haryanti, Peni
At-Tauzi : Jurnal Ekonomi Islam Vol 24 No 1 (2024): Vol 24 No 1 / Juni 2024
Publisher : Pusat Studi Ekonomi Islam Sekolah Tinggi Ekonomi Islam Hamfara

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Abstract

Abstract: Optimization of Strategic Marketing Through Employee Benefit Programs: A Case Study of Bank Muamalat KCP Batu in Pesantren. This study aims to explore the application of the Employee Benefit Program (EBP) as a marketing strategy at Bank Muamalat KCP Batu, focusing on Islamic boarding schools (pesantren). A case study approach was used to analyze how EBP can strengthen the synergy between the bank and pesantren, enhance customer loyalty, and expand market penetration. The researcher conducted participatory observations during the internship and in depth interviews with Bank Muamalat management and pesantren administrators. The results indicate that EBP has a significant positive impact on customer engagement and loyalty in pesantren. However, the study also identified challenges, such as low financial literacy and limited technological infrastructure in pesantren. Thus, a more segmented and adaptive marketing approach is necessary to address these obstacles. In conclusion, EBP proves to be an effective strategy in increasing financial inclusion within pesantren communities and strengthening the bank’s relationship with religious institutions in Indonesia..
FENOMENA SOCIAL MEDIA INFLUENCER DALAM MELAKUKAN BRANDING DI INSTAGRAM Khairawati, Salihah
At-Tauzi : Jurnal Ekonomi Islam Vol 24 No 1 (2024): Vol 24 No 1 / Juni 2024
Publisher : Pusat Studi Ekonomi Islam Sekolah Tinggi Ekonomi Islam Hamfara

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Abstract

Penelitian ini bertujuan untuk membangun hubungan antara konsep Personal Branding dan Media Sosial, memahami bagaimana individu melakukan personal branding mereka melalui Media Sosial, dengan mempertimbangkan peran social media Influencer di Instagram. Diharapkan individu-individu ini, mengingat status sosialnya, membuat personal branding yang baik. Pendekatan metodologi yang digunakan adalah pendekatan kualitatif deskriptif dengan teknik pengumpulan informasi yaitu wawancara, observasi, dan dokumentasi. Penulis menganalisis informasi dengan triangulasi sumber untuk menguji dan mendapatkan hasil yang lebih akurat, dalam hal ini dikembangkan melalui wawancara dengan sebelas pertanyaan dan tujuh narasumber, tiga Influencer, satu pemberi endorsers, dan dua followers. Dalam perspektif bagaimana Influencer membangun kehadiran online tersebut, faktor utama yang disebutkan adalah Authenticity, Differentiation, Consistency, Relevancy, Reputation, dan Resonance. Beberapa kesimpulan yang dapat diambil adalah bahwa menjadi Influencer adalah sesuatu yang dipikirkan dengan baik, orang melakukan personal branding dengan sengaja, mereka sering merencanakan konten mereka, mempertimbangkan dampak tindakan mereka terhadap orang lain, jumlah pengikut penting saat membahas peluang kerja.
KOMPARASI PENGELOLAAN MINYAK DAN GAS BUMI MENURUT SISTEM EKONOMI KAPITALISME DAN ISLAM (STUDI KASUS DI INDONESIA) Yusanto, Ismail
At-Tauzi : Jurnal Ekonomi Islam Vol 24 No 1 (2024): Vol 24 No 1 / Juni 2024
Publisher : Pusat Studi Ekonomi Islam Sekolah Tinggi Ekonomi Islam Hamfara

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Abstract

Indonesia possesses abundant natural resources, particularly oil and natural gas, these resources have not yet been. The main problem is high fuel prices. Indonesia is one of the world's largest oil producers and has significant potential, oil production declines annually, while aging wells and a lack of new fields are reducing production levels. Why is this happening? Therefore, this study aims to compare oil and gas management from a capitalist and Islamic perspective in Indonesia. This study uses qualitative research methods with library research. The results show that before 2001, Law Number 8 of 1971 regulated the oil and gas industry in Indonesia with a government monopoly. Economic liberalization and global influences have driven changes in oil and gas regulations,including the elimination of subsidies, the privatization of state-owned enterprises, and international involvement, from an Islamic economic perspective, are publicly owned. comparison of the management systems, nature of ownership and control, management, regulation, distribution, and implications between the two systems reveals significant differences. the government must openly declare that the system being implemented is capitalism, so that the public can gain a broader perspective, especially regarding the distribution of wealth and opportunity, as many question the fairness of the current system.

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