cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Muhd Ar. Imam Riauan
Contact Email
imamriauan@comm.uir.ac.id
Phone
+628117522922
Journal Mail Official
medium@journal.uir.ac.id
Editorial Address
Gedung Fikom UIR. Jl. Kaharudin Nasution No 113 Pekanbaru 28284
Location
Kota pekanbaru,
Riau
INDONESIA
Medium : Jurnal Ilmiah Fakultas Ilmu Komunikasi
Published by Universitas Islam Riau
ISSN : 23030194     EISSN : 26151308     DOI : https://doi.org/10.25299/medium.2020.vol8(1).4820
Core Subject : Humanities, Education, Art, Social,
Arts Humanities Languange, Linguistic, Communication & Media Social Sciences
Jurnal medium menerima artikel naskah di bidang ilmu komunikasi yang sesuai dengan tradisi penelitian ilmu komunikasi (Semiotika, Sibernetika, Fenomenologi, Sosiopsikologis, Sosiokultural, Kritis, Retorika). Secara umum objek penelitian ilmu komunikasi yang diterbitkan dalam jurnal Medium adalah komunikator, pesan, media, khalayak, dan efek.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 8 Documents
 1 
Search results for , issue "Vol 9 No 1 (2021): Medium Jurnal Ilmiah Fakultas Ilmu Komunikasi Universitas Islam Riau" : 8 Documents clear
PENGARUH E-WOM DAN TALENT COMMUNICATOR FEMALE DAILY DUDES TERHADAP BRAND IMAGE ELVIRA MAHARANI; Anindita Lintangdesi
Medium: Jurnal Ilmiah Fakultas Ilmu Komunikasi Vol 9 No 1 (2021): Medium Jurnal Ilmiah Fakultas Ilmu Komunikasi Universitas Islam Riau
Publisher : Fakultas Ilmu Komunikasi Universitas Islam Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25299/medium.2021.vol9(1).6164

Abstract

The advent of the internet and social media connected audiences to the digital age. This advanced technology helps audiences to get information without the boundaries of space and frequency. There is one way to make communication through the internet with electronic word of mouth through social media which will be conveyed through a talent communicator , namely Female Daily Dudes, who can create a brand image for every audience who gets the information. The purpose of this study was to determine the effect of electronic word of mouth on brand image, the influence of talent communicator on brand image, and the influence of electronic word of mouth and talent communicator of FD Dudes on brand image. This research method uses a quantitative approach, uses multiple linear regression analysis techniques and data collection is carried out by distributing questionnaires to 100 samples of Female Daily Network subscribers for one month in October 2020. The results are: 1) electronic word of mouth can have a significant positive effect on brand image; 2) talent communicator has a significant positive effect on brand image; 3) electronic word of mouth and talent communicator have a significant positive effect on brand image.
STRATEGI KOMISI PENYIARAN INDONESIA DAERAH RIAU DALAM MEWUJUDKAN PENYIARAN SEHAT BERBASIS LITERASI MEDIA DI PROVINSI RIAU Noprinaldi
Medium: Jurnal Ilmiah Fakultas Ilmu Komunikasi Vol 9 No 1 (2021): Medium Jurnal Ilmiah Fakultas Ilmu Komunikasi Universitas Islam Riau
Publisher : Fakultas Ilmu Komunikasi Universitas Islam Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25299/medium.2021.vol9(1).6882

Abstract

Komisi Penyiaran Indonesia Daerah dalam menjalankan amanat UU No 32 tahun 2002 memiliki Visi Misi diantaranya adalah Terwujud Sistem Penyiaran yang Sehat, Adil dan Berkualitas di Provinsi Riau. Salah satu strategi KPID Riau dalam mewujudkan siaran yang sehat, adil dan berkualitas adalah dengan mengadakan kegiatan Literasi media. Penelitian ini dilakukan pada Komisi Penyiaran Indonesia Daerah Provinsi Riau. Ada lima hal yang merupakan fokus penelitian ini yaitu perencanaan, pengorganisasian, pelaksanaan pengawasan dan Evaluasi yang dilakukan oleh KPID Provinsi Riau dalam kegiatan literasi media. Tujuannya adalah untuk mengetahui Strategi Komisi Penyiaran Indonesia Daerah Riau Dalam Mewujudkan Penyiaran Sehat Berbasis Literasi Media Di Provinsi Riau. Informan pada penelitian ini adalah sebanyak 4 orang. Metode dalam penelitian ini adalah deskriptif kualitatif. Hasil penelitian ini adalah peneliti menyimpulkan bahwa kegiatan literasi media yang dilakukan oleh KPID Provinsi Riau pada masyarakat di Kabupaten dan kota Provinsi Riau adalah menggunakan fungsi manajemen. hal ini ditandai dengan empat komponen, yaitu Perencanaan, pengorganisasian, Pelaksanaan dan Pengawasan. Didalam setiap kegiatan nya KPID Riau akan selalu menggunakan fungsi manajemen tersebut agar setiap kegiatan yang dialakukan dapat dievaluasi secara akurat.
PENGARUH PEMBERITAAN TERORISME DI MEDIA MASSA TERHADAP PERSEPSI MASYARAKAT MAKASSAR Raidah Yusuf; Hafid Susanto
Medium: Jurnal Ilmiah Fakultas Ilmu Komunikasi Vol 9 No 1 (2021): Medium Jurnal Ilmiah Fakultas Ilmu Komunikasi Universitas Islam Riau
Publisher : Fakultas Ilmu Komunikasi Universitas Islam Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25299/medium.2021.vol9(1).7442

Abstract

The theory to be proven in this research is the hypodermic needle theory where media coverage can influence public perception, in this case terrorism and radicalism. Therefore, a quantitative study was prepared which aims to determine the effect of reporting on terrorism in the mass media on the perception of the people of Makassar. Respondents in this study were taken from the Makassar community, amounting to 1,469,601 according to the Makassar Central Statistics Agency. The sample selected in this study was 384 people with an error rate of 5%. The research data was obtained through a survey of respondents by distributing questionnaires. Then the data processing and analysis was carried out by simple linear regression analysis using the SPSS program. The results of this study indicate that there is an effect of reporting on terrorism in the mass media on the perception of the people of Makassar which is considered significant as the regression results obtained by the correlation/relationship value (R) which is 0.435. From the output, the coefficient of determination (R square) is 0.190, and the adjusted R square value is 0.187, which implies that the influence of the independent variable (news) on the dependent variable (perception) is 18.7%.
PEMANFAATAN TEORI KOMUNIKASI PERSUASIF PADA PENELITIAN E-COMMERCE DI ERA DIGITAL Ira Mirawati
Medium: Jurnal Ilmiah Fakultas Ilmu Komunikasi Vol 9 No 1 (2021): Medium Jurnal Ilmiah Fakultas Ilmu Komunikasi Universitas Islam Riau
Publisher : Fakultas Ilmu Komunikasi Universitas Islam Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25299/medium.2021.vol9(1).7443

Abstract

Communication persuasive is used for affect the beliefs, values, and attitudes of consumers.Many theories of persuasive communication are closely that related to the marketing of a product or service. The aims of this paper is to describe several persuasive communication theories that have developed and are widely used for the researches on e-commerce in the digital era.The method that used in this paper is a literature study with a descriptive qualitative approach with data collection carried out from April to June 2021. The result shows, the theory that generally used is start from the powerful effect model, the effect of synthetic experience, elaboration likelihood model, cognitive dissonance, and attribution. The theories of communication in this paper are applied to the several e-commerce in Indonesia, both in the advertising content that displayed to the audience, but also on interaction features in service applications of e-commerce.
INTEGRATED MARKETING COMMUNICATION KEDAI SODARE KOPI DALAM MENINGKATKAN BRAND AWARENESS Aldrich Novrian; Menati Fajar Rizki
Medium: Jurnal Ilmiah Fakultas Ilmu Komunikasi Vol 9 No 1 (2021): Medium Jurnal Ilmiah Fakultas Ilmu Komunikasi Universitas Islam Riau
Publisher : Fakultas Ilmu Komunikasi Universitas Islam Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25299/medium.2021.vol9(1).7444

Abstract

Brand awareness is an important aspect in a coffee business. because it can expand the level of enthusiasm of business consumers. This is like what the Sodare Kopi shop is currently doing, which is currently looking to increase brand awareness using a integrated marketing communication whose sales are declining during the pandemic. This study aims to determine the integrated marketing communications mix used by the Sodare Kopi shop to increase brand awareness. The theory used in this study is the theory of integrated marketing communications which includes advertising, sales promotion, events and experiences, public relations and publicity, direct marketing, interactive marketing, and personal selling. This research is a qualitative research. The results show that the Sodare Kopi shop uses a marketing communications mix ranging from advertising through social media, Sales promotion through different variants, events and experiences by collaborating with outsiders, public relations and publicity by disseminating information through social media, direct marketing by providing knowledge. products, personal selling through positive interactions. and interactive marketing through Instagram polls.
PENGELOLAAN IKLAN LAYANAN MASYARAKAT “JAGA PASOKAN AIR” OLEH HUMAS PDAM TIRTA PAKUAN KOTA BOGOR Aat Ruchiat Nugraha -; Raden Adi Pratama Putra
Medium: Jurnal Ilmiah Fakultas Ilmu Komunikasi Vol 9 No 1 (2021): Medium Jurnal Ilmiah Fakultas Ilmu Komunikasi Universitas Islam Riau
Publisher : Fakultas Ilmu Komunikasi Universitas Islam Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25299/medium.2021.vol9(1).7445

Abstract

On July 24, 2019, the Public Relations of the Bogor Municipal Water Supply Company or publicly known as PDAM in Bogor City planned on making a public video advertising program for the first time with "dry season” as the theme. It was explained that in the millennial era, messages were delivered in various forms of information, such as media printing, online and websites that were created in different forms. At the beginning, Public Service Advertisment was presented in the form of infographics. Currently, PSA made a video in order to make it more interesting. The purpose of the study were: to describe the creation of a public service advertisement for "Jaga Pasokan Air" of the PDAM in Bogor City , describe the content and message of the public service advertisement for "Jaga Pasokan Air" of the PDAM in Bogor City, describe and explain the use of social media about the advertisement of the "Jaga Pasokan Air" public service of the PDAM in Bogor City. The method of this study was using a descriptive method. Based on the results of research conducted, the informant gave an explanation of the situation behind the management of Public Service Advertisement, the meaning of the title "Jaga Pasokan Air" and publications on social media. The Public Relations of PDAM in Bogor City have carried out a plan and systematic process even though it is complicated in the process. The conclusion took a long time up to 2 months and the manufacturing process is quite complicated because it requires careful preparation so that the results can be accounted for. Some further advices are managing public service advertisements in the form of videos should continue to be done periodically because after the creation of Public Service Advertisement for the first time there is no exact realization in making the next PSAs that at first was planned once every month. Many programs are planned for the next days but never get into the realization and so it’s just stuck on the process
COVER MEDIUM VOL.9 NO.1 DESEMBER 2021 Journal Editor
Medium: Jurnal Ilmiah Fakultas Ilmu Komunikasi Vol 9 No 1 (2021): Medium Jurnal Ilmiah Fakultas Ilmu Komunikasi Universitas Islam Riau
Publisher : Fakultas Ilmu Komunikasi Universitas Islam Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25299/medium.2021.vol9(1).7671

Abstract

MEDIUM (Jurnal Ilmiah Fakultas Ilmu Komunikasi Universitas Islam Riau diterbitkan dua kali dalam satu tahun pada bulan Juni dan Desember oleh Fakultas Ilmu Komunikasi Universitas Islam Riau (FIKOM UIR) se­bagai media informasi karya ilmiah untuk bidang kajian Ilmu Komunikasi. Redaksi menerima naskah berupa artikel ilmiah atau ringkasan hasil penelitian.
PREFACE JURNAL MEDIUM Vol.9 No.1 DESEMBER 2021 Muhd Ar. Imam Riauan
Medium: Jurnal Ilmiah Fakultas Ilmu Komunikasi Vol 9 No 1 (2021): Medium Jurnal Ilmiah Fakultas Ilmu Komunikasi Universitas Islam Riau
Publisher : Fakultas Ilmu Komunikasi Universitas Islam Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

MEDIUM (Jurnal Ilmiah Fakultas Ilmu Komunikasi Universitas Islam Riau diterbitkan dua kali dalam satu tahun pada bulan Juni dan Desember oleh Fakultas Ilmu Komunikasi Universitas Islam Riau (FIKOM UIR) se­bagai media informasi karya ilmiah untuk bidang kajian Ilmu Komunikasi. Redaksi menerima naskah berupa artikel ilmiah atau ringkasan hasil penelitian.

Page 1 of 1 | Total Record : 8

 1 

Filter by Year

2021 2021


Reset
Filter By Issues
All Issue Vol 12 No 2 (2024): Medium (Jurnal Ilmiah Fakultas Ilmu Komunikasi Universitas Islam Riau) Vol 12 No 1 (2024): Medium (Jurnal Ilmiah Fakultas Ilmu Komunikasi Universitas Islam Riau) Vol 11 No 2 (2023): Medium (Jurnal Ilmiah Fakultas Ilmu Komunikasi Universitas Islam Riau) Vol 11 No 1 (2023): Medium (Jurnal Ilmiah Fakultas Ilmu Komunikasi Universitas Islam Riau) Vol 10 No 2 (2022): Medium: Jurnal Ilmiah Fakultas Ilmu Komunikasi Universitas Islam Riau Vol 10 No 1 (2022): Medium: Jurnal Ilmiah Fakultas Ilmu Komunikasi Universitas Islam Riau Vol 9 No 2 (2021): Medium Jurnal Ilmiah Fakultas Ilmu Komunikasi Universitas Islam Riau Vol 9 No 1 (2021): Medium Jurnal Ilmiah Fakultas Ilmu Komunikasi Universitas Islam Riau Vol 8 No 2 (2020): Medium Jurnal Ilmiah Fakultas Ilmu Komunikasi Universitas Islam Riau Vol 8 No 1 (2020): Medium Jurnal Ilmiah Fakultas Ilmu Komunikasi Universitas Islam Riau Vol 7 No 2 (2019): Medium Jurnal Ilmiah Fakultas Ilmu Komunikasi Universitas Islam Riau Vol 7 No 1 (2019): Medium Jurnal Ilmiah Fakultas Ilmu Komunikasi Universitas Islam Riau Vol 6 No 2 (2018): Medium Jurnal Ilmiah Fakultas Ilmu Komunikasi Universitas Islam Riau Vol 6 No 1 (2017): Medium Jurnal Ilmiah Fakultas Ilmu Komunikasi Universitas Islam Riau Vol. 6 No. 1 (2017): Medium Jurnal Ilmiah Fakultas Ilmu Komunikasi Universitas Islam Riau More Issue